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2024 Kia Sportage Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Sportage Pricing for the LX, EX, SX, SX-Prestige, X-Pro, and X-Pro Prestige Trims

Sportage LX 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$27,090
Invoice Price
$26,276
Destination Fee
$1,325
Holdback
$788
Dealer Cost
$26,813
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Sportage LX 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,890
Invoice Price
$28,022
Destination Fee
$1,325
Holdback
$841
Dealer Cost
$28,506
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Sportage EX 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,090
Invoice Price
$28,216
Destination Fee
$1,325
Holdback
$846
Dealer Cost
$28,695
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Sportage EX 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$30,890
Invoice Price
$29,962
Destination Fee
$1,325
Holdback
$899
Dealer Cost
$30,388
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Sportage SX 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$32,590
Invoice Price
$31,287
Destination Fee
$1,325
Holdback
$939
Dealer Cost
$31,673
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Sportage SX-Prestige 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$34,590
Invoice Price
$33,207
Destination Fee
$1,325
Holdback
$996
Dealer Cost
$33,536
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Sportage X-Pro 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,090
Invoice Price
$34,645
Destination Fee
$1,325
Holdback
$1,039
Dealer Cost
$34,931
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Sportage SX-Prestige 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,390
Invoice Price
$34,935
Destination Fee
$1,325
Holdback
$1,048
Dealer Cost
$35,212
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Sportage X-Pro Prestige 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$37,890
Invoice Price
$36,373
Destination Fee
$1,325
Holdback
$1,091
Dealer Cost
$36,607
Find the Best Price
Price Tip:
To find the best possible price on a new Kia Sportage, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,325)

Here are the detailed features for each 2024 Kia Sportage trim level:

LX:

  • MSRP starting at $28,415
  • 2.5L 4-cylinder engine
  • 8-speed automatic transmission
  • 17" alloy wheels
  • Cloth seats
  • Manual air conditioning
  • 8" touchscreen display
  • Apple CarPlay/Android Auto
  • Rearview camera
  • Cruise control
  • 60/40 split folding rear seats

EX:

  • MSRP starting at $30,415
  • Adds dual-zone automatic climate control
  • Proximity key entry with push button start
  • 18" alloy wheels
  • LED headlights/taillights
  • Leatherette seats
  • Power driver's seat
  • Blind spot collision warning

X-Line:

  • MSRP starting at $33,215
  • Unique X-Line exterior styling
  • Raised ground clearance
  • 20" alloy wheels with all-terrain tires
  • Heated front seats
  • Leatherette seats with orange stitching
  • LED fog lights
  • Dual-zone automatic climate control

SX:

  • MSRP starting at $33,915
  • 1.6L Turbo engine
  • 19" polished alloy wheels
  • Panoramic sunroof
  • Leather seats
  • Power front seats
  • Heated/ventilated front seats
  • Harmon Kardon premium audio
  • Surround view monitor

SX-Prestige:

  • MSRP starting at $35,915
  • Nappa leather seats
  • 12.3" digital instrument cluster
  • 10.25" touchscreen display
  • Ambient interior lighting
  • Parking collision avoidance assist
  • Remote smart park assist
  • Heads-up display

X-Pro:

  • MSRP starting at $37,415
  • Unique off-road exterior styling
  • Raised suspension and all-terrain tires
  • Heated front seats
  • LED fog lights
  • Dual-zone automatic climate control
  • 10.25" touchscreen display

X-Pro Prestige:

  • MSRP starting at $39,215
  • Adds leather seats
  • Panoramic sunroof
  • Harmon Kardon premium audio
  • Heated rear seats
  • Surround view monitor
  • Parking collision avoidance assist

How to Calculate The Dealer Cost of a Kia Sportage

Formula for Calculating Dealer Cost:

  • Example: Base Kia Sportage invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Sportage MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.