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2016 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Soul price report below does not include rebates or incentives.
View Kia Rebates and Incentives.

2016 Soul Base 4 door Hatchback w/ 130 horsepower, I-4 - 1.6L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 30 MPG)
MSRP
$15,900
Invoice Price
$15,565
Destination Fee
$850
Holdback
$467
Dealer Cost
$15,948
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2016 Soul + 4 door Hatchback w/ 164 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$19,400
Invoice Price
$18,391
Destination Fee
$850
Holdback
$552
Dealer Cost
$18,689
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2016 Soul ! 4 door Hatchback w/ 164 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$21,300
Invoice Price
$20,162
Destination Fee
$850
Holdback
$605
Dealer Cost
$20,407
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Price Tip:
To avoid overpaying on a new Kia Soul, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2016 Kia Soul Overview:
About the 2016 Kia Soul
The 2016 Kia Soul is Kia’s fresh take on the compact car. With the height of a hatchback and the small size of a compact car, the Soul is instantly recognizable—especially with the unique colors available for the car.

This distinctive car comes in three trims: the Soul, the Soul+ (Plus), and the Soul! (Exclaim). In some states, the all-electric Kai Soul EV may be available. The 2016 Kia Soul fits five passengers, and the standard model comes with a 1.6-liter four-cylinder engine. The Plus and Exclaim models come with a beefier 2.0-liter four-cylinder engine. Drivers can choose between a six-speed manual transmission or a six-speed automatic transmission.

While the Kia Soul underwent a redesign process in 2014, the 2016 model has standardized some features only previously available as upgrades. These new standards include lane-departure and forward collision warning systems in the Soul! Premium, and cruise control and keyless entry in the Soul+.

If a driver wants an affordable small car that will be noticeable on the road, then the Kia Soul is the perfect car. The car has a somewhat low fuel economy of 24 mpg in the city and 30 mpg on the highway, but ample room for passengers and cargo sets the 2016 Kia Soul apart from other cars in the class. Solid, reliable transportation with stylish flair is what the Kia Soul excels in.

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

  • Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Kia Soul Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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