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2018 BMW 3 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 BMW 3 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The BMW 3 Series pricing report below does not include rebates or incentives. View BMW Rebates and Incentives.
2018 3 Series - Trim: 320i Sedan in RWD. Powered by a 2.0 Liter Turbo I-3 (Premium Gas) w/8-Speed Automatic
MSRP
$34,900
Invoice Price
$32,955
Destination Fee
$995
Holdback
$0
Dealer Cost
$33,950
Find the Best Price
2018 3 Series - Trim: 320i xDrive Sedan in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$36,900
Invoice Price
$34,815
Destination Fee
$995
Holdback
$0
Dealer Cost
$35,810
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2018 3 Series - Trim: 328d Sedan in RWD. Powered by a 2.0 Liter Turbo Diese Liter I-4 w/8 speed Automatic
MSRP
$41,750
Invoice Price
$39,330
Destination Fee
$995
Holdback
$0
Dealer Cost
$40,325
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2018 3 Series - Trim: 328d xDrive Sedan in AWD. Powered by a 2.0 Liter Turbo Diese Liter I-4 w/8 speed Automatic
MSRP
$43,750
Invoice Price
$41,190
Destination Fee
$995
Holdback
$0
Dealer Cost
$42,185
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2018 3 Series - Trim: 328d xDrive Sports Wagon in AWD. Powered by a 2.0 Liter Turbo Diese Liter I-4 w/8 speed Automatic
MSRP
$46,150
Invoice Price
$43,420
Destination Fee
$995
Holdback
$0
Dealer Cost
$44,415
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2018 3 Series - Trim: 330e iPerformance Plug-In Hybrid in RWD. Powered by a 2.0 Liter Turbo Gas/ELiterectric I-4 w/8 speed Automatic
MSRP
$45,600
Invoice Price
$42,910
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,905
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2018 3 Series - Trim: 330i Sedan in RWD. Powered by a 2.0 Liter Turbo I-3 (Premium Gas) w/Sport Automatic
MSRP
$40,250
Invoice Price
$37,935
Destination Fee
$995
Holdback
$0
Dealer Cost
$38,930
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2018 3 Series - Trim: 330i xDrive Gran Turismo in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$45,050
Invoice Price
$42,395
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,390
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2018 3 Series - Trim: 330i xDrive Sedan in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$42,250
Invoice Price
$39,795
Destination Fee
$995
Holdback
$0
Dealer Cost
$40,790
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2018 3 Series - Trim: 330i xDrive Sports Wagon in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$44,650
Invoice Price
$42,025
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,020
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2018 3 Series - Trim: 340i Sedan in RWD. Powered by a 3.0 Liter Turbo I-5 (Premium Gas) w/Sport Automatic
MSRP
$48,950
Invoice Price
$46,025
Destination Fee
$995
Holdback
$0
Dealer Cost
$47,020
Find the Best Price
2018 3 Series - Trim: 340i xDrive Gran Turismo in AWD. Powered by a 3.0 Liter Turbo I-6 (Premium Gas) w/8 speed Automatic
MSRP
$50,900
Invoice Price
$47,835
Destination Fee
$995
Holdback
$0
Dealer Cost
$48,830
Find the Best Price
2018 3 Series - Trim: 340i xDrive Sedan in AWD. Powered by a 3.0 Liter Turbo I-7 (Premium Gas) w/Sport Automatic
MSRP
$50,950
Invoice Price
$47,885
Destination Fee
$995
Holdback
$0
Dealer Cost
$48,880
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 3 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
2018 BMW 3 Series Overview:
Few cars are as imprinted in the popular imagination as BMW’s compact executive 3-Series. For over four decades, it has been the gateway into the fast, comfortable and aesthetically-pleasing family of BMW vehicles. Today’s model remains one of the most popular choices for buyers looking for a stylish, performance-oriented compact luxury vehicle. It features a selection of strong engines, several versatile body types and many beautiful trim options to truly make it yours.

What’s New in the 2018 BMW 3-Series

The 2018 3-Series serves to tune up the feature and option selection on the different models, improving the overall safety and technology of the whole lineup. A rearview camera and high-output LED headlights are standard across all models this year, as is the ConnectedDrive set of programs for the infotainment, which includes several online programs and apps. The iDrive infotainment system itself was also made easier to use. BMW also added a few new appearance options for the 2018 model year.

Choose Your Style

One of the strengths of the 2018 BMW 3-Series is the variety of different body and drivetrain options that are available. Three different exterior designs are on offer. The standard sedan offers style and versatility in equal measure, the Sport Wagon gives you extra passenger and cargo room, while the hatchback-style Grand Turismo offers an alternate take on the sports coupe. The sedan is available with both front-wheel and all-wheel drive, while the Sport Wagon and Grand Turismo come with all-wheel drive standard. From there, the 2018 3-Series allows you to choose from either four powerful gasoline engines, a diesel engine and even a plug-in hybrid powertrain, making it easy to build your own dream car.

Trim Lines and Options

Unlike many other automakers, BMW primarily divides its trim levels based on the engine offered in them. The 2018 BMW 3-Series comes with six different trim levels based on the six different engines available:

 

  • The 320i comes with the base 180-horsepower engine, and features a fairly standard set of features for the class like smart infotainment, leatherette seats, automatic climate control, a nice stereo and a rearview camera. It is only available on the sedan models.
  • The 330i is the most commonly chosen option, thanks to its strong 248 horsepower engine. While not adding any significant standard features, almost all of the customization options are available at this trim line. It can be set up as a sedan, a wagon or a hatchback, and can be equipped with almost all of the different exterior and interior styling and technology options available.
  • BMW 340i comes with a twin-turbo six-cylinder engine pushing out 320 horsepower, and gives drivers a few extras over the 330i such as nicer seats and a premium audio system. It is available on the sedan and Grand Turismo models.
  • The king of performance, the BMW M3 is the pinnacle of 3-Series performance. It comes with all kinds of standard features such as leather performance seating and carbon-fiber trim, as well as a mighty 425-horsepower powertrain, though it is only available in a sedan configuration.
  • The 328d is the diesel option for the 3-Series. Available on the sedan and wagon, it has similar power and features to the 320i model.
  • The 330e is similar to the 330i in power, but it can also function as a plug-in hybrid, significantly improving its gas mileage. It is the only model not available in all-wheel drive.

In addition to these trim levels, each BMW 3-Series can be outfitted with optional packages or a la carte to include a full variety of luxury features, covering anything from a moonroof to a set of high-performance shocks and brakes.

How Does It Drive?

As one would expect from the Ultimate Driving Machine, the 2018 BMW 3-Series drives like a charm with any of the different options and configurations available. It is quick and nimble, and neatly balances its tight suspension to deliver excellent cornering ability and superior interior comfort. It is a drive like no other, and we invite you to check it out with us. Stop by for a test-drive today!

How to Calculate The Dealer Cost of a BMW 3 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 3 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW 3 Series MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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