2021 Range Rover Prices: MSRP vs Dealer Invoice vs True Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
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Drivers looking for an SUV that is a capable off-roader and packed with comfort might be interested in the 2021 Land Rover Range Rover. The new Range Rover offers a lot of versatility, as it is more than just an SUV; it can be ordered as a hybrid, diesel, or regular gas-powered vehicle. And that is not to mention the different trim levels: the Base, HSE, P525 HSE, Autobriography, and SVAutobiography Dynamic (the standard wheelbase) or SVAutobiography LWB (the long wheelbase).
You get a lot of options, but are any of them worth the beefy price tag? Truth be told, the 2021 Land Rover Range Rover is a mixed bag. This vehicle is both luxurious and athletic, and you can clearly customize it until you are content. Being able to get the diesel engine is a nice offering, as is the longer wheelbase, which boosts rear seat leg space.
But the Range Rover definitely has its drawbacks. The ride quality is downright uncomfortable for a luxury vehicle, and steering and handling leave a lot to be desired. On top of all that, the infotainment system is really glitchy and distracting while trying to drive. And for all that, you pay a lot more than you would on competitors with fewer issues.
So, should you invest in a 2021 Land Rover Range Rover? Should you pass it by? In this review, we will go over what is new for the model year, the styles and trim levels, the vehicle's driving performance, and what kind of fuel economy it will give you. Be sure to hang around until the end to get our final verdict on this year's Range Rover.
What's New For 2021?
The new 2021 Land Rover Range Rover is now celebrating the Range Rover's 50th birthday, which is quite the accomplishment. It celebrates this with exclusive models: the HSE Westminster Edition, the Autobiography Fifty Edition, and the SVAutobiography Dynamic Black Edition. Other than these special editions, do not expect too many things to differ from the 2020 model year.
The 2021 Land Rover Range Rover comes as a luxury SUV with your choice from several powertrain options. First, there is the gasoline-powered P400 that is a turbocharged inline 6-cylinder with 355 hp and 365 lb-ft of torque on the Base trim level and, on the HSE, 395 hp and 406 lb-ft of torque. The diesel engine is a 3.0-L V6 that gets 254 hp and 472 lb-ft of torque, and it is available on the HSE and Base.
The plug-in hybrid (known as the PHEV) was introduced for 2020 and can be put onto the HSE or Autobiography trim levels. It pairs a 2.0-L inline-4 engine with an electric motor for a whopping 398 hp and 472 lb-ft of torque. It gets about 19 miles of pure electric range before the gasoline engine will kick into gear.
Then you have the P525 engine that can be put on the HSE and Autobiography trims. It is a massive supercharged 5.0-L V8 engine that generates 518 hp and 461 lb-ft of torque. If you opt for the SVAutobiography, you get elevated up to a massive 557 hp and 516 lb-ft of torque.
In addition to all those engine options, you can pick between five different trim levels: the Base, HSE, P525 HSE, Autobiography, and SVAutobiography. Along with that, new for this model year, you can choose between the HSE Westminster Edition, the Autobiography Fifty Edition, and the SVAutobiography Dynamic Black Edition. Just take note that the Autobiography Fifty Edition is limited to only 1,970 models to mark the initial generation year of 1970.
The Base trim rides on 19-inch alloy wheels, has LED lighting on the front and rear fascias, and has 16-way power-adjustable front seats with a heating function. The HSE upgrades you to soft-closing doors, 20-inch wheels, and a heated steering wheel. If you want more power, there is the P525 HSE. Above that is the Autobiography, which adds All-Terrain Progress Control and Terrain Response 2 for improved off-roading capabilities. It also gets 24-way power-adjustable heated and ventilated front seats with a massaging function on each one.
At the top of the line is the SVAutobiography, which comes as either the Dynamic or LWB. This trim gets the V8 as standard issue as well as leather upholstery that is quilted and a suspension calibrated more for an assertive and powerful performance. The LWB has more leg room in the rear and adds a cooler under the front seat center armrest.
Driving the 2021 Land Rover Range Rover is a mixed experience. While the engines are all certainly powerful, the base P400 shows a lot of hesitation on upstart. Braking feels weaker than expected, and handling and steering require a lot of effort. Drive in a straight line, and you will notice you need to do a lot of correcting. It is almost as though the Range Rover is oriented for the trail as opposed to regular roadways.
Comfort isn't exactly paramount here either. The front seats might be massive, but they are not padded enough to maintain comfort over a long duration. The ride is also very soft and disconnected, but on the plus side, the cabin is extremely well-insulated from outside noise, even at highway speeds.
Technology is also subpar for a luxury vehicle. You might find yourself relying heavily on the standard smartphone app integration via Apple CarPlay or Android Auto since the infotainment system is kind of a nightmare to navigate. The voice controls are not responsive to natural speech patterns.
The Range Rover gets an EPA rating of 21 mpg combined on the base P400 engine. This is the best you can get on any trim save for the PHEV. Real-world tests reveal that the P400 barely cracks the 20 mpg combined mark though, so you can expect even worse fuel economies from the other gas-powered engines and the ever-thirsty diesel engine. Fuel efficiency is best on the PHEV.
The 2021 Land Rover Range Rover marks the line's 50th anniversary, but it is more of a minor sizzle than a blasting celebration. In a year full of chaos and confusion, the Range Rover unfortunately echoes it.
Formula for Calculating Dealer Cost:
- Example: Base Range Rover invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)
Note: All Range Rover MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.