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2024 Volkswagen Atlas Cross Sport Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2024 Volkswagen Atlas Cross Sport Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Volkswagen Atlas Cross Sport Pricing for the SE, SE with Technology, SEL, SEL R-Line and SEL Premium R-Line Trims

Atlas Cross Sport SE 4-Door SUV with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,715
Invoice Price
$35,210
Destination Fee
$1,350
Holdback
$734
Dealer Cost
$35,826
Find the Best Price
Atlas Cross Sport SE 4-Door SUV with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,615
Invoice Price
$37,031
Destination Fee
$1,350
Holdback
$772
Dealer Cost
$37,609
Find the Best Price
Atlas Cross Sport SE with Technology 4-Door SUV with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$40,655
Invoice Price
$38,988
Destination Fee
$1,350
Holdback
$813
Dealer Cost
$39,525
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Atlas Cross Sport SE with Technology 4-Door SUV with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$42,555
Invoice Price
$40,809
Destination Fee
$1,350
Holdback
$851
Dealer Cost
$41,308
Find the Best Price
Atlas Cross Sport SEL 4-Door SUV with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$47,435
Invoice Price
$45,491
Destination Fee
$1,350
Holdback
$949
Dealer Cost
$45,892
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Atlas Cross Sport SEL R-Line 4-Door SUV with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$48,885
Invoice Price
$46,880
Destination Fee
$1,350
Holdback
$978
Dealer Cost
$47,252
Find the Best Price
Atlas Cross Sport SEL Premium R-Line 4-Door SUV with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$51,445
Invoice Price
$49,337
Destination Fee
$1,350
Holdback
$1,029
Dealer Cost
$49,658
Find the Best Price
Price Tip:
To find the best possible price on a new Volkswagen Atlas Cross Sport, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,350)

Here are the details on the 2024 Volkswagen Atlas Cross Sport trim levels:

SE:

  • MSRP starting at $38,065
  • 2.0L Turbo 4-cylinder engine, 8-speed automatic transmission
  • 18” alloy wheels
  • LED headlights
  • Heated side mirrors
  • Cloth seats
  • 6.5” touchscreen display
  • Apple CarPlay/Android Auto
  • Blind spot monitoring
  • Forward collision warning

SE with Technology:

  • MSRP starting at $42,005
  • Adds panoramic sunroof
  • Leatherette seats
  • Auto-dimming rearview mirror
  • Wireless charging
  • WiFi hotspot
  • Volkswagen Digital Cockpit

SEL:

  • MSRP starting at $48,785
  • 20” alloy wheels
  • LED taillights
  • Silver roof rails
  • Leather seats
  • 8-way power driver seat
  • Heated front seats
  • Ambient lighting
  • Parking sensors

SEL R-Line:

  • MSRP starting at $50,235
  • R-Line exterior styling
  • 21” alloy wheels
  • R-Line leather seats
  • Heated steering wheel
  • Adaptive cruise control

SEL Premium R-Line:

  • MSRP starting at $52,795
  • 12.3” Digital Cockpit Pro
  • Fender premium audio system
  • Integrated navigation
  • Power liftgate
  • Rain sensing wipers
  • Automatic high beams
  • Ventilated front seats
How to Calculate The Dealer Cost of a Volkswagen Atlas Cross Sport:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Atlas Cross Sport invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Atlas Cross Sport MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.