2023 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Kia Soul Price Guide Below Includes:
- The Kia Soul pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Kia Soul Pricing for the LX, S, GT-Line, X-Line, Ex and Turbo Trims
2023 Soul - Trim: 2.0L I4 MPI LX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
2023 Soul - Trim: 2.0L I4 MPI S, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
2023 Soul - Trim: 2.0L I4 MPI GT-Line, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
2023 Soul - Trim: 2.0L I4 MPI EX, 4-Door Wagon. FWD Powertrain: 2 L, 4 CYL, Gas Powered, CVT.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Exterior Paint Options |
Snow White Pearl |
2.0L I4 MPI EX | $345 |
2.0L I4 MPI GT-Line | $345 |
2.0L I4 MPI LX | $345 |
2.0L I4 MPI S | $345 |
Fusion Black |
2.0L I4 MPI EX | $345 |
2.0L I4 MPI GT-Line | $345 |
2.0L I4 MPI LX | $345 |
2.0L I4 MPI S | $345 |
Surf Blue / Black Roof |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | $345 |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | $345 |
Clear White / Black Roof |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | $345 |
Port Installed Options |
Rear Bumper Applique |
2.0L I4 MPI EX | $75 |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | $75 |
2.0L I4 MPI S | $75 |
Cross Bars |
2.0L I4 MPI EX | $250 |
2.0L I4 MPI GT-Line | $250 |
2.0L I4 MPI LX | $250 |
2.0L I4 MPI S | $250 |
Carpeted Floor Mats |
2.0L I4 MPI EX | $175 |
2.0L I4 MPI GT-Line | $175 |
2.0L I4 MPI LX | $175 |
2.0L I4 MPI S | $175 |
Cargo Net |
2.0L I4 MPI EX | $55 |
2.0L I4 MPI GT-Line | $55 |
2.0L I4 MPI LX | $55 |
2.0L I4 MPI S | $55 |
Cargo Tray |
2.0L I4 MPI EX | $95 |
2.0L I4 MPI GT-Line | $95 |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Cargo Tray Seatback Up |
2.0L I4 MPI EX | $120 |
2.0L I4 MPI GT-Line | $120 |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Interior Light Kit |
2.0L I4 MPI EX | $325 |
2.0L I4 MPI GT-Line | $325 |
2.0L I4 MPI LX | $325 |
2.0L I4 MPI S | $325 |
Lifestyle Hitch |
2.0L I4 MPI EX | $340 |
2.0L I4 MPI GT-Line | $340 |
2.0L I4 MPI LX | $340 |
2.0L I4 MPI S | $340 |
Mud Guards |
2.0L I4 MPI EX | $125 |
2.0L I4 MPI GT-Line | $125 |
2.0L I4 MPI LX | $125 |
2.0L I4 MPI S | $125 |
Sport Pedals |
2.0L I4 MPI EX | $100 |
2.0L I4 MPI GT-Line | $100 |
2.0L I4 MPI LX | $100 |
2.0L I4 MPI S | $100 |
Illuminated Scuff Plates |
2.0L I4 MPI EX | $325 |
2.0L I4 MPI GT-Line | $325 |
2.0L I4 MPI LX | $325 |
2.0L I4 MPI S | $325 |
Wheel Locks |
2.0L I4 MPI EX | $65 |
2.0L I4 MPI GT-Line | $65 |
2.0L I4 MPI LX | $65 |
2.0L I4 MPI S | $65 |
Electrochromic Mirror with Homelink |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | $350 |
2.0L I4 MPI S | NA |
Package Options |
GT-Line Designer Package |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | $0 |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
GT-Line Technology Package |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | $2,400 |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
LX Technology Package |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | $500 |
2.0L I4 MPI S | NA |
Specifications |
Base Price |
2.0L I4 MPI EX | $24,190 |
2.0L I4 MPI GT-Line | $23,490 |
2.0L I4 MPI LX | $19,890 |
2.0L I4 MPI S | $22,390 |
Drive |
2.0L I4 MPI EX | FWD |
2.0L I4 MPI GT-Line | FWD |
2.0L I4 MPI LX | FWD |
2.0L I4 MPI S | FWD |
Bodystyle |
2.0L I4 MPI EX | Wagon |
2.0L I4 MPI GT-Line | Wagon |
2.0L I4 MPI LX | Wagon |
2.0L I4 MPI S | Wagon |
Doors |
2.0L I4 MPI EX | 4 |
2.0L I4 MPI GT-Line | 4 |
2.0L I4 MPI LX | 4 |
2.0L I4 MPI S | 4 |
Height |
2.0L I4 MPI EX | 63 |
2.0L I4 MPI GT-Line | 63 |
2.0L I4 MPI LX | 63 |
2.0L I4 MPI S | 63 |
Length |
2.0L I4 MPI EX | 165.2 |
2.0L I4 MPI GT-Line | 165.2 |
2.0L I4 MPI LX | 165.2 |
2.0L I4 MPI S | 165.2 |
Wheelbase |
2.0L I4 MPI EX | 102.4 |
2.0L I4 MPI GT-Line | 102.4 |
2.0L I4 MPI LX | 102.4 |
2.0L I4 MPI S | 102.4 |
Width |
2.0L I4 MPI EX | 70.9 |
2.0L I4 MPI GT-Line | 70.9 |
2.0L I4 MPI LX | 70.9 |
2.0L I4 MPI S | 70.9 |
Cargo Volume |
2.0L I4 MPI EX | 24.2 |
2.0L I4 MPI GT-Line | 24.2 |
2.0L I4 MPI LX | 24.2 |
2.0L I4 MPI S | 24.2 |
Seating Capacity |
2.0L I4 MPI EX | 5 |
2.0L I4 MPI GT-Line | 5 |
2.0L I4 MPI LX | 5 |
2.0L I4 MPI S | 5 |
Front Head Room |
2.0L I4 MPI EX | 38.3 |
2.0L I4 MPI GT-Line | 38.3 |
2.0L I4 MPI LX | 39.9 |
2.0L I4 MPI S | 39.9 |
Center Head Room |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Front Leg Room |
2.0L I4 MPI EX | 41.1 |
2.0L I4 MPI GT-Line | 41.1 |
2.0L I4 MPI LX | 41.1 |
2.0L I4 MPI S | 41.1 |
Center Leg Room |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Front Shoulder Room |
2.0L I4 MPI EX | 55.5 |
2.0L I4 MPI GT-Line | 55.5 |
2.0L I4 MPI LX | 55.5 |
2.0L I4 MPI S | 55.5 |
Center Shoulder Room |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Interior Volume |
2.0L I4 MPI EX | 96.7 |
2.0L I4 MPI GT-Line | 96.7 |
2.0L I4 MPI LX | 96.7 |
2.0L I4 MPI S | 96.7 |
Fuel Tank Capacity |
2.0L I4 MPI EX | 14.3 |
2.0L I4 MPI GT-Line | 14.3 |
2.0L I4 MPI LX | 14.3 |
2.0L I4 MPI S | 14.3 |
Engine Size |
2.0L I4 MPI EX | 2 |
2.0L I4 MPI GT-Line | 2 |
2.0L I4 MPI LX | 2 |
2.0L I4 MPI S | 2 |
Engine Type |
2.0L I4 MPI EX | Gas |
2.0L I4 MPI GT-Line | Gas |
2.0L I4 MPI LX | Gas |
2.0L I4 MPI S | Gas |
Cylinders |
2.0L I4 MPI EX | 4 |
2.0L I4 MPI GT-Line | 4 |
2.0L I4 MPI LX | 4 |
2.0L I4 MPI S | 4 |
Camshaft |
2.0L I4 MPI EX | DOHC |
2.0L I4 MPI GT-Line | DOHC |
2.0L I4 MPI LX | DOHC |
2.0L I4 MPI S | DOHC |
Compression Ratio |
2.0L I4 MPI EX | 12.5:1 |
2.0L I4 MPI GT-Line | 12.5:1 |
2.0L I4 MPI LX | 12.5:1 |
2.0L I4 MPI S | 12.5:1 |
Horsepower |
2.0L I4 MPI EX | 147 |
2.0L I4 MPI GT-Line | 147 |
2.0L I4 MPI LX | 147 |
2.0L I4 MPI S | 147 |
Torque |
2.0L I4 MPI EX | 132 |
2.0L I4 MPI GT-Line | 132 |
2.0L I4 MPI LX | 132 |
2.0L I4 MPI S | 132 |
Fuel Type |
2.0L I4 MPI EX | Unleaded |
2.0L I4 MPI GT-Line | Unleaded |
2.0L I4 MPI LX | Unleaded |
2.0L I4 MPI S | Unleaded |
MPG City |
2.0L I4 MPI EX | 29 |
2.0L I4 MPI GT-Line | 28 |
2.0L I4 MPI LX | 28 |
2.0L I4 MPI S | 28 |
MPG Highway |
2.0L I4 MPI EX | 35 |
2.0L I4 MPI GT-Line | 33 |
2.0L I4 MPI LX | 33 |
2.0L I4 MPI S | 33 |
Towing |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
GVWR (Gross Vehicle Weight Rating) |
2.0L I4 MPI EX | 4023 |
2.0L I4 MPI GT-Line | 4023 |
2.0L I4 MPI LX | 4023 |
2.0L I4 MPI S | 4023 |
Payload |
2.0L I4 MPI EX | NA |
2.0L I4 MPI GT-Line | NA |
2.0L I4 MPI LX | NA |
2.0L I4 MPI S | NA |
Curb Weight |
2.0L I4 MPI EX | 2987 |
2.0L I4 MPI GT-Line | 2998 |
2.0L I4 MPI LX | 2888 |
2.0L I4 MPI S | 2888 |
Transmission |
2.0L I4 MPI EX | CVT |
2.0L I4 MPI GT-Line | CVT |
2.0L I4 MPI LX | CVT |
2.0L I4 MPI S | CVT |
How to Calculate The Dealer Cost of a Kia Soul
Formula for Calculating Dealer Cost:
- Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.