Car Buying Strategies
Search Car Buying Strategies Makes & Models Select a Make and Model Makes & Models Select a Make and Model New Cars Prices Buying Advice

2023 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Soul Pricing for the LX, S, GT-Line, X-Line, Ex and Turbo Trims

2023 Soul - Trim: 2.0L I4 MPI LX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
MSRP
$19,790
Invoice Price
$19,098
Destination Fee
$1,295
Holdback
$573
Dealer Cost
$19,820
Find the Best Price
2023 Soul - Trim: 2.0L I4 MPI S, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
MSRP
$22,290
Invoice Price
$21,509
Destination Fee
$1,295
Holdback
$645
Dealer Cost
$22,159
Find the Best Price
2023 Soul - Trim: 2.0L I4 MPI GT-Line, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
MSRP
$23,390
Invoice Price
$22,338
Destination Fee
$1,295
Holdback
$670
Dealer Cost
$22,963
Find the Best Price
2023 Soul - Trim: 2.0L I4 MPI EX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
MSRP
$24,090
Invoice Price
$23,005
Destination Fee
$1,295
Holdback
$690
Dealer Cost
$23,610
Find the Best Price
Price Tip:
To find the best possible price on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Exterior Paint Options
Snow White Pearl
2.0L I4 MPI EX$345
2.0L I4 MPI GT-Line$345
2.0L I4 MPI LX$345
2.0L I4 MPI S$345
Fusion Black
2.0L I4 MPI EX$345
2.0L I4 MPI GT-Line$345
2.0L I4 MPI LX$345
2.0L I4 MPI S$345
Surf Blue / Black Roof
2.0L I4 MPI EXNA
2.0L I4 MPI GT-Line$345
2.0L I4 MPI LXNA
2.0L I4 MPI S$345
Clear White / Black Roof
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI S$345
Port Installed Options
Rear Bumper Applique
2.0L I4 MPI EX$75
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LX$75
2.0L I4 MPI S$75
Cross Bars
2.0L I4 MPI EX$250
2.0L I4 MPI GT-Line$250
2.0L I4 MPI LX$250
2.0L I4 MPI S$250
Carpeted Floor Mats
2.0L I4 MPI EX$175
2.0L I4 MPI GT-Line$175
2.0L I4 MPI LX$175
2.0L I4 MPI S$175
Cargo Net
2.0L I4 MPI EX$55
2.0L I4 MPI GT-Line$55
2.0L I4 MPI LX$55
2.0L I4 MPI S$55
Cargo Tray
2.0L I4 MPI EX$95
2.0L I4 MPI GT-Line$95
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Cargo Tray Seatback Up
2.0L I4 MPI EX$120
2.0L I4 MPI GT-Line$120
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Interior Light Kit
2.0L I4 MPI EX$325
2.0L I4 MPI GT-Line$325
2.0L I4 MPI LX$325
2.0L I4 MPI S$325
Lifestyle Hitch
2.0L I4 MPI EX$340
2.0L I4 MPI GT-Line$340
2.0L I4 MPI LX$340
2.0L I4 MPI S$340
Mud Guards
2.0L I4 MPI EX$125
2.0L I4 MPI GT-Line$125
2.0L I4 MPI LX$125
2.0L I4 MPI S$125
Sport Pedals
2.0L I4 MPI EX$100
2.0L I4 MPI GT-Line$100
2.0L I4 MPI LX$100
2.0L I4 MPI S$100
Illuminated Scuff Plates
2.0L I4 MPI EX$325
2.0L I4 MPI GT-Line$325
2.0L I4 MPI LX$325
2.0L I4 MPI S$325
Wheel Locks
2.0L I4 MPI EX$65
2.0L I4 MPI GT-Line$65
2.0L I4 MPI LX$65
2.0L I4 MPI S$65
Electrochromic Mirror with Homelink
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LX$350
2.0L I4 MPI SNA
Package Options
GT-Line Designer Package
2.0L I4 MPI EXNA
2.0L I4 MPI GT-Line$0
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
GT-Line Technology Package
2.0L I4 MPI EXNA
2.0L I4 MPI GT-Line$2,400
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
LX Technology Package
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LX$500
2.0L I4 MPI SNA
Specifications
Base Price
2.0L I4 MPI EX$24,190
2.0L I4 MPI GT-Line$23,490
2.0L I4 MPI LX$19,890
2.0L I4 MPI S$22,390
Drive
2.0L I4 MPI EXFWD
2.0L I4 MPI GT-LineFWD
2.0L I4 MPI LXFWD
2.0L I4 MPI SFWD
Bodystyle
2.0L I4 MPI EXWagon
2.0L I4 MPI GT-LineWagon
2.0L I4 MPI LXWagon
2.0L I4 MPI SWagon
Doors
2.0L I4 MPI EX4
2.0L I4 MPI GT-Line4
2.0L I4 MPI LX4
2.0L I4 MPI S4
Height
2.0L I4 MPI EX63
2.0L I4 MPI GT-Line63
2.0L I4 MPI LX63
2.0L I4 MPI S63
Length
2.0L I4 MPI EX165.2
2.0L I4 MPI GT-Line165.2
2.0L I4 MPI LX165.2
2.0L I4 MPI S165.2
Wheelbase
2.0L I4 MPI EX102.4
2.0L I4 MPI GT-Line102.4
2.0L I4 MPI LX102.4
2.0L I4 MPI S102.4
Width
2.0L I4 MPI EX70.9
2.0L I4 MPI GT-Line70.9
2.0L I4 MPI LX70.9
2.0L I4 MPI S70.9
Cargo Volume
2.0L I4 MPI EX24.2
2.0L I4 MPI GT-Line24.2
2.0L I4 MPI LX24.2
2.0L I4 MPI S24.2
Seating Capacity
2.0L I4 MPI EX5
2.0L I4 MPI GT-Line5
2.0L I4 MPI LX5
2.0L I4 MPI S5
Front Head Room
2.0L I4 MPI EX38.3
2.0L I4 MPI GT-Line38.3
2.0L I4 MPI LX39.9
2.0L I4 MPI S39.9
Center Head Room
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Front Leg Room
2.0L I4 MPI EX41.1
2.0L I4 MPI GT-Line41.1
2.0L I4 MPI LX41.1
2.0L I4 MPI S41.1
Center Leg Room
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Front Shoulder Room
2.0L I4 MPI EX55.5
2.0L I4 MPI GT-Line55.5
2.0L I4 MPI LX55.5
2.0L I4 MPI S55.5
Center Shoulder Room
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Interior Volume
2.0L I4 MPI EX96.7
2.0L I4 MPI GT-Line96.7
2.0L I4 MPI LX96.7
2.0L I4 MPI S96.7
Fuel Tank Capacity
2.0L I4 MPI EX14.3
2.0L I4 MPI GT-Line14.3
2.0L I4 MPI LX14.3
2.0L I4 MPI S14.3
Engine Size
2.0L I4 MPI EX2
2.0L I4 MPI GT-Line2
2.0L I4 MPI LX2
2.0L I4 MPI S2
Engine Type
2.0L I4 MPI EXGas
2.0L I4 MPI GT-LineGas
2.0L I4 MPI LXGas
2.0L I4 MPI SGas
Cylinders
2.0L I4 MPI EX4
2.0L I4 MPI GT-Line4
2.0L I4 MPI LX4
2.0L I4 MPI S4
Camshaft
2.0L I4 MPI EXDOHC
2.0L I4 MPI GT-LineDOHC
2.0L I4 MPI LXDOHC
2.0L I4 MPI SDOHC
Compression Ratio
2.0L I4 MPI EX12.5:1
2.0L I4 MPI GT-Line12.5:1
2.0L I4 MPI LX12.5:1
2.0L I4 MPI S12.5:1
Horsepower
2.0L I4 MPI EX147
2.0L I4 MPI GT-Line147
2.0L I4 MPI LX147
2.0L I4 MPI S147
Torque
2.0L I4 MPI EX132
2.0L I4 MPI GT-Line132
2.0L I4 MPI LX132
2.0L I4 MPI S132
Fuel Type
2.0L I4 MPI EXUnleaded
2.0L I4 MPI GT-LineUnleaded
2.0L I4 MPI LXUnleaded
2.0L I4 MPI SUnleaded
MPG City
2.0L I4 MPI EX29
2.0L I4 MPI GT-Line28
2.0L I4 MPI LX28
2.0L I4 MPI S28
MPG Highway
2.0L I4 MPI EX35
2.0L I4 MPI GT-Line33
2.0L I4 MPI LX33
2.0L I4 MPI S33
Towing
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
GVWR (Gross Vehicle Weight Rating)
2.0L I4 MPI EX4023
2.0L I4 MPI GT-Line4023
2.0L I4 MPI LX4023
2.0L I4 MPI S4023
Payload
2.0L I4 MPI EXNA
2.0L I4 MPI GT-LineNA
2.0L I4 MPI LXNA
2.0L I4 MPI SNA
Curb Weight
2.0L I4 MPI EX2987
2.0L I4 MPI GT-Line2998
2.0L I4 MPI LX2888
2.0L I4 MPI S2888
Transmission
2.0L I4 MPI EXCVT
2.0L I4 MPI GT-LineCVT
2.0L I4 MPI LXCVT
2.0L I4 MPI SCVT

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

  • Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.