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2017 Volkswagen Beetle Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Volkswagen Beetle Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Volkswagen Beetle pricing report below does not include rebates or incentives. View Volkswagen Rebates and Incentives.
2017 Beetle Price - 1.8T Classic 2dr FWD Coupe. With 1.8L Gas Engine - 4 Cylinders
MSRP
$20,475
Invoice Price
$19,657
Destination Fee
$820
Holdback
$410
Dealer Cost
$20,068
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2017 Beetle Price - 1.8T Dune 2dr FWD Coupe. With 1.8L Gas Engine - 4 Cylinders
MSRP
$23,995
Invoice Price
$23,035
Destination Fee
$820
Holdback
$480
Dealer Cost
$23,375
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2017 Beetle Price - 1.8T S 2dr FWD Coupe. With 1.8L Gas Engine - 4 Cylinders
MSRP
$19,995
Invoice Price
$19,195
Destination Fee
$820
Holdback
$400
Dealer Cost
$19,615
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2017 Beetle Price - 1.8T SE 2dr FWD Coupe. With 1.8L Gas Engine - 4 Cylinders
MSRP
$22,450
Invoice Price
$21,553
Destination Fee
$820
Holdback
$449
Dealer Cost
$21,924
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2017 Beetle Price - 1.8T SEL 2dr FWD Coupe. With 1.8L Gas Engine - 4 Cylinders
MSRP
$25,975
Invoice Price
$24,937
Destination Fee
$820
Holdback
$520
Dealer Cost
$25,238
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2017 Beetle Price - 2.0T R-Line SEL 2dr FWD Coupe. With 2L Gas Engine - 4 Cylinders
MSRP
$32,550
Invoice Price
$31,249
Destination Fee
$820
Holdback
$651
Dealer Cost
$31,418
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Price Tip:
To avoid overpaying on a new Volkswagen Beetle, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Volkswagen Price Guides:
2017 Volkswagen Beetle Overview:
When Volkswagen introduced a new version of the classic Beetle in the early 2000s, it was an immediate hit. Here's what fans of this modern subcompact with retro appeal can expect from the 2017 Volkswagen Beetle.

What's New?
While both the manual transmission and convertible options were discontinued this year, Volkswagen is introducing a limited edition #PinkBeetle for 2017. This unique car boasts a metallic fuchsia exterior paired with pink cloth seats. Special features include Bi-Xenon high-intensity headlights with LED daytime running lights, Volkswagen App-Connect functionality, and push-button start.

In addition to the #PinkBeetle, all 2017 Beetles have slightly reshaped bumpers. 

Trim Levels
Beyond the special edition, those shopping for a 2017 Volkswagen Beetle can choose from five separate trims. The base model, the S, comes with automatic headlights, a touchscreen sound system, and a rearview camera.

Upgrading to the SE trim adds customizable ambient lighting, keyless entry, push-button start, and leatherette seating.

With the SEL, drivers will enjoy all that plus a panoramic sunroof, touchscreen navigation, and blind spot monitoring.

The Dune version of the Beetle features specialized front and rear bumpers, distinct seating surfaces, and LED taillights. It's lifted slightly off the ground compared to the other models and is equipped with large tires suitable for offroading. 

Finally, the Classic trim pairs the features of the SEL with a checkered seating surface that matches that of the original Beetle.

Performance and Fuel Economy
With a standard 170-horsepower turbo engine across all six trims, the 2017 Volkswagen Beetle packs more power than most of its competitors. Drivers also praise its athletic handling and comfortable ride. Those who want even more power can choose the optional turbocharged 2.0-liter four-cylinder engine, boasting 210 horsepower. The standard engine earns an EPA-estimated 24/33 mpg city/highway miles per gallon.

Interior Features
Fans of the 2017 Beetle are taken with its high-quality interior, featuring an intuitive design that allows for easy access to controls. Aesthetically, it's a blend of vintage style with cutting-edge technology. Drivers and passengers alike will enjoy the comfortable, roomy seats and insulated cabin. While the Beetle is packed with technology even in the base model, especially tech-savvy drivers will likely want to upgrade to optional features such as Apple CarPlay and Android Audio paired with a 6.3-inch touchscreen infotainment system. 

Safety Scores
The 2017 Volkswagen Beetle performs exceptionally well in crash tests, earning it a five-star overall safety rating from the National Highway and Traffic Safety Administration. It also received the highest score in four out of five crash test categories from the Insurance Institute on Highway Safety. Driver assistance technology is incorporated in some trim levels and optional on others.

Fans of vintage styling who prefer modern amenities will appreciate the innovative looks and generous functionality incorporated in the 2017 Beetle.
How to Calculate The Dealer Cost of a Volkswagen Beetle:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Beetle invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Beetle MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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