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2019 Kia Forte Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Forte pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.

Kia Forte Prices - How Much is a Kia Forte?

2019 Forte - Trim: FE w/ FWD. Powered by a 2.0L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Forte - Trim: FE IVT w/ FWD. Powered by a 2.0L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Forte - Trim: LXS IVT w/ FWD. Powered by a 2.0L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Forte - Trim: S IVT w/ FWD. Powered by a 2.0L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Forte - Trim: EX IVT w/ FWD. Powered by a 2.0L I-4
Invoice Price
Destination Fee
Dealer Cost
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Price Tip:
To avoid overpaying on a new Kia Forte, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
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Kia Forte Overview:

The Kia Forte is a sensible car for anyone looking for something reliable and easy to drive around. For 2019, the sedan has gotten more efficient with an all-new powertrain, and it now has more premium and high-tech features that make it a true pleasure to ride in. Taking some cues from the Stinger, a popular sport sedan offered by Kia, the Forte has a more aggressive stance than before.

Trim Levels

There are four different version of the 2019 Kia Forte that drivers can choose from. The collection starts out with the FE and moves up to the LXS, S, and EX. All of the sedans are front-wheel drive.

The FE is the only trim that gives drivers the option to drive with a manual transmission, with the others coming standard with an intelligent variable transmission. The manual comes with an estimated city/highway miles per gallon of 27/37. The automatic transmission gets an estimated 30/40 (city/highway) miles per gallon. They all use a 2.0-liter engine that utilizes multi-point injection and generates 147 horsepower and 132 pound-feet of torque.

The FE

On the 2019 Kia Forte FE, there are three exterior color choices and only one interior color scheme. It can come in either white, gray, or black, being paired with a dark interior. Its door handles are body color, and daytime running lights help make it more visible. The FE rides on 15" wheels, and the remote keyless entry system also includes a button that can remotely the trunk.

The cabin has room for five, with cloth upholstery covering the seats. Both the driver's and front passenger's seat can be adjusted in six different ways, making the ride more comfortable.


With the next level up on the 2019 Kia Forte, color choices expand to include red, blue, and silver. On the inside, there is a black as well as a gray color scheme. A chrome exhaust tip and gloss black accents on the bumper are some differences between the LXS and the base LE. Also, this trim uses 16" alloy wheels.

For the rear seats, they can be folded down to expand the storage possibilities. The bench seats come in a 60/40 configuration.

The Higher Trims

A power sunroof is available only on the S and EX. This can be a great addition for those who like the feel fresh air inside the car. Likewise, drivers can choose to include high beams that can automatically switch to low beams once they detect other vehicles as well as LED headlights that can level themselves according to the contours of the road.

The standard daytime running lights on these two trims come with LEDs for extra brightness. Other LEDS are present on the positioning lights and rear combination lamps, and fog lamps come on the S and EX as well. These 2019 Kia Forte trims exude style, riding on 17" wheels and having leather-wrapped steering wheels and gear shifts.

The EX has several elements that help it stand out among the other 2019 Kia Fortes. For instance, it comes with heated side mirrors and a smart key system that includes a push-button start and an automatic trunk opener. While the S has premium tricot cloth seats, the EX uses a SOFINO leatherette seat trim. The EX's front seats are heated and ventilated, and the driver's seat can be power-adjusted in ten different ways.

For color choices, the Forte S includes the same six choices as the LXS. It only has one interior color choice, as it has seats with a higher-quality cloth. The EX has five color choices - light gray, white, red, orange, and black - and it has four interior color schemes that are available.


The 2019 Kia Forte comes with a slew of safety features, with many of them utilizing advanced technology to assist drivers as they come across various situations. The Forward Collision Avoidance-Assist system can help the car slow down to reduce impact, and drivers will be alerted so that they can take action on their own. When people are backing up, they can use the eight-inch monitor that displays a live feed of what's behind them, and dynamic parking guidance can come in handy to get into tight spots. Further, the Lane Keeping Assist-Line can gently correct steering to prevent lane drifting.

A few advanced safety mechanisms are only included on the EX. This trim has warning systems in place to alert drivers to other vehicles that are in their blind spots, coming across behind them while they reverse, or coming up from behind as they change lanes.


These days, the ability to integrate a vehicle's infotainment system with a smartphone is key. All of the 2019 Kia Fortes come with Apple CarPlay and Android Auto compatibility. They have USB and Aux jacks for charging and connecting. Having Bluetooth as a standard component helps keep a driver's attention on the road, and voice commands and/or steering wheel-mounted controls are in place for safety and convenience.

The entertainment system works with an eight-inch touch display. On the S and EX, this is upgraded to include voice recognition and SiriusXM Satellite Radio. HD Radio and integrated navigation is an option that can be included on the EX. The standard audio system has four different speakers, with additional tweeters coming on the two higher trims.

How to Calculate The Dealer Cost of a Kia Forte

Formula for Calculating Dealer Cost:

  • Example: Base Kia Forte invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Forte MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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