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2024 Kia Niro Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Niro Pricing for the LX, EX and SX Trims

Niro LX 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$26,840
Invoice Price
$26,303
Destination Fee
$1,325
Holdback
$789
Dealer Cost
$26,839
Find the Best Price
Niro EX 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$29,540
Invoice Price
$28,949
Destination Fee
$1,325
Holdback
$868
Dealer Cost
$29,406
Find the Best Price
Niro EX Touring 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$31,840
Invoice Price
$31,203
Destination Fee
$1,325
Holdback
$936
Dealer Cost
$31,592
Find the Best Price
Niro SX 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$32,940
Invoice Price
$32,281
Destination Fee
$1,325
Holdback
$968
Dealer Cost
$32,638
Find the Best Price
Niro SX Touring 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$35,240
Invoice Price
$34,535
Destination Fee
$1,325
Holdback
$1,036
Dealer Cost
$34,824
Find the Best Price
Price Tip:
To find the best possible price on a new Kia Niro, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,325)

Here are the detailed features for each 2024 Kia Seltos trim level:

LX:

  • MSRP starting at $25,715
  • 1.6L 4-cylender engine, CVT automatic transmission
  • 16" alloy wheels
  • Automatic headlights
  • Cloth seats
  • Manual air conditioning
  • 8" touchscreen display
  • Apple CarPlay/Android Auto
  • Rearview camera
  • Cruise control
  • 60/40 split folding rear seats

S:

  • MSRP starting at $26,315
  • Adds 17" alloy wheels
  • Roof rails
  • Remote keyless entry
  • Drive mode selector
  • Satellite radio
  • Bluetooth wireless
  • LED interior lighting

EX:

  • MSRP starting at $27,115
  • 1.6L Turbo I4 engine
  • 18" alloy wheels
  • Sunroof
  • Leatherette seats
  • Power driver's seat
  • Proximity key entry with push button start
  • Dual zone climate control
  • 10.25" touchscreen display
  • LED headlights/taillights/DRLs

X-Line:

  • MSRP starting at $30,015
  • 1.6L Turbo I4 engine
  • Unique 18" alloy wheels
  • Raised suspension for ground clearance
  • Body cladding and skid plates
  • Heated front seats
  • Leatherette seats with orange stitching
  • Dual zone climate control
  • LED interior lighting

SX:

  • MSRP starting at $31,315
  • 1.6L Turbo I4 engine
  • LED headlights/taillights
  • Leather seats
  • Ventilated front seats
  • Ambient interior lighting
  • Bose premium audio system
  • Heated steering wheel
  • Rain sensing wipers
  • Wireless phone charging

How to Calculate The Dealer Cost of a Kia Niro

Formula for Calculating Dealer Cost:

  • Example: Base Kia Niro invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Niro MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.