2023 Jeep Wrangler Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Jeep Wrangler Price Guide Below Includes:
- The Jeep Wrangler pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Jeep Wrangler Pricing for the Sport, Sport S, Willys, Rubicon, 392 and Sahara Trims
2023 Wrangler - Trim: Sport, 2-Door SUV. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
MSRP
$30,295
Invoice Price
$29,901
Destination Fee
$1,595
Holdback
$909
Dealer Cost
$30,587

2023 Wrangler - Trim: Sport, 4-Door SUV. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
MSRP
$34,165
Invoice Price
$33,722
Destination Fee
$1,595
Holdback
$1,025
Dealer Cost
$34,292

2023 Wrangler - Trim: Rubicon, 2-Door SUV. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
MSRP
$42,100
Invoice Price
$40,311
Destination Fee
$1,595
Holdback
$1,263
Dealer Cost
$40,643

2023 Wrangler - Trim: Sahara, 4-Door SUV. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.
MSRP
$44,320
Invoice Price
$42,547
Destination Fee
$1,595
Holdback
$1,330
Dealer Cost
$42,812

2023 Wrangler - Trim: Sport RHD, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$45,595
Invoice Price
$44,683
Destination Fee
$1,595
Holdback
$1,368
Dealer Cost
$44,910

2023 Wrangler - Trim: Rubicon, 4-Door SUV. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
MSRP
$46,000
Invoice Price
$44,045
Destination Fee
$1,595
Holdback
$1,380
Dealer Cost
$44,260

2023 Wrangler - Trim: Rubicon 392, 4-Door SUV. 4WD Powertrain: 6.4 L, 8 CYL, Gas Powered, Automatic.
MSRP
$79,995
Invoice Price
$77,515
Destination Fee
$1,595
Holdback
$2,400
Dealer Cost
$76,710

2023 Wrangler 4xe - Trim: Sahara 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$54,765
Invoice Price
$53,670
Destination Fee
$1,595
Holdback
$1,643
Dealer Cost
$53,622

2023 Wrangler 4xe - Trim: Rubicon 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$58,595
Invoice Price
$57,277
Destination Fee
$1,595
Holdback
$1,758
Dealer Cost
$57,114

Price Tip:
To find the best possible price on a new Jeep Wrangler, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Jeep Wrangler, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options | |
2-R Quick Order Package | |
Rubicon Manual 2DR | $0 |
Rubicon Manual | $0 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Advanced Safety Group | |
Rubicon Manual 2DR | $945 |
Rubicon Manual | $945 |
Rubicon 392 Auto | NA |
Sahara Auto | $945 |
Sport Manual 2DR | $945 |
Sport Manual | $945 |
Sport RHD Auto | NA |
Cold Weather Group | |
Rubicon Manual 2DR | $1,195 |
Rubicon Manual | $1,195 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,195 |
Sport Manual 2DR | $1,195 |
Sport Manual | $1,195 |
Sport RHD Auto | $1,195 |
Cold Weather Group - Requires (DEM) 6-speed Auto 850RE transmission | |
Rubicon Manual 2DR | $895 |
Rubicon Manual | $895 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $895 |
Sport Manual | $895 |
Sport RHD Auto | NA |
Dual Door Group with Base Uppers | |
Rubicon Manual 2DR | $2,350 |
Rubicon Manual | $3,995 |
Rubicon 392 Auto | NA |
Sahara Auto | $3,995 |
Sport Manual 2DR | $2,350 |
Sport Manual | $3,995 |
Sport RHD Auto | NA |
Dual Door Group with Premium Uppers | |
Rubicon Manual 2DR | $2,550 |
Rubicon Manual | $4,395 |
Rubicon 392 Auto | $4,395 |
Sahara Auto | $4,395 |
Sport Manual 2DR | $2,550 |
Sport Manual | $4,395 |
Sport RHD Auto | NA |
LED Lighting Group | |
Rubicon Manual 2DR | $1,595 |
Rubicon Manual | $1,595 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,595 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Safety Group | |
Rubicon Manual 2DR | $1,145 |
Rubicon Manual | $1,145 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,145 |
Sport Manual 2DR | $1,145 |
Sport Manual | $1,145 |
Sport RHD Auto | NA |
Smoker's Group | |
Rubicon Manual 2DR | $30 |
Rubicon Manual | $30 |
Rubicon 392 Auto | $30 |
Sahara Auto | $30 |
Sport Manual 2DR | $30 |
Sport Manual | $30 |
Sport RHD Auto | NA |
Steel Bumper Group | |
Rubicon Manual 2DR | $1,845 |
Rubicon Manual | $1,845 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Trailer Tow and HD Electrical Group | |
Rubicon Manual 2DR | $995 |
Rubicon Manual | $995 |
Rubicon 392 Auto | NA |
Sahara Auto | $995 |
Sport Manual 2DR | $995 |
Sport Manual | $995 |
Sport RHD Auto | NA |
Dual Top Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $2,545 |
Rubicon 392 Auto | $1,350 |
Sahara Auto | $2,545 |
Sport Manual 2DR | NA |
Sport Manual | $2,545 |
Sport RHD Auto | NA |
Xtreme Recon 35" Tire Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $3,995 |
Rubicon 392 Auto | $3,995 |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | $3,995 |
Sport RHD Auto | NA |
Trailer Tow Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | $350 |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
2-X Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | $0 |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Dual Top Group - Requires (2-L) or (2-N) | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $1,350 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
2-G Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $0 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
2-L Altitude Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $3,895 |
Sport Manual 2DR | NA |
Sport Manual | $5,495 |
Sport RHD Auto | NA |
2-N High Altitude Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $9,095 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
2-S Sport S Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $3,200 |
Sport Manual | $3,200 |
Sport RHD Auto | NA |
2-W Willys Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $6,595 |
Sport Manual | $6,595 |
Sport RHD Auto | NA |
2-K Willys Sport Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $2,310 |
Sport Manual | $2,310 |
Sport RHD Auto | NA |
2-B Sport Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $0 |
Sport Manual | $0 |
Sport RHD Auto | NA |
2-F Freedom Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $6,495 |
Sport Manual | $6,495 |
Sport RHD Auto | NA |
8.4" Radio and Premium Audio Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $2,195 |
Sport Manual | $2,195 |
Sport RHD Auto | NA |
Convenience Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $795 |
Sport Manual | $795 |
Sport RHD Auto | NA |
Convenience Group - Requires (ADE) Cold Weather Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $595 |
Sport Manual | $595 |
Sport RHD Auto | NA |
Dual Door Group with Base Uppers - Requires (2-F) Freedom Equipment Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $3,995 |
Sport Manual | NA |
Sport RHD Auto | NA |
Dual Door Group with Premium Uppers - Requires (2-F) Freedom Equipment Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $4,395 |
Sport Manual | NA |
Sport RHD Auto | NA |
LED Headlamp and Fog Lamp Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $1,295 |
Sport Manual | $1,295 |
Sport RHD Auto | NA |
Technology Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $1,095 |
Sport Manual | $1,095 |
Sport RHD Auto | NA |
Sun and Sound Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | $4,290 |
Sport RHD Auto | NA |
Dual Top Group - Requires (2-L) Altitude Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | $1,350 |
Sport RHD Auto | NA |
2-A Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | $0 |
Engine Options | |
2.0L I4 DOHC DI Turbo engine with ESS | |
Rubicon Manual 2DR | $0 |
Rubicon Manual | $0 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $0 |
Sport Manual | $0 |
Sport RHD Auto | NA |
3.6L V6 24V VVT E-Torque engine UPG I | |
Rubicon Manual 2DR | $0 |
Rubicon Manual | $0 |
Rubicon 392 Auto | NA |
Sahara Auto | $0 |
Sport Manual 2DR | $0 |
Sport Manual | $0 |
Sport RHD Auto | NA |
3.0L V6 Turbo Diesel engine with ESS G3 | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $4,000 |
Rubicon 392 Auto | NA |
Sahara Auto | $4,000 |
Sport Manual 2DR | NA |
Sport Manual | $4,000 |
Sport RHD Auto | NA |
Transmission Options | |
8-speed Auto 850RE transmission | |
Rubicon Manual 2DR | $2,000 |
Rubicon Manual | $2,000 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $2,000 |
Sport Manual | $2,000 |
Sport RHD Auto | NA |
8-speed Auto 850RE transmission - Requires (ERG) 3.6L V6 24V VVT E-Torque Engine | |
Rubicon Manual 2DR | $4,000 |
Rubicon Manual | $4,000 |
Rubicon 392 Auto | NA |
Sahara Auto | $2,000 |
Sport Manual 2DR | $4,000 |
Sport Manual | $4,000 |
Sport RHD Auto | NA |
8-speed Auto 8HP75 transmission | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $2,500 |
Rubicon 392 Auto | NA |
Sahara Auto | $500 |
Sport Manual 2DR | NA |
Sport Manual | $2,500 |
Sport RHD Auto | NA |
Other Options | |
Black 3-Piece Hard Top | |
Rubicon Manual 2DR | $1,695 |
Rubicon Manual | $1,695 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,695 |
Sport Manual 2DR | $1,695 |
Sport Manual | $1,695 |
Sport RHD Auto | NA |
Body color 3-Piece Hard Top | |
Rubicon Manual 2DR | $2,695 |
Rubicon Manual | $2,695 |
Rubicon 392 Auto | NA |
Sahara Auto | $2,695 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Body Color Rubicon Highline Flare | |
Rubicon Manual 2DR | $995 |
Rubicon Manual | $995 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Dual Door Group (lowers only) | |
Rubicon Manual 2DR | $2,250 |
Rubicon Manual | $3,695 |
Rubicon 392 Auto | $3,695 |
Sahara Auto | $3,695 |
Sport Manual 2DR | $2,250 |
Sport Manual | $3,695 |
Sport RHD Auto | NA |
Front License Plate Bracket | |
Rubicon Manual 2DR | $0 |
Rubicon Manual | $0 |
Rubicon 392 Auto | $0 |
Sahara Auto | $0 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Integrated Off-Road Camera | |
Rubicon Manual 2DR | $695 |
Rubicon Manual | $695 |
Rubicon 392 Auto | $695 |
Sahara Auto | $695 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Premium Black Sunrider Soft Top | |
Rubicon Manual 2DR | $595 |
Rubicon Manual | $595 |
Rubicon 392 Auto | NA |
Sahara Auto | $595 |
Sport Manual 2DR | $595 |
Sport Manual | $595 |
Sport RHD Auto | NA |
Soft Top Window Storage Bag | |
Rubicon Manual 2DR | $75 |
Rubicon Manual | $75 |
Rubicon 392 Auto | $75 |
Sahara Auto | $75 |
Sport Manual 2DR | $75 |
Sport Manual | $75 |
Sport RHD Auto | NA |
Mopar All-weather Floor Mats | |
Rubicon Manual 2DR | $170 |
Rubicon Manual | $170 |
Rubicon 392 Auto | $170 |
Sahara Auto | $170 |
Sport Manual 2DR | $170 |
Sport Manual | $170 |
Sport RHD Auto | $170 |
Mopar Cold Air Intake | |
Rubicon Manual 2DR | $525 |
Rubicon Manual | $525 |
Rubicon 392 Auto | NA |
Sahara Auto | $525 |
Sport Manual 2DR | $525 |
Sport Manual | $525 |
Sport RHD Auto | NA |
Mopar Doors Off Mirror Kit | |
Rubicon Manual 2DR | $195 |
Rubicon Manual | $195 |
Rubicon 392 Auto | $195 |
Sahara Auto | $195 |
Sport Manual 2DR | $195 |
Sport Manual | $195 |
Sport RHD Auto | NA |
Mopar Grab Handle Kit | |
Rubicon Manual 2DR | $40 |
Rubicon Manual | $80 |
Rubicon 392 Auto | NA |
Sahara Auto | $80 |
Sport Manual 2DR | $40 |
Sport Manual | $80 |
Sport RHD Auto | NA |
Mopar Hardtop Headliner | |
Rubicon Manual 2DR | $495 |
Rubicon Manual | $525 |
Rubicon 392 Auto | $525 |
Sahara Auto | $525 |
Sport Manual 2DR | $495 |
Sport Manual | $525 |
Sport RHD Auto | $525 |
Mopar HD Rock Slider with Step Assist | |
Rubicon Manual 2DR | $875 |
Rubicon Manual | $975 |
Rubicon 392 Auto | NA |
Sahara Auto | $875 |
Sport Manual 2DR | $875 |
Sport Manual | $875 |
Sport RHD Auto | NA |
Mopar Hinge-gate Reinforcement | |
Rubicon Manual 2DR | $675 |
Rubicon Manual | $675 |
Rubicon 392 Auto | $675 |
Sahara Auto | $675 |
Sport Manual 2DR | $675 |
Sport Manual | $675 |
Sport RHD Auto | NA |
Mopar Mesh Sunbonnet Top | |
Rubicon Manual 2DR | $160 |
Rubicon Manual | $175 |
Rubicon 392 Auto | $175 |
Sahara Auto | $175 |
Sport Manual 2DR | $160 |
Sport Manual | $175 |
Sport RHD Auto | NA |
Mopar Plastic Door Sill Guards | |
Rubicon Manual 2DR | $100 |
Rubicon Manual | $125 |
Rubicon 392 Auto | NA |
Sahara Auto | $125 |
Sport Manual 2DR | $100 |
Sport Manual | $125 |
Sport RHD Auto | NA |
Mopar Solid Sunbonnet Top | |
Rubicon Manual 2DR | $225 |
Rubicon Manual | $295 |
Rubicon 392 Auto | $295 |
Sahara Auto | $295 |
Sport Manual 2DR | $225 |
Sport Manual | $295 |
Sport RHD Auto | NA |
Mopar Stainless Door Sill Guards | |
Rubicon Manual 2DR | $160 |
Rubicon Manual | $195 |
Rubicon 392 Auto | NA |
Sahara Auto | $195 |
Sport Manual 2DR | $160 |
Sport Manual | $195 |
Sport RHD Auto | NA |
Mopar Windshield Tie Down | |
Rubicon Manual 2DR | $40 |
Rubicon Manual | $40 |
Rubicon 392 Auto | $40 |
Sahara Auto | $40 |
Sport Manual 2DR | $40 |
Sport Manual | $40 |
Sport RHD Auto | NA |
Jeep Trail Rated Kit | |
Rubicon Manual 2DR | $195 |
Rubicon Manual | $195 |
Rubicon 392 Auto | NA |
Sahara Auto | $195 |
Sport Manual 2DR | $195 |
Sport Manual | $195 |
Sport RHD Auto | NA |
4:1 Rock-Trac HD Full Time 4WD System | |
Rubicon Manual 2DR | $795 |
Rubicon Manual | $795 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Mopar Lower Body Side Graphic | |
Rubicon Manual 2DR | $245 |
Rubicon Manual | $245 |
Rubicon 392 Auto | $245 |
Sahara Auto | $245 |
Sport Manual 2DR | $245 |
Sport Manual | $245 |
Sport RHD Auto | NA |
Mopar Satin Black Grille | |
Rubicon Manual 2DR | $325 |
Rubicon Manual | $325 |
Rubicon 392 Auto | $325 |
Sahara Auto | NA |
Sport Manual 2DR | $325 |
Sport Manual | $325 |
Sport RHD Auto | NA |
Mopar Upper Body Side Graphic | |
Rubicon Manual 2DR | $245 |
Rubicon Manual | $245 |
Rubicon 392 Auto | $245 |
Sahara Auto | $245 |
Sport Manual 2DR | $245 |
Sport Manual | $245 |
Sport RHD Auto | NA |
Body color 3-Piece Hard Top - Requires (AEN) Dual Top Group | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $1,600 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,600 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Mopar Cargo Tub Liner | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $45 |
Rubicon 392 Auto | NA |
Sahara Auto | $45 |
Sport Manual 2DR | $45 |
Sport Manual | $45 |
Sport RHD Auto | NA |
Mopar Sunrider Fliptop for Hardtop | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $895 |
Rubicon 392 Auto | $895 |
Sahara Auto | $895 |
Sport Manual 2DR | NA |
Sport Manual | $895 |
Sport RHD Auto | NA |
Mopar Diesel Hood Graphic 3.0L | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $375 |
Rubicon 392 Auto | NA |
Sahara Auto | $375 |
Sport Manual 2DR | NA |
Sport Manual | $375 |
Sport RHD Auto | NA |
Sky One-Touch Power Top | |
Rubicon Manual 2DR | NA |
Rubicon Manual | $4,145 |
Rubicon 392 Auto | $2,050 |
Sahara Auto | $4,145 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Mopar 1941 Hood Graphic | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $245 |
Sport Manual 2DR | $245 |
Sport Manual | $245 |
Sport RHD Auto | NA |
Side Steps | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $95 |
Sport Manual 2DR | $695 |
Sport Manual | $695 |
Sport RHD Auto | NA |
Sky One-Touch Power Top - Requires (2-N) High Altitude Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $2,050 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Sky One-Touch Power Top - Requires (2-L) Altitude Quick Order Package | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $1,845 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
2.72:1 Selec-Trac Full Time 4WD system | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $795 |
Sport Manual 2DR | $795 |
Sport Manual | $795 |
Sport RHD Auto | NA |
Mopar American Flag Hood Graphic | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $245 |
Sport Manual 2DR | $245 |
Sport Manual | $245 |
Sport RHD Auto | NA |
Mopar Black Tube Steps | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $495 |
Sport Manual 2DR | $395 |
Sport Manual | $495 |
Sport RHD Auto | NA |
Mopar Chrome Tube Steps | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $650 |
Sport Manual 2DR | $550 |
Sport Manual | $650 |
Sport RHD Auto | NA |
Deep Tint Sunscreen Windows | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $495 |
Sport Manual | $495 |
Sport RHD Auto | NA |
Mopar Black Fuel Filler Door | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $145 |
Sport Manual | $145 |
Sport RHD Auto | NA |
Seat Options | |
Mopar Perforated Leather Black | |
Rubicon Manual 2DR | $1,750 |
Rubicon Manual | $1,750 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,750 |
Sport Manual 2DR | $1,750 |
Sport Manual | $1,750 |
Sport RHD Auto | NA |
Mopar Stitched Leather Black | |
Rubicon Manual 2DR | $1,750 |
Rubicon Manual | $1,750 |
Rubicon 392 Auto | NA |
Sahara Auto | $1,750 |
Sport Manual 2DR | $1,750 |
Sport Manual | $1,750 |
Sport RHD Auto | NA |
Leather Trimmed Bucket seats | |
Rubicon Manual 2DR | $1,995 |
Rubicon Manual | $1,995 |
Rubicon 392 Auto | NA |
Sahara Auto | $0 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Leather Trimmed seats with Sahara logo | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $1,995 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Exterior Paint Options | |
Black Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Earl Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Firecracker Red Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Granite Crystal Metallic Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
High Velocity Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Hydro Blue Pearl Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Limited Edition Reign | |
Rubicon Manual 2DR | $495 |
Rubicon Manual | $495 |
Rubicon 392 Auto | $495 |
Sahara Auto | $495 |
Sport Manual 2DR | $495 |
Sport Manual | $495 |
Sport RHD Auto | $495 |
Sarge Green Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Silver Zynith Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Sting-Gray Clear Coat | |
Rubicon Manual 2DR | $395 |
Rubicon Manual | $395 |
Rubicon 392 Auto | $395 |
Sahara Auto | $395 |
Sport Manual 2DR | $395 |
Sport Manual | $395 |
Sport RHD Auto | $395 |
Regional Price Adjustment | |
Increased Destination Charge- Hawaii | |
Rubicon Manual 2DR | $50 |
Rubicon Manual | $50 |
Rubicon 392 Auto | $50 |
Sahara Auto | $50 |
Sport Manual 2DR | $50 |
Sport Manual | $50 |
Sport RHD Auto | $50 |
Axle Options | |
4.88 rear axle ratio | |
Rubicon Manual 2DR | $895 |
Rubicon Manual | $895 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Anti-Spin Differential Rear Axle | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $695 |
Sport Manual 2DR | $695 |
Sport Manual | $695 |
Sport RHD Auto | NA |
Wheel Options | |
17x7.5 Machined Wheels with Black Pockets | |
Rubicon Manual 2DR | $1,095 |
Rubicon Manual | $1,095 |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
18x7.5 Tech gray machined face wheels | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $1,095 |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
17x7.5 Machined granite crystal wheels | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $1,095 |
Sport Manual | $1,095 |
Sport RHD Auto | NA |
Tire Options | |
LT285/70R17C OWL Off-road tires | |
Rubicon Manual 2DR | $295 |
Rubicon Manual | $295 |
Rubicon 392 Auto | $295 |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
LT285/70R17C BSW M/T tires | |
Rubicon Manual 2DR | $295 |
Rubicon Manual | $295 |
Rubicon 392 Auto | $295 |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
255/70R18 All terrain tires | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | $0 |
Sport Manual 2DR | NA |
Sport Manual | $0 |
Sport RHD Auto | NA |
245/75R17 All terrain tires | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $295 |
Sport Manual | $295 |
Sport RHD Auto | NA |
Functional Standard Equipment | |
Jeep Active Safety Group - Includes ParkSense rear park assist, Blind-spot Monitoring and LED taillamps | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | STD |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Jeep Advanced Safety Group - Includes adaptive cruise control, Forward Collision Warning | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | STD |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Cold Weather Group - Includes heated front seats and heated steering wheel remote start | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | STD |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Body-color Three-piece Hardtop Group - Includes color three-piece hardtop, rear window defroster and rear window washer and wiper | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | STD |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
LED Lighting Group - Includes LED headlamps with round signature lighting, LED front fog lamps, LED daytime running lamps, LED Park Turn and LED taillamps | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | STD |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Audio Options | |
Alpine Premium Audio System | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $1,295 |
Sport Manual | $1,295 |
Sport RHD Auto | $1,295 |
SiriusXM Satellite Radio | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | $295 |
Sport Manual | $295 |
Sport RHD Auto | $295 |
Specifications | |
Base Price | |
Rubicon Manual 2DR | $43,295 |
Rubicon Manual | $47,495 |
Rubicon 392 Auto | $82,495 |
Sahara Auto | $45,625 |
Sport Manual 2DR | $31,195 |
Sport Manual | $35,195 |
Sport RHD Auto | $46,795 |
Drive | |
Rubicon Manual 2DR | 4WD |
Rubicon Manual | 4WD |
Rubicon 392 Auto | 4WD |
Sahara Auto | 4WD |
Sport Manual 2DR | 4WD |
Sport Manual | 4WD |
Sport RHD Auto | 4WD |
Bodystyle | |
Rubicon Manual 2DR | SUV |
Rubicon Manual | SUV |
Rubicon 392 Auto | SUV |
Sahara Auto | SUV |
Sport Manual 2DR | SUV |
Sport Manual | SUV |
Sport RHD Auto | SUV |
Doors | |
Rubicon Manual 2DR | 2 |
Rubicon Manual | 4 |
Rubicon 392 Auto | 4 |
Sahara Auto | 4 |
Sport Manual 2DR | 2 |
Sport Manual | 4 |
Sport RHD Auto | 4 |
Height | |
Rubicon Manual 2DR | 73.6 |
Rubicon Manual | 73.6 |
Rubicon 392 Auto | 73.6 |
Sahara Auto | 73.6 |
Sport Manual 2DR | 73.6 |
Sport Manual | 73.6 |
Sport RHD Auto | 73.6 |
Length | |
Rubicon Manual 2DR | 166.8 |
Rubicon Manual | 188.4 |
Rubicon 392 Auto | 188.4 |
Sahara Auto | 188.4 |
Sport Manual 2DR | 166.8 |
Sport Manual | 188.4 |
Sport RHD Auto | 188.4 |
Wheelbase | |
Rubicon Manual 2DR | 96.8 |
Rubicon Manual | 118.4 |
Rubicon 392 Auto | 118.4 |
Sahara Auto | 118.4 |
Sport Manual 2DR | 96.8 |
Sport Manual | 118.4 |
Sport RHD Auto | 118.4 |
Width | |
Rubicon Manual 2DR | 73.8 |
Rubicon Manual | 73.8 |
Rubicon 392 Auto | 73.8 |
Sahara Auto | 73.8 |
Sport Manual 2DR | 73.8 |
Sport Manual | 73.8 |
Sport RHD Auto | 73.8 |
Cargo Volume | |
Rubicon Manual 2DR | NA |
Rubicon Manual | 31.7 |
Rubicon 392 Auto | 31.7 |
Sahara Auto | 31.7 |
Sport Manual 2DR | NA |
Sport Manual | 31.7 |
Sport RHD Auto | 31.7 |
Seating Capacity | |
Rubicon Manual 2DR | 4 |
Rubicon Manual | 5 |
Rubicon 392 Auto | 5 |
Sahara Auto | 5 |
Sport Manual 2DR | 4 |
Sport Manual | 5 |
Sport RHD Auto | 5 |
Front Head Room | |
Rubicon Manual 2DR | 42.6 |
Rubicon Manual | 42.6 |
Rubicon 392 Auto | 42.6 |
Sahara Auto | 42.6 |
Sport Manual 2DR | 42.6 |
Sport Manual | 42.6 |
Sport RHD Auto | 42.6 |
Center Head Room | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Front Leg Room | |
Rubicon Manual 2DR | 41.2 |
Rubicon Manual | 41.2 |
Rubicon 392 Auto | 41.2 |
Sahara Auto | 41.2 |
Sport Manual 2DR | 41.2 |
Sport Manual | 41.2 |
Sport RHD Auto | 41.2 |
Center Leg Room | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Front Shoulder Room | |
Rubicon Manual 2DR | 55.7 |
Rubicon Manual | 55.7 |
Rubicon 392 Auto | 55.7 |
Sahara Auto | 55.7 |
Sport Manual 2DR | 55.7 |
Sport Manual | 55.7 |
Sport RHD Auto | 55.7 |
Center Shoulder Room | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Interior Volume | |
Rubicon Manual 2DR | 103.7 |
Rubicon Manual | 103.7 |
Rubicon 392 Auto | 103.7 |
Sahara Auto | 103.7 |
Sport Manual 2DR | 103.7 |
Sport Manual | 103.7 |
Sport RHD Auto | 103.7 |
Fuel Tank Capacity | |
Rubicon Manual 2DR | 17.5 |
Rubicon Manual | 21.5 |
Rubicon 392 Auto | NA |
Sahara Auto | 21.5 |
Sport Manual 2DR | 17.5 |
Sport Manual | 21.5 |
Sport RHD Auto | 21.5 |
Engine Type | |
Rubicon Manual 2DR | Gas |
Rubicon Manual | Gas |
Rubicon 392 Auto | Gas |
Sahara Auto | Gas |
Sport Manual 2DR | Gas |
Sport Manual | Gas |
Sport RHD Auto | Gas |
Engine Size | |
Rubicon Manual 2DR | 3.6 |
Rubicon Manual | 3.6 |
Rubicon 392 Auto | 6.4 |
Sahara Auto | 3.6 |
Sport Manual 2DR | 3.6 |
Sport Manual | 3.6 |
Sport RHD Auto | 2 |
Cylinders | |
Rubicon Manual 2DR | 6 |
Rubicon Manual | 6 |
Rubicon 392 Auto | 8 |
Sahara Auto | 6 |
Sport Manual 2DR | 6 |
Sport Manual | 6 |
Sport RHD Auto | 4 |
Camshaft | |
Rubicon Manual 2DR | DOHC |
Rubicon Manual | DOHC |
Rubicon 392 Auto | DOHC |
Sahara Auto | DOHC |
Sport Manual 2DR | DOHC |
Sport Manual | DOHC |
Sport RHD Auto | DOHC |
Compression Ratio | |
Rubicon Manual 2DR | 10.0:1 |
Rubicon Manual | 10.0:1 |
Rubicon 392 Auto | NA |
Sahara Auto | 10.0:1 |
Sport Manual 2DR | 10.0:1 |
Sport Manual | 10.0:1 |
Sport RHD Auto | NA |
Horsepower | |
Rubicon Manual 2DR | 285 |
Rubicon Manual | 285 |
Rubicon 392 Auto | NA |
Sahara Auto | 285 |
Sport Manual 2DR | 285 |
Sport Manual | 285 |
Sport RHD Auto | NA |
Torque | |
Rubicon Manual 2DR | 260 |
Rubicon Manual | 260 |
Rubicon 392 Auto | NA |
Sahara Auto | 260 |
Sport Manual 2DR | 260 |
Sport Manual | 260 |
Sport RHD Auto | NA |
Fuel Type | |
Rubicon Manual 2DR | Unleaded |
Rubicon Manual | Unleaded |
Rubicon 392 Auto | Unleaded |
Sahara Auto | Unleaded |
Sport Manual 2DR | Unleaded |
Sport Manual | Unleaded |
Sport RHD Auto | Unleaded |
MPG City | |
Rubicon Manual 2DR | 17 |
Rubicon Manual | 17 |
Rubicon 392 Auto | NA |
Sahara Auto | 17 |
Sport Manual 2DR | 17 |
Sport Manual | 17 |
Sport RHD Auto | 17 |
MPG Highway | |
Rubicon Manual 2DR | 25 |
Rubicon Manual | 23 |
Rubicon 392 Auto | NA |
Sahara Auto | 23 |
Sport Manual 2DR | 25 |
Sport Manual | 23 |
Sport RHD Auto | 23 |
Towing | |
Rubicon Manual 2DR | 2000 |
Rubicon Manual | 3500 |
Rubicon 392 Auto | NA |
Sahara Auto | 3500 |
Sport Manual 2DR | 2000 |
Sport Manual | 3500 |
Sport RHD Auto | 3500 |
GVWR (Gross Vehicle Weight Rating) | |
Rubicon Manual 2DR | NA |
Rubicon Manual | NA |
Rubicon 392 Auto | NA |
Sahara Auto | NA |
Sport Manual 2DR | NA |
Sport Manual | NA |
Sport RHD Auto | NA |
Payload | |
Rubicon Manual 2DR | NA |
Rubicon Manual | 892 |
Rubicon 392 Auto | NA |
Sahara Auto | 880 |
Sport Manual 2DR | NA |
Sport Manual | 1000 |
Sport RHD Auto | NA |
Curb Weight | |
Rubicon Manual 2DR | 4145 |
Rubicon Manual | 4439 |
Rubicon 392 Auto | NA |
Sahara Auto | 4331 |
Sport Manual 2DR | 3970 |
Sport Manual | 4201 |
Sport RHD Auto | NA |
Transmission | |
Rubicon Manual 2DR | Manual |
Rubicon Manual | Manual |
Rubicon 392 Auto | Automatic |
Sahara Auto | Automatic |
Sport Manual 2DR | Manual |
Sport Manual | Manual |
Sport RHD Auto | Automatic |
How to Calculate The Dealer Cost of a Jeep Wrangler
Formula for Calculating Dealer Cost:
- Example: Base Jeep Wrangler invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Jeep Price Guides::
• Jeep Cherokee Invoice Prices
• Jeep Gladiator Invoice Prices
• Jeep Compass Invoice Prices
• Jeep Grand Cherokee Invoice Prices
• Jeep Grand Cherokee 4ex Invoice Prices
• Jeep Grand Cherokee L Invoice Prices
• Jeep Renegade Invoice Prices
• Jeep Wagoneer Invoice Prices
• Jeep Wrangler Invoice Prices
• Jeep Wrangler 4xe Invoice Prices
• Jeep Cherokee Invoice Prices
• Jeep Gladiator Invoice Prices
• Jeep Compass Invoice Prices
• Jeep Grand Cherokee Invoice Prices
• Jeep Grand Cherokee 4ex Invoice Prices
• Jeep Grand Cherokee L Invoice Prices
• Jeep Renegade Invoice Prices
• Jeep Wagoneer Invoice Prices
• Jeep Wrangler Invoice Prices
• Jeep Wrangler 4xe Invoice Prices
Note: All Jeep Wrangler MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.