Car Buying Strategies

2023 Subaru Impreza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Subaru Impreza Pricing for the Base, Premium, Sport and Limited Trims

2023 Impreza - Trim: 4-Door Sedan. Powertrain: AWD, 2L, 4 CYL, Gas Powered, Manual
MSRP
$19,795
Invoice Price
$18,861
Destination Fee
$1,020
Holdback
$396
Dealer Cost
$19,485
Find the Best Price
2023 Impreza - Trim: 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, Manual
MSRP
$20,295
Invoice Price
$19,325
Destination Fee
$1,020
Holdback
$406
Dealer Cost
$19,939
Find the Best Price
2023 Impreza - Trim: 4-Door Sedan. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$21,095
Invoice Price
$20,255
Destination Fee
$1,020
Holdback
$422
Dealer Cost
$20,853
Find the Best Price
2023 Impreza - Trim: 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$21,595
Invoice Price
$20,519
Destination Fee
$1,020
Holdback
$432
Dealer Cost
$21,107
Find the Best Price
2023 Impreza - Trim: Premium 4-Door Sedan. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$23,195
Invoice Price
$21,996
Destination Fee
$1,020
Holdback
$464
Dealer Cost
$22,552
Find the Best Price
2023 Impreza - Trim: Premium 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$23,695
Invoice Price
$22,462
Destination Fee
$1,020
Holdback
$474
Dealer Cost
$23,008
Find the Best Price
2023 Impreza - Trim: Sport 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, Manual
MSRP
$23,995
Invoice Price
$22,726
Destination Fee
$1,020
Holdback
$480
Dealer Cost
$23,266
Find the Best Price
2023 Impreza - Trim: Sport 4-Door Sedan. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$24,595
Invoice Price
$23,287
Destination Fee
$1,020
Holdback
$492
Dealer Cost
$23,815
Find the Best Price
2023 Impreza - Trim: Sport 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$25,095
Invoice Price
$23,735
Destination Fee
$1,020
Holdback
$502
Dealer Cost
$24,253
Find the Best Price
2023 Impreza - Trim: Limited 5-Door Wagon. Powertrain: AWD, 2L, 4 CYL, Gas Powered, CVT
MSRP
$27,395
Invoice Price
$25,883
Destination Fee
$1,020
Holdback
$548
Dealer Cost
$26,355
Find the Best Price
Price Tip:
To find the best possible price on a new Subaru Impreza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Regional Price Adjustment
Increased Destination Charge
Sedan Manual$150
Sedan CVT$150
Wagon Manual$150
Wagon CVT$150
Limited$150
Premium$150
Premium$150
Sport$150
Sport$150
Sport$150
Other Options
Exterior and Interior Auto-Dimming Mirrors
Sedan Manual$553
Sedan CVT$553
Wagon Manual$553
Wagon CVT$553
Limited$553
Premium$553
Premium$553
Sport$553
Sport$553
Sport$553
Exterior and Interior Auto-Dimming HomeLink Mirrors
Sedan Manual$688
Sedan CVT$688
Wagon Manual$688
Wagon CVT$688
Limited$688
Premium$688
Premium$688
Sport$688
Sport$688
Sport$688
Port Installed Options
Auto-Dimming Interior Mirror with Compass
Sedan Manual$268
Sedan CVT$268
Wagon Manual$268
Wagon CVT$268
Limited$268
Premium$268
Premium$268
Sport$268
Sport$268
Sport$268
Auto-Dimming Mirror with Compass and HomeLink
Sedan Manual$403
Sedan CVT$403
Wagon Manual$403
Wagon CVT$403
Limited$403
Premium$403
Premium$403
Sport$403
Sport$403
Sport$403
Cargo Net - Sedan
Sedan Manual$67
Sedan CVT$67
Wagon ManualNA
Wagon CVTNA
LimitedNA
Premium$67
PremiumNA
Sport$67
SportNA
SportNA
Cargo Tray - Sedan
Sedan Manual$132
Sedan CVT$132
Wagon ManualNA
Wagon CVTNA
LimitedNA
Premium$132
PremiumNA
Sport$132
SportNA
SportNA
Sunshade - Windshield
Sedan Manual$76
Sedan CVT$76
Wagon Manual$76
Wagon CVT$76
Limited$76
Premium$76
Premium$76
Sport$76
Sport$76
Sport$76
Trunk Cargo Hook
Sedan Manual$33
Sedan CVT$33
Wagon ManualNA
Wagon CVTNA
LimitedNA
Premium$33
PremiumNA
Sport$33
SportNA
SportNA
Trunk Cargo Hooks
Sedan Manual$66
Sedan CVT$66
Wagon ManualNA
Wagon CVTNA
LimitedNA
Premium$66
PremiumNA
Sport$66
SportNA
SportNA
Crossbar Set - Fixed
Sedan Manual$201
Sedan CVT$201
Wagon Manual$201
Wagon CVT$201
LimitedNA
Premium$201
PremiumNA
Sport$201
Sport$201
Sport$201
All-Weather Floor Liners
Sedan Manual$132
Sedan CVT$132
Wagon Manual$132
Wagon CVT$132
Limited$132
Premium$132
Premium$132
Sport$132
Sport$132
Sport$132
Auto-Dimming Exterior Mirror with Approach Light
Sedan Manual$285
Sedan CVT$285
Wagon Manual$285
Wagon CVT$285
Limited$285
Premium$285
Premium$285
Sport$285
Sport$285
Sport$285
Body Side Molding - Crimson Red Pearl
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
SportNA
SportNA
Sport$295
Body Side Molding - Magnetite Gray Metallic
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Body Side Molding - Ocean Blue Pearl
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Body Side Molding - Sapphire Blue
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Body Side Molding - Crystal Black
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Body Side Molding - Ice Silver Metallic
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Body Side Molding - Crystal White Pearl
Sedan Manual$295
Sedan CVT$295
Wagon Manual$295
Wagon CVT$295
Limited$295
Premium$295
Premium$295
Sport$295
Sport$295
Sport$295
Door Edge Guards - Crimson Red Pearl
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
SportNA
Sport$167
Sport$167
Door Edge Guards - Crystal Black Silica
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
Door Edge Guards - Crystal White Pearl
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
Door Edge Guards - Ice Silver Metallic
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
Door Edge Guards - Magnetite Gray Metallic
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
Door Edge Guards - Ocean Blue Pearl
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
Door Edge Guards - Sapphire Blue
Sedan Manual$167
Sedan CVT$167
Wagon Manual$167
Wagon CVT$167
Limited$167
Premium$167
Premium$167
Sport$167
Sport$167
Sport$167
LED Fog Light Kit
Sedan Manual$371
Sedan CVT$371
Wagon Manual$371
Wagon CVT$371
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Rear Bumper Applique
Sedan Manual$130
Sedan CVT$130
Wagon Manual$130
Wagon CVT$130
Limited$130
Premium$130
Premium$130
Sport$130
Sport$130
Sport$130
Splash Guards
Sedan Manual$173
Sedan CVT$173
Wagon Manual$173
Wagon CVT$173
Limited$173
Premium$173
Premium$173
SportNA
SportNA
SportNA
Footwell Illumination Kit
Sedan Manual$219
Sedan CVT$219
Wagon Manual$219
Wagon CVT$219
Limited$219
Premium$219
Premium$219
Sport$219
Sport$219
Sport$219
Leather Shift Knob - Silver Accent
Sedan Manual$125
Sedan CVT$125
Wagon Manual$125
Wagon CVT$125
LimitedNA
Premium$125
Premium$125
SportNA
SportNA
SportNA
LED Upgrade - Map and Dome Lights
Sedan Manual$110
Sedan CVT$110
Wagon Manual$110
Wagon CVT$110
Limited$110
Premium$110
Premium$110
Sport$110
Sport$110
Sport$110
Side Sill Plate
Sedan Manual$165
Sedan CVT$165
Wagon Manual$165
Wagon CVT$165
Limited$165
Premium$165
Premium$165
Sport$165
Sport$165
Sport$165
Sport Grille
Sedan Manual$354
Sedan CVT$354
Wagon Manual$354
Wagon CVT$354
Limited$354
Premium$354
Premium$354
Sport$354
Sport$354
Sport$354
Remote Engine Starter - Key Start
Sedan ManualNA
Sedan CVT$474
Wagon ManualNA
Wagon CVT$465
LimitedNA
Premium$474
Premium$465
SportNA
SportNA
SportNA
Cargo Cover
Sedan ManualNA
Sedan CVTNA
Wagon Manual$227
Wagon CVT$227
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Cargo Net
Sedan ManualNA
Sedan CVTNA
Wagon Manual$62
Wagon CVT$62
Limited$62
PremiumNA
Premium$62
SportNA
Sport$62
Sport$62
Cargo Tray
Sedan ManualNA
Sedan CVTNA
Wagon Manual$132
Wagon CVT$132
Limited$132
PremiumNA
Premium$132
SportNA
Sport$132
Sport$132
Rear Seatback Protector
Sedan ManualNA
Sedan CVTNA
Wagon Manual$156
Wagon CVT$156
Limited$156
PremiumNA
Premium$156
SportNA
Sport$156
Sport$156
STI Roof Spoiler
Sedan ManualNA
Sedan CVTNA
Wagon Manual$458
Wagon CVT$458
Limited$458
PremiumNA
Premium$458
SportNA
Sport$458
Sport$458
Crossbar Set - Aero
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
Limited$201
PremiumNA
Premium$201
SportNA
SportNA
SportNA
Wheel Locks - Alloy
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
Limited$101
Premium$101
Premium$101
Sport$101
Sport$101
Sport$101
Wheel Lug Nut and Lock Set - Black
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
Limited$284
Premium$284
Premium$284
Sport$284
Sport$284
Sport$284
Fog Light Kit - LED Upgrade
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
Premium$362
Premium$362
SportNA
SportNA
SportNA
Aero Splash Guards
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
Sport$173
Sport$173
Sport$173
Body Side Molding - Lithium Red Pearl
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
Sport$295
Sport$295
Sport$295
Door Edge Guards - Lithium Red
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
Sport$167
Sport$167
Sport$167
Specifications
Base Price
Sedan Manual$19,795
Sedan CVT$21,095
Wagon Manual$20,295
Wagon CVT$21,595
Limited$27,395
Premium$23,195
Premium$23,695
Sport$24,595
Sport$23,995
Sport$25,095
Drive
Sedan ManualAWD
Sedan CVTAWD
Wagon ManualAWD
Wagon CVTAWD
LimitedAWD
PremiumAWD
PremiumAWD
SportAWD
SportAWD
SportAWD
Bodystyle
Sedan ManualSedan
Sedan CVTSedan
Wagon ManualWagon
Wagon CVTWagon
LimitedWagon
PremiumSedan
PremiumWagon
SportSedan
SportWagon
SportWagon
Doors
Sedan Manual4
Sedan CVT4
Wagon Manual5
Wagon CVT5
Limited5
Premium4
Premium5
Sport4
Sport5
Sport5
Height
Sedan Manual57.3
Sedan CVT57.3
Wagon Manual57.3
Wagon CVT57.3
Limited58.9
Premium57.3
Premium58.9
Sport57.3
Sport58.3
Sport58.3
Length
Sedan Manual182.7
Sedan CVT182.7
Wagon Manual176.2
Wagon CVT176.2
Limited176.2
Premium182.7
Premium176.2
Sport182.7
Sport176.2
Sport176.2
Wheelbase
Sedan Manual105.1
Sedan CVT105.1
Wagon Manual105.1
Wagon CVT105.1
Limited105.1
Premium105.1
Premium105.1
Sport105.1
Sport105.1
Sport105.1
Width
Sedan Manual70
Sedan CVT70
Wagon Manual70
Wagon CVT70
Limited70
Premium70
Premium70
Sport70
Sport70
Sport70
Cargo Volume
Sedan Manual12.3
Sedan CVT12.3
Wagon Manual20.8
Wagon CVT20.8
Limited20.8
Premium12.3
Premium20.8
Sport12.3
Sport20.8
Sport20.8
Seating Capacity
Sedan Manual5
Sedan CVT5
Wagon Manual5
Wagon CVT5
Limited5
Premium5
Premium5
Sport5
Sport5
Sport5
Front Head Room
Sedan Manual39.8
Sedan CVT39.8
Wagon Manual39.8
Wagon CVT39.8
Limited39.8
Premium39.8
Premium39.8
Sport39.8
Sport39.8
Sport39.8
Center Head Room
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Front Leg Room
Sedan Manual43.1
Sedan CVT43.1
Wagon Manual43.1
Wagon CVT43.1
Limited43.1
Premium43.1
Premium43.1
Sport43.1
Sport43.1
Sport43.1
Center Leg Room
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Front Shoulder Room
Sedan Manual56.7
Sedan CVT56.7
Wagon Manual56.7
Wagon CVT56.7
Limited56.7
Premium56.7
Premium56.7
Sport56.7
Sport56.7
Sport56.7
Center Shoulder Room
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Interior Volume
Sedan Manual99.8
Sedan CVT99.8
Wagon Manual100.9
Wagon CVT100.9
Limited100.9
Premium99.8
Premium100.9
Sport99.8
Sport100.9
Sport100.9
Fuel Tank Capacity
Sedan Manual13.2
Sedan CVT13.2
Wagon Manual13.2
Wagon CVT13.2
Limited13.2
Premium13.2
Premium13.2
Sport13.2
Sport13.2
Sport13.2
Engine Size
Sedan Manual2
Sedan CVT2
Wagon Manual2
Wagon CVT2
Limited2
Premium2
Premium2
Sport2
Sport2
Sport2
Engine Type
Sedan ManualGas
Sedan CVTGas
Wagon ManualGas
Wagon CVTGas
LimitedGas
PremiumGas
PremiumGas
SportGas
SportGas
SportGas
Cylinders
Sedan Manual4
Sedan CVT4
Wagon Manual4
Wagon CVT4
Limited4
Premium4
Premium4
Sport4
Sport4
Sport4
Camshaft
Sedan ManualDOHC
Sedan CVTDOHC
Wagon ManualDOHC
Wagon CVTDOHC
LimitedDOHC
PremiumDOHC
PremiumDOHC
SportDOHC
SportDOHC
SportDOHC
Compression Ratio
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Horsepower
Sedan Manual152
Sedan CVT152
Wagon Manual152
Wagon CVT152
Limited152
Premium152
Premium152
Sport152
Sport152
Sport152
Torque
Sedan Manual145
Sedan CVT145
Wagon Manual145
Wagon CVT145
Limited145
Premium145
Premium145
Sport145
Sport145
Sport145
Fuel Type
Sedan ManualUnleaded
Sedan CVTUnleaded
Wagon ManualUnleaded
Wagon CVTUnleaded
LimitedUnleaded
PremiumUnleaded
PremiumUnleaded
SportUnleaded
SportUnleaded
SportUnleaded
MPG City
Sedan Manual23
Sedan CVT28
Wagon Manual24
Wagon CVT28
Limited28
Premium28
Premium28
Sport27
Sport22
Sport27
MPG Highway
Sedan Manual31
Sedan CVT36
Wagon Manual31
Wagon CVT36
Limited36
Premium36
Premium36
Sport36
Sport30
Sport35
Towing
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
GVWR (Gross Vehicle Weight Rating)
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Payload
Sedan ManualNA
Sedan CVTNA
Wagon ManualNA
Wagon CVTNA
LimitedNA
PremiumNA
PremiumNA
SportNA
SportNA
SportNA
Curb Weight
Sedan Manual2976
Sedan CVT3047
Wagon Manual2989
Wagon CVT3058
Limited3150
Premium3084
Premium3104
Sport3142
Sport3084
Sport3146
Transmission
Sedan ManualManual
Sedan CVTCVT
Wagon ManualManual
Wagon CVTCVT
LimitedCVT
PremiumCVT
PremiumCVT
SportCVT
SportManual
SportCVT

How to Calculate The Dealer Cost of a Subaru Impreza

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Impreza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Impreza MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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