2024 Subaru Outback Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Subaru Outback Pricing for the Base, Premium, Limited, Onyx Edition XT, Wilderness, Touring, and Touring XT Trims
To find the best possible price on a new Subaru Outback, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds, Rydeshopper, CarsDirect, Motortrend & J.D Power
Trim Level Pricing and Overview
(MSRP includes the Destination fee of $1,295)
Here are the detailed features for each 2024 Subaru Outback trim level:
Base:
- MSRP starting at $30,240
- 2.5L 4-cyl BOXER engine, CVT transmission, AWD
- 17" alloy wheels
- Automatic LED headlights
- Cloth upholstery
- 6.5" touchscreen
- Apple CarPlay/Android Auto
- Rearview camera
- EyeSight driver assist technology
Premium:
- MSRP starting at $32,490
- Adds dual-zone climate control
- All-weather package
- 10-way power driver's seat
- Roof rails
- Rear seat air vents
- Leather-wrapped steering wheel
- X-MODE with Hill Descent Control
Limited:
- MSRP starting at $37,090
- 18" alloy wheels
- LED fog lights
- Leather upholstery
- Heated rear seats
- Power rear gate
- Built-in navigation
Onyx Edition:
- MSRP starting at $37,400
- 18” black alloy wheels
- Water-resistant upholstery
- Heated front seats
- Heated steering wheel
- Dual-mode X-MODE
Onyx Edition XT:
- MSRP starting at $40,655
- 2.4L turbo engine
- Dual-function X-MODE
- SI-DRIVE performance tuning
Wilderness:
- MSRP starting at $41,255
- Raised suspension, all-terrain tires
- Front skid plate
- Heated seats/wheel
- All-weather package
- Dual-mode X-MODE
- Rear limited slip differential
Touring:
- MSRP starting at $41,640
- Leather upholstery
- Heated/ventilated front seats
- 180-degree front view monitor
- Heated steering wheel
- Built-in navigation
Touring XT:
- MSRP starting at $44,090
- Adds 2.4L turbo BOXER engine
How to Calculate The Dealer Cost of a Subaru Outback
Formula for Calculating Dealer Cost:
- Example: Base Subaru Outback invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
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Note: All Subaru Outback MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.