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2016 BMW 2 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 BMW 2 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The BMW 2 Series price report below does not include rebates or incentives. View BMW Rebates and Incentives.
2017 2 Series Coupe Prices: 230i SULEV 2-Door Rear Wheel Drive Coupe Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$33,150
Invoice Price
$31,330
Destination Fee
$995
Holdback
$0
Dealer Cost
$32,325
Find the Best Price

2017 2 Series Coupe Prices: 230i xDrive SULEV 2-Door All Wheel Drive Coupe Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$35,150
Invoice Price
$33,190
Destination Fee
$995
Holdback
$0
Dealer Cost
$34,185
Find the Best Price

2017 2 Series Coupe Prices: M240i 2-Door Rear Wheel Drive Coupe Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$44,450
Invoice Price
$41,840
Destination Fee
$995
Holdback
$0
Dealer Cost
$42,835
Find the Best Price

2017 2 Series Coupe Prices: M240i xDrive 2-Door All Wheel Drive Coupe Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$46,450
Invoice Price
$43,700
Destination Fee
$995
Holdback
$0
Dealer Cost
$44,695
Find the Best Price

2016 2 Series Coupe 228i 2-Door Rear Wheel Drive Coupe Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,850
Invoice Price
$30,720
Destination Fee
$995
Holdback
$0
Dealer Cost
$31,715
Find the Best Price

2016 2 Series Coupe 228i SULEV 2-Door Rear Wheel Drive Coupe Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,850
Invoice Price
$30,720
Destination Fee
$995
Holdback
$0
Dealer Cost
$31,715
Find the Best Price

2016 2 Series Coupe 228i xDrive SULEV 2-Door All Wheel Drive Coupe Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$34,850
Invoice Price
$32,560
Destination Fee
$995
Holdback
$0
Dealer Cost
$33,555
Find the Best Price

2016 2 Series Coupe M235i 2-Door Rear Wheel Drive Coupe Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$44,150
Invoice Price
$41,120
Destination Fee
$995
Holdback
$0
Dealer Cost
$42,115
Find the Best Price

2016 2 Series Coupe M235i xDrive 2-Door All Wheel Drive Coupe Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$46,150
Invoice Price
$42,960
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,955
Find the Best Price
2017 2 Series Convertible 230i 2-Door Rear Wheel Drive Convertible Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$38,950
Invoice Price
$36,725
Destination Fee
$995
Holdback
$0
Dealer Cost
$37,720
Find the Best Price

2017 2 Series Convertible 230i xDrive 2-Door All Wheel Drive Convertible Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$40,950
Invoice Price
$38,585
Destination Fee
$995
Holdback
$0
Dealer Cost
$39,580
Find the Best Price

2017 2 Series Convertible M240i 2-Door Rear Wheel Drive Convertible Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$49,050
Invoice Price
$46,115
Destination Fee
$995
Holdback
$0
Dealer Cost
$47,110
Find the Best Price

2017 2 Series Convertible M240i xDrive 2-Door All Wheel Drive Convertible Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$51,050
Invoice Price
$47,975
Destination Fee
$995
Holdback
$0
Dealer Cost
$48,970
Find the Best Price

2016 2 Series Convertible 228i 2-Door Rear Wheel Drive Convertible Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$38,650
Invoice Price
$36,060
Destination Fee
$995
Holdback
$0
Dealer Cost
$37,055
Find the Best Price

2016 2 Series Convertible 228i xDrive 2-Door All Wheel Drive Convertible Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$40,650
Invoice Price
$37,900
Destination Fee
$995
Holdback
$0
Dealer Cost
$38,895
Find the Best Price

2016 2 Series Convertible M235i 2-Door Rear Wheel Drive Convertible Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$48,750
Invoice Price
$45,350
Destination Fee
$995
Holdback
$0
Dealer Cost
$46,345
Find the Best Price

2016 2 Series Convertible M235i xDrive 2-Door Rear Wheel Drive Convertible Auto Transmission w/ 3L Gas Engine - 6 Cylinders
MSRP
$50,750
Invoice Price
$47,190
Destination Fee
$995
Holdback
$0
Dealer Cost
$48,185
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 2 Series, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
2017 BMW 2 Series Overview:
The 2017 BMW 2 Series has new names for their models. The former 228i is now the 230i while the 235i has become the 240i. Additionally, the engines have been upgraded to be more powerful making it even more fun to drive. The 230i contains a turbocharged 2.0-liter inline 4-cylinder engine offering 248 horsepower and 258 pounds per foot of torque. Meanwhile the M240i offers a turbocharged 3.0-liter inline 6-cylinder engine providing 335 horsepower and 369 pounds per foot of torque. Manual adjusting front seats are now a standard option in both models as has 18-inch alloy wheels.

230i Coupe

Buyers find the 2017 BMW 2 Series in either a coupe or a soft-top convertible. BMW’s xDrive allows drivers to enjoy all-wheel drive for about $2,000 more on all models of this vehicle. Starting at about $34,145, the 230i coupe is the base trim for the BMW 2 Series. Push-button ignition, leatherette upholstery and 60/40 split folding rear seats makes it a joy to drive or ride in this hardtop vehicle.

230i Convertible

For about $5,500 more, enjoy owning the 230i convertible featuring three color choices in its power retractable soft-top.

M240i Coupe

The sportier 240i starts at about $45,445. This vehicle comes with sport suspension and exhaust, variable-ratio steering and a sport instrument cluster. Charge phones in the vehicle or use it as a mobile hotspot. Enhanced driving features ensure that drivers stay securely on the road at all times. Buyers can choose between the standard automatic transmission or a manual transmission.

M240i Convertible

Equipped with the same features as the 240i couple, the 240i convertible starts at about $50,045. Again, buyers get three color choices in the power retractable soft-top.

Driving Experience

Razor-sharp responsiveness makes BMW 2 Series vehicles fun to drive. The company has used luxurious interior materials making this vehicle a joy to drive on a long road trip. Roar from 0 to 60 in just over 4 seconds in all the models. A large informational display makes it easy to keep up with what is going on around the vehicle. Accurate steering makes it easy to go around even the sharpest turns.

Fuel Economy

The 230i coupe achieves a combined 25 miles per gallon while the 230i convertible achieves 27 miles per gallon. The upgraded M240i models achieve about the same mileage. The automatic transmission gets better gas mileage than those choosing the manual option in the 2017 BMW 2 Series.

How to Calculate The Dealer Cost of a BMW 2 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 2 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW 2 Series Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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