2024 Kia Soul MSRP vs Invoice vs True Dealer Cost

Starting at $21,565

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The Kia Soul Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,375] – [Holdback ( 3% of the Base Invoice )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,375 is included in the prices below.

Kia Soul Prices	MSRP	Invoice	Dealer Cost
LX 2L \| 4 Cyl. \| CVT \| FWD	$21,565	$20,758	$20,135
S 2L \| 4 Cyl. \| CVT \| FWD	$24,065	$23,383	$22,682
GT-Line 2L \| 4 Cyl. \| CVT \| FWD	$25,165	$24,214	$23,488
EX 2L \| 4 Cyl. \| CVT \| FWD	$25,865	$24,884	$24,137

Available Options and Package Pricing
Package Options
EX Designer Package	$500
GT-Line Technology Package	$2,400
LX Technology Package	$500
Exterior Paint Options
Snow White Pearl	$345
Fusion Black	$345
Surf Blue / Black Roof (GT-Line, S)	$345
Clear White / Black Roof (S)	$345
Dealer Installed Options
Rear Bumper Applique (EX, LX, S)	$75
Cross Bars	$250
Carpeted Floor Mats	$175
Cargo Net	$55
Cargo Tray (EX, GT-Line)	$95
Cargo Tray Seatback Up (EX)	$120
Interior Light Kit	$325
Lifestyle Hitch (EX, LX, S)	$340
Mud Guards	$125
Sport Pedals	$100
Puddle Lights	$275
Illuminated Scuff Plates	$325
Wheel Locks	$65
Electrochromic Mirror with Homelink (LX)	$350

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