2023 Volkswagen Atlas Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Volkswagen Atlas Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Volkswagen Atlas Price Guide Below Includes:

The Volkswagen Atlas pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2023 Atlas - Trim: 2.0T SE, 4-Door SUV. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.

MSRP

$34,600

Invoice Price

$33,181

Destination Fee

$1,295

Holdback

$692

Dealer Cost

$33,784

2023 Atlas - Trim: 2.0T SE, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.

MSRP

$36,500

Invoice Price

$35,004

Destination Fee

$1,295

Holdback

$730

Dealer Cost

$35,569

2023 Atlas - Trim: 2.0T SE with Technology, 4-Door SUV. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.

MSRP

$38,770

Invoice Price

$37,180

Destination Fee

$1,295

Holdback

$775

Dealer Cost

$37,700

2023 Atlas - Trim: 3.6L V6 SE with Technology, 4-Door SUV. FWD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.

MSRP

$40,520

Invoice Price

$38,858

Destination Fee

$1,295

Holdback

$810

Dealer Cost

$39,343

2023 Atlas - Trim: 2.0T SE with Technology, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.

MSRP

$40,670

Invoice Price

$39,002

Destination Fee

$1,295

Holdback

$813

Dealer Cost

$39,484

2023 Atlas - Trim: 3.6L V6 SE with Technology, 4-Door SUV. AWD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.

MSRP

$42,420

Invoice Price

$40,680

Destination Fee

$1,295

Holdback

$848

Dealer Cost

$41,127

2023 Atlas - Trim: 2.0T SEL, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.

MSRP

$44,390

Invoice Price

$42,570

Destination Fee

$1,295

Holdback

$888

Dealer Cost

$42,977

2023 Atlas - Trim: 3.6L V6 SEL, 4-Door SUV. AWD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.

MSRP

$46,140

Invoice Price

$44,248

Destination Fee

$1,295

Holdback

$923

Dealer Cost

$44,620

2023 Atlas - Trim: 3.6L V6 SEL R-Line Black, 4-Door SUV. AWD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.

MSRP

$48,090

Invoice Price

$46,118

Destination Fee

$1,295

Holdback

$962

Dealer Cost

$46,451

2023 Atlas - Trim: 3.6L V6 SEL Premium R-Line, 4-Door SUV. AWD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.

MSRP

$51,790

Invoice Price

$49,666

Destination Fee

$1,295

Holdback

$1,036

Dealer Cost

$49,925

Price Tip:
To find the best possible price on a new Volkswagen Atlas, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Port Installed Options
VW Care
2.0T SE FWD	$235
2.0T SE AWD	$235
2.0T SE with Technology FWD	$235
2.0T SE with Technology AWD	$235
2.0T SEL AWD	$235
3.6L V6 SE with Technology FWD	$235
3.6L V6 SE with Technology AWD	$235
3.6L V6 SEL AWD	$235
3.6L V6 SEL Premium R-Line AWD	$235
3.6L V6 SEL R-Line Black AWD	$235
Car-Net® Safe and Secure 3-Year
2.0T SE FWD	$285
2.0T SE AWD	$285
2.0T SE with Technology FWD	$285
2.0T SE with Technology AWD	$285
2.0T SEL AWD	$285
3.6L V6 SE with Technology FWD	$285
3.6L V6 SE with Technology AWD	$285
3.6L V6 SEL AWD	$285
3.6L V6 SEL Premium R-Line AWD	$285
3.6L V6 SEL R-Line Black AWD	$285
Car-Net® Safe and Secure 5-Year
2.0T SE FWD	$399
2.0T SE AWD	$399
2.0T SE with Technology FWD	$399
2.0T SE with Technology AWD	$399
2.0T SEL AWD	$399
3.6L V6 SE with Technology FWD	$399
3.6L V6 SE with Technology AWD	$399
3.6L V6 SEL AWD	$399
3.6L V6 SEL Premium R-Line AWD	$399
3.6L V6 SEL R-Line Black AWD	$399
Bumperdillo®
2.0T SE FWD	$165
2.0T SE AWD	$165
2.0T SE with Technology FWD	$165
2.0T SE with Technology AWD	$165
2.0T SEL AWD	$165
3.6L V6 SE with Technology FWD	$165
3.6L V6 SE with Technology AWD	$165
3.6L V6 SEL AWD	$165
3.6L V6 SEL Premium R-Line AWD	$165
3.6L V6 SEL R-Line Black AWD	$165
Roof Rack
2.0T SE FWD	$445
2.0T SE AWD	$445
2.0T SE with Technology FWD	$445
2.0T SE with Technology AWD	$445
2.0T SEL AWD	$445
3.6L V6 SE with Technology FWD	$445
3.6L V6 SE with Technology AWD	$445
3.6L V6 SEL AWD	$445
3.6L V6 SEL Premium R-Line AWD	$445
3.6L V6 SEL R-Line Black AWD	$445
Carpeted Mats (Bench Seat)
2.0T SE FWD	$232
2.0T SE AWD	$232
2.0T SE with Technology FWD	$232
2.0T SE with Technology AWD	$232
2.0T SEL AWD	$232
3.6L V6 SE with Technology FWD	$232
3.6L V6 SE with Technology AWD	$232
3.6L V6 SEL AWD	$232
3.6L V6 SEL Premium R-Line AWD	$232
3.6L V6 SEL R-Line Black AWD	$232
Organizing Trays
2.0T SE FWD	$50
2.0T SE AWD	$50
2.0T SE with Technology FWD	$50
2.0T SE with Technology AWD	$50
2.0T SEL AWD	$50
3.6L V6 SE with Technology FWD	$50
3.6L V6 SE with Technology AWD	$50
3.6L V6 SEL AWD	$50
3.6L V6 SEL Premium R-Line AWD	$50
3.6L V6 SEL R-Line Black AWD	$50
Rearview Mirror with HomeLink Connect®
2.0T SE FWD	$385
2.0T SE AWD	$385
2.0T SE with Technology FWD	$385
2.0T SE with Technology AWD	$385
2.0T SEL AWD	$385
3.6L V6 SE with Technology FWD	$385
3.6L V6 SE with Technology AWD	$385
3.6L V6 SEL AWD	$385
3.6L V6 SEL Premium R-Line AWD	$385
3.6L V6 SEL R-Line Black AWD	$385
First Aid Kit
2.0T SE FWD	$40
2.0T SE AWD	$40
2.0T SE with Technology FWD	$40
2.0T SE with Technology AWD	$40
2.0T SEL AWD	$40
3.6L V6 SE with Technology FWD	$40
3.6L V6 SE with Technology AWD	$40
3.6L V6 SEL AWD	$40
3.6L V6 SEL Premium R-Line AWD	$40
3.6L V6 SEL R-Line Black AWD	$40
Carpeted Mats Kit (Captain's Chairs)
2.0T SE FWD	$327
2.0T SE AWD	$327
2.0T SE with Technology FWD	$327
2.0T SE with Technology AWD	$327
2.0T SEL AWD	$327
3.6L V6 SE with Technology FWD	$327
3.6L V6 SE with Technology AWD	$327
3.6L V6 SEL AWD	$327
3.6L V6 SEL Premium R-Line AWD	$327
3.6L V6 SEL R-Line Black AWD	$327
Luggage Net
2.0T SE FWD	$110
2.0T SE AWD	$110
2.0T SE with Technology FWD	$110
2.0T SE with Technology AWD	$110
2.0T SEL AWD	$110
3.6L V6 SE with Technology FWD	$110
3.6L V6 SE with Technology AWD	$110
3.6L V6 SEL AWD	$110
3.6L V6 SEL Premium R-Line AWD	$110
3.6L V6 SEL R-Line Black AWD	$110
Privacy Cover
2.0T SE FWD	$230
2.0T SE AWD	NA
2.0T SE with Technology FWD	$230
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$230
3.6L V6 SE with Technology AWD	$230
3.6L V6 SEL AWD	$230
3.6L V6 SEL Premium R-Line AWD	$230
3.6L V6 SEL R-Line Black AWD	$230
Roadside Assistance Kit
2.0T SE FWD	$90
2.0T SE AWD	NA
2.0T SE with Technology FWD	$90
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$90
3.6L V6 SE with Technology AWD	$90
3.6L V6 SEL AWD	$90
3.6L V6 SEL Premium R-Line AWD	$90
3.6L V6 SEL R-Line Black AWD	$90
Combination Roadside Kit
2.0T SE FWD	$105
2.0T SE AWD	NA
2.0T SE with Technology FWD	$105
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$105
3.6L V6 SE with Technology AWD	$105
3.6L V6 SEL AWD	$105
3.6L V6 SEL Premium R-Line AWD	$105
3.6L V6 SEL R-Line Black AWD	$105
Wheel Locks
2.0T SE FWD	$84
2.0T SE AWD	$84
2.0T SE with Technology FWD	$84
2.0T SE with Technology AWD	$84
2.0T SEL AWD	$84
3.6L V6 SE with Technology FWD	$84
3.6L V6 SE with Technology AWD	$84
3.6L V6 SEL AWD	$84
3.6L V6 SEL Premium R-Line AWD	$84
3.6L V6 SEL R-Line Black AWD	$84
Extended Range Remote Start
2.0T SE FWD	$525
2.0T SE AWD	$525
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	NA
3.6L V6 SE with Technology AWD	NA
3.6L V6 SEL AWD	NA
3.6L V6 SEL Premium R-Line AWD	NA
3.6L V6 SEL R-Line Black AWD	NA
Volkswagen Logo Puddle Lights
2.0T SE FWD	$230
2.0T SE AWD	$230
2.0T SE with Technology FWD	$230
2.0T SE with Technology AWD	$230
2.0T SEL AWD	$230
3.6L V6 SE with Technology FWD	$230
3.6L V6 SE with Technology AWD	$230
3.6L V6 SEL AWD	$230
3.6L V6 SEL Premium R-Line AWD	$230
3.6L V6 SEL R-Line Black AWD	$230
Carpeted Mats (Captain's Chairs)
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$232
2.0T SE with Technology AWD	$232
2.0T SEL AWD	$232
3.6L V6 SE with Technology FWD	$232
3.6L V6 SE with Technology AWD	$232
3.6L V6 SEL AWD	$232
3.6L V6 SEL Premium R-Line AWD	$232
3.6L V6 SEL R-Line Black AWD	$232
Extended Range Remote Upgrade
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$315
2.0T SE with Technology AWD	$315
2.0T SEL AWD	$315
3.6L V6 SE with Technology FWD	$315
3.6L V6 SE with Technology AWD	$315
3.6L V6 SEL AWD	$315
3.6L V6 SEL Premium R-Line AWD	$315
3.6L V6 SEL R-Line Black AWD	$315
Atlas MDO Package, Captain's Chairs
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$942
3.6L V6 SE with Technology AWD	$942
3.6L V6 SEL AWD	$942
3.6L V6 SEL Premium R-Line AWD	$942
3.6L V6 SEL R-Line Black AWD	$942
Atlas MDO Package, Bench Seat
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$942
3.6L V6 SE with Technology AWD	$942
3.6L V6 SEL AWD	$942
3.6L V6 SEL Premium R-Line AWD	$942
3.6L V6 SEL R-Line Black AWD	$942
Rubber Mats Kit (Bench Seat)
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$327
3.6L V6 SE with Technology AWD	$327
3.6L V6 SEL AWD	$327
3.6L V6 SEL Premium R-Line AWD	$327
3.6L V6 SEL R-Line Black AWD	$327
Trailer Hitch Extras
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$170
3.6L V6 SE with Technology AWD	$170
3.6L V6 SEL AWD	$170
3.6L V6 SEL Premium R-Line AWD	$170
3.6L V6 SEL R-Line Black AWD	$170
Carpeted Mats Kit (Bench Seat)
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$327
3.6L V6 SE with Technology AWD	$327
3.6L V6 SEL AWD	$327
3.6L V6 SEL Premium R-Line AWD	$327
3.6L V6 SEL R-Line Black AWD	$327
Rubber Mats Kit (Captain's Chairs)
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$327
3.6L V6 SE with Technology AWD	$327
3.6L V6 SEL AWD	$327
3.6L V6 SEL Premium R-Line AWD	$327
3.6L V6 SEL R-Line Black AWD	$327
Ventilated Front Seats Delete
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	NA
3.6L V6 SE with Technology AWD	NA
3.6L V6 SEL AWD	NA
3.6L V6 SEL Premium R-Line AWD	-$275
3.6L V6 SEL R-Line Black AWD	NA

Package Options
2nd Row Dual Captain's Chairs
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$695
2.0T SE with Technology AWD	$695
2.0T SEL AWD	$695
3.6L V6 SE with Technology FWD	$695
3.6L V6 SE with Technology AWD	$695
3.6L V6 SEL AWD	$695
3.6L V6 SEL Premium R-Line AWD	$695
3.6L V6 SEL R-Line Black AWD	$695
Panoramic Sunroof Package
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$1,200
2.0T SE with Technology AWD	$1,200
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$1,200
3.6L V6 SE with Technology AWD	$1,200
3.6L V6 SEL AWD	NA
3.6L V6 SEL Premium R-Line AWD	NA
3.6L V6 SEL R-Line Black AWD	NA

Wheel Options
Black Wheel Package
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$595
2.0T SE with Technology AWD	$595
2.0T SEL AWD	NA
3.6L V6 SE with Technology FWD	$595
3.6L V6 SE with Technology AWD	$595
3.6L V6 SEL AWD	NA
3.6L V6 SEL Premium R-Line AWD	NA
3.6L V6 SEL R-Line Black AWD	NA

Exterior Paint Options
Aurora Red Metallic
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	$395
2.0T SE with Technology AWD	$395
2.0T SEL AWD	$395
3.6L V6 SE with Technology FWD	$395
3.6L V6 SE with Technology AWD	$395
3.6L V6 SEL AWD	$395
3.6L V6 SEL Premium R-Line AWD	$395
3.6L V6 SEL R-Line Black AWD	$395
Opal White Pearl
2.0T SE FWD	NA
2.0T SE AWD	NA
2.0T SE with Technology FWD	NA
2.0T SE with Technology AWD	NA
2.0T SEL AWD	$395
3.6L V6 SE with Technology FWD	NA
3.6L V6 SE with Technology AWD	NA
3.6L V6 SEL AWD	$395
3.6L V6 SEL Premium R-Line AWD	$395
3.6L V6 SEL R-Line Black AWD	$395

Specifications
Base Price
2.0T SE FWD	$35,150
2.0T SE AWD	$37,050
2.0T SE with Technology FWD	$39,320
2.0T SE with Technology AWD	$41,220
2.0T SEL AWD	$44,940
3.6L V6 SE with Technology FWD	$41,070
3.6L V6 SE with Technology AWD	$42,970
3.6L V6 SEL AWD	$46,690
3.6L V6 SEL Premium R-Line AWD	$52,340
3.6L V6 SEL R-Line Black AWD	$48,640
Drive
2.0T SE FWD	FWD
2.0T SE AWD	AWD
2.0T SE with Technology FWD	FWD
2.0T SE with Technology AWD	AWD
2.0T SEL AWD	AWD
3.6L V6 SE with Technology FWD	FWD
3.6L V6 SE with Technology AWD	AWD
3.6L V6 SEL AWD	AWD
3.6L V6 SEL Premium R-Line AWD	AWD
3.6L V6 SEL R-Line Black AWD	AWD
Bodystyle
2.0T SE FWD	SUV
2.0T SE AWD	SUV
2.0T SE with Technology FWD	SUV
2.0T SE with Technology AWD	SUV
2.0T SEL AWD	SUV
3.6L V6 SE with Technology FWD	SUV
3.6L V6 SE with Technology AWD	SUV
3.6L V6 SEL AWD	SUV
3.6L V6 SEL Premium R-Line AWD	SUV
3.6L V6 SEL R-Line Black AWD	SUV
Doors
2.0T SE FWD	4
2.0T SE AWD	4
2.0T SE with Technology FWD	4
2.0T SE with Technology AWD	4
2.0T SEL AWD	4
3.6L V6 SE with Technology FWD	4
3.6L V6 SE with Technology AWD	4
3.6L V6 SEL AWD	4
3.6L V6 SEL Premium R-Line AWD	4
3.6L V6 SEL R-Line Black AWD	4
Height
2.0T SE FWD	70.1
2.0T SE AWD	70.1
2.0T SE with Technology FWD	70.1
2.0T SE with Technology AWD	70.1
2.0T SEL AWD	70.1
3.6L V6 SE with Technology FWD	70.1
3.6L V6 SE with Technology AWD	70.1
3.6L V6 SEL AWD	70.1
3.6L V6 SEL Premium R-Line AWD	70.1
3.6L V6 SEL R-Line Black AWD	70.1
Length
2.0T SE FWD	200.7
2.0T SE AWD	200.7
2.0T SE with Technology FWD	200.7
2.0T SE with Technology AWD	200.7
2.0T SEL AWD	200.7
3.6L V6 SE with Technology FWD	200.7
3.6L V6 SE with Technology AWD	200.7
3.6L V6 SEL AWD	200.7
3.6L V6 SEL Premium R-Line AWD	200.7
3.6L V6 SEL R-Line Black AWD	200.7
Wheelbase
2.0T SE FWD	117.3
2.0T SE AWD	117.3
2.0T SE with Technology FWD	117.3
2.0T SE with Technology AWD	117.3
2.0T SEL AWD	117.3
3.6L V6 SE with Technology FWD	117.3
3.6L V6 SE with Technology AWD	117.3
3.6L V6 SEL AWD	117.3
3.6L V6 SEL Premium R-Line AWD	117.3
3.6L V6 SEL R-Line Black AWD	117.3
Width
2.0T SE FWD	78.4
2.0T SE AWD	78.4
2.0T SE with Technology FWD	78.4
2.0T SE with Technology AWD	78.4
2.0T SEL AWD	78.4
3.6L V6 SE with Technology FWD	78.4
3.6L V6 SE with Technology AWD	78.4
3.6L V6 SEL AWD	78.4
3.6L V6 SEL Premium R-Line AWD	78.4
3.6L V6 SEL R-Line Black AWD	78.4
Cargo Volume
2.0T SE FWD	20.6
2.0T SE AWD	20.6
2.0T SE with Technology FWD	20.6
2.0T SE with Technology AWD	20.6
2.0T SEL AWD	20.6
3.6L V6 SE with Technology FWD	20.6
3.6L V6 SE with Technology AWD	20.6
3.6L V6 SEL AWD	20.6
3.6L V6 SEL Premium R-Line AWD	20.6
3.6L V6 SEL R-Line Black AWD	20.6
Seating Capacity
2.0T SE FWD	7
2.0T SE AWD	7
2.0T SE with Technology FWD	7
2.0T SE with Technology AWD	7
2.0T SEL AWD	7
3.6L V6 SE with Technology FWD	7
3.6L V6 SE with Technology AWD	7
3.6L V6 SEL AWD	7
3.6L V6 SEL Premium R-Line AWD	7
3.6L V6 SEL R-Line Black AWD	7
Front Head Room
2.0T SE FWD	41.3
2.0T SE AWD	41.3
2.0T SE with Technology FWD	41.3
2.0T SE with Technology AWD	41.3
2.0T SEL AWD	41.3
3.6L V6 SE with Technology FWD	41.3
3.6L V6 SE with Technology AWD	41.3
3.6L V6 SEL AWD	41.3
3.6L V6 SEL Premium R-Line AWD	41.3
3.6L V6 SEL R-Line Black AWD	41.3
Center Head Room
2.0T SE FWD	40.4
2.0T SE AWD	40.4
2.0T SE with Technology FWD	40.4
2.0T SE with Technology AWD	40.4
2.0T SEL AWD	40.4
3.6L V6 SE with Technology FWD	40.4
3.6L V6 SE with Technology AWD	40.4
3.6L V6 SEL AWD	40.4
3.6L V6 SEL Premium R-Line AWD	40.4
3.6L V6 SEL R-Line Black AWD	40.4
Front Leg Room
2.0T SE FWD	41.7
2.0T SE AWD	41.7
2.0T SE with Technology FWD	41.7
2.0T SE with Technology AWD	41.7
2.0T SEL AWD	41.7
3.6L V6 SE with Technology FWD	41.7
3.6L V6 SE with Technology AWD	41.7
3.6L V6 SEL AWD	41.7
3.6L V6 SEL Premium R-Line AWD	41.7
3.6L V6 SEL R-Line Black AWD	41.7
Center Leg Room
2.0T SE FWD	37.6
2.0T SE AWD	37.6
2.0T SE with Technology FWD	37.6
2.0T SE with Technology AWD	37.6
2.0T SEL AWD	37.6
3.6L V6 SE with Technology FWD	37.6
3.6L V6 SE with Technology AWD	37.6
3.6L V6 SEL AWD	37.6
3.6L V6 SEL Premium R-Line AWD	37.6
3.6L V6 SEL R-Line Black AWD	37.6
Front Shoulder Room
2.0T SE FWD	61.5
2.0T SE AWD	61.5
2.0T SE with Technology FWD	61.5
2.0T SE with Technology AWD	61.5
2.0T SEL AWD	61.5
3.6L V6 SE with Technology FWD	61.5
3.6L V6 SE with Technology AWD	61.5
3.6L V6 SEL AWD	61.5
3.6L V6 SEL Premium R-Line AWD	61.5
3.6L V6 SEL R-Line Black AWD	61.5
Center Shoulder Room
2.0T SE FWD	60.8
2.0T SE AWD	60.8
2.0T SE with Technology FWD	60.8
2.0T SE with Technology AWD	60.8
2.0T SEL AWD	60.8
3.6L V6 SE with Technology FWD	60.8
3.6L V6 SE with Technology AWD	60.8
3.6L V6 SEL AWD	60.8
3.6L V6 SEL Premium R-Line AWD	60.8
3.6L V6 SEL R-Line Black AWD	60.8
Interior Volume
2.0T SE FWD	154
2.0T SE AWD	154
2.0T SE with Technology FWD	154
2.0T SE with Technology AWD	154
2.0T SEL AWD	154
3.6L V6 SE with Technology FWD	154
3.6L V6 SE with Technology AWD	154
3.6L V6 SEL AWD	154
3.6L V6 SEL Premium R-Line AWD	154
3.6L V6 SEL R-Line Black AWD	154
Fuel Tank Capacity
2.0T SE FWD	19.5
2.0T SE AWD	19.5
2.0T SE with Technology FWD	19.5
2.0T SE with Technology AWD	19.5
2.0T SEL AWD	19.5
3.6L V6 SE with Technology FWD	19.5
3.6L V6 SE with Technology AWD	19.5
3.6L V6 SEL AWD	19.5
3.6L V6 SEL Premium R-Line AWD	19.5
3.6L V6 SEL R-Line Black AWD	19.5
Engine Size
2.0T SE FWD	2
2.0T SE AWD	2
2.0T SE with Technology FWD	2
2.0T SE with Technology AWD	2
2.0T SEL AWD	2
3.6L V6 SE with Technology FWD	3.6
3.6L V6 SE with Technology AWD	3.6
3.6L V6 SEL AWD	3.6
3.6L V6 SEL Premium R-Line AWD	3.6
3.6L V6 SEL R-Line Black AWD	3.6
Engine Type
2.0T SE FWD	Gas
2.0T SE AWD	Gas
2.0T SE with Technology FWD	Gas
2.0T SE with Technology AWD	Gas
2.0T SEL AWD	Gas
3.6L V6 SE with Technology FWD	Gas
3.6L V6 SE with Technology AWD	Gas
3.6L V6 SEL AWD	Gas
3.6L V6 SEL Premium R-Line AWD	Gas
3.6L V6 SEL R-Line Black AWD	Gas
Cylinders
2.0T SE FWD	4
2.0T SE AWD	4
2.0T SE with Technology FWD	4
2.0T SE with Technology AWD	4
2.0T SEL AWD	4
3.6L V6 SE with Technology FWD	6
3.6L V6 SE with Technology AWD	6
3.6L V6 SEL AWD	6
3.6L V6 SEL Premium R-Line AWD	6
3.6L V6 SEL R-Line Black AWD	6
Camshaft
2.0T SE FWD	DOHC
2.0T SE AWD	DOHC
2.0T SE with Technology FWD	DOHC
2.0T SE with Technology AWD	DOHC
2.0T SEL AWD	DOHC
3.6L V6 SE with Technology FWD	DOHC
3.6L V6 SE with Technology AWD	DOHC
3.6L V6 SEL AWD	DOHC
3.6L V6 SEL Premium R-Line AWD	DOHC
3.6L V6 SEL R-Line Black AWD	DOHC
Compression Ratio
2.0T SE FWD	9.6:1
2.0T SE AWD	9.6:1
2.0T SE with Technology FWD	9.6:1
2.0T SE with Technology AWD	9.6:1
2.0T SEL AWD	9.6:1
3.6L V6 SE with Technology FWD	11.4:1
3.6L V6 SE with Technology AWD	11.4:1
3.6L V6 SEL AWD	11.4:1
3.6L V6 SEL Premium R-Line AWD	11.4:1
3.6L V6 SEL R-Line Black AWD	11.4:1
Horsepower
2.0T SE FWD	235
2.0T SE AWD	235
2.0T SE with Technology FWD	235
2.0T SE with Technology AWD	235
2.0T SEL AWD	235
3.6L V6 SE with Technology FWD	276
3.6L V6 SE with Technology AWD	276
3.6L V6 SEL AWD	276
3.6L V6 SEL Premium R-Line AWD	276
3.6L V6 SEL R-Line Black AWD	276
Torque
2.0T SE FWD	258
2.0T SE AWD	258
2.0T SE with Technology FWD	258
2.0T SE with Technology AWD	258
2.0T SEL AWD	258
3.6L V6 SE with Technology FWD	266
3.6L V6 SE with Technology AWD	266
3.6L V6 SEL AWD	266
3.6L V6 SEL Premium R-Line AWD	266
3.6L V6 SEL R-Line Black AWD	266
Fuel Type
2.0T SE FWD	Unleaded
2.0T SE AWD	Unleaded
2.0T SE with Technology FWD	Unleaded
2.0T SE with Technology AWD	Unleaded
2.0T SEL AWD	Unleaded
3.6L V6 SE with Technology FWD	Unleaded
3.6L V6 SE with Technology AWD	Unleaded
3.6L V6 SEL AWD	Unleaded
3.6L V6 SEL Premium R-Line AWD	Unleaded
3.6L V6 SEL R-Line Black AWD	Unleaded
MPG City
2.0T SE FWD	21
2.0T SE AWD	20
2.0T SE with Technology FWD	21
2.0T SE with Technology AWD	20
2.0T SEL AWD	20
3.6L V6 SE with Technology FWD	17
3.6L V6 SE with Technology AWD	16
3.6L V6 SEL AWD	16
3.6L V6 SEL Premium R-Line AWD	16
3.6L V6 SEL R-Line Black AWD	16
MPG Highway
2.0T SE FWD	24
2.0T SE AWD	24
2.0T SE with Technology FWD	24
2.0T SE with Technology AWD	24
2.0T SEL AWD	24
3.6L V6 SE with Technology FWD	23
3.6L V6 SE with Technology AWD	22
3.6L V6 SEL AWD	22
3.6L V6 SEL Premium R-Line AWD	22
3.6L V6 SEL R-Line Black AWD	22
Towing
2.0T SE FWD	2000
2.0T SE AWD	2000
2.0T SE with Technology FWD	2000
2.0T SE with Technology AWD	2000
2.0T SEL AWD	2000
3.6L V6 SE with Technology FWD	5000
3.6L V6 SE with Technology AWD	5000
3.6L V6 SEL AWD	5000
3.6L V6 SEL Premium R-Line AWD	5000
3.6L V6 SEL R-Line Black AWD	5000
GVWR (Gross Vehicle Weight Rating)
2.0T SE FWD	5622
2.0T SE AWD	5864
2.0T SE with Technology FWD	5622
2.0T SE with Technology AWD	5864
2.0T SEL AWD	5864
3.6L V6 SE with Technology FWD	5754
3.6L V6 SE with Technology AWD	6019
3.6L V6 SEL AWD	6019
3.6L V6 SEL Premium R-Line AWD	6019
3.6L V6 SEL R-Line Black AWD	6019
Payload
2.0T SE FWD	1080
2.0T SE AWD	1080
2.0T SE with Technology FWD	1080
2.0T SE with Technology AWD	1080
2.0T SEL AWD	1080
3.6L V6 SE with Technology FWD	1080
3.6L V6 SE with Technology AWD	1080
3.6L V6 SEL AWD	1080
3.6L V6 SEL Premium R-Line AWD	1080
3.6L V6 SEL R-Line Black AWD	1080
Curb Weight
2.0T SE FWD	4253
2.0T SE AWD	4440
2.0T SE with Technology FWD	4253
2.0T SE with Technology AWD	4440
2.0T SEL AWD	4440
3.6L V6 SE with Technology FWD	4427
3.6L V6 SE with Technology AWD	4614
3.6L V6 SEL AWD	4614
3.6L V6 SEL Premium R-Line AWD	4614
3.6L V6 SEL R-Line Black AWD	4614
Transmission
2.0T SE FWD	Automatic
2.0T SE AWD	Automatic
2.0T SE with Technology FWD	Automatic
2.0T SE with Technology AWD	Automatic
2.0T SEL AWD	Automatic
3.6L V6 SE with Technology FWD	Automatic
3.6L V6 SE with Technology AWD	Automatic
3.6L V6 SEL AWD	Automatic
3.6L V6 SEL Premium R-Line AWD	Automatic
3.6L V6 SEL R-Line Black AWD	Automatic

How to Calculate The Dealer Cost of a Volkswagen Atlas:

Formula for Calculating Dealer Cost:

Example: Base Volkswagen Atlas invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Atlas MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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