Car Buying Strategies

2021 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Soul - Style: LX - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Manual Transmission
MSRP
$17,590
Invoice Price
$17,151
Destination Fee
$1,175
Holdback
$515
Dealer Cost
$17,811
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2021 Soul - Style: LX - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$19,090
Invoice Price
$18,421
Destination Fee
$1,175
Holdback
$553
Dealer Cost
$19,043
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2021 Soul - Style: S - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$20,690
Invoice Price
$19,965
Destination Fee
$1,175
Holdback
$599
Dealer Cost
$20,541
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2021 Soul - Style: GT-Line - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$21,790
Invoice Price
$21,028
Destination Fee
$1,175
Holdback
$631
Dealer Cost
$21,572
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2021 Soul - Style: X-Line - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$21,790
Invoice Price
$21,028
Destination Fee
$1,175
Holdback
$631
Dealer Cost
$21,572
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2021 Soul - Style: EX - 4 Dr Wagon w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/CVT Transmission
MSRP
$23,350
Invoice Price
$22,300
Destination Fee
$1,175
Holdback
$669
Dealer Cost
$22,806
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2021 Soul - Style: Turbo GDI GT-Line Turbo - 4 Dr Wagon w/FWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$27,650
Invoice Price
$26,406
Destination Fee
$1,175
Holdback
$792
Dealer Cost
$26,789
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Price Tip:
To avoid overpaying on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
Kia Soul Overview:

The 2021 Kia Soul is one of the most affordable and roomy sub compact SUVs available for the new year. It offers excellent fuel efficiency from its thrifty four cylinder engine. Paired with the CVT transmission, the Soul is still fun to drive. The Soul has been a popular option with buyers since its introduction in 2010. Now with upgraded tech and refined interior options, the Kia Soul enthusiast has even more to love.

What's new for 2021?

The Soul offers a standard back seat reminder for 2021. The 2021 Soul is building on a complete redesign year in 2020, so the Soul definitely has a fresh and updated look and a long list of options. The Soul EV will also be back in the lineup later in 2021.

It also features an updated trim level lineup. The Soul now comes in the LX, S, GT-Line, X-Line, EX, and the Soul Turbo. The Soul Turbo offers a turbo charged four cylinder that gets over 200 horsepower and is the top option. In the middle trim options there are plenty of advanced features, but limited add on packages.

Infotainment System Features

The 2021 Kia Soul is outfitted with a seven inch touch screen infotainment system at the first three trim levels. The display is definitely the centerpiece of the Soul's interior. The Soul also comes standard with Apple CarPlay and Android Auto. The standard sound system is comprised of six speakers.

At the EX and Turbo trim levels, the infotainment system gets an upgrade to a 10.25 inch touchscreen display with navigation, satellite radio, HD radio and wireless device charging.

The Turbo trim level brings the sleek interior of the Soul to life with a Harman Kardon stereo system including a center speaker, subwoofer and additional amplifier. This system also includes speaker synchronized interior lighting to intensify the effects of the premium sound system.

Interior Comfort

The interior of the Soul is roomy for four adults with plenty of room in the back seat. The rear seats are a standard 60/40 folding bench seat for all trim levels, but the Turbo and EX offer upgraded accommodations for rear passengers. The top trims come with a folding armrest with cupholders in the rear, and also include adjustable and foldable headrests.

The front seats are designed to give the driver a commanding view of the road. The base trim level offers standard cloth seating, but the next three trim levels the Soul offer premium Tricot cloth materials. The top two trim levels also come with dual zone automatic climate control with a cluster ionizer. The Turbo offers synthetic leather seating.

The driver has cruise control, audio control and Bluetooth control from the steering wheel mounted buttons. At the Turbo trim level, the driver also has a digital instrument cluster and heads up display. The EX and Turbo also features push button start and remote start from the advanced smart key.

Exterior Design Features

The exterior appearance of the 2021 Kia Soul starts with the unique colors available for the Soul. The LX, and the S trim levels come with six exterior color options.

The LX and the S trim levels also feature a black front grille, either black or body color power adjustable mirrors, privacy glass and a heated rear window with wiper. They also come with 16 inch wheels.

The GT-Line, the X-Line and the Turbo trim levels all have distinct appearance characteristics.

The GT-Line and the Turbo trim levels are similar in exterior appearance. The GT-Line and the Turbo offer a Turbo Blue color option, 18 inch alloy wheels, high gloss black mirrors, a sunroof, and a distinctive grille.

The Turbo also includes all LED lighting including fog lights, headlights, tail lights and turn signal indicators on the mirrors.

The Kia X-Line exterior appearance is a more rugged and off-road capable version of the Soul. It has body protective molding on its underside for added effect. It also offers silver mirrors, trim exclusive 18" Alloy Wheels and a black grille.

Driver Assist Technology

The Soul offers a suite of driver assist features in all but the LX Trim level. All Souls have antilock brakes, electronic stability control and a full accompaniment of air bags.

The advanced features include rear cross traffic assist, lane change assist, blind spot monitoring, lane keep assist and forward collision assist. The Turbo also includes pedestrian detection and smart cruise control.

The Kia Advantage

Kia covers its vehicles with one of the best warranties out there. The Soul is covered by a ten year or 100,000 mile powertrain warranty. It also offers a five year or 60,000 mile bumper to bumper warranty. When buyers realize they will receive a rock bottom starting MSRP and the above average predicted reliability rating of 3.5 out of 5 they will definitely be enticed to consider buying a Soul.

The 2021 Kia Soul offers many great features to prospective buyers. The warranty, the tech and the updated appearance make it a great buy at such a low price point.

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

  • Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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