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2016 BMW 2 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2015 BMW 2 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The BMW 2 Series price report below does not include rebates or incentives.
View BMW Rebates and Incentives.

2016 228 i 2 door RWD Cpe w/ 240 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 23 MPG - Highway 35 MPG)
MSRP
$32,850
Invoice Price
$30,720
Destination Fee
$995
Holdback
$0
Dealer Cost
$31,715
Find the Best Price
2016 228 i xDrive 2 door AWD Cpe w/ 240 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 23 MPG - Highway 35 MPG)
MSRP
$34,850
Invoice Price
$32,560
Destination Fee
$995
Holdback
$0
Dealer Cost
$33,555
Find the Best Price
2016 228 i 2 door RWD Convt w/ 240 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 23 MPG - Highway 34 MPG)
MSRP
$38,650
Invoice Price
$36,060
Destination Fee
$995
Holdback
$0
Dealer Cost
$37,055
Find the Best Price
2016 228 i xDrive 2 door AWD Convt w/ 240 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 34 MPG)
MSRP
$40,650
Invoice Price
$37,900
Destination Fee
$995
Holdback
$0
Dealer Cost
$38,895
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 2 Series, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
2016 BMW 2 Series Overview:

About the 2016 BMW 2 Series
For buyers in need of a compact luxury car that has no trouble dominating the highway or winding around the mountain without sacrificing comfort, it's hard to beat the 2016 BMW 2 Series. For this year, the M235i includes the Premium package as standard equipment, and the M235i convertible may now be coupled with all-wheel drive. Sport seats are standard this year for the 228i, and there is now a Luxury package to add more leather and chrome.

A two-door convertible or coupe, the 2016 BMW 2 Series can seat four and comes in two trim choices: the 228i and the M235i. For the most part, the convertibles are like the coupes with the exception of removable wind deflectors, automatic pop-up roll hoops and a black fabric roof with the option to swap with a brown roof. 

The engine will ultimately dictate your fuel economy on the 2, though the body has a say as well. The 228i coupes using automatic transmission with both AWD and RWD options were able to return 23/35/27. The convertible receives the same ratings, while the manual transmission loses a mile across the board. 

The 2016 BMW 2 Series is the right balance between a sporty drive and luxury. The drive is firm without becoming harsh, even if the driver were to set the dampers to an aggressive mode. The soft top of the convertible lets more noise through than the coupe, however, which is remarkably quiet with its included noise isolation design.
How to Calculate The Dealer Cost of a BMW 2 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 2 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here.)

Note: All BMW 2 Series Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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