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2018 Mercedes-Benz E-Class Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 Mercedes-Benz E-Class Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Mercedes-Benz E-Class pricing report below does not include rebates or incentives. View Mercedes-Benz Rebates and Incentives.
2018 E-Class - Trim: AMG E 43 4MATIC Sedan in AWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$71,600
Invoice Price
$66,588
Destination Fee
$995
Holdback
$716
Dealer Cost
$66,867
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2018 E-Class - Trim: AMG E 63 S 4MATIC Sedan in AWD. Powered by a 4.0 Liter Twin Turbo V-8 (Premium Gas) w/9 speed Automatic
MSRP
$104,400
Invoice Price
$97,092
Destination Fee
$995
Holdback
$1,044
Dealer Cost
$97,043
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2018 E-Class - Trim: AMG E 63 S 4MATIC Wagon in AWD. Powered by a 4.0 Liter Twin Turbo V-8 (Premium Gas) w/9 speed Automatic
MSRP
$106,950
Invoice Price
$99,464
Destination Fee
$995
Holdback
$1,070
Dealer Cost
$99,389
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2018 E-Class - Trim: E 300 4MATIC Sedan in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/9 speed Automatic
MSRP
$55,450
Invoice Price
$51,569
Destination Fee
$995
Holdback
$555
Dealer Cost
$52,009
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2018 E-Class - Trim: E 300 Sedan in RWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/9 speed Automatic
MSRP
$52,950
Invoice Price
$49,244
Destination Fee
$995
Holdback
$530
Dealer Cost
$49,709
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2018 E-Class - Trim: E 400 4MATIC Cabriolet in AWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$68,800
Invoice Price
$63,984
Destination Fee
$995
Holdback
$688
Dealer Cost
$64,291
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2018 E-Class - Trim: E 400 4MATIC Coupe in AWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$61,400
Invoice Price
$57,102
Destination Fee
$995
Holdback
$614
Dealer Cost
$57,483
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2018 E-Class - Trim: E 400 4MATIC Sedan in AWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$58,900
Invoice Price
$54,777
Destination Fee
$995
Holdback
$589
Dealer Cost
$55,183
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2018 E-Class - Trim: E 400 4MATIC Wagon in AWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$63,050
Invoice Price
$58,637
Destination Fee
$995
Holdback
$631
Dealer Cost
$59,001
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2018 E-Class - Trim: E 400 Cabriolet in RWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$66,300
Invoice Price
$61,659
Destination Fee
$995
Holdback
$663
Dealer Cost
$61,991
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2018 E-Class - Trim: E 400 Coupe in RWD. Powered by a 3.0 Liter Twin Turbo V-6 (Premium Gas) w/9 speed Automatic
MSRP
$58,900
Invoice Price
$54,777
Destination Fee
$995
Holdback
$589
Dealer Cost
$55,183
Find the Best Price
Price Tip:
To avoid overpaying on a new Mercedes-Benz E-Class, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mercedes-Benz Price Guides:
2017 Mercedes-Benz E-Class Overview:
Kelley Blue Book's Best Auto Tech Award winner, the 2017 Mercedes E-Class sedan range offers advanced cars. New owners and lessees will love traveling in one of these.

Key Elements

A Mercedes sedan is more than mere transportation. Drivers who buy an E-Class sedan purchase:

  • Luxury
  • Reliability
  • Performance
  • Status

Available Versions

Mercedes makes three E-Class sedans. The company calls them:

E300

  • E300
  • E300 4MATIC
  • AMG E43

The E300 offers performance capabilities at an attainable price. Among those, the driver will enjoy:

E300 4MATIC

  • A four-cylinder, two-liter engine
  • The fuel-saving ECO Start/Stop System
  • A lowered suspension system with selective damping
  • The 9G-TRONIC automatic transmission with nine speeds
  • Direct Steer power steering

Here, the luxury-car shopper finds exceptional standard features. Those include:

AMG E43

  • A sensually sculpted interior
  • All-LED exterior lights
  • A tinted-glass sunroof
  • Brown ash-wood trim
  • Power-adjustable front seats with digital memory

This maxed-out E-Class variation provides the range's most luxury and performance. AMG E43 drivers enjoy:

  • A six-cylinder, dual-turbo, three-liter engine
  • 396 horsepower
  • Aluminum trim
  • Blind-spot assistance technology
  • Parking Pilot technology
  • Electronic stability programming
  • Apple CarPlay

Custom Elements

No two 2017 Mercedes E-Class sedans need look alike. Mercedes offers a large array of items that can create a unique-appearing sedan. That array includes:

  • Wheel-hub inserts in three styles
  • Metal valve-stem caps in four designs
  • A selection of metal license-plate frames
  • Black mirror housing
  • An illuminated front ornament
  • Chrome door handle inserts
  • A rear spoiler
  • A panoramic roof
  • Exterior carbon-fiber accents

Available Shades

Every 2017 Mercedes E-Class sedan variety comes in black or white at no extra cost. Drivers who seek a more interesting paint tone can pay more and choose from:

  • Obsidian Black Metallic
  • Iridium Silver Metallic
  • Dakota Brown Metallic
  • Lunar Blue Metallic
  • Diamond Silver Metallic
  • Piedmont Green Metallic
  • Cardinal Red Metallic
  • Diamond White Metallic
  • Selenite Grey Metallic
  • Selenite Grey Matte

In any color, a 2017 Mercedes E-Class sedan ferries drivers and passengers in dynamic style.

How to Calculate The Dealer Cost of a Mercedes-Benz E-Class:

Formula for Calculating Dealer Cost:

  • Example: Base Mercedes-Benz E-Class invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Mercedes-Benz E-Class MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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