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2023 BMW 3 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 BMW 3 Series Invoice Price vs MSRP vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 3 Series - Trim: 330i - 4-Door Sedan with RWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$43,800
Invoice Price
$41,235
Destination Fee
$995
Holdback
$0
Dealer Cost
$42,230
Find the Best Price
2023 3 Series - Trim: 330i xDrive - 4-Door Sedan with AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$45,800
Invoice Price
$43,095
Destination Fee
$995
Holdback
$0
Dealer Cost
$44,090
Find the Best Price
2023 3 Series - Trim: M340i - 4-Door Sedan with RWD. Powered by a 3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$56,400
Invoice Price
$52,950
Destination Fee
$995
Holdback
$0
Dealer Cost
$53,945
Find the Best Price
2023 3 Series - Trim: M340i xDrive - 4-Door Sedan with AWD. Powered by a 3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$58,400
Invoice Price
$54,810
Destination Fee
$995
Holdback
$0
Dealer Cost
$55,805
Find the Best Price
2023 3 Series PHEV - Trim: 330e - 4-Door Sedan with RWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$44,900
Invoice Price
$42,255
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,250
Find the Best Price
2023 3 Series PHEV - Trim: 330e xDrive - 4-Door Sedan with AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$46,900
Invoice Price
$44,115
Destination Fee
$995
Holdback
$0
Dealer Cost
$45,110
Find the Best Price
Price Tip:
To find the best possible price on a new BMW 3 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Exterior Paint Options
Metallic Paint
330i RWD$650
330i xDrive AWD$650
M340i RWD$650
M340i xDrive AWD$650
Dravit Grey Metallic
330i RWD$1,500
330i xDrive AWD$1,500
M340i RWD$1,500
M340i xDrive AWD$1,500
Tanzanite Blue II Metallic
330i RWD$1,500
330i xDrive AWD$1,500
M340i RWD$1,500
M340i xDrive AWD$1,500
Seat Options
Vernasca Leather
330i RWD$1,500
330i xDrive AWD$1,500
M340i RWD$1,500
M340i xDrive AWD$1,500
Package Options
Convenience Package
330i RWD$550
330i xDrive AWD$550
M340i RWDNA
M340i xDrive AWDNA
Driver Assistance Package
330i RWD$700
330i xDrive AWD$700
M340i RWD$700
M340i xDrive AWD$700
Dynamic Handling Package
330i RWD$1,200
330i xDrive AWD$1,200
M340i RWDNA
M340i xDrive AWDNA
Shadowline Package
330i RWD$1,300
330i xDrive AWD$1,300
M340i RWD$850
M340i xDrive AWD$850
M Sport Package
330i RWD$3,100
330i xDrive AWD$3,100
M340i RWDNA
M340i xDrive AWDNA
Premium Package
330i RWD$1,900
330i xDrive AWD$1,900
M340i RWD$1,350
M340i xDrive AWD$1,350
Premium Package - Requires (ZMP) M Sport Package
330i RWD$1,350
330i xDrive AWD$1,350
M340i RWDNA
M340i xDrive AWDNA
Heated Front Seats
330i RWD$500
330i xDrive AWD$500
M340i RWD$500
M340i xDrive AWD$500
Driving Assistance Professional Package
330i RWDNA
330i xDrive AWDNA
M340i RWD$1,700
M340i xDrive AWD$1,700
Parking Assistance Package
330i RWDNA
330i xDrive AWDNA
M340i RWD$700
M340i xDrive AWD$700
Cooling and High Performance Tire Package
330i RWDNA
330i xDrive AWDNA
M340i RWD$2,400
M340i xDrive AWD$2,400
Other Options
Remote Engine Start
330i RWD$300
330i xDrive AWD$300
M340i RWD$300
M340i xDrive AWD$300
Heated Steering Wheel
330i RWD$200
330i xDrive AWD$200
M340i RWD$200
M340i xDrive AWD$200
Satin aluminum line exterior trim
330i RWD$0
330i xDrive AWD$0
M340i RWDNA
M340i xDrive AWDNA
Black High Gloss Trim
330i RWD$0
330i xDrive AWD$0
M340i RWDNA
M340i xDrive AWDNA
SensaTec Dashboard
330i RWD$350
330i xDrive AWD$350
M340i RWD$350
M340i xDrive AWD$350
High Gloss Fine Wood Ash Grey-Brown trim
330i RWD$0
330i xDrive AWD$0
M340i RWD$0
M340i xDrive AWD$0
Park Distance Control
330i RWD$200
330i xDrive AWD$200
M340i RWD$200
M340i xDrive AWD$200
Wireless Device Charging
330i RWD$200
330i xDrive AWD$200
M340i RWD$200
M340i xDrive AWD$200
Personal eSIM 5G
330i RWD$300
330i xDrive AWD$300
M340i RWD$300
M340i xDrive AWD$300
Extended Shadowline Trim
330i RWD$300
330i xDrive AWD$300
M340i RWD$300
M340i xDrive AWD$300
BMW M 50 Years Emblems
330i RWDNA
330i xDrive AWDNA
M340i RWD$200
M340i xDrive AWD$200
Open Pore Fine Wood Oak Grain trim
330i RWDNA
330i xDrive AWDNA
M340i RWD$0
M340i xDrive AWD$0
Aluminum trim with mesh effect
330i RWDNA
330i xDrive AWDNA
M340i RWD$0
M340i xDrive AWD$0
Drive Recorder
330i RWDNA
330i xDrive AWDNA
M340i RWD$100
M340i xDrive AWD$100
Wheel Options
19" M Double-spoke jet black wheels, style 791M with performance rft
330i RWD$0
330i xDrive AWD$0
M340i RWD$600
M340i xDrive AWD$600
19" M Double-spoke jet black wheels, style 791M with all-season run-flat tire
330i RWD$0
330i xDrive AWD$0
M340i RWD$600
M340i xDrive AWD$600
19" Double-Spoke Bi-Color Orbit Gray Wheels (Style 793i)
330i RWD$600
330i xDrive AWD$600
M340i RWDNA
M340i xDrive AWDNA
Space-Saver Spare
330i RWD$250
330i xDrive AWD$250
M340i RWD$250
M340i xDrive AWD$250
19" M Lt/Aly wheels double spoke 792 M Bicolour Jet Black / MT and runflat tyres
330i RWDNA
330i xDrive AWDNA
M340i RWD$600
M340i xDrive AWD$600
19" M Lt/Aly whe. dou. Spoke 792 M Bic. Jet Black/all seas. tyr. and runfl. tyr.
330i RWDNA
330i xDrive AWDNA
M340i RWD$600
M340i xDrive AWD$600
Suspension Options
Adaptive M Suspension
330i RWD$950
330i xDrive AWD$950
M340i RWD$550
M340i xDrive AWD$550
Audio Options
Harman Kardon Surround Sound System
330i RWD$875
330i xDrive AWD$875
M340i RWD$875
M340i xDrive AWD$875
Standard Equipment
3.0-liter BMW TwinPower Turbo inline 4-cylinder - Combines a twin-scroll turbocharger with variable valve control (Double-VANOS and Valvetronic) and high-precision direct injection
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
18" M Double-spoke bi-color orbit grey wheels, style 790M with performance rft
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Runflat tires
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
M Sport Brakes
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
M Sport Differential
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Sport Automatic Transmission
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Tire pressure monitor
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Variable sport steering
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Alarm System
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Universal garage-door opener
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Comfort Access keyless entry
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
M Sport Package
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Rear view camera
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Without Lines designation outside
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Moonroof
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Floor mats
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Auto-dimming interior and exterior mirrors
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Auto-dimming rearview mirror
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Power Front Seats
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Split fold-down-rear seat
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Sport seats
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Lumbar support
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Storage package
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
SensaTec Dashboard
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Aluminum Tetragon Interior Trim
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Rain sensor and auto headlights
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Automatic climate control
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Dynamic Cruise Control
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Ambient Lighting
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
LED Headlights with Cornering Lights
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Active Protection
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Active Guard
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Radio control US
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
SiriusXM Satellite Radio with 1-year All Access Subscription
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Hi-fi sound system
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
BMW Assist eCall
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
BMW TeleServices
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
ConnectedDrive Services
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Connected Package Pro
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Apple CarPlay Compatibility
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Hands-free Bluetooth and USB audio connection
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Live Cockpit Pro (includes Navigation)
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
M sport suspension
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
M steering wheel
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Aerodynamic kit
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Rear spoiler
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Shadowline exterior trim
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Anthracite headliner
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Hot climate version
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Cold climate version
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Acoustic belt warning
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Refrigerant
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Visible chassis number
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Daytime driving lights
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
characteristic control attachment
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Tier 2
330i RWDNA
330i xDrive AWDNA
M340i RWDSTD
M340i xDrive AWDSTD
Specifications
Base Price
330i RWD$42,300
330i xDrive AWD$44,300
M340i RWD$54,850
M340i xDrive AWD$56,850
Drive
330i RWDRWD
330i xDrive AWDAWD
M340i RWDRWD
M340i xDrive AWDAWD
Bodystyle
330i RWDSedan
330i xDrive AWDSedan
M340i RWDSedan
M340i xDrive AWDSedan
Doors
330i RWD4
330i xDrive AWD4
M340i RWD4
M340i xDrive AWD4
Height
330i RWD56.8
330i xDrive AWD56.8
M340i RWD56.8
M340i xDrive AWD56.8
Length
330i RWD185.7
330i xDrive AWD185.7
M340i RWD185.7
M340i xDrive AWD185.7
Wheelbase
330i RWD112.2
330i xDrive AWD112.2
M340i RWD112.2
M340i xDrive AWD112.2
Width
330i RWD71.9
330i xDrive AWD71.9
M340i RWD71.9
M340i xDrive AWD71.9
Cargo Volume
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Seating Capacity
330i RWD5
330i xDrive AWD5
M340i RWD5
M340i xDrive AWD5
Front Head Room
330i RWD38.7
330i xDrive AWD38.7
M340i RWD38.7
M340i xDrive AWD38.7
Center Head Room
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Front Leg Room
330i RWD42
330i xDrive AWD42
M340i RWD42
M340i xDrive AWD42
Center Leg Room
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Front Shoulder Room
330i RWD56
330i xDrive AWD56
M340i RWD56
M340i xDrive AWD56
Center Shoulder Room
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Interior Volume
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Fuel Tank Capacity
330i RWD15.6
330i xDrive AWD15.6
M340i RWD15.6
M340i xDrive AWD15.6
Engine Size
330i RWD2
330i xDrive AWD2
M340i RWD3
M340i xDrive AWD3
Engine Type
330i RWDGas
330i xDrive AWDGas
M340i RWDGas
M340i xDrive AWDGas
Cylinders
330i RWD4
330i xDrive AWD4
M340i RWD4
M340i xDrive AWD4
Camshaft
330i RWDDOHC
330i xDrive AWDDOHC
M340i RWDDOHC
M340i xDrive AWDDOHC
Compression Ratio
330i RWD10.2:1
330i xDrive AWD10.2:1
M340i RWD10.2:1
M340i xDrive AWD10.2:1
Horsepower
330i RWD255
330i xDrive AWD255
M340i RWD382
M340i xDrive AWD382
Torque
330i RWD295
330i xDrive AWD295
M340i RWD369
M340i xDrive AWD369
Fuel Type
330i RWDPremium Unleaded
330i xDrive AWDPremium Unleaded
M340i RWDPremium Unleaded
M340i xDrive AWDPremium Unleaded
MPG City
330i RWD26
330i xDrive AWD25
M340i RWD22
M340i xDrive AWD22
MPG Highway
330i RWD36
330i xDrive AWD34
M340i RWD30
M340i xDrive AWD30
Towing
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
GVWR (Gross Vehicle Weight Rating)
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Payload
330i RWDNA
330i xDrive AWDNA
M340i RWDNA
M340i xDrive AWDNA
Curb Weight
330i RWD3589
330i xDrive AWD3772
M340i RWD3849
M340i xDrive AWD3968
Transmission
330i RWDAutomatic
330i xDrive AWDAutomatic
M340i RWDAutomatic
M340i xDrive AWDAutomatic
How to Calculate The Dealer Cost of a BMW 3 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 3 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

BMW Price Guides:

BMW X3
BMW X4
BMW X5
BMW X6
BMW X7

Note: All BMW 3 Series MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.