2017, 2018 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
Kia Soul Prices - How Much is a Kia Soul?
To avoid overpaying on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
What's New for the 2017 Kia Soul?
The Soul's exterior has been refreshed for 2017. In addition to the updated look, tech-savvy drivers can now enjoy seamless smartphone integration with Apple CarPlay and Android Auto functionality. Those who choose the Exclaim trim will experience the power of a newly updated turbocharged engine.
Kia Soul Trims
The base model, simply called the Soul, is a good value for drivers who don't want a lot of extra features. It is powered by a 1.6-liter four-cylinder engine and a six-speed manual transmission paired with front-wheel drive. Standard tech for this trim includes a six-speaker audio system with satellite radio, Bluetooth connectivity, and a USB port.
Upgrading to the Soul Plus+ opens a world of options for the Kia fan, including the ability to upgrade with packages like the UVO infotainment package, Audio package, and luxurious Primo package. The Plus+ is also available in 11 exterior paint colors. The engine is more powerful in this trim and is paired with an automatic transmission. Added features include a rearview camera and touchscreen display.
The top-of-the-line trim, the Exclaim, is a sporty option that now includes a turbocharged 1.6-liter 4-cylinder engine with a 7-speed dual-clutch automatic transmission. It also features leather accents throughout the cabin and boasts a full array of technology, including the 7-inch touch-screen UVO infotainment system with Android Auto, Apple CarPlay, a second digital instrument cluster display, and proximity-key entry with a convenient push-button ignition.
While there are many compact cars on the road, few have the distinctive, boxy look of the Kia Soul, making it a good choice if you want to stand out from the crowd. It also earns points for its high level of customization and its excellent safety scores. The Soul is a 2017 Top Safety Pick+ of the Insurance Institute for Highway Safety and has been given five stars for overall crash test results from the National Highway and Traffic Safety Administration.
In addition to its top ranking from U.S. News and World Report, the 2017 Kia Soul has been named the magazine's best compact car for families and best compact car for the money.
How to Calculate The Dealer Cost of a Kia Soul
Formula for Calculating Dealer Cost:
- Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.