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2018 Kia Niro Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Niro pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.

Kia Niro Prices - How Much is a Kia Niro?

2017 Niro Price - 1.6L GDI EX 4dr FWD SUV. With 1.6L Gas Engine - 4 Cylinders
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Destination Fee
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2017 Niro Price - 1.6L GDI FE 4dr FWD SUV. With 1.6L Gas Engine - 4 Cylinders
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Destination Fee
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2017 Niro Price - 1.6L GDI LX 4dr FWD SUV. With 1.6L Gas Engine - 4 Cylinders
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2017 Niro Price - 1.6L GDI Touring 4dr FWD SUV. With 1.6L Gas Engine - 4 Cylinders
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Price Tip:
To avoid overpaying on a new Kia Niro, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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2018 Kia Niro Overview:
Last year, Kia entered the popular subcompact SUV class with the introduction of the all-new Niro. This hybrid vehicle fits into the brand's larger strategy to increase its line-up of eco-friendly cars and SUVs. The Niro has received numerous accolades since its release for its spacious, comfortable cabin and outstanding fuel economy. If you've been thinking about a greener SUV, here's what you need to know about the 2018 Kia Niro.

What's New for the 2018 Kia Niro?

In addition to the standard hybrid that came out last year, Kia has introduced a plug-in hybrid version of the Niro for 2018. This model is expected to debut later in the year and will boast a 26-mile all-electric range on a full charge along with the equivalent of 106 miles per gallon when the traditional motor is used in conjunction with the battery.

Trims and Features

The 2018 Kia Niro accommodates up to five passengers and offers plenty of space even for tall adults to be comfortable in the rear seats. LATCH connectors for two child safety seats are included. The Niro has impressive cargo capacity that bests that of many class rivals. You'll have 54 cubic feet to work with when the second row is folded flat, and 19 cubic feet when seats are in use.

Drivers considering the Niro can choose from five trims; when the plug-in hybrid is released, three trims of that model will be available.

The base 2018 Kia Niro FE is equipped with a rearview camera and dual-zone automatic climate control. As for tech, it features a 7-inch touchscreen infotainment system with smartphone integration via Apple CarPlay and Android Auto, along with Bluetooth and USB, satellite radio, and a six-speaker stereo.

If you choose the LX, you'll get the features of the FE plus a hidden storage area under the floor and push-button start. However, the LX can be upgraded with the Advanced Technology package with high-end driver assistance features.

The EX trim adds another USB port in the rear of the vehicle, leather-trimmed upholstery, and heated front seats. In addition to the Advanced Technology package, you can accentuate your EX with the Premium package of luxurious creature comforts.

Limited for 2018, the Touring Graphite Edition has special styling cues that include 18-inch alloy wheels, as well as a power-adjustable driver's seat, larger touchscreen, premium Harman Kardon stereo, navigation, and HD radio. The top of the line Touring trim comes with every available Kia Niro feature, including all-leather upholstery, a sunroof, wireless charging, a heated steering wheel, and climate controlled front seats. It also includes driver assistance systems such as front and rear parking sensors, pedestrian detection, autonomous emergency braking, lane keep assist, and forward collision warning.


The 2018 Kia Niro gets 139 horsepower thanks to its combination of an electric motor with a four-cylinder engine. Fuel economy is near the top of not just the subcompact class, but of the industry as a whole. You'll enjoy an EPA-estimated 52 city/49 highway miles per gallon. The Niro boasts excellent handling energy with its six-speed dual-clutch automatic transmission and front-wheel drive.

How to Calculate The Dealer Cost of a Kia Niro

Formula for Calculating Dealer Cost:

  • Example: Base Kia Niro invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Niro MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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