2022 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Kia Soul Pricing for the LX, S, GT-Line, X-Line, Ex and Turbo Trims
To find the best possible price on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
How to Calculate The Dealer Cost of a Kia Soul
Formula for Calculating Dealer Cost:
- Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
This two-row SUV has a unique style and a modern cabin. It's affordable, versatile, and practical, and as long as people find its boxy frame to be pleasing to the eye, it would be a great choice.
What’s New for 2022?
It might be a minor difference, but the change in logo is noticeable. Kia has done away with its old oval-shaped logo and gone head with one that has the lettering in a futuristic font.
Additionally, the entry-level trim now has a larger touchscreen and more options for driver-assist systems. Mid-level trims get to have dual-zone automatic climate control, push-button start, wireless charging, and more USB ports than they did previously. These are all very convenient to have.
Lastly, fans of stick shifts will be disappointed that Kia has gotten rid of the Soul's manual transmission option.
Kia makes six versions of the Soul. The LX is the entry-level trim, and it's followed by the S. The GT-Line and X-Line are solid mid-level options with some nice benefits, and the EX has some more refinement. Finally, the Turbo engine tops things off. As it's name suggests, it's powered by a turbocharged engine that makes it more exciting to drive.
The Turbo uses a 1.6-liter engine that's been enhanced with a turbocharger. It can make 201 horsepower and 195 pound-feet of torque, and it works in conjunction with a seven-speed dual-clutch transmission. This engine offers excitement and can make the Turbo feel energetic and agile.
All of the others use 2.0-liter engines. One of these engines can generate 147 horsepower and 132 pound-feet of torque. While this isn't as much power as what the other engine can output, it's still more than adequate for many drivers. Kia has paired this engine with an intelligent variable transmission.
Front-wheel drive is the only option with the Soul. This is something that those in snowy climates will want to be mindful of. Three trims, which are the Turbo, GT-Line, and X-Line, have better handling thanks to sport-tuned suspension systems.
The aesthetics of the Kia Soul are distinct. For an SUV, it sits relatively low to the ground, having a clearance of 6.7 inches. It has a boxy frame, available LED lighting, and some interesting angles incorporated into the window design. The geometry of the Soul can be intriguing and, at the very least, make this SUV look different from more traditional ones.
Some trims have special accents that give them more of a flair. For instance, the X-Line has trim-specific fender cladding and roof rails, and the GT and Turbo trims have unique front and rear fascia, special side sills with red accents, and a silver skid plate in the back.
This Kia might not seem that big from the outside, but it actually has a spacious cabin. Rear-seat passengers can enjoy having nearly 39 inches of leg room. Cargo capacity in the back is 24.2 cubic feet, and it can be increased to more than 62 cubic feet by folding down the rear seatbacks.
Seating and Technology
The LX starts off with woven cloth upholstery. That same material is used with the X-Line trim as well. The S, GT-Line, and EX have premium tricot cloth seats that look a little more upscale. On the Turbo, there are SynTex and cloth seats. SynTex is a synthetic leather that some might call a leatherette.
Half of the trims are upgraded with power-adjustable driver's seats with power lumbar support. The EX and Turbo have heated front seats to provide extra warmth in the winter.
Each Kia Soul comes with an advanced infotainment system. Apple CarPlay, Android Auto, and Bluetooth are standard across the lineup. This makes it easier to make calls, find things to listen to, and send and receive text messages safely.
On the LX, there's an eight-inch color touchscreen, with all the other trims having 10.25-inch color touchscreens. Along with that larger touchscreen comes wireless charging, premium navigation, HD Radio, and SiriusXM. It might be a pleasant surprise to find out that such an affordable vehicle has such a great technology package.
Driver-assist technology is quickly becoming the norm in the industry. Kia has given the Soul, with the exception of the LX trim, an array of driver-assist systems. They have lane keeping assist and lane change assist to make sure they're in the right positions. Rear cross-traffic collision-avoidance assist and blind-spot collision warning provide useful information. Driver attention warning prompts people to refocus their attention if necessary, and forward collision avoidance assist can work to prevent frontal collisions.
All of the systems just mentioned are available, but not standard, on the LX. The Turbo has an additional program, which is Smart Cruise Control. When this is engaged, it can adjust the Soul's speed so that it stays a safe distance away from the vehicle in front of it.
It's important to mention that the Soul has a starting price that's under $20,000. Of course, the cost increases with each trim, but even the higher trims are fairly affordable. This, along with all of the features that this SUV comes with, makes the Soul an attractive option. It has the technology and safety packages that many are looking for, and while it's not the most capable, it should do fine in most situations.
Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
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