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2024 BMW 2 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2024 BMW 2 Series Coupe Invoice Price vs MSRP vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

BMW 2-Series Pricing for the 230i, 230e, M240i w/ xDrive Trims

2 Series Coupe 230i 2-Door Coupe with RWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,800
Invoice Price
$36,585
Destination Fee
$995
Holdback
$0
Dealer Cost
$37,580
Find the Best Price
2 Series Coupe 230i xDrive 2-Door Coupe with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$40,800
Invoice Price
$38,445
Destination Fee
$995
Holdback
$0
Dealer Cost
$39,440
Find the Best Price
2 Series Coupe M240i 2-Door Coupe with RWD. Powered by a 3-Leter 6-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$49,700
Invoice Price
$46,720
Destination Fee
$995
Holdback
$0
Dealer Cost
$47,715
Find the Best Price
2 Series Coupe M240i xDrive 2-Door Coupe with AWD. Powered by a 3-Leter 6-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$51,700
Invoice Price
$48,580
Destination Fee
$995
Holdback
$0
Dealer Cost
$49,575
Find the Best Price
2 Series Gran Coupe 228i sDrive 4-Door Coupe with RWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,400
Invoice Price
$36,210
Destination Fee
$995
Holdback
$0
Dealer Cost
$37,205
Find the Best Price
2 Series Gran Coupe 228i xDrive 4-Door Coupe with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$40,400
Invoice Price
$38,070
Destination Fee
$995
Holdback
$0
Dealer Cost
$39,065
Find the Best Price
2 Series Gran Coupe M235i xDrive 4-Door Coupe with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$48,300
Invoice Price
$45,420
Destination Fee
$995
Holdback
$0
Dealer Cost
$46,415
Find the Best Price
Price Tip:
To find the best possible price on a new BMW 2 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of a BMW 2 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 2 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

2-Series Trim Level Overview and Pricing

(MSRP includes the destination fee of $995)

Here are the key features for the different 2024 BMW 2-Series trim levels:

230i:

  • MSRP starting at $39,795
  • 2.0L TwinPower Turbo 4-cylinder engine
  • 8-speed automatic transmission
  • Rear-wheel drive
  • 18" wheels
  • Sport seats
  • Automatic climate control
  • Ambient lighting
  • Digital instrument cluster

230i xDrive:

  • MSRP starting at $41,795
  • Adds xDrive all-wheel drive system
  • 17" wheels

M240i:

  • MSRP starting at $50,695
  • More powerful 3.0L twin-turbo inline 6-cylinder engine
  • M Sport suspension, differential, brakes
  • 19" wheels
  • M Sport seats
  • M interior accents
  • Harman Kardon surround sound

M240i xDrive:

  • MSRP starting at $52,695
  • Adds xDrive all-wheel drive
  • Unique transmission tuning
  • M Sport exhaust system
  • Aerodynamic kit

In summary, the M240i models build on the 230i with a more powerful engine, serious M performance upgrades, and luxury features. xDrive models add all-wheel drive capability.