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2024 Volkswagen Taos Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2024 Volkswagen Taos Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Volkswagen Taos Pricing for the S, SE and SEL Trims

Taos S 4-Door SUV with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$23,995
Invoice Price
$23,035
Destination Fee
$1,350
Holdback
$480
Dealer Cost
$23,905
Find the Best Price
Taos S 4-Door SUV with AWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$26,335
Invoice Price
$25,282
Destination Fee
$1,350
Holdback
$527
Dealer Cost
$26,105
Find the Best Price
Taos SE 4-Door SUV with FWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,165
Invoice Price
$27,037
Destination Fee
$1,350
Holdback
$563
Dealer Cost
$27,824
Find the Best Price
Taos SE 4-Door SUV with AWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,615
Invoice Price
$28,430
Destination Fee
$1,350
Holdback
$592
Dealer Cost
$29,188
Find the Best Price
Taos SEL 4-Door SUV with AWD. Powered by a 1.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,515
Invoice Price
$32,175
Destination Fee
$1,350
Holdback
$670
Dealer Cost
$32,855
Find the Best Price
Price Tip:
To find the best possible price on a new Volkswagen Taos, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,350)

Here are the key features for each 2024 Volkswagen Taos trim level:

S:

  • MSRP starting at $25,345
  • 1.5L Turbocharged 4-Cylinder engine, 8-speed automatic transmission, FWD
  • 158hp, 184 lb-ft torque
  • 17” silver painted alloy wheels
  • LED headlights & taillights
  • Cloth seating surfaces
  • 6.5” touchscreen infotainment system
  • Apple CarPlay & Android Auto
  • Bluetooth connectivity
  • Rearview camera
  • Cruise control
  • Manual air conditioning
  • 60/40 folding rear seats
  • Heated side mirrors
  • Leather-wrapped steering wheel
  • Leather-wrapped shift knob
  • 4-speaker audio system
  • Automatic post-collision braking system
  • Automatic headlights

SE:

  • MSRP starting at $29,515
  • 17” black alloy wheels
  • Panoramic sunroof
  • KESSY keyless access
  • Push-button start
  • Heated front seats
  • Leatherette seating surfaces
  • 8” touchscreen infotainment system
  • Wireless charging
  • SiriusXM satellite radio
  • Remote start
  • Dual-zone automatic climate control
  • Auto-dimming rearview mirror
  • Blind spot monitoring
  • Rear cross traffic alert
  • Front & rear parking sensors
  • Lane keeping assist
  • Forward collision warning

SE Black:

  • MSRP starting at $33,000 (est)
  • 18” black alloy wheels
  • Black exterior trim accents
  • Black headliner
  • Heated leatherette-wrapped steering wheel

SEL:

  • MSRP starting at $34,865
  • 18” alloy wheels
  • Power liftgate
  • Adaptive front lighting system
  • LED illuminated grille
  • Rain sensing wipers
  • Leather seating surfaces
  • 8-way power driver’s seat
  • Heated steering wheel
  • Wireless Apple CarPlay/Android Auto
  • Beats premium audio system
  • Built-in navigation
  • Adaptive cruise control
  • VW Digital Cockpit
  • Wireless charging pad
  • Auto high beam headlights
  • Light assist auto high beams
  • Front & rear parking sensors
How to Calculate The Dealer Cost of a Volkswagen Taos:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Taos invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Volkswagen Taos MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.