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2024 Subaru Outback Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Subaru Outback Pricing for the Base, Premium, Limited, Onyx Edition XT, Wilderness, Touring, and Touring XT Trims

Outback Base 4-Door Wagon with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$28,895
Invoice Price
$27,116
Destination Fee
$1,295
Holdback
$578
Dealer Cost
$27,833
Find the Best Price
Outback Premium 4-Door Wagon with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$31,195
Invoice Price
$29,299
Destination Fee
$1,295
Holdback
$624
Dealer Cost
$29,970
Find the Best Price
Outback Limited 4-Door Wagon with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$35,795
Invoice Price
$33,473
Destination Fee
$1,295
Holdback
$716
Dealer Cost
$34,052
Find the Best Price
Outback Onyx Edition 4-Door Wagon with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$36,105
Invoice Price
$33,812
Destination Fee
$1,295
Holdback
$722
Dealer Cost
$34,385
Find the Best Price
Outback Onyx Edition XT 4-Door Wagon with AWD. Powered by a 2.4-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$39,360
Invoice Price
$36,748
Destination Fee
$1,295
Holdback
$787
Dealer Cost
$37,256
Find the Best Price
Outback Wilderness XT 4-Door Wagon with AWD. Powered by a 2.4-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$39,960
Invoice Price
$37,299
Destination Fee
$1,295
Holdback
$799
Dealer Cost
$37,795
Find the Best Price
Outback Limited XT 4-Door Wagon with AWD. Powered by a 2.4-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$40,195
Invoice Price
$37,471
Destination Fee
$1,295
Holdback
$804
Dealer Cost
$37,962
Find the Best Price
Outback Touring 4-Door Wagon with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$40,345
Invoice Price
$37,654
Destination Fee
$1,295
Holdback
$807
Dealer Cost
$38,142
Find the Best Price
Outback Touring XT 4-Door Wagon with AWD. Powered by a 2.4-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$42,795
Invoice Price
$39,857
Destination Fee
$1,295
Holdback
$856
Dealer Cost
$40,296
Find the Best Price
Price Tip:
To find the best possible price on a new Subaru Outback, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,295)

Here are the detailed features for each 2024 Subaru Outback trim level:

Base:

  • MSRP starting at $30,240
  • 2.5L 4-cyl BOXER engine, CVT transmission, AWD
  • 17" alloy wheels
  • Automatic LED headlights
  • Cloth upholstery
  • 6.5" touchscreen
  • Apple CarPlay/Android Auto
  • Rearview camera
  • EyeSight driver assist technology

Premium:

  • MSRP starting at $32,490
  • Adds dual-zone climate control
  • All-weather package
  • 10-way power driver's seat
  • Roof rails
  • Rear seat air vents
  • Leather-wrapped steering wheel
  • X-MODE with Hill Descent Control

Limited:

  • MSRP starting at $37,090
  • 18" alloy wheels
  • LED fog lights
  • Leather upholstery
  • Heated rear seats
  • Power rear gate
  • Built-in navigation

Onyx Edition:

  • MSRP starting at $37,400
  • 18” black alloy wheels
  • Water-resistant upholstery
  • Heated front seats
  • Heated steering wheel
  • Dual-mode X-MODE

Onyx Edition XT:

  • MSRP starting at $40,655
  • 2.4L turbo engine
  • Dual-function X-MODE
  • SI-DRIVE performance tuning

Wilderness:

  • MSRP starting at $41,255
  • Raised suspension, all-terrain tires
  • Front skid plate
  • Heated seats/wheel
  • All-weather package
  • Dual-mode X-MODE
  • Rear limited slip differential

Touring:

  • MSRP starting at $41,640
  • Leather upholstery
  • Heated/ventilated front seats
  • 180-degree front view monitor
  • Heated steering wheel
  • Built-in navigation

Touring XT:

  • MSRP starting at $44,090
  • Adds 2.4L turbo BOXER engine

How to Calculate The Dealer Cost of a Subaru Outback

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Outback invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Outback MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.