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4WD 2023 Toyota Tundra Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Toyota Tundra Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Tundra Pricing for the SR, SR5, Limited, Platinum, 1794 Edition and TRD Pro Trims

For a 2WD Tundra, See the Toyota Tundra 2WD Price Report.

Select a 4WD Regular, Double or Double Cab below:

Tundra 4WD Double Cab Prices
Tundra 4WD Crew Cab Prices

Tundra Double Cab

2023 Tundra Double Cab - Trim: 6.5-ft Standard Bed SR, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$39,965
Invoice Price
$36,968
Destination Fee
$1,795
Holdback
$799
Dealer Cost
$37,964
Find the Best Price
2023 Tundra Double Cab - Trim: 8.1-ft Long Bed SR, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$40,295
Invoice Price
$37,273
Destination Fee
$1,795
Holdback
$806
Dealer Cost
$38,262
Find the Best Price
2023 Tundra Double Cab - Trim: 6.5-ft Standard Bed SR5, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$45,470
Invoice Price
$42,059
Destination Fee
$1,795
Holdback
$909
Dealer Cost
$42,945
Find the Best Price
2023 Tundra Double Cab - Trim: 8.1-ft Long Bed SR5, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$46,780
Invoice Price
$43,273
Destination Fee
$1,795
Holdback
$936
Dealer Cost
$44,132
Find the Best Price
2023 Tundra Double Cab - Trim: 6.5-ft Standard Bed Limited, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$51,565
Invoice Price
$47,697
Destination Fee
$1,795
Holdback
$1,031
Dealer Cost
$48,461
Find the Best Price

Toyota Tundra Crew Max

2023 Tundra Crew Max - Trim: 5.5-ft Short Bed SR, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$42,015
Invoice Price
$38,864
Destination Fee
$1,795
Holdback
$840
Dealer Cost
$39,819
Find the Best Price
2023 Tundra Crew Max - Trim: 5.5-ft Short Bed SR5, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$47,520
Invoice Price
$43,956
Destination Fee
$1,795
Holdback
$950
Dealer Cost
$44,801
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2023 Tundra Crew Max - Trim: 6.5-ft Standard Bed SR5, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$48,830
Invoice Price
$45,167
Destination Fee
$1,795
Holdback
$977
Dealer Cost
$45,985
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2023 Tundra Crew Max - Trim: 5.5-ft Short Bed Limited, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$53,615
Invoice Price
$49,593
Destination Fee
$1,795
Holdback
$1,072
Dealer Cost
$50,316
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2023 Tundra Crew Max - Trim: 6.5-ft Standard Bed Limited, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$53,945
Invoice Price
$49,899
Destination Fee
$1,795
Holdback
$1,079
Dealer Cost
$50,615
Find the Best Price
2023 Tundra Crew Max - Trim: 5.5-ft Short Bed Platinum, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$61,775
Invoice Price
$57,143
Destination Fee
$1,795
Holdback
$1,236
Dealer Cost
$57,703
Find the Best Price
2023 Tundra Crew Max - Trim: 6.5-ft Standard Bed Platinum, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$62,105
Invoice Price
$57,448
Destination Fee
$1,795
Holdback
$1,242
Dealer Cost
$58,001
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2023 Tundra Crew Max - Trim: 5.5-ft Short Bed 1794 Edition, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$62,460
Invoice Price
$57,775
Destination Fee
$1,795
Holdback
$1,249
Dealer Cost
$58,321
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2023 Tundra Crew Max - Trim: 6.5-ft Standard Bed 1794 Edition, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$62,790
Invoice Price
$58,081
Destination Fee
$1,795
Holdback
$1,256
Dealer Cost
$58,620
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2023 Tundra Hybrid Crew Max - Trim: 5.5-ft Short Bed Limited, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$57,015
Invoice Price
$52,738
Destination Fee
$1,795
Holdback
$1,140
Dealer Cost
$53,393
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2023 Tundra Hybrid Crew Max - Trim: 6.5-ft Standard Bed Limited, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$57,345
Invoice Price
$53,044
Destination Fee
$1,795
Holdback
$1,147
Dealer Cost
$53,692
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2023 Tundra Hybrid Crew Max - Trim: 5.5-ft Short Bed Platinum, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$65,105
Invoice Price
$60,223
Destination Fee
$1,795
Holdback
$1,302
Dealer Cost
$60,716
Find the Best Price
2023 Tundra Hybrid Crew Max - Trim: 6.5-ft Standard Bed Platinum, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$65,435
Invoice Price
$60,528
Destination Fee
$1,795
Holdback
$1,309
Dealer Cost
$61,014
Find the Best Price
2023 Tundra Hybrid Crew Max - Trim: 5.5-ft Short Bed 1794 Edition, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$65,805
Invoice Price
$60,870
Destination Fee
$1,795
Holdback
$1,316
Dealer Cost
$61,349
Find the Best Price
2023 Tundra Hybrid Crew Max - Trim: 6.5-ft Standard Bed 1794 Edition, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$66,135
Invoice Price
$61,176
Destination Fee
$1,795
Holdback
$1,323
Dealer Cost
$61,648
Find the Best Price
2023 Tundra Hybrid Crew Max - Trim: 5.5-ft Short Bed TRD Pro, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$68,520
Invoice Price
$63,381
Destination Fee
$1,795
Holdback
$1,370
Dealer Cost
$63,806
Find the Best Price
2023 Tundra Hybrid Crew Max - Trim: 5.5-ft Short Bed Capstone, 4-Door Pickup. 4WD Powertrain: 3.5 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$75,245
Invoice Price
$69,601
Destination Fee
$1,795
Holdback
$1,505
Dealer Cost
$69,891
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota Tundra 4WD, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of a Toyota Tundra 4WD:

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Tundra 4WD invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Toyota Tundra 4WD Overview:

The 2022 Tundra is Toyota's full-size, half-ton pickup truck. The Tundra is a capable truck that can tow and haul heavy loads, thanks to its standard twin-turbocharged V6 engine. This truck also has a comfortable, roomy cabin with a lot of standard features. This latest version of the Tundra also has more modern technology than ever before. This includes tech for convenience, entertainment and safety.

What’s New for 2022?

The Tundra received a major update in 2022 that covers nearly every aspect of the vehicle. The appearance has been completely revamped. There are major changes to the frame, suspension system and transmission. The steering system has been redesigned. One of the biggest new additions for the 2022 model year is the optional hybrid powertrain.

Styles and Configurations

The 2022 Toyota Tundra is available in two different cab styles. There are also two available cargo-box lengths. Both cab styles can accommodate five or six people, though sticking to four or less will keep everyone more comfortable. Six can be squeezed in if both the front and rear rows have a 3-person bench seat. The Tundra is available in 4X2 and 4X4 variations.

The Tundra can be had in either a Double Cab or Crew Max configuration. The Crew Max has substantially more legroom for the rear passengers. The rear doors are also larger, making it easier to get in and out of the truck. Toyota gives buyers the option of a 5.5-foot or 6.5-foot bed length, depending partly on the trim level they choose.

Performance and Fuel Economy

The stock powertrain for the Tundra uses an i-Force 3.5-liter V6 engine with twin turbochargers. It has 24-valve, DOHC cylinder heads with Dual Variable Valve Timing. The engine produces 348 horsepower and 405 pound-feet of torque. The SR5 trim gets a tuned-up version of this engine that makes 389 horsepower and 479 pound-feet of torque.

The available hybrid powertrain takes the base engine and pairs it with an electric motor. This setup has the most power of all. It cranks out an impressive 437 horsepower with 583 pound-feet of torque. The regular gasoline engines have a fuel-economy rating of 18 mpg (miles-per-gallon) in the city and 24 mpg on the highway, provided that the Tundra has 2-wheel drive. The all-wheel drive models will lose about 1 mpg in both categories.

Hybrid models of the Tundra have a combined fuel-economy rating of 22 mpg. All models of the Tundra have a 10-speed automatic transmission. With the right setup, this truck can tow over 12,000 pounds. It has a maximum payload capacity of 2,290 pounds.

Driving Impressions

The latest Tundra handles curves better than ever. Toyota clearly has made improved handling a priority for this generation of the Tundra. Acceleration is amazing with any available powertrain. The overall ride quality is quite refined for a pickup truck. The steering is a bit looser than some other trucks in this category. The Tundra's off-road performance is fantastic, especially when driving a TRD Pro model.

Exterior Features

For the exterior, the base model of the Tundra gets a set of 18-inch steel wheels. Higher trim levels will get 18-inch, 20-inch or 22-inch alloy wheels in a variety of styles and colors. The Tundra has premium LED headlights and taillights. There are also LED daytime running lights to increase the truck's visibility for other drivers.

Rain-sensing, variable intermittent wipers are available. Heated exterior mirrors make it easy to defrost them during those cold winter months. The off-road-themed TRD Pro gets some mud flaps and some under-body protection.

Interior Features

On the inside of the Tundra, the base model has a basic infotainment system with an 8-inch display. This trim has an AM/FM stereo, six speakers and wireless compatibility with Apple CarPlay and Android Auto. The system is also compatible with SiriusXM, and Toyota offers a three-month free trial for new buyers.

Moving up to higher trim levels gets the buyer a 14-inch touchscreen display. Upgraded audio systems are available with either nine speakers or even 12 premium JBL speakers. This includes a subwoofer for powerful, thumping bass sounds. The top-tier audio system also includes an amplifier for amazing volume.

There are available 8-way and 10-way power seats for the driver and front passenger. Toyota also offers cloth, leather and semi-aniline leather upholstery. The TRD Pro gets a Multi-Terrain Monitor to make slow off-road driving and rock crawling a lot easier.

Safety Features

Every model of the latest Tundra has Toyota's Safety Sense 2.0 System. This set of features includes a Pre-Collision System with Pedestrian Detection. It also comes with a Lane-Departure Warning and Steering Assist. The Road-Sign Assist uses advanced sensors and technology to scan and identify signs.

All models of the Tundra have Stability Control and Traction Control for a safer ride in almost any situation. Toyota's Star Safety System provides a Vehicle Locator, Emergency Assistance and Automatic Collision Notification.

The 2022 Toyota Tundra is a strong entry in the crowded field of full-sized pickup trucks. It has one of the nicest, most comfortable interiors in its class. There's a lot of standard, modern technology here. Performance is strong with any of the available engines, and the capabilities of this truck are impressive. For anyone looking for an off-road machine, it's hard to do much better than the Tundra TRD Pro.

Note: All Toyota Tundra 4WD MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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