Car Buying Strategies

2021 Volkswagen Arteon Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Volkswagen Arteon Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Arteon - Style: 2.0T SE - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
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2021 Arteon - Style: 2.0T SEL R-Line - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
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2021 Arteon - Style: 2.0T 4MOTION SEL R-Line - 4-Door Sedan w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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2021 Arteon - Style: 2.0T 4MOTION SEL Premium R-Line - 4-Door Sedan w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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Price Tip:
To avoid overpaying on a new Volkswagen Arteon, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Volkswagen Price Guides:
Volkswagen Arteon Overview:
The Arteon is Volkswagen’s flagship luxury car. Many people consider the Arteon’s exterior styling to be a beautiful work of art. Meanwhile, families especially enjoy this car’s spacious seating and large cargo area. While the Arteon may not be a full-fledged sports sedan, it still has enough muscle to keep drivers entertained. Let’s take a closer look at what makes this model an appealing choice.

What’s New for 2021?

To help the Arteon to remain one of the most eye-catching cars in the class, Volkswagen opted to give it a styling refresh. On the inside, upgraded materials give the cabin a more luxurious feel. A new infotainment system arrives as well.

What Styles Does It Come In?

The 2021 Volkswagen Arteon is a four-door sedan, which seats up to five people. VW allows buyers to choose between a standard FWD system and an optional 4MOTION AWD system.

What Are The Available Trims?

Volkswagen offers the new Arteon in three trim levels: SE, SEL R-Line, and SEL Premium R-Line. The base SE trim provides a lot of luxuries for the money. For 2020, last year’s optional digital gauge cluster now comes standard across the lineup. Other standard niceties include an updated 8.0-inch touchscreen, heated front seats, and a Wi-Fi hotspot.

Drivers seeking a more aggressive look will be interested in the SEL R-Line trim. On the inside, an exclusive R-Line steering wheel with paddle shifters enables drivers to have more fun. Wireless smartphone charging, navigation, and adaptive cruise control are also found on the Arteon SEL R-Line.

Atop the lineup is the plush SEL Premium R-Line trim. While it looks similar to the mid-level SEL R-Line model, VW decks out its interior with a greater number of premium features. Massaging seat functions enable the driver to experience greater comfort. Meanwhile, a new 700-watt Harman Kardon audio system brings an especially entertaining soundtrack. Heated rear seats and automated parking system add to this model’s luxuriousness.

The Arteon’s Exterior Styling

In comparison to the average sedan, the new VW Arteon has a rather exotic look. A coupe-like roof and sweeping lines help create an extremely sleek-looking car. The 2021 model’s front fascia looks even more exciting with its new bumper. Furthermore, every trim level now offers VW’s beautiful Kings Red metallic paint option.

While the base SE model will cause people to take notice, R-Line models are especially racy. A sporty body kit makes the car look ready to compete. Larger 20-inch wheels are featured on the range-topping model, which brings a more powerful stance.

Interior Features

Volkswagen has updated the Arteon’s infotainment system with new software and an improved 8.0-inch touch display. Wireless Apple CarPlay and Android Auto make connecting your mobile phone easier than ever. Traditional knobs also help ensure simple operation. Another newly available feature is the sedan’s Harman Kardon sound system. Volkswagen’s Digital Cockpit gauge cluster is standard, which can display large road maps while you drive.

Driving Experience

There’s only one powertrain in the Arteon’s lineup. Nevertheless, it proves to be a smooth and efficient performer. The car’s turbo four-cylinder engine, which is mated to an eight-speed transmission, pushes out 268 horsepower. A 0-60 mph time of 6.0 seconds makes the Arteon quick enough to easily accelerate past traffic.

The Arteon’s driving dynamics are impressive. An adaptive suspension system comes standard. Activating the sport mode stiffens the dampers for enhanced handling. Very few cars in the class have such a plush ride on the freeway. Meanwhile, VW’s optional 4MOTION AWD system provides more grip when the weather turns bad.

Fuel Economy

Expect the 2021 Volkswagen Arteon to return an EPA-rated 22 mpg town/29 mpg freeway. Opting for the 4MOTION AWD system lowers this rating to 20 mpg town/29 mpg freeway. Premium gasoline should be used.

Quality and Comfort

Comfort is not an issue for the 2021 Volkswagen Arteon. A long wheelbase helps ensure the utmost passenger room. Even tall passengers will be happy traveling in the rear seat. The available massaging driver’s seat also feels nice on long trips.

The 2021 model features better interior materials. This update takes the Arteon’s quality to the next level. While the Arteon has a starting MSRP under $38,000, it looks and feels like a model that costs $60,000.


The Arteon has received the IIHS’ coveted Top Safety Pick rating. While automated emergency braking with pedestrian warning is standard, some other worthy safety technologies are on the sedan’s list of options. Even when approaching intersections and curves, Travel Assist with adaptive cruise control can automatically adjust the car’s speed.

Before buying a new luxury sedan, first check out the 2021 Volkswagen Arteon. It’s a genuine bargain that competes against some of today’s premier models. Go for a test drive today!
How to Calculate The Dealer Cost of a Volkswagen Arteon:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Arteon invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Arteon MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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