2024 Volkswagen Atlas MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Volkswagen Atlas Prices | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| SE 2L | 4 Cyl. | Automatic | FWD |
$39,420 | $37,862 | $36,679 |
| SE 2L | 4 Cyl. | Automatic | AWD |
$41,320 | $39,684 | $38,444 |
| SE with Technology 2L | 4 Cyl. | Automatic | FWD |
$43,525 | $41,799 | $40,493 |
| SE with Technology 2L | 4 Cyl. | Automatic | AWD |
$45,425 | $43,621 | $42,258 |
| Atlas Peak Edition SE with Technology 3.6L | 6 Cyl. | Automatic | AWD |
$48,415 | $46,488 | $45,036 |
| SEL 2L | 4 Cyl. | Automatic | AWD |
$50,305 | $48,301 | $46,792 |
| Atlas Peak Edition SEL 3.6L | 6 Cyl. | Automatic | AWD |
$52,295 | $50,209 | $48,640 |
| SEL Premium R-Line 3.6L | 6 Cyl. | Automatic | AWD |
$54,315 | $52,146 | $50,517 |
| Available Options and Package Pricing | |
|---|---|
| Package Options | |
| 2nd Row Dual Captain's Chairs | $695 |
| Black Wheel Package | $595 |
| Panoramic Sunroof Package | $1,200 |
| Exterior Paint Options | |
| Pure Gray | $395 |
| Opal White Pearl | $395 |
| Aurora Red Metallic | $395 |
| Dealer Installed Options | |
| VW Care | $275 |
| Towing Essentials and Protection Package for Bench Seat | $856 |
| Towing Essentials and Protection Package for Captain's Chairs | $856 |
| Adventure Package (Bumperdillo® Black) | $765 |
| Adventure Package (Bumperdillo® Chrome) | $765 |
| Bumperdillo® Chrome | $173 |
| Roof Rack | $445 |
| Bumperdillo® Black | $173 |
| Rubber Mats Kit (Bench Seat) | $346 |
| Rearview Mirror with HomeLink Connect® | $405 |
| Trailer Hitch Extras | $170 |
| Wheel Splash Guards | $232 |
| First Aid Kit | $42 |
| Carpeted Mats Kit (Bench Seat) | $346 |
| Carpeted Mats Kit (Captain's Chairs) | $346 |
| Luggage Net | $110 |
| Privacy Cover | $230 |
| Rubber Mats Kit (Captain's Chairs) | $346 |
| Roadside Assistance Kit | $90 |
| Combination Roadside Kit | $110 |
| Wheel Locks | $85 |
| Extended Range Remote Upgrade | $315 |
| Volkswagen Logo Puddle Lights | $230 |
| Extended Range Remote Start | $525 |
