Car Buying Strategies

2021 BMW 4 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 BMW 4 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 4 Series Coupe - Style: 430i - 2 Dr Coupe w/RWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$45,600
Invoice Price
$42,910
Destination Fee
$995
Holdback
$0
Dealer Cost
$43,905
Find the Best Price
2021 4 Series Coupe - Style: 430i xDrive - 2 Dr Coupe w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$47,600
Invoice Price
$44,770
Destination Fee
$995
Holdback
$0
Dealer Cost
$45,765
Find the Best Price
2021 4 Series Coupe - Style: 440i xDrive - 2 Dr Coupe w/AWD. Powered by a 3 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$58,500
Invoice Price
$54,905
Destination Fee
$995
Holdback
$0
Dealer Cost
$55,900
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 4 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
BMW 4 Series Overview:

In the market for a luxury coupe or convertible that strikes a balance between ride comfort and sporty handling? Then the 2021 BMW 4 Series might have already caught your eye. Of course, the awkwardly shaped bucktooth front grille might have beaten those elements of the 4 Series to the punch. Yes, we know that the 4 Series is defined by the new - and rather hideous - front grille that looks like it is mimicking the smile of a rabbit. Aside from the silly grille, there are a lot of things to love about the 4 Series and a few things that could be improved upon. Let's touch upon some of those things; then you can make a more informed decision as to whether you want to buy the 2021 BMW 4 Series.

What's New For 2021?

The 2021 BMW 4 Series has been fully revamped for the model year. The new grille is definitely an odd design choice and might not suit everyone's tastes. But it is what it is. The 4 Series is actually quite similar to the 3 Series, right down to the use of powertrains. The 430i's base engine is a turbocharged 2.0-L 4-cylinder that gets 255 hp and 295 lb-ft of torque. Meanwhile, the M440i is equipped with a turbo 3.0-L inline-6 cylinder that now comes with a 48-volt mild hybrid system - something the 2021 3 Series doesn't have. BMW says this should get the M440i about 11 hp more when undergoing hard acceleration.

The convertible is now a soft top rather than a hard top, which creates more room in both the rear seats and in the cargo area. It is also 40% lighter in weight.

Available Styles

The 2021 BMW 4 Series is available as either a luxury coupe or convertible.

Available Trims

There are two trim levels available on either style of the 2021 BMW 4 Series: the 430i or 440i. The 430i and 440i both come with an 8-speed automatic transmission, but as we have already mentioned, their engines are different. A 6-speed manual transmission is optional and comes at no additional cost, and rear-wheel drive is also standard on both trim levels. The xDrive all-wheel drive system is, of course, available as an option. There are more performance-oriented variants - the super high-performance M4 and the 4-door coupe-like Gran Coupe - but we will stick with just the two standard trim levels here.

As far as features go, both are well equipped. The 430i comes with simulated leather upholstery for the seats and a standard sunroof. It also has LED headlights, power adjustability on the front seats, smartphone app integration, an 8.8-inch touchscreen display for the infotainment system (or a 10.3-inch screen as an option), built-in navigation, automatic emergency braking with pedestrian detection, lane keep assist as part of the lane departure warning system, and available adaptive cruise control.

The 440i steps it up with more standard features. It gets a super cool 16-speaker Harman Kardon premium sound system, for starters. On top of that, there is a leather-wrapped steering wheel and standard trial access to SiriusXM Satellite Radio.

Driving Impressions

It is always tough to beat a BMW when it comes to handling. The 4 Series might be the ugly duckling of its segment this year. If you can get past the grille's design, you might enjoy the driving performance. The 430i's engine has a 0-60 mph acceleration speed of 5.5 seconds on the RWD coupe, but the AWD shaves .2 seconds off of it. The rear-heavy convertible adds a fraction of a second to the time, but it isn't much. The 440i does even better, clocking its fastest time at 4.3 seconds - merely .2 seconds behind the performance-oriented M4.

Overall, the 4 Series handles cornering with grace and shows no signs of body roll. You can take on curvy mountain roads, and the suspension is compliant enough to provide you with a cozy ride quality. In other words, it is everything you should expect from a luxury coupe/convertible.

Fuel Economy

Luxury buyers aren't always that interested in fuel economy, but, quite naturally, some are. The 2021 BMW 4 Series is rated for 26 mpg in the city and 34 mpg on the highway on the 4-cylinder 430i coupe model. Putting AWD on will drop that to 24/33. There are no ratings yet for the 6-cylinder models, but real-world testing does indicate that, if you show some restraint in your driving mannerisms, you can pull these numbers. The 430i coupe has shown to get about 31 mpg combined in real-world tests, which is a solid showing for a vehicle in its class.

The 2021 BMW 4 Series might be a bit off-putting at first with its bucktooth front grille, but once you get past that, you will find a lot to like about the vehicle. As a coupe or convertible, you can find ways to customize it with luxury features, and the driving performance is both sporty and practical. All in all, the 4 Series aligns with just what we expect from BMW - sporty sophistication.

How to Calculate The Dealer Cost of a BMW 4 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 4 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW 4 Series MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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