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2023 Mercedes-Benz E-Class MSRP vs Invoice vs True Dealer Cost

2023 Mercedes-Benz E-Class Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Mercedes-Benz E-Class Pricing for the 350, 350 4MATIC and 450 4MATIC Trims

2023 E-Class Sedan - Trim: E350 - 4-Door Sedan with RWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$56,750
Invoice Price
$53,629
Destination Fee
$1,150
Holdback
$568
Dealer Cost
$54,212
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2023 E-Class Sedan - Trim: E350 4MATIC® - 4-Door Sedan with AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$59,250
Invoice Price
$55,991
Destination Fee
$1,150
Holdback
$593
Dealer Cost
$56,549
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2023 E-Class Sedan - Trim: E450 4MATIC® - 4-Door Sedan with AWD. Powered by a 3L, 6 Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$65,550
Invoice Price
$61,945
Destination Fee
$1,150
Holdback
$656
Dealer Cost
$62,440
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2023 E-Class Sedan - Trim: AMG® E53 - 4-Door Sedan with AWD. Powered by a 3L, 6 Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$81,300
Invoice Price
$76,829
Destination Fee
$1,150
Holdback
$813
Dealer Cost
$77,166
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2023 E-Class Sedan - Trim: AMG® E63 S - 4-Door Sedan with AWD. Powered by a 4L, 8 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$112,800
Invoice Price
$106,596
Destination Fee
$1,150
Holdback
$1,128
Dealer Cost
$106,618
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How to Calculate The Dealer Cost of a Mercedes-Benz E-Class:

Formula for Calculating Dealer Cost:

  • Example: Base Mercedes-Benz E-Class invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.