2023 BMW 3 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The BMW 3 Series Price Guide Below Includes:
- The BMW 3 Series pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 3 Series - Trim: 330i, 4-Door Sedan with RWD. Powertrain: 2 L, 4 CYL, Gas Powered, and Automatic.
2023 3 Series - Trim: 330i xDrive, 4-Door Sedan with AWD. Powertrain: 2 L, 4 CYL, Gas Powered, and Automatic.
2023 3 Series - Trim: M340i, 4-Door Sedan with RWD. Powertrain: 3 L, 4 CYL, Gas Powered, and Automatic.
2023 3 Series - Trim: M340i xDrive, 4-Door Sedan with AWD. Powertrain: 3 L, 4 CYL, Gas Powered, and Automatic.
2023 3 Series PHEV - Trim: 330e, 4-Door Sedan with RWD. Powertrain: 2 L, 4 CYL, Gas Powered, and Automatic.
2023 3 Series PHEV - Trim: 330e xDrive, 4-Door Sedan with AWD. Powertrain: 2 L, 4 CYL, Gas Powered, and Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Exterior Paint Options |
| Metallic Paint |
| 330i RWD | $650 |
| 330i xDrive AWD | $650 |
| M340i RWD | $650 |
| M340i xDrive AWD | $650 |
| Dravit Grey Metallic |
| 330i RWD | $1,500 |
| 330i xDrive AWD | $1,500 |
| M340i RWD | $1,500 |
| M340i xDrive AWD | $1,500 |
| Tanzanite Blue II Metallic |
| 330i RWD | $1,500 |
| 330i xDrive AWD | $1,500 |
| M340i RWD | $1,500 |
| M340i xDrive AWD | $1,500 |
| Seat Options |
| Vernasca Leather |
| 330i RWD | $1,500 |
| 330i xDrive AWD | $1,500 |
| M340i RWD | $1,500 |
| M340i xDrive AWD | $1,500 |
| Package Options |
| Convenience Package |
| 330i RWD | $550 |
| 330i xDrive AWD | $550 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Driver Assistance Package |
| 330i RWD | $700 |
| 330i xDrive AWD | $700 |
| M340i RWD | $700 |
| M340i xDrive AWD | $700 |
| Dynamic Handling Package |
| 330i RWD | $1,200 |
| 330i xDrive AWD | $1,200 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Shadowline Package |
| 330i RWD | $1,300 |
| 330i xDrive AWD | $1,300 |
| M340i RWD | $850 |
| M340i xDrive AWD | $850 |
| M Sport Package |
| 330i RWD | $3,100 |
| 330i xDrive AWD | $3,100 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Premium Package |
| 330i RWD | $1,900 |
| 330i xDrive AWD | $1,900 |
| M340i RWD | $1,350 |
| M340i xDrive AWD | $1,350 |
| Premium Package - Requires (ZMP) M Sport Package |
| 330i RWD | $1,350 |
| 330i xDrive AWD | $1,350 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Heated Front Seats |
| 330i RWD | $500 |
| 330i xDrive AWD | $500 |
| M340i RWD | $500 |
| M340i xDrive AWD | $500 |
| Driving Assistance Professional Package |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $1,700 |
| M340i xDrive AWD | $1,700 |
| Parking Assistance Package |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $700 |
| M340i xDrive AWD | $700 |
| Cooling and High Performance Tire Package |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $2,400 |
| M340i xDrive AWD | $2,400 |
| Other Options |
| Remote Engine Start |
| 330i RWD | $300 |
| 330i xDrive AWD | $300 |
| M340i RWD | $300 |
| M340i xDrive AWD | $300 |
| Heated Steering Wheel |
| 330i RWD | $200 |
| 330i xDrive AWD | $200 |
| M340i RWD | $200 |
| M340i xDrive AWD | $200 |
| Satin aluminum line exterior trim |
| 330i RWD | $0 |
| 330i xDrive AWD | $0 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Black High Gloss Trim |
| 330i RWD | $0 |
| 330i xDrive AWD | $0 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| SensaTec Dashboard |
| 330i RWD | $350 |
| 330i xDrive AWD | $350 |
| M340i RWD | $350 |
| M340i xDrive AWD | $350 |
| High Gloss Fine Wood Ash Grey-Brown trim |
| 330i RWD | $0 |
| 330i xDrive AWD | $0 |
| M340i RWD | $0 |
| M340i xDrive AWD | $0 |
| Park Distance Control |
| 330i RWD | $200 |
| 330i xDrive AWD | $200 |
| M340i RWD | $200 |
| M340i xDrive AWD | $200 |
| Wireless Device Charging |
| 330i RWD | $200 |
| 330i xDrive AWD | $200 |
| M340i RWD | $200 |
| M340i xDrive AWD | $200 |
| Personal eSIM 5G |
| 330i RWD | $300 |
| 330i xDrive AWD | $300 |
| M340i RWD | $300 |
| M340i xDrive AWD | $300 |
| Extended Shadowline Trim |
| 330i RWD | $300 |
| 330i xDrive AWD | $300 |
| M340i RWD | $300 |
| M340i xDrive AWD | $300 |
| BMW M 50 Years Emblems |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $200 |
| M340i xDrive AWD | $200 |
| Open Pore Fine Wood Oak Grain trim |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $0 |
| M340i xDrive AWD | $0 |
| Aluminum trim with mesh effect |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $0 |
| M340i xDrive AWD | $0 |
| Drive Recorder |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $100 |
| M340i xDrive AWD | $100 |
| Wheel Options |
| 19" M Double-spoke jet black wheels, style 791M with performance rft |
| 330i RWD | $0 |
| 330i xDrive AWD | $0 |
| M340i RWD | $600 |
| M340i xDrive AWD | $600 |
| 19" M Double-spoke jet black wheels, style 791M with all-season run-flat tire |
| 330i RWD | $0 |
| 330i xDrive AWD | $0 |
| M340i RWD | $600 |
| M340i xDrive AWD | $600 |
| 19" Double-Spoke Bi-Color Orbit Gray Wheels (Style 793i) |
| 330i RWD | $600 |
| 330i xDrive AWD | $600 |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Space-Saver Spare |
| 330i RWD | $250 |
| 330i xDrive AWD | $250 |
| M340i RWD | $250 |
| M340i xDrive AWD | $250 |
| 19" M Lt/Aly wheels double spoke 792 M Bicolour Jet Black / MT and runflat tyres |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $600 |
| M340i xDrive AWD | $600 |
| 19" M Lt/Aly whe. dou. Spoke 792 M Bic. Jet Black/all seas. tyr. and runfl. tyr. |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | $600 |
| M340i xDrive AWD | $600 |
| Suspension Options |
| Adaptive M Suspension |
| 330i RWD | $950 |
| 330i xDrive AWD | $950 |
| M340i RWD | $550 |
| M340i xDrive AWD | $550 |
| Audio Options |
| Harman Kardon Surround Sound System |
| 330i RWD | $875 |
| 330i xDrive AWD | $875 |
| M340i RWD | $875 |
| M340i xDrive AWD | $875 |
| Standard Equipment |
| 3.0-liter BMW TwinPower Turbo inline 4-cylinder - Combines a twin-scroll turbocharger with variable valve control (Double-VANOS and Valvetronic) and high-precision direct injection |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| 18" M Double-spoke bi-color orbit grey wheels, style 790M with performance rft |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Runflat tires |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| M Sport Brakes |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| M Sport Differential |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Sport Automatic Transmission |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Tire pressure monitor |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Variable sport steering |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Alarm System |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Universal garage-door opener |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Comfort Access keyless entry |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| M Sport Package |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Rear view camera |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Without Lines designation outside |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Moonroof |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Floor mats |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Auto-dimming interior and exterior mirrors |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Auto-dimming rearview mirror |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Power Front Seats |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Split fold-down-rear seat |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Sport seats |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Lumbar support |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Storage package |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| SensaTec Dashboard |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Aluminum Tetragon Interior Trim |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Rain sensor and auto headlights |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Automatic climate control |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Dynamic Cruise Control |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Ambient Lighting |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| LED Headlights with Cornering Lights |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Active Protection |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Active Guard |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Radio control US |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| SiriusXM Satellite Radio with 1-year All Access Subscription |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Hi-fi sound system |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| BMW Assist eCall |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| BMW TeleServices |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| ConnectedDrive Services |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Connected Package Pro |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Apple CarPlay Compatibility |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Hands-free Bluetooth and USB audio connection |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Live Cockpit Pro (includes Navigation) |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| M sport suspension |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| M steering wheel |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Aerodynamic kit |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Rear spoiler |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Shadowline exterior trim |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Anthracite headliner |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Hot climate version |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Cold climate version |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Acoustic belt warning |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Refrigerant |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Visible chassis number |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Daytime driving lights |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| characteristic control attachment |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Tier 2 |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | STD |
| M340i xDrive AWD | STD |
| Specifications |
| Base Price |
| 330i RWD | $42,300 |
| 330i xDrive AWD | $44,300 |
| M340i RWD | $54,850 |
| M340i xDrive AWD | $56,850 |
| Drive |
| 330i RWD | RWD |
| 330i xDrive AWD | AWD |
| M340i RWD | RWD |
| M340i xDrive AWD | AWD |
| Bodystyle |
| 330i RWD | Sedan |
| 330i xDrive AWD | Sedan |
| M340i RWD | Sedan |
| M340i xDrive AWD | Sedan |
| Doors |
| 330i RWD | 4 |
| 330i xDrive AWD | 4 |
| M340i RWD | 4 |
| M340i xDrive AWD | 4 |
| Height |
| 330i RWD | 56.8 |
| 330i xDrive AWD | 56.8 |
| M340i RWD | 56.8 |
| M340i xDrive AWD | 56.8 |
| Length |
| 330i RWD | 185.7 |
| 330i xDrive AWD | 185.7 |
| M340i RWD | 185.7 |
| M340i xDrive AWD | 185.7 |
| Wheelbase |
| 330i RWD | 112.2 |
| 330i xDrive AWD | 112.2 |
| M340i RWD | 112.2 |
| M340i xDrive AWD | 112.2 |
| Width |
| 330i RWD | 71.9 |
| 330i xDrive AWD | 71.9 |
| M340i RWD | 71.9 |
| M340i xDrive AWD | 71.9 |
| Cargo Volume |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Seating Capacity |
| 330i RWD | 5 |
| 330i xDrive AWD | 5 |
| M340i RWD | 5 |
| M340i xDrive AWD | 5 |
| Front Head Room |
| 330i RWD | 38.7 |
| 330i xDrive AWD | 38.7 |
| M340i RWD | 38.7 |
| M340i xDrive AWD | 38.7 |
| Center Head Room |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Front Leg Room |
| 330i RWD | 42 |
| 330i xDrive AWD | 42 |
| M340i RWD | 42 |
| M340i xDrive AWD | 42 |
| Center Leg Room |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Front Shoulder Room |
| 330i RWD | 56 |
| 330i xDrive AWD | 56 |
| M340i RWD | 56 |
| M340i xDrive AWD | 56 |
| Center Shoulder Room |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Interior Volume |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Fuel Tank Capacity |
| 330i RWD | 15.6 |
| 330i xDrive AWD | 15.6 |
| M340i RWD | 15.6 |
| M340i xDrive AWD | 15.6 |
| Engine Size |
| 330i RWD | 2 |
| 330i xDrive AWD | 2 |
| M340i RWD | 3 |
| M340i xDrive AWD | 3 |
| Engine Type |
| 330i RWD | Gas |
| 330i xDrive AWD | Gas |
| M340i RWD | Gas |
| M340i xDrive AWD | Gas |
| Cylinders |
| 330i RWD | 4 |
| 330i xDrive AWD | 4 |
| M340i RWD | 4 |
| M340i xDrive AWD | 4 |
| Camshaft |
| 330i RWD | DOHC |
| 330i xDrive AWD | DOHC |
| M340i RWD | DOHC |
| M340i xDrive AWD | DOHC |
| Compression Ratio |
| 330i RWD | 10.2:1 |
| 330i xDrive AWD | 10.2:1 |
| M340i RWD | 10.2:1 |
| M340i xDrive AWD | 10.2:1 |
| Horsepower |
| 330i RWD | 255 |
| 330i xDrive AWD | 255 |
| M340i RWD | 382 |
| M340i xDrive AWD | 382 |
| Torque |
| 330i RWD | 295 |
| 330i xDrive AWD | 295 |
| M340i RWD | 369 |
| M340i xDrive AWD | 369 |
| Fuel Type |
| 330i RWD | Premium Unleaded |
| 330i xDrive AWD | Premium Unleaded |
| M340i RWD | Premium Unleaded |
| M340i xDrive AWD | Premium Unleaded |
| MPG City |
| 330i RWD | 26 |
| 330i xDrive AWD | 25 |
| M340i RWD | 22 |
| M340i xDrive AWD | 22 |
| MPG Highway |
| 330i RWD | 36 |
| 330i xDrive AWD | 34 |
| M340i RWD | 30 |
| M340i xDrive AWD | 30 |
| Towing |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| GVWR (Gross Vehicle Weight Rating) |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Payload |
| 330i RWD | NA |
| 330i xDrive AWD | NA |
| M340i RWD | NA |
| M340i xDrive AWD | NA |
| Curb Weight |
| 330i RWD | 3589 |
| 330i xDrive AWD | 3772 |
| M340i RWD | 3849 |
| M340i xDrive AWD | 3968 |
| Transmission |
| 330i RWD | Automatic |
| 330i xDrive AWD | Automatic |
| M340i RWD | Automatic |
| M340i xDrive AWD | Automatic |
How to Calculate The Dealer Cost of a BMW 3 Series:
Formula for Calculating Dealer Cost:
- Example: Base BMW 3 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)
Note: All BMW 3 Series MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
