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2016, 2017 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Soul price report below does not include rebates or incentives. View Kia Rebates and Incentives.

Kia Soul Prices - How Much is a Kia Soul?

2017 Soul Prices: 1.6L GDI I4 4-Door Front Wheel Drive Wagon Manual w/ 1.6L Gas Engine - 4 Cylinders
MSRP
$16,100
Invoice Price
$15,757
Destination Fee
$895
Holdback
$473
Dealer Cost
$16,179
Find the Best Price

2017 Soul Prices: 1.6L GDI I4 4-Door Front Wheel Drive Wagon Auto Transmission w/ 1.6L Gas Engine - 4 Cylinders
MSRP
$17,700
Invoice Price
$17,123
Destination Fee
$895
Holdback
$514
Dealer Cost
$17,504
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2017 Soul Prices: 2.0L I4 + 4-Door Front Wheel Drive Wagon Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$19,800
Invoice Price
$18,764
Destination Fee
$895
Holdback
$563
Dealer Cost
$19,096
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2017 Soul Prices: 1.6T GDI I4 ! 4-Door Front Wheel Drive Wagon Auto Transmission w/ 1.6L Gas Engine - 4 Cylinders
MSRP
$22,800
Invoice Price
$21,561
Destination Fee
$895
Holdback
$647
Dealer Cost
$21,809
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2016 Soul 1.6L GDI I4 4-Door Front Wheel Drive Wagon Auto Transmission w/ 1.6L Gas Engine - 4 Cylinders
MSRP
$17,400
Invoice Price
$16,838
Destination Fee
$850
Holdback
$505
Dealer Cost
$17,183
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2016 Soul 1.6L GDI I4 4-Door Front Wheel Drive Wagon Manual w/ 1.6L Gas Engine - 4 Cylinders
MSRP
$15,900
Invoice Price
$15,565
Destination Fee
$850
Holdback
$467
Dealer Cost
$15,948
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2016 Soul 2.0L I4 ! 4-Door Front Wheel Drive Wagon Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$21,300
Invoice Price
$20,162
Destination Fee
$850
Holdback
$605
Dealer Cost
$20,407
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2016 Soul 2.0L I4 + 4-Door Front Wheel Drive Wagon Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$19,400
Invoice Price
$18,391
Destination Fee
$850
Holdback
$552
Dealer Cost
$18,689
Find the Best Price
Price Tip:
To avoid overpaying on a new Kia Soul, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2017 Kia Soul Overview:
Although it's technically a compact car, the 2017 Kia Soul boasts expansive cargo space and plenty of room for passengers. Combined with its upscale interior, these attributes help rank the Soul as the best car in its class by U.S. News and World Report. If you're shopping for a small car that makes a big impact, here's what you need to know about the Kia Soul.

What's New for the 2017 Kia Soul?

The Soul's exterior has been refreshed for 2017. In addition to the updated look, tech-savvy drivers can now enjoy seamless smartphone integration with Apple CarPlay and Android Auto functionality. Those who choose the Exclaim trim will experience the power of a newly updated turbocharged engine.

Kia Soul Trims

The base model, simply called the Soul, is a good value for drivers who don't want a lot of extra features. It is powered by a 1.6-liter four-cylinder engine and a six-speed manual transmission paired with front-wheel drive. Standard tech for this trim includes a six-speaker audio system with satellite radio, Bluetooth connectivity, and a USB port.

Upgrading to the Soul Plus+ opens a world of options for the Kia fan, including the ability to upgrade with packages like the UVO infotainment package, Audio package, and luxurious Primo package. The Plus+ is also available in 11 exterior paint colors. The engine is more powerful in this trim and is paired with an automatic transmission. Added features include a rearview camera and touchscreen display.

The top-of-the-line trim, the Exclaim, is a sporty option that now includes a turbocharged 1.6-liter 4-cylinder engine with a 7-speed dual-clutch automatic transmission. It also features leather accents throughout the cabin and boasts a full array of technology, including the 7-inch touch-screen UVO infotainment system with Android Auto, Apple CarPlay, a second digital instrument cluster display, and proximity-key entry with a convenient push-button ignition.

Notable Features

While there are many compact cars on the road, few have the distinctive, boxy look of the Kia Soul, making it a good choice if you want to stand out from the crowd. It also earns points for its high level of customization and its excellent safety scores. The Soul is a 2017 Top Safety Pick+ of the Insurance Institute for Highway Safety and has been given five stars for overall crash test results from the National Highway and Traffic Safety Administration.

In addition to its top ranking from U.S. News and World Report, the 2017 Kia Soul has been named the magazine's best compact car for families and best compact car for the money.

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

  • Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Soul Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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