2023 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Kia Soul Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Kia Soul Price Guide Below Includes:

The Kia Soul pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Soul Pricing for the LX, S, GT-Line, X-Line, Ex and Turbo Trims

2023 Soul - Trim: 2.0L I4 MPI LX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.

MSRP

$19,790

Invoice Price

$19,098

Destination Fee

$1,295

Holdback

$573

Dealer Cost

$19,820

2023 Soul - Trim: 2.0L I4 MPI S, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.

MSRP

$22,290

Invoice Price

$21,509

Destination Fee

$1,295

Holdback

$645

Dealer Cost

$22,159

2023 Soul - Trim: 2.0L I4 MPI GT-Line, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.

MSRP

$23,390

Invoice Price

$22,338

Destination Fee

$1,295

Holdback

$670

Dealer Cost

$22,963

2023 Soul - Trim: 2.0L I4 MPI EX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.

MSRP

$24,090

Invoice Price

$23,005

Destination Fee

$1,295

Holdback

$690

Dealer Cost

$23,610

Price Tip:
To find the best possible price on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Exterior Paint Options
Snow White Pearl
2.0L I4 MPI EX	$345
2.0L I4 MPI GT-Line	$345
2.0L I4 MPI LX	$345
2.0L I4 MPI S	$345
Fusion Black
2.0L I4 MPI EX	$345
2.0L I4 MPI GT-Line	$345
2.0L I4 MPI LX	$345
2.0L I4 MPI S	$345
Surf Blue / Black Roof
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	$345
2.0L I4 MPI LX	NA
2.0L I4 MPI S	$345
Clear White / Black Roof
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	$345

Port Installed Options
Rear Bumper Applique
2.0L I4 MPI EX	$75
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	$75
2.0L I4 MPI S	$75
Cross Bars
2.0L I4 MPI EX	$250
2.0L I4 MPI GT-Line	$250
2.0L I4 MPI LX	$250
2.0L I4 MPI S	$250
Carpeted Floor Mats
2.0L I4 MPI EX	$175
2.0L I4 MPI GT-Line	$175
2.0L I4 MPI LX	$175
2.0L I4 MPI S	$175
Cargo Net
2.0L I4 MPI EX	$55
2.0L I4 MPI GT-Line	$55
2.0L I4 MPI LX	$55
2.0L I4 MPI S	$55
Cargo Tray
2.0L I4 MPI EX	$95
2.0L I4 MPI GT-Line	$95
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Cargo Tray Seatback Up
2.0L I4 MPI EX	$120
2.0L I4 MPI GT-Line	$120
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Interior Light Kit
2.0L I4 MPI EX	$325
2.0L I4 MPI GT-Line	$325
2.0L I4 MPI LX	$325
2.0L I4 MPI S	$325
Lifestyle Hitch
2.0L I4 MPI EX	$340
2.0L I4 MPI GT-Line	$340
2.0L I4 MPI LX	$340
2.0L I4 MPI S	$340
Mud Guards
2.0L I4 MPI EX	$125
2.0L I4 MPI GT-Line	$125
2.0L I4 MPI LX	$125
2.0L I4 MPI S	$125
Sport Pedals
2.0L I4 MPI EX	$100
2.0L I4 MPI GT-Line	$100
2.0L I4 MPI LX	$100
2.0L I4 MPI S	$100
Illuminated Scuff Plates
2.0L I4 MPI EX	$325
2.0L I4 MPI GT-Line	$325
2.0L I4 MPI LX	$325
2.0L I4 MPI S	$325
Wheel Locks
2.0L I4 MPI EX	$65
2.0L I4 MPI GT-Line	$65
2.0L I4 MPI LX	$65
2.0L I4 MPI S	$65
Electrochromic Mirror with Homelink
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	$350
2.0L I4 MPI S	NA

Package Options
GT-Line Designer Package
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	$0
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
GT-Line Technology Package
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	$2,400
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
LX Technology Package
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	$500
2.0L I4 MPI S	NA

Specifications
Base Price
2.0L I4 MPI EX	$24,190
2.0L I4 MPI GT-Line	$23,490
2.0L I4 MPI LX	$19,890
2.0L I4 MPI S	$22,390
Drive
2.0L I4 MPI EX	FWD
2.0L I4 MPI GT-Line	FWD
2.0L I4 MPI LX	FWD
2.0L I4 MPI S	FWD
Bodystyle
2.0L I4 MPI EX	Wagon
2.0L I4 MPI GT-Line	Wagon
2.0L I4 MPI LX	Wagon
2.0L I4 MPI S	Wagon
Doors
2.0L I4 MPI EX	4
2.0L I4 MPI GT-Line	4
2.0L I4 MPI LX	4
2.0L I4 MPI S	4
Height
2.0L I4 MPI EX	63
2.0L I4 MPI GT-Line	63
2.0L I4 MPI LX	63
2.0L I4 MPI S	63
Length
2.0L I4 MPI EX	165.2
2.0L I4 MPI GT-Line	165.2
2.0L I4 MPI LX	165.2
2.0L I4 MPI S	165.2
Wheelbase
2.0L I4 MPI EX	102.4
2.0L I4 MPI GT-Line	102.4
2.0L I4 MPI LX	102.4
2.0L I4 MPI S	102.4
Width
2.0L I4 MPI EX	70.9
2.0L I4 MPI GT-Line	70.9
2.0L I4 MPI LX	70.9
2.0L I4 MPI S	70.9
Cargo Volume
2.0L I4 MPI EX	24.2
2.0L I4 MPI GT-Line	24.2
2.0L I4 MPI LX	24.2
2.0L I4 MPI S	24.2
Seating Capacity
2.0L I4 MPI EX	5
2.0L I4 MPI GT-Line	5
2.0L I4 MPI LX	5
2.0L I4 MPI S	5
Front Head Room
2.0L I4 MPI EX	38.3
2.0L I4 MPI GT-Line	38.3
2.0L I4 MPI LX	39.9
2.0L I4 MPI S	39.9
Center Head Room
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Front Leg Room
2.0L I4 MPI EX	41.1
2.0L I4 MPI GT-Line	41.1
2.0L I4 MPI LX	41.1
2.0L I4 MPI S	41.1
Center Leg Room
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Front Shoulder Room
2.0L I4 MPI EX	55.5
2.0L I4 MPI GT-Line	55.5
2.0L I4 MPI LX	55.5
2.0L I4 MPI S	55.5
Center Shoulder Room
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Interior Volume
2.0L I4 MPI EX	96.7
2.0L I4 MPI GT-Line	96.7
2.0L I4 MPI LX	96.7
2.0L I4 MPI S	96.7
Fuel Tank Capacity
2.0L I4 MPI EX	14.3
2.0L I4 MPI GT-Line	14.3
2.0L I4 MPI LX	14.3
2.0L I4 MPI S	14.3
Engine Size
2.0L I4 MPI EX	2
2.0L I4 MPI GT-Line	2
2.0L I4 MPI LX	2
2.0L I4 MPI S	2
Engine Type
2.0L I4 MPI EX	Gas
2.0L I4 MPI GT-Line	Gas
2.0L I4 MPI LX	Gas
2.0L I4 MPI S	Gas
Cylinders
2.0L I4 MPI EX	4
2.0L I4 MPI GT-Line	4
2.0L I4 MPI LX	4
2.0L I4 MPI S	4
Camshaft
2.0L I4 MPI EX	DOHC
2.0L I4 MPI GT-Line	DOHC
2.0L I4 MPI LX	DOHC
2.0L I4 MPI S	DOHC
Compression Ratio
2.0L I4 MPI EX	12.5:1
2.0L I4 MPI GT-Line	12.5:1
2.0L I4 MPI LX	12.5:1
2.0L I4 MPI S	12.5:1
Horsepower
2.0L I4 MPI EX	147
2.0L I4 MPI GT-Line	147
2.0L I4 MPI LX	147
2.0L I4 MPI S	147
Torque
2.0L I4 MPI EX	132
2.0L I4 MPI GT-Line	132
2.0L I4 MPI LX	132
2.0L I4 MPI S	132
Fuel Type
2.0L I4 MPI EX	Unleaded
2.0L I4 MPI GT-Line	Unleaded
2.0L I4 MPI LX	Unleaded
2.0L I4 MPI S	Unleaded
MPG City
2.0L I4 MPI EX	29
2.0L I4 MPI GT-Line	28
2.0L I4 MPI LX	28
2.0L I4 MPI S	28
MPG Highway
2.0L I4 MPI EX	35
2.0L I4 MPI GT-Line	33
2.0L I4 MPI LX	33
2.0L I4 MPI S	33
Towing
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
GVWR (Gross Vehicle Weight Rating)
2.0L I4 MPI EX	4023
2.0L I4 MPI GT-Line	4023
2.0L I4 MPI LX	4023
2.0L I4 MPI S	4023
Payload
2.0L I4 MPI EX	NA
2.0L I4 MPI GT-Line	NA
2.0L I4 MPI LX	NA
2.0L I4 MPI S	NA
Curb Weight
2.0L I4 MPI EX	2987
2.0L I4 MPI GT-Line	2998
2.0L I4 MPI LX	2888
2.0L I4 MPI S	2888
Transmission
2.0L I4 MPI EX	CVT
2.0L I4 MPI GT-Line	CVT
2.0L I4 MPI LX	CVT
2.0L I4 MPI S	CVT

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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