Car Buying Strategies

2022 Audi A4, S4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Audi A4 Invoice Price vs MSRP vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Audi A4 Pricing for the Premium, Premium Plus, Prestige, 40 and 45 Trims

2022 A4 - Trim: 40 TFSI quattro S tronic - 4-Door Sedan with AWD. Powered by by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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2022 A4 - Trim: 45 TFSI quattro S tronic - 4-Door Sedan with FWD. Powered by by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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2022 S4 - Trim: 3.0 TFSI quattro Tiptronic - 4-Door Sedan with AWD. Powered by by a 3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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Price Tip:
To find the best possible price on a new Audi A4, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of an Audi A4:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A4 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Audi A4 Overview:

The 2022 Audi A4 is in the upper echelon of today’s small luxury sedans. Not only does the new A4 feature one of the segment’s most comfortable cabins, but it also offers a number of great tech features. A snappy performance also makes this car rewarding to drive. With Audi’s famous Quattro AWD system being a standard feature, you can approach wintry conditions with extra confidence.

What’s New for 2022?

This year, the base model is eligible for Audi’s eye-catching Black Optics appearance package. Models equipped with an upgraded powertrain also receive a standard sports-tuned suspension.

What Styles Does It Come?

The A4 is a small, four-door luxury sedan. Its cabin provides enough space to fit up to five passengers. All-wheel drive is standard across the board.

What Are the Available Trim Levels?

There are three A4 trims. As expected, prices rise as you climb the trim ladder. The overwhelming majority of car shoppers will find the base Premium trim to be quite luxurious.

Audi’s MMI infotainment system is among the industry’s most impressive. It provides a standard 10.1-inch touchscreen with Android Auto and wireless Apple CarPlay. While heated front seats prepare travelers to face cold weather, a 10-speaker stereo system entertains music fans. Other nice touches include a sunroof, tri-zone automatic climate control, and leather upholstery.

The mid-level Premium Plus trim surrounds drivers with more niceties. Replacing the base model’s standard analog gauges is a fully digital Audi Virtual Cockpit, which can even display Google Earth driving maps. A surround-view camera, satellite radio, and wireless charging are also found on the A4 Premium Plus.

Atop the range is the ultra-plush Prestige trim. Its 19-speaker Bang & Olufsen audio system sounds especially great. Meanwhile, upgraded front seats with built-in ventilation and heated front seats enable families to experience more comfort. To help make life less hectic for drivers, Audi equips the sedan with a hands–free parking system. A head-up display and navigation also come standard.

The A4’s Exterior Styling

Although the A4 may look less aggressive than some competitors, many drivers like its classy exterior styling. The sedan’s front fascia is especially modern. Available Matrix-design LED headlights and an upscale grille help give the A4 a signature look. Handsome exterior colors, like Turbo Blue and Daytona Gray Pearl, make this car more pleasing to the eye.

Drivers who desire a more inspiring look should check off the optional Black Optics Plus appearance package, which adds high-gloss exterior details. An even more eye-catching Black Optics Plus package is offered with the upgraded powertrain. Its exclusive 18-inch alloy wheels and red-painted brake calipers create a more aggressive sedan.

Driving Experience

There are two versions of the sedan’s turbo four-cylinder engine. The standard version puts out 201 horsepower, which is enough potency for most drivers. However, Audi tunes the uprated variant to generate a more stimulating 261 horsepower. Drivers will be able to race to 60 mph in as rapidly as 5.1 seconds. Both of the available engines link to a fast-shifting, seven-speed automatic transmission.

Car experts praise the A4 for its enjoyable driving character. It handles like a sports car without subjecting passengers to a harsh ride. Models equipped with the stronger engine now receive a standard sport suspension that further sharpens handling. Audi’s standard Quattro AWD package makes the A4 a great car for all seasons.

Fuel Economy

Based on the EPA’s estimates, the 2022 Audi A4 has a fuel economy rating of 25 mpg town/34 mpg freeway. This is very frugal for an AWD-equipped luxury sedan. Stepping up to the more potent engine results in a rating of 24 mpg town/31 mpg freeway. Audi programs every A4 to run on premium gasoline.

Quality and Comfort

Despite being a small model, the 2022 Audi A4 has no trouble suiting the needs of most families. However, bigger adults may feel a bit confined when sitting in the back. A splendid driving position makes the A4 more than suitable for long-distance traveling.

The quality of the A4’s cabin is exceptional. Not only does the interior block out outside noise, but it also features top-of-the-line materials. Audi’s available digital gauge cluster makes the cabin feel even more high-tech.


Crash-test scores aren’t currently listed for the A4. However, its available safety tech helps drivers to steer clear of road hazards. Forward emergency braking and lane departure alert are standard conveniences. Several other advanced driving aids are accessible, including speed-adapting cruise control and blind-spot warning.

The 2022 Audi A4 gives you plenty of reasons to take it for a test drive. This small luxury sedan is plush, high-tech, and offers an enjoyable level of performance.  

Note: All Audi A4 MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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