Car Buying Strategies

2023 Volkswagen Tiguan Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Volkswagen Tiguan Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Volkswagen Tiguan Pricing for the S, SE, R-Line Black and SEL R-Line Trims

2023 Tiguan - Trim: 2.0T S, 4-Door SUV. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$26,590
Invoice Price
$25,526
Destination Fee
$1,295
Holdback
$532
Dealer Cost
$26,289
Find the Best Price
2023 Tiguan - Trim: 2.0T 4MOTION S, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$28,090
Invoice Price
$26,966
Destination Fee
$1,295
Holdback
$562
Dealer Cost
$27,699
Find the Best Price
2023 Tiguan - Trim: 2.0T SE, 4-Door SUV. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$30,220
Invoice Price
$29,011
Destination Fee
$1,295
Holdback
$604
Dealer Cost
$29,702
Find the Best Price
2023 Tiguan - Trim: 2.0T 4MOTION SE, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$31,720
Invoice Price
$30,451
Destination Fee
$1,295
Holdback
$634
Dealer Cost
$31,112
Find the Best Price
2023 Tiguan - Trim: 2.0T SE R-Line Black, 4-Door SUV. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$32,950
Invoice Price
$31,632
Destination Fee
$1,295
Holdback
$659
Dealer Cost
$32,268
Find the Best Price
2023 Tiguan - Trim: 2.0T 4MOTION SE R-Line Black, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$34,450
Invoice Price
$33,072
Destination Fee
$1,295
Holdback
$689
Dealer Cost
$33,678
Find the Best Price
2023 Tiguan - Trim: 2.0T 4MOTION SEL R-Line, 4-Door SUV. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$37,320
Invoice Price
$35,827
Destination Fee
$1,295
Holdback
$746
Dealer Cost
$36,376
Find the Best Price
Price Tip:
To find the best possible price on a new Volkswagen Tiguan, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
IQ.DRIVE® Package
2.0T 4MOTION S AWD$895
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$895
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Convenience Package
2.0T 4MOTION S AWD$0
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$0
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Driver Assistance Package
2.0T 4MOTION S AWD$895
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$895
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Convenience Features
2.0T 4MOTION S AWD$0
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$0
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Panoramic Sunroof Package
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWD$1,200
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWDNA
2.0T SE FWD$1,200
2.0T SE R-Line Black FWDNA
Other Options
Rear Sensors Delete
2.0T 4MOTION S AWD-$450
2.0T 4MOTION SE AWD-$450
2.0T 4MOTION SE R-Line Black AWD-$450
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD-$450
2.0T SE FWD-$450
2.0T SE R-Line Black FWD-$450
Power Rear Liftgate Delete
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWD-$300
2.0T 4MOTION SE R-Line Black AWD-$300
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWDNA
2.0T SE FWD-$300
2.0T SE R-Line Black FWD-$300
Ventilated Front Seats Delete
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWD-$200
2.0T S FWDNA
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Port Installed Options
VW Care
2.0T 4MOTION S AWD$235
2.0T 4MOTION SE AWD$235
2.0T 4MOTION SE R-Line Black AWD$235
2.0T 4MOTION SEL R-Line AWD$235
2.0T S FWD$235
2.0T SE FWD$235
2.0T SE R-Line Black FWD$235
Car-Net® Safe and Secure 3-Year
2.0T 4MOTION S AWD$285
2.0T 4MOTION SE AWD$285
2.0T 4MOTION SE R-Line Black AWD$285
2.0T 4MOTION SEL R-Line AWD$285
2.0T S FWD$285
2.0T SE FWD$285
2.0T SE R-Line Black FWD$285
Car-Net® Safe and Secure 5-Year
2.0T 4MOTION S AWD$399
2.0T 4MOTION SE AWD$399
2.0T 4MOTION SE R-Line Black AWD$399
2.0T 4MOTION SEL R-Line AWD$399
2.0T S FWD$399
2.0T SE FWD$399
2.0T SE R-Line Black FWD$399
First Aid Kit
2.0T 4MOTION S AWD$40
2.0T 4MOTION SE AWD$40
2.0T 4MOTION SE R-Line Black AWD$40
2.0T 4MOTION SEL R-Line AWD$40
2.0T S FWD$40
2.0T SE FWD$40
2.0T SE R-Line Black FWD$40
Roadside Assistance Kit
2.0T 4MOTION S AWD$90
2.0T 4MOTION SE AWD$90
2.0T 4MOTION SE R-Line Black AWD$90
2.0T 4MOTION SEL R-Line AWD$90
2.0T S FWD$90
2.0T SE FWD$90
2.0T SE R-Line Black FWD$90
Combination Assistance Kit
2.0T 4MOTION S AWD$105
2.0T 4MOTION SE AWD$105
2.0T 4MOTION SE R-Line Black AWD$105
2.0T 4MOTION SEL R-Line AWD$105
2.0T S FWD$105
2.0T SE FWD$105
2.0T SE R-Line Black FWD$105
Bumperdillo®
2.0T 4MOTION S AWD$165
2.0T 4MOTION SE AWD$165
2.0T 4MOTION SE R-Line Black AWD$165
2.0T 4MOTION SEL R-Line AWD$165
2.0T S FWD$165
2.0T SE FWD$165
2.0T SE R-Line Black FWD$165
Extended Range Remote Start
2.0T 4MOTION S AWD$525
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$525
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Bumperdillo® Black
2.0T 4MOTION S AWD$165
2.0T 4MOTION SE AWD$165
2.0T 4MOTION SE R-Line Black AWD$165
2.0T 4MOTION SEL R-Line AWD$165
2.0T S FWD$165
2.0T SE FWD$165
2.0T SE R-Line Black FWD$165
Roof Rack
2.0T 4MOTION S AWD$445
2.0T 4MOTION SE AWD$445
2.0T 4MOTION SE R-Line Black AWD$445
2.0T 4MOTION SEL R-Line AWD$445
2.0T S FWD$445
2.0T SE FWD$445
2.0T SE R-Line Black FWD$445
Rearview Mirror with HomeLink Connect®
2.0T 4MOTION S AWD$385
2.0T 4MOTION SE AWD$385
2.0T 4MOTION SE R-Line Black AWD$385
2.0T 4MOTION SEL R-Line AWD$385
2.0T S FWD$385
2.0T SE FWD$385
2.0T SE R-Line Black FWD$385
Carpeted Mats, Two-Row
2.0T 4MOTION S AWD$178
2.0T 4MOTION SE AWD$178
2.0T 4MOTION SE R-Line Black AWD$178
2.0T 4MOTION SEL R-Line AWD$178
2.0T S FWDNA
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Rubber Mats Kit, Two-Row
2.0T 4MOTION S AWD$278
2.0T 4MOTION SE AWD$278
2.0T 4MOTION SE R-Line Black AWD$278
2.0T 4MOTION SEL R-Line AWD$278
2.0T S FWDNA
2.0T SE FWDNA
2.0T SE R-Line Black FWDNA
Rear Spoiler
2.0T 4MOTION S AWD$599
2.0T 4MOTION SE AWD$599
2.0T 4MOTION SE R-Line Black AWD$599
2.0T 4MOTION SEL R-Line AWD$599
2.0T S FWD$599
2.0T SE FWD$599
2.0T SE R-Line Black FWD$599
Luggage Net
2.0T 4MOTION S AWD$110
2.0T 4MOTION SE AWD$110
2.0T 4MOTION SE R-Line Black AWD$110
2.0T 4MOTION SEL R-Line AWD$110
2.0T S FWD$110
2.0T SE FWD$110
2.0T SE R-Line Black FWD$110
Privacy Cover
2.0T 4MOTION S AWD$230
2.0T 4MOTION SE AWD$230
2.0T 4MOTION SE R-Line Black AWD$230
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$230
2.0T SE FWD$230
2.0T SE R-Line Black FWD$230
Extended Range Remote Upgrade
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWD$315
2.0T 4MOTION SE R-Line Black AWD$315
2.0T 4MOTION SEL R-Line AWD$315
2.0T S FWDNA
2.0T SE FWD$315
2.0T SE R-Line Black FWD$315
Carpeted Mats, Three-Row
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$232
2.0T SE FWD$232
2.0T SE R-Line Black FWD$232
Rubber Mats Kit, Three-Row
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD$327
2.0T SE FWD$327
2.0T SE R-Line Black FWD$327
Exterior Paint Options
King's Red Metallic
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWD$395
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWDNA
2.0T SE FWD$395
2.0T SE R-Line Black FWDNA
Opal White Pearl
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWD$395
2.0T 4MOTION SE R-Line Black AWD$395
2.0T 4MOTION SEL R-Line AWD$395
2.0T S FWDNA
2.0T SE FWD$395
2.0T SE R-Line Black FWD$395
Specifications
Base Price
2.0T 4MOTION S AWD$28,450
2.0T 4MOTION SE AWD$32,080
2.0T 4MOTION SE R-Line Black AWD$34,810
2.0T 4MOTION SEL R-Line AWD$37,680
2.0T S FWD$26,950
2.0T SE FWD$30,580
2.0T SE R-Line Black FWD$33,310
Drive
2.0T 4MOTION S AWDAWD
2.0T 4MOTION SE AWDAWD
2.0T 4MOTION SE R-Line Black AWDAWD
2.0T 4MOTION SEL R-Line AWDAWD
2.0T S FWDFWD
2.0T SE FWDFWD
2.0T SE R-Line Black FWDFWD
Bodystyle
2.0T 4MOTION S AWDSUV
2.0T 4MOTION SE AWDSUV
2.0T 4MOTION SE R-Line Black AWDSUV
2.0T 4MOTION SEL R-Line AWDSUV
2.0T S FWDSUV
2.0T SE FWDSUV
2.0T SE R-Line Black FWDSUV
Doors
2.0T 4MOTION S AWD4
2.0T 4MOTION SE AWD4
2.0T 4MOTION SE R-Line Black AWD4
2.0T 4MOTION SEL R-Line AWD4
2.0T S FWD4
2.0T SE FWD4
2.0T SE R-Line Black FWD4
Height
2.0T 4MOTION S AWD66.5
2.0T 4MOTION SE AWD66.5
2.0T 4MOTION SE R-Line Black AWD66.5
2.0T 4MOTION SEL R-Line AWD66.5
2.0T S FWD66.4
2.0T SE FWD66.4
2.0T SE R-Line Black FWD66.4
Length
2.0T 4MOTION S AWD186.1
2.0T 4MOTION SE AWD186.1
2.0T 4MOTION SE R-Line Black AWD186.1
2.0T 4MOTION SEL R-Line AWD186.1
2.0T S FWD186.1
2.0T SE FWD186.1
2.0T SE R-Line Black FWD186.1
Wheelbase
2.0T 4MOTION S AWD109.9
2.0T 4MOTION SE AWD109.9
2.0T 4MOTION SE R-Line Black AWD109.9
2.0T 4MOTION SEL R-Line AWD109.9
2.0T S FWD109.9
2.0T SE FWD109.9
2.0T SE R-Line Black FWD109.9
Width
2.0T 4MOTION S AWD72.4
2.0T 4MOTION SE AWD72.4
2.0T 4MOTION SE R-Line Black AWD72.4
2.0T 4MOTION SEL R-Line AWD72.4
2.0T S FWD72.4
2.0T SE FWD72.4
2.0T SE R-Line Black FWD72.4
Cargo Volume
2.0T 4MOTION S AWD37.6
2.0T 4MOTION SE AWD37.6
2.0T 4MOTION SE R-Line Black AWD37.6
2.0T 4MOTION SEL R-Line AWD37.6
2.0T S FWD12
2.0T SE FWD12
2.0T SE R-Line Black FWD12
Seating Capacity
2.0T 4MOTION S AWD5
2.0T 4MOTION SE AWD5
2.0T 4MOTION SE R-Line Black AWD5
2.0T 4MOTION SEL R-Line AWD5
2.0T S FWD7
2.0T SE FWD7
2.0T SE R-Line Black FWD7
Front Head Room
2.0T 4MOTION S AWD39.6
2.0T 4MOTION SE AWD39.6
2.0T 4MOTION SE R-Line Black AWD39.6
2.0T 4MOTION SEL R-Line AWD39.6
2.0T S FWD39.6
2.0T SE FWD39.6
2.0T SE R-Line Black FWD39.6
Center Head Room
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD39.1
2.0T SE FWD39.1
2.0T SE R-Line Black FWD39.1
Front Leg Room
2.0T 4MOTION S AWD40.2
2.0T 4MOTION SE AWD40.2
2.0T 4MOTION SE R-Line Black AWD40.2
2.0T 4MOTION SEL R-Line AWD40.2
2.0T S FWD40.2
2.0T SE FWD40.2
2.0T SE R-Line Black FWD40.2
Center Leg Room
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD36.6
2.0T SE FWD36.6
2.0T SE R-Line Black FWD36.6
Front Shoulder Room
2.0T 4MOTION S AWD57
2.0T 4MOTION SE AWD57
2.0T 4MOTION SE R-Line Black AWD57
2.0T 4MOTION SEL R-Line AWD57
2.0T S FWD57
2.0T SE FWD57
2.0T SE R-Line Black FWD57
Center Shoulder Room
2.0T 4MOTION S AWDNA
2.0T 4MOTION SE AWDNA
2.0T 4MOTION SE R-Line Black AWDNA
2.0T 4MOTION SEL R-Line AWDNA
2.0T S FWD55.9
2.0T SE FWD55.9
2.0T SE R-Line Black FWD55.9
Interior Volume
2.0T 4MOTION S AWD101.1
2.0T 4MOTION SE AWD101.1
2.0T 4MOTION SE R-Line Black AWD101.1
2.0T 4MOTION SEL R-Line AWD101.1
2.0T S FWD124
2.0T SE FWD124
2.0T SE R-Line Black FWD124
Fuel Tank Capacity
2.0T 4MOTION S AWD15.9
2.0T 4MOTION SE AWD15.9
2.0T 4MOTION SE R-Line Black AWD15.9
2.0T 4MOTION SEL R-Line AWD15.9
2.0T S FWD15.3
2.0T SE FWD15.3
2.0T SE R-Line Black FWD15.3
Engine Size
2.0T 4MOTION S AWD2
2.0T 4MOTION SE AWD2
2.0T 4MOTION SE R-Line Black AWD2
2.0T 4MOTION SEL R-Line AWD2
2.0T S FWD2
2.0T SE FWD2
2.0T SE R-Line Black FWD2
Engine Type
2.0T 4MOTION S AWDGas
2.0T 4MOTION SE AWDGas
2.0T 4MOTION SE R-Line Black AWDGas
2.0T 4MOTION SEL R-Line AWDGas
2.0T S FWDGas
2.0T SE FWDGas
2.0T SE R-Line Black FWDGas
Cylinders
2.0T 4MOTION S AWD4
2.0T 4MOTION SE AWD4
2.0T 4MOTION SE R-Line Black AWD4
2.0T 4MOTION SEL R-Line AWD4
2.0T S FWD4
2.0T SE FWD4
2.0T SE R-Line Black FWD4
Camshaft
2.0T 4MOTION S AWDDOHC
2.0T 4MOTION SE AWDDOHC
2.0T 4MOTION SE R-Line Black AWDDOHC
2.0T 4MOTION SEL R-Line AWDDOHC
2.0T S FWDDOHC
2.0T SE FWDDOHC
2.0T SE R-Line Black FWDDOHC
Compression Ratio
2.0T 4MOTION S AWD11.65:1
2.0T 4MOTION SE AWD11.65:1
2.0T 4MOTION SE R-Line Black AWD11.65:1
2.0T 4MOTION SEL R-Line AWD11.65:1
2.0T S FWD11.65:1
2.0T SE FWD11.65:1
2.0T SE R-Line Black FWD11.65:1
Horsepower
2.0T 4MOTION S AWD184
2.0T 4MOTION SE AWD184
2.0T 4MOTION SE R-Line Black AWD184
2.0T 4MOTION SEL R-Line AWD184
2.0T S FWD184
2.0T SE FWD184
2.0T SE R-Line Black FWD184
Torque
2.0T 4MOTION S AWD221
2.0T 4MOTION SE AWD221
2.0T 4MOTION SE R-Line Black AWD221
2.0T 4MOTION SEL R-Line AWD221
2.0T S FWD221
2.0T SE FWD221
2.0T SE R-Line Black FWD221
Fuel Type
2.0T 4MOTION S AWDUnleaded
2.0T 4MOTION SE AWDUnleaded
2.0T 4MOTION SE R-Line Black AWDUnleaded
2.0T 4MOTION SEL R-Line AWDUnleaded
2.0T S FWDUnleaded
2.0T SE FWDUnleaded
2.0T SE R-Line Black FWDUnleaded
MPG City
2.0T 4MOTION S AWD22
2.0T 4MOTION SE AWD22
2.0T 4MOTION SE R-Line Black AWD21
2.0T 4MOTION SEL R-Line AWD21
2.0T S FWD23
2.0T SE FWD23
2.0T SE R-Line Black FWD23
MPG Highway
2.0T 4MOTION S AWD29
2.0T 4MOTION SE AWD29
2.0T 4MOTION SE R-Line Black AWD28
2.0T 4MOTION SEL R-Line AWD28
2.0T S FWD30
2.0T SE FWD30
2.0T SE R-Line Black FWD30
Towing
2.0T 4MOTION S AWD1500
2.0T 4MOTION SE AWD1500
2.0T 4MOTION SE R-Line Black AWD1500
2.0T 4MOTION SEL R-Line AWD1500
2.0T S FWD1500
2.0T SE FWD1500
2.0T SE R-Line Black FWD1500
GVWR (Gross Vehicle Weight Rating)
2.0T 4MOTION S AWD5093
2.0T 4MOTION SE AWD5093
2.0T 4MOTION SE R-Line Black AWD5093
2.0T 4MOTION SEL R-Line AWD5093
2.0T S FWD5181
2.0T SE FWD5181
2.0T SE R-Line Black FWD5181
Payload
2.0T 4MOTION S AWD937
2.0T 4MOTION SE AWD937
2.0T 4MOTION SE R-Line Black AWD937
2.0T 4MOTION SEL R-Line AWD937
2.0T S FWD1157
2.0T SE FWD1157
2.0T SE R-Line Black FWD1157
Curb Weight
2.0T 4MOTION S AWD3856
2.0T 4MOTION SE AWD3856
2.0T 4MOTION SE R-Line Black AWD3856
2.0T 4MOTION SEL R-Line AWD3856
2.0T S FWD3765
2.0T SE FWD3765
2.0T SE R-Line Black FWD3765
Transmission
2.0T 4MOTION S AWDAutomatic
2.0T 4MOTION SE AWDAutomatic
2.0T 4MOTION SE R-Line Black AWDAutomatic
2.0T 4MOTION SEL R-Line AWDAutomatic
2.0T S FWDAutomatic
2.0T SE FWDAutomatic
2.0T SE R-Line Black FWDAutomatic
How to Calculate The Dealer Cost of a Volkswagen Tiguan:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Tiguan invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Tiguan MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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