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2021 Jeep Wrangler Prices: MSRP, Factory Invoice vs True Dealer Cost - w/Holdback

2021 Jeep Wrangler Invoice Prices
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Wrangler - Style: 80th Anniversary w/4WD. Powered by a Turbo, 2.0L, 4 Cylinder Premium Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
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2021 Wrangler - Style: Freedom w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
Find the Best Price
2021 Wrangler - Style: Islander w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
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2021 Wrangler - Style: Rubicon w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$39,300
Invoice Price
$37,464
Destination Fee
$1,495
Holdback
$1,179
Dealer Cost
$37,780
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2021 Wrangler - Style: Sport w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
Find the Best Price
2021 Wrangler - Style: Sport S w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
Find the Best Price
2021 Wrangler - Style: Willys w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
Find the Best Price
2021 Wrangler - Style: Willys Sport w/4WD. Powered by a 3.6L, 6 Cylinder Gas. Powered Engine with Automatic Transmission
MSRP
$28,900
Invoice Price
$28,370
Destination Fee
$1,495
Holdback
$867
Dealer Cost
$28,998
Find the Best Price
Price Tip:
To avoid overpaying on a new Jeep Wrangler, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   Motortrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Jeep Price Guides::
Jeep Wrangler Overview:

The Jeep Wrangler has long remained one of the world’s most adventurous SUVs. For drivers who want to experience quiet electric power, Jeep offers the all-new Wrangler 4xe. This hybrid-powered model promises to deliver a more efficient performance. However, it still boasts legendary off-road capabilities. Let’s take a closer look at the 2021 Jeep Wrangler 4xe.

What’s New for 2021?

The 4xe model is the newest member of the Wrangler family. A plug-in hybrid powertrain distinguishes it from the rest of the lineup.

What Styles Does It Come In?

Jeep only offers the Wrangler 4xe as a four-door model. Up to five passengers can travel in comfort. Like every other Wrangler model, it features a standard 4X4 drivetrain.

What Are the Available Trims?

Jeep offers the Wrangler 4xe in three main trims: base, Sahara and Rubicon. Even the base Wrangler 4xe is properly equipped to handle the rural backcountry. A full-time 4X4 system, Selec-Speed Control, and heavy-duty undercarriage protection come standard. There are plenty of modern conveniences on the inside, including power windows and a 7.0-inch infotainment display with Apple CarPlay and Android Auto smartphone integration.

Stepping up to Wrangler 4xe Sahara brings a few more upgrades. Technology lovers will appreciate the larger 8.4-inch display. Meanwhile, an Alpine premium sound system seeks to satisfy music fans. Automatic climate control is another key feature.

Atop the Wrangler 4xe lineup is the ultra-rugged Rubicon trim. Jeep enhances its off-road prowess by adding a more aggressive Rock-Trac 4x4 system. Other upgrades include rock rails, an electronic disconnecting front stabilizer bar, and larger off-road tires.

The Wrangler 4xe’s Exterior Styling

The 2021 Jeep Wrangler 4xe looks similar to the other new Wrangler models. Jeep’s seven-slot grille gives the front fascia a familiar look. Available LED headlights with LED signature lighting add more style. A performance hood further enhances the SUV’s powerful appearance. To give the 4xe model a special look, Jeep outfits it with Electric Blue tow hooks and hood decals.

Everyone can take advantage of the Wrangler 4xe’s removable roof. Whether you’re traveling off the beaten path or enjoying a weekend road trip, you’ll be able to experience open-air fun. Detachable doors are also found on every new Jeep Wrangler. Jeep allows you to choose from a total of 10 exterior colors, including Hydro Blue and Firecracker Red.

Interior Features

Jeep’s Uconnect infotainment system is a great unit. Because this interface is so simple to operate, even amateurs will have no trouble using it. Within seconds of connecting your smartphone, you’ll be able to download mobile apps. A cool Hybrid Electric Pages app is built into the interface, thus allowing you to keep track of battery power and other important data. The Alpine audio system also produces an entertaining sound. Blue accenting helps the interior to stand out.

Performance Facts

The SUV’s plug-in hybrid powertrain is a strong performer. It pairs a turbo four-cylinder engine with two electric motors. Jeep rates the powertrain to crank out 350 horsepower and 442 lb-ft of torque. An estimated 0-60 mph time of 6.0 seconds makes the Wrangler 4xe the quickest model in the lineup.

You can have fun driving the Wrangler 4xe on the street. Instant torque enables drivers to enjoy effortless acceleration around town. When it comes time to take an off-road excursion, the Wrangler 4xe showcases its rugged personality. From rock crawling to crossing muddy river beds, this adventurous SUV can do it all. Hardcore off-roaders will especially enjoy the beefed-up Wrangler 4xe Rubicon, which can ford through up to 30 inches of water.

Fuel Economy

According to Jeep, the Wrangler 4xe will return more than 50 MPGe. Drivers should be able to travel up to 400 miles on a full tank. Don’t forget about the Wrangler 4xe’s electric driving mode, which enables you to drive up to 25 miles on battery power.

Quality and Comfort

The 2021 Jeep Wrangler 4xe is a spacious vehicle. It offers enough legroom to satisfy virtually any family. Although the Wrangler 4xe is not a luxury vehicle, it does manage to provide good comfort on long trips. Waterproof flooring gives you greater protection when venturing off-road.

Safety

There are some thoughtful safety innovations available for the 2021 Jeep Wrangler 4xe. When backing up in crowded places, drivers will appreciate the SUV’s standard ParkView camera. Meanwhile, the available blind-spot monitor seeks to detect hard-to-see vehicles. Parking sensors are available as well.

For the first time, you have an opportunity to get the Wrangler with a plug-in hybrid powertrain. Not only is the new 2021 Jeep Wrangler 4xe better for the environment, but it can also take you on an epic off-road adventure. Be one of the first people to experience a test drive.

How to Calculate The Dealer Cost of a Jeep Wrangler

Formula for Calculating Dealer Cost:

  • Example: Base Jeep Wrangler invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Jeep Wrangler MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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