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2018 BMW 2 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 BMW 2 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The BMW 2 Series pricing report below does not include rebates or incentives. View BMW Rebates and Incentives.
2018 2 Series - Trim: 230i Convertible in RWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$40,750
Invoice Price
$38,400
Destination Fee
$995
Holdback
$0
Dealer Cost
$39,395
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2018 2 Series - Trim: 230i Coupe in RWD. Powered by a 2.0 Liter Turbo I-3 (Premium Gas) w/8-Speed Sport Automatic
MSRP
$34,950
Invoice Price
$33,005
Destination Fee
$995
Holdback
$0
Dealer Cost
$34,000
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2018 2 Series - Trim: 230i xDrive Convertible in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$42,750
Invoice Price
$40,260
Destination Fee
$995
Holdback
$0
Dealer Cost
$41,255
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2018 2 Series - Trim: 230i xDrive Coupe in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/8 speed Automatic
MSRP
$36,950
Invoice Price
$34,865
Destination Fee
$995
Holdback
$0
Dealer Cost
$35,860
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2018 2 Series - Trim: M240i Convertible in RWD. Powered by a 3.0 Liter Turbo I-4 (Premium Gas) w/8-Speed Sport Automatic
MSRP
$50,050
Invoice Price
$47,045
Destination Fee
$995
Holdback
$0
Dealer Cost
$48,040
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2018 2 Series - Trim: M240i Coupe in RWD. Powered by a 3.0 Liter Turbo I-5 (Premium Gas) w/8-Speed Sport Automatic
MSRP
$45,450
Invoice Price
$42,770
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,765
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2018 2 Series - Trim: M240i xDrive Convertible in AWD. Powered by a 3.0 Liter Turbo I-6 (Premium Gas) w/8 speed Automatic
MSRP
$52,050
Invoice Price
$48,905
Destination Fee
$995
Holdback
$0
Dealer Cost
$49,900
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2018 2 Series - Trim: M240i xDrive Coupe in AWD. Powered by a 3.0 Liter Turbo I-6 (Premium Gas) w/8 speed Automatic
MSRP
$47,450
Invoice Price
$44,630
Destination Fee
$995
Holdback
$0
Dealer Cost
$45,625
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 2 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
2018 BMW 2 Series Overview:
Shopping for a small luxury car that wows with its sleek athleticism, robust feature offerings, and excellent safety scores? Look no further than the 2018 BMW 2-Series, available as either a classic coupe or flashy convertible with seating for four passengers.

What's New for the 2018 BMW 2-Series?

This year sees just minor changes for the 2-Series. You'll notice a slightly revised front end that features new hexagonal LED headlights and a new front fascia with an updated grille. LED taillights are also new for 2018, as are the several wheel styles to choose from. Inside, you'll find an updated center console and upgraded infotainment system.

Trims and Features

The 2018 BMW 2-Series comes in three trims, each with a distinct powertrain. Reviewers note the supreme refinement of materials, many of which are worthy of a much more expensive vehicle.

Even the base model of the 2018 BMW 2-Series (230i) is loaded with luxuries like power-adjustable front seats, smart windshield wipers and automatic climate control. As for tech, BMW's iDrive infotainment system is equipped with a 6.5-inch touchscreen, HD radio, USB and Bluetooth connectivity, and a seven-speaker audio system. Leatherette upholstery and leather trim throughout the cabin completes the package.

Opt for the M240i for a more powerful engine as well as a distinctive body kit, ambient lighting, a moonroof, sport-tuned brakes and suspension, and upgraded exhaust.

The M2 comes only in the coupe body style and is upgraded with a larger (8.8-inch) touchscreen, a 12-speaker Harman Kardon sound system, leather upholstery, heated front seats, and a proximity key. You'll also benefit from a cooling system, rear spoiler, and race-tuned exhaust.

Performance

The 230i is equipped with a twin-turbo four-cylinder with your choice of an eight-speed automatic or six-speed manual transmission and rear-wheel drive. You can also upgrade to all-wheel drive. This powertrain provides 240 horses and impressive fuel economy of an EPA-estimated 24 city/35 highway miles per gallon.

With the M240i, you'll enjoy the power of a 3.0-liter twin-turbo six-cylinder with the same options as the base model. It offers 330 hp and 21 city/30 highway mpg.

The M2 is only available in rear-wheel drive. It's equipped with a more powerful twin-turbo six paired with either a six-speed manual or a seven-speed dual-clutch automatic. This combo offers 365 horses and 20 city/26 highway mpg.

Safety

Although the BMW 2-Series hasn't yet been crash tested for 2018, it's expected to live up to the high standards set by the 2017 model, which was designated as a Top Safety Pick+ by the Insurance Institute for Highway Safety. It was not rated by the National Highway and Traffic Safety Administration.

Every 2018 BMW 2-Series trim is equipped with rain-sensing windshield wipers, adaptive cruise control, and a rearview camera. You can also upgrade to benefit from front and rear parking sensors, automatic emergency braking, lane departure and forward collision warning, pedestrian detection, automatic high beams with high-beam assist, adaptive headlights, and an active driving assistant with real-time speed limit information.

How to Calculate The Dealer Cost of a BMW 2 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 2 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW 2 Series MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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