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2017, 2018 Toyota Yaris iA Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris iA pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Yaris iA Prices - How Much is a Toyota Yaris iA?

2017 Prices
2018 Prices
2017 Yaris iA Price - Automatic 4dr FWD Sdn. With 1.5L Gas Engine - 4 Cylinders
MSRP
$17,050
Invoice Price
$16,369
Destination Fee
$955
Holdback
$341
Dealer Cost
$16,983
Find the Best Price
2017 Yaris iA Price - Manual 4dr FWD Sdn. With 1.5L Gas Engine - 4 Cylinders
MSRP
$15,950
Invoice Price
$15,313
Destination Fee
$955
Holdback
$319
Dealer Cost
$15,949
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2018 Yaris iA Manual (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 39 FWD
MSRP
$15,950
Invoice Price
$15,313
Destination Fee
$895
Holdback
$319
Dealer Cost
$15,889
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2018 Yaris iA Auto (Natl). Horse Power: 106 City, Hwy. MPG: 32 / 40 FWD
MSRP
$17,050
Invoice Price
$16,369
Destination Fee
$895
Holdback
$341
Dealer Cost
$16,923
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Yaris iA, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Yaris iA Overview:
Want to be let in on a little-known secret about the 2018 Toyota Yaris iA? Here it is: The Yaris iA is actually manufactured by Mazda! Mazda actually does not have anything like the iA in its line-up, so this partnership with Toyota creates a win-win situation for everyone. The iA is, for the most part, pleasant and easy to drive, and it certainly is a stylish vehicle with the right touches from Mazda. However, some might find the price and lack of interior space a little off-putting.

What's New For 2018?

Essentially no major changes were made, and the 2018 Toyota Yaris iA is still pretty similar to the outgoing model.

Available Styles

The 2018 Toyota Yaris iA is available as only a subcompact sedan. In fact, it is the sedan counterpart to the 2018 Toyota Yaris, which is a dramatically different subcompact hatchback.

Available Trims

Rather remarkably, the 2018 Toyota Yaris iA comes with only one standard trim level. While this does limit your options for customization, this is actually a good thing, as the Yaris iA has pretty much everything you could ask for. The Yaris iA boasts a standard 1.5-L engine. This engine can be mated to either the standard six-speed manual or an optional six-speed automatic transmission. Front-wheel drive comes standard, and there is no option for any other type of drivetrain. The Yaris iA features a pretty lengthy list of standard features, including defogger for the rear window, running lights for the daylight hours, a rearview camera, and audio controls built into the tilt-and-telescoping steering wheel. Also, the Yaris iA features a 7-inch LCD touchscreen display for all of your infotainment needs, voice recognition, and a low-speed pre-collision system. There is also the standard traction control system, anti-lock brake system, and more.

Driving Impressions

If you are at all familiar with the regular Yaris, then you are probably aware that there will be some acceleration issues on the Yaris iA as well. The manual transmission can get the Yaris iA from 0 to 60 mph in roughly 9.1 seconds, while the automatic transmission gets it there at an even slower speed. Overall, you will never feel a sufficient amount of thrust from the 1.5-L engine, so be prepared to keep it slow and steady. The brakes feel rather predictable, and the brake pedal has a decent amount of firmness to it. The Yaris iA steers fairly well and gets around easily in tight parking lots and crowded city spaces due to its modest size. The Yaris iA also handles as expected, even though the low-rolling-resistance tires do not provide a ton of road grip. However, the Yaris iA has no problem with rolling over those pesky rain grooves or maintaining a sense of stability on low-speed roadways.

Fuel Economy

For being something of a budget-friendly vehicle that is not a hybrid, the Yaris iA is quite fuel-efficient. This is one of the vehicle's biggest selling points. In fact, you can get 35 mpg combined (32 city/40 highway) on the automatic transmission and 34 mpg combined (30 city/39 highway) on the manual transmission. Either way, the Yaris iA will not drain your bank account at the gas pump.

While the 2018 Toyota Yaris iA has performance issues similar to its Yaris hatchback counterpart, the iA has some of the markings of a Mazda. It steers well and makes for an overall good daily driver in the city. And with its fuel economy, it will be hard to find something similar that is as affordable.

How to Calculate The Dealer Cost of a Toyota Yaris iA

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris iA invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Yaris iA MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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