Car Buying Strategies

2021 Subaru Impreza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Impreza - Style: Impreza - 4 Dr Sedan w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Manual Transmission
MSRP
$18,795
Invoice Price
$17,936
Destination Fee
$925
Holdback
$376
Dealer Cost
$18,485
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2021 Impreza - Style: Impreza - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Manual Transmission
MSRP
$19,295
Invoice Price
$18,400
Destination Fee
$925
Holdback
$386
Dealer Cost
$18,939
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2021 Impreza - Style: Impreza - 4 Dr Sedan w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$20,095
Invoice Price
$19,131
Destination Fee
$925
Holdback
$402
Dealer Cost
$19,654
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2021 Impreza - Style: Impreza - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$20,595
Invoice Price
$19,595
Destination Fee
$925
Holdback
$412
Dealer Cost
$20,108
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2021 Impreza - Style: Premium - 4 Dr Sedan w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$22,195
Invoice Price
$21,072
Destination Fee
$925
Holdback
$444
Dealer Cost
$21,553
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2021 Impreza - Style: Premium - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$22,695
Invoice Price
$21,537
Destination Fee
$925
Holdback
$454
Dealer Cost
$22,008
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2021 Impreza - Style: Sport - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Manual Transmission
MSRP
$22,995
Invoice Price
$21,801
Destination Fee
$925
Holdback
$460
Dealer Cost
$22,266
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2021 Impreza - Style: Sport - 4 Dr Sedan w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$23,595
Invoice Price
$22,363
Destination Fee
$925
Holdback
$472
Dealer Cost
$22,816
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2021 Impreza - Style: Sport - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$24,095
Invoice Price
$22,812
Destination Fee
$925
Holdback
$482
Dealer Cost
$23,255
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2021 Impreza - Style: Limited - 5 Dr Sedan w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$25,895
Invoice Price
$24,494
Destination Fee
$925
Holdback
$518
Dealer Cost
$24,901
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2021 Impreza - Style: Limited - 5 Dr Wagon w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$26,395
Invoice Price
$24,959
Destination Fee
$925
Holdback
$528
Dealer Cost
$25,356
Find the Best Price
Price Tip:
To avoid overpaying on a new Subaru Impreza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides:
Subaru Impreza Overview:

The Impreza is a popular option in the Subaru family of vehicles. Available as both a hatchback and a sedan, it appeals to a broad range of drivers. Plus, it comes standard with all-wheel drive. In 2021, the Impreza makes only minor changes. One thing buyers should be aware of is the new standard SI-Drive modes found on the Premium trim level and higher. These selectable engine modes make the already sporty little vehicle even more fun to drive.

Performance Stats

The same engine is standard for the entire 2021 Impreza lineup. While it will not win many races, the 2.0L flat-four-cylinder does make an adequate 152-horsepower along with 145 lb-ft of torque. This engine provides enough zip and is particularly fun when paired with the five-speed manual transmission that comes standard with the base and Sport models. All other models get a continuously variable transmission, which is highly fuel-efficient and satisfyingly smooth. The CVT is an option for the base and Sport trims as well.

Fuel Economy

Fuel economy numbers vary a bit depending on the transmission type, body style, and trim level selected. That said, they are all pretty impressive. The least efficient option would be the Sport trim in the hatchback form with the manual transmission. These versions of the 2021 Impreza get 22mpg city and 30mpg highway. For the best numbers, buyers will want to choose any trim other than the Sport with the CVT in either body style. They get 28mpg city and 36mpg highway and are hard to beat in this vehicle class.

Safety

The Impreza impresses in 2021 with a five-star rating from the National Highway Traffic Safety Administration. This includes five stars for frontal, side, and rollover crashes. All models come with a rearview camera. Buyers who want to take advantage of the EyeSight Suite need to choose a model with the CVT. They come standard with lane-keeping assist, pre-collision warning, and lane departure warning.

Upper trim levels pile on more advanced driver aids. These Impreza models are available with both automatic high beams and adaptive headlights, for example. Select models also come with adaptive cruise control, blind-spot monitoring, and forward and reverse automatic emergency braking.

Technology Features

A 6.5-inch touchscreen comes standard in the base model. Those who want a little bit bigger do not have to go far because both the Sport and Limited trim levels get an 8-inch touchscreen instead. Smartphone integration can be done through both Apple CarPlay and Android Auto on any Impreza. A single USB port can be found in the entry-level model, while higher trims add more for extra convenience. Available features include navigation, a Wi-Fi hotspot, and HD radio.

Interior

The cabin of the Impreza is roomy in both hatchback and sedan form. It has room for up to five people and adults will find they have enough space to sit comfortably in the back. While cloth upholstery is the standard, leather is also an option. Buyers can also go with sports seats with stylish contrast stitching.

Cargo space is impressive when looking at the hatchback variation of the Impreza. It offers up 20.8 cubic feet behind the second row, which can be folded flat to provide 55.3 cubic feet. The sedan version is a different story, offering 12.3 cubic feet in the trunk. While that is not the highest number found in the class, it is likely more than enough for daily needs.

Trim Levels

The options when it comes to the 2021 Impreza are the base, Sport, Premium, and Limited. Base models that have the CVT get a long list of driver aids. With either transmission, this entry-level model gets a good deal of tech features.

For the Premium model, the Impreza gains heated front seats, satellite radio, and a Wi-Fi hotspot. This model sits on alloy wheels and also gets fog lights. The Sport trim lives up to its name with touches like aluminum-alloy pedal covers and Active Torque Vectoring. It also has sport seats with contrast stitching, navigation, rear-seat USB ports, and proximity keyless entry.

The fourth and final option is the Limited and it pulls out all of the stops. This is where leather upholstery and automatic climate control join the list of standard equipment. The Limited also gets power-adjustment for the driver's seat as well as extra driver aids.

Ultimately, the 2021 Subaru Impreza is a well-rounded vehicle that has a broad appeal. Buyers who are in the market for a sporty sedan or hatchback will want to do themselves a favor and take one for a test drive.

How to Calculate The Dealer Cost of a Subaru Impreza

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Impreza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Impreza MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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