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2018 Kia Soul Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Soul pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.

Kia Soul Prices - How Much is a Kia Soul?

2018 Soul - Trim: Automatic in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
Invoice Price
Destination Fee
Dealer Cost
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2018 Soul - Trim: Base Auto in FWD. Powered by a 1.6 Liter I-4 w/6 speed Automatic
Invoice Price
Destination Fee
Dealer Cost
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2018 Soul - Trim: Base Manual in FWD. Powered by a 1.6 Liter I-4 w/6 speed Manual
Invoice Price
Destination Fee
Dealer Cost
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Price Tip:
To avoid overpaying on a new Kia Soul, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2018 Kia Soul Overview:
Named the best compact car of the year by U.S. News and World Report, the 2018 Kia Soul
is built to impress with its unique, youthful shape, expansive cabin and cargo space, and peppy ride. Not only is it one of the least expensive compact cars on the market, it has one of the highest-quality interiors and boasts an outstanding predicted reliability rating from J.D. Power and Associates. In fact, that organization also named it as the compact car with the highest initial quality for three years in a row. Kelley Blue Book named the Soul one of the coolest cars under $18K. If you're shopping for a small car with big personality, here's what you need to know about the 2018 Kia Soul.

What's New for the 2018 Kia Soul?

The Soul is largely unchanged from the 2017 model year beyond some minor shuffling of available features. Drivers can also opt for a new exterior paint color, the vibrant Wild Orange.

Trims and Features

The 2018 Kia Soul has a spacious cabin that can accommodate even the tallest adults; LATCH connectors make it possible to transport three child safety seats. You'll also enjoy best-in-class cargo space of more than 24 cubic feet, which increases to more than 61 cubic feet with the seats folded flat. In fact, this is better than the cargo space offered by some smaller SUVs.

The base trim of the Kia Soul has a six-speaker stereo that has USB and Bluetooth connectivity along with satellite radio. Upgrade to the Plus (+) trim for a seven-inch touchscreen infotainment system and automatic climate control. The Exclaim (!) trim includes leather trim, proximity key, and push-button start. It also has an upgraded tech system with Android and Apple systems for smartphone integration.


Each trim of the 2018 Kia Soul has a specific powertrain. In the base model, you'll enjoy a 130-horsepower engine with a six-speed manual transmission. With the Plus trim, the powertrain is upgraded to a larger four-cylinder that provides 161 horses; it comes with a six-speed automatic transmission. Both these powertrains provide an EPA-estimated 25 city/30 highway miles per gallon. The Exclaim trim is powered by a 201-hp turbo-four paired with a seven-speed dual-clutch automatic transmission that gets 26/31 city/highway mpg.

You can also opt for an electric version of the Soul, which provides 109 horses and can travel 111 miles on a single battery charge. It gets the equivalent of 124 city/93 highway miles per gallon.


Excellent safety scores are just one of the many reasons to consider the 2018 Soul. It earned an overall five-star rating in crash tests from the National Highway and Traffic Safety Administration and the highest possible score in every crash test category from the Insurance Institute for Highway Safety. The upper trims of the Soul can be equipped with high-tech driver assistance systems, including blind spot monitoring, lane departure and forward collision warnings, and rear cross-traffic alert.

How to Calculate The Dealer Cost of a Kia Soul

Formula for Calculating Dealer Cost:

  • Example: Base Kia Soul invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Soul MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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