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2017 Volkswagen Touareg Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Volkswagen Touareg Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Volkswagen Touareg pricing report below does not include rebates or incentives. View Volkswagen Rebates and Incentives.
2017 Touareg Price - V6 Executive 4dr AWD SUV. With 3.6L Gas Engine - 6 Cylinders
MSRP
$60,195
Invoice Price
$57,247
Destination Fee
$910
Holdback
$1,204
Dealer Cost
$56,953
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2017 Touareg Price - V6 Wolfsburg 4dr AWD SUV. With 3.6L Gas Engine - 6 Cylinders
MSRP
$52,795
Invoice Price
$50,208
Destination Fee
$910
Holdback
$1,056
Dealer Cost
$50,062
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2017 Touareg Price - w/ Technology V6 Sport 4dr AWD SUV. With 3.6L Gas Engine - 6 Cylinders
MSRP
$49,495
Invoice Price
$47,070
Destination Fee
$910
Holdback
$990
Dealer Cost
$46,990
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Price Tip:
To avoid overpaying on a new Volkswagen Touareg, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Volkswagen Price Guides:
2017 Volkswagen Touareg Overview:

The Volkswagen Touareg is a mid-size crossover SUV produced by Volkswagen since the 2002 model year. The SUV is considered a luxury vehicle and has been one of the best selling mid-size SUVs over the past decade. The SUV is currently in its second generation, which started with the 2010 model year. The 2010 model year also introduced the current body, style, and majority of options available today.

What's New in 2017?

The 2017 Volkswagen Touareg is largely the same as the prior model year. One of the main changes is that the base trim now comes standard with a variety of features that used to be only available as upgrades. Furthermore, the manufacturer opted to change the name of the second trim level to the Wolfsburg Edition.

Trim Levels Available

The 2017 Volkswagen Touareg has three different trim levels, each of which result in the SUV comfortably seating five passengers. The base trim level is the Sport trim, which has received a number of new features that are now available for free including tech features, luxury upgrades, and safety features.

The Volkswagen Touareg's second trim level is the Wolfsburg Edition, which comes with a few more upgrades compared to the Sport trim. The highest trim level is the Executive trim, which has all of the features that the manufacturer has to offer for free. Some of the features included are ventilated and heated seats, a sunroof, and a 10-speaker audio system.

Engine Performance

Overall, the 2017 Volkswagen Touareg has just one engine option. The included engine is a V6 engine that produces over 280 horsepower. The SUV also provides ample acceleration that results in a 0 to 60 acceleration in just 7.5 seconds.

While the engine performance is strong, fuel efficiency does lack compared to other SUVs in its class. The Volkswagen Touareg receives just 23mpg when driving on the highway and 17mpg when driving in the city. Several other SUVs in its class have average efficiency ratings in excess of 25mpg.

Driving Experience

Overall, the 2017 Volkswagen Touareg has received positive reviews when it comes to driving experience. The SUV comes standard with a lot of luxury upgrades, including leather and heated seats, a strong audio system, and multiple-climate controls that make it a comfortable SUV to drive.

Those that are looking for the top driving experience may want to upgrade to the Executive trim. This trim has the enhanced audio system, a sportier suspension system, and a variety of safety features that are not included in the lower tri levels. An additional benefit of driving the Touareg is the number of safety features that allows it to have one of the best safety ratings in its class.

How to Calculate The Dealer Cost of a Volkswagen Touareg:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Touareg invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Touareg MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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