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2024 Volkswagen Jetta Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2024 Volkswagen Jetta Sedan Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Volkswagen Jetta Pricing for the S, Sport, SE and SEL Trims

Jetta S 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$21,435
Invoice Price
$20,578
Destination Fee
$1,150
Holdback
$429
Dealer Cost
$21,299
Find the Best Price
Jetta S 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$22,235
Invoice Price
$21,346
Destination Fee
$1,150
Holdback
$445
Dealer Cost
$22,051
Find the Best Price
Jetta Sport 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$22,585
Invoice Price
$21,683
Destination Fee
$1,150
Holdback
$452
Dealer Cost
$22,381
Find the Best Price
Jetta Sport 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$23,385
Invoice Price
$22,450
Destination Fee
$1,150
Holdback
$468
Dealer Cost
$23,132
Find the Best Price
Jetta SE 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$24,875
Invoice Price
$23,881
Destination Fee
$1,150
Holdback
$498
Dealer Cost
$24,534
Find the Best Price
Jetta SEL 4-Door Sedan with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,825
Invoice Price
$27,672
Destination Fee
$1,150
Holdback
$577
Dealer Cost
$28,246
Find the Best Price
Price Tip:
To find the best possible price on a new Volkswagen Jetta Sedan, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,150)

Here are the key features for each 2024 Volkswagen Jetta trim level:

S:

  • MSRP starting at $22,585
  • 1.5L Turbocharged 4-Cylinder engine, 6-speed manual transmission, FWD
  • 147hp, 184 lb-ft torque
  • 16” alloy wheels
  • LED headlights & daytime running lights
  • Cloth seating surfaces
  • 6.5” touchscreen infotainment system
  • Apple CarPlay & Android Auto
  • Bluetooth connectivity
  • Rearview camera
  • Cruise control
  • Manual climate control
  • Heated front seats
  • 60/40 split-folding rear seats
  • Carpeted floor mats
  • Leather-wrapped steering wheel
  • Leather-wrapped shift knob
  • 4-speaker sound system
  • Automatic post-collision braking system
  • Passive entry with push-button start

Sport:

  • MSRP starting at $23,735
  • 20” alloy wheels
  • Black painted mirror caps
  • Piano black grille
  • Unique sport exterior styling
  • Sport suspension tuning
  • Aluminum pedals
  • Leather-wrapped sport multifunction steering wheel
  • Sport cloth seats with red accent stitching
  • Black headliner
  • Ambient lighting

SE:

  • MSRP starting at $26,025
  • 16” alloy wheels
  • Panoramic sunroof
  • Heated & power adjustable side mirrors
  • Automatic headlights
  • Front & rear parking sensors
  • Blind spot monitoring, rear traffic alert
  • Forward collision warning, pedestrian monitoring
  • Lane keeping assist
  • 8” touchscreen infotainment system
  • SiriusXM satellite radio
  • Wireless charging pad
  • Dual-zone automatic climate control
  • Auto-dimming rearview mirror
  • LED interior lighting
  • 8-way power driver's seat
  • Heated front seats
  • Leatherette seating surfaces
  • Auto wipers, auto headlights

SEL:

  • MSRP starting at $29,975
  • 17” alloy wheels
  • LED projector headlights with LED DRLs
  • Fog lights with cornering function
  • Chrome window surrounds
  • Remote start
  • Leather seating surfaces
  • Ventilated front seats
  • BeatsAudio premium sound system
  • Built-in navigation
  • Adaptive cruise control
  • Forward collision warning with automatic emergency braking
  • Pedestrian monitoring
  • Lane keeping assist
  • High beam control
  • Park distance control
  • Ambient lighting
How to Calculate The Dealer Cost of a Volkswagen Jetta Sedan:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Jetta Sedan invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Jetta Sedan MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.