Car Buying Strategies

2019 Land Rover Discovery Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2019 Land Rover Discovery Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Land Rover Discovery pricing report below does not include rebates or incentives. View Rebates and Incentives.

2019 Discovery - Trim: SE Supercharged w/ 4WD. Powered by a 3.0L V-6. Uses Premium FueL. Transmission: Auto w/8-Spd. Horsepower: 340 @ 6500 RPM. Torque: 332 @ 3500 RPM
MSRP
$52,600
Invoice Price
$49,444
Destination Fee
$995
Holdback
$0
Dealer Cost
$50,439
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2019 Discovery - Trim: SE Td6 Diesel w/ 4WD. Powered by a 3.0L Turbo V-6
MSRP
$54,600
Invoice Price
$51,324
Destination Fee
$995
Holdback
$0
Dealer Cost
$52,319
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2019 Discovery - Trim: HSE Supercharged w/ 4WD. Powered by a 3.0L V-6. Uses Premium FueL. Transmission: Auto w/8-Spd. Horsepower: 340 @ 6500 RPM. Torque: 332 @ 3500 RPM
MSRP
$59,400
Invoice Price
$55,836
Destination Fee
$995
Holdback
$0
Dealer Cost
$56,831
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2019 Discovery - Trim: HSE Td6 Diesel w/ 4WD. Powered by a 3.0L Turbo V-6
MSRP
$61,400
Invoice Price
$57,716
Destination Fee
$995
Holdback
$0
Dealer Cost
$58,711
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2019 Discovery - Trim: HSE Luxury Supercharged w/ 4WD. Powered by a 3.0L V-6. Uses Premium FueL. Transmission: Auto w/8-Spd. Horsepower: 340 @ 6500 RPM. Torque: 332 @ 3500 RPM
MSRP
$66,800
Invoice Price
$62,792
Destination Fee
$995
Holdback
$0
Dealer Cost
$63,787
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2019 Discovery - Trim: HSE Luxury Td6 Diesel w/ 4WD. Powered by a 3.0L Turbo V-6
MSRP
$68,800
Invoice Price
$64,672
Destination Fee
$995
Holdback
$0
Dealer Cost
$65,667
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Price Tip:
To avoid overpaying on a new Discovery, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Land Rover Discovery Price Guides::
Discovery Overview:

Land Rover has built a reputation for making off-road vehicles with a good deal of luxury inside. The 2020 Land Rover Discovery is a good example of one of these vehicles. This three-row SUV has plenty of room for both passengers and cargo, making it a great choice for families or people who like to load up their friends for a weekend adventure. Learn more about what this vehicles has going for it by reading below.

What's New for 2020?

A brand new trim headlines the changes for the 2020 Land Rover Discovery. It is called the Landmark Edition, and it lands right above the SE on the trim ladder. Although navigation will no longer be a standard feature, all models will have both Android Auto and Apple CarPlay now. Blind spot monitoring also joins the list of standard equipment.

Trim Levels

Buyers can now choose one of four trim levels when shopping for a Discovery. For the first option, Land Rover offers up the SE. This comes standard with a dual-pane glass roof, dual-zone automatic climate control, keyless ignition, and leather upholstery. This trim does not come with the third row of seating but it can be added for a little extra.

The all new Landmark Edition of the 2020 Land Rover Discovery gets seating for seven standard. It gets four-zone automatic climate control, larger wheels, heated seats, and a heated steering wheel. The HSE also builds off of the SE trim. It gets a hands-free tailgate, tri-zone automatic climate control, USB ports for the second row, and a front sunroof.

Going with the HSE Luxury means adding upgraded leather and upgraded ambient lighting for the cabin. It also gets power-reclining seats for the second-row. This trim includes the best features from both the Landmark Edition and HSE trims.

Performance Facts

The 2020 Land Rover Discovery is an all-wheel-drive vehicle. It has one of two engines dwelling underneath the hood. First up is a supercharged 3.0L V6 that will produce 340-horsepower as well as 332 lb-ft of torque. Optional is a 3.0L diesel V6 that generates only 254-horsepower but a whopping 443 lb-ft of torque. Either option is paired with an eight-speed automatic transmission.

Fuel Economy

Going with the gasoline engine means getting subpar fuel efficiency, unfortunately. These models can be expected to get 16mpg in the city and 21mpg on the highway. Drivers who have their hearts set on a more efficient version of the 2020 Land Rover Discovery should go with the diesel. With this engine, the vehicle gets 21mpg in the city and 26mpg on the highway. These are considered great numbers for a vehicle of this size.

Technology

All models have the InControl Touch Pro infotainment system. This system runs on a colorful 10-inch touchscreen. There is also a 10-speaker audio system. This year sees smartphone integration become standard with both Apple CarPlay and Android Auto. Going with the Landmark Edition trim or higher means getting navigation as well. These trims also get satellite radio, HD radio, and a WiFi hotspot.

Safety

Many of the most important driver aids out there these days are standard on all trim levels of the 2020 Land Rover Discovery. These include a blind spot monitor, rear cross-traffic alert, low-speed automatic emergency braking, lane keep assist, front and rear parking sensors, and automatic high beams. Adding the Drive package to the SE or Landmark Edition trim levels adds traffic sign recognition, adaptive cruise control, high-speed automatic emergency braking, and an adaptive speed limiter.

The Drive package features are standard for the HSE and HSE Luxury trims. Also available is a Driver Assist package. This has all of the items from the Drive package, plus a surround-view camera system.

Cargo Space

One of the biggest reasons people get a 2020 Land Rover Discovery is for its cargo space. Behind the second-row of seats, drivers will find 41.2 cubic feet. Folding down all rear seats will bring that number all the way up to 83.7 cubic feet. All models have a power liftgate, with upper trims adding the hands-free feature. Life can get even easier by adding the Remote Intelligent Seat Fold feature. This allows drivers to fold down rear seats via their smartphone.

Driving Impressions

Whether on or off-road, this vehicle is smooth. The suspension and precise steering mean that passengers will not notice many bumps in the road when on pavement. Off-road, the standard all-wheel-drive has no issues with snow, sand, mud, or rocks. Hill descent control is standard, making this the ideal vehicle for many situations.

Essentially, the 2020 Land Rover Discovery is a beautiful blend of all the things that buyers value today. A wide variety of consumers will find that it meets their needs and should schedule a test drive to experience this SUV for themselves.

How to Calculate The Dealer Cost of a Discovery:

Formula for Calculating Dealer Cost:

  • Example: Base Discovery invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Discovery MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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