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2018 Audi A4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 Audi A4 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Audi A4 pricing report below does not include rebates or incentives. View Audi Rebates and Incentives.
2018 A4 - Trim: 2.0 Premium Manual quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/6 speed Manual
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 Premium S Tronic quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 Premium Plus Manual quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/6 speed Manual
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 Premium Plus S Tronic quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 Prestige Manual quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/6 speed Manual
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 Prestige S Tronic quattro (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$40,500
Invoice Price
$37,666
Destination Fee
$975
Holdback
$0
Dealer Cost
$38,641
Find the Best Price
2018 A4 - Trim: 2.0 ultra Premium S Tronic (TFSI) in FWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$36,000
Invoice Price
$33,480
Destination Fee
$975
Holdback
$0
Dealer Cost
$34,455
Find the Best Price
2018 A4 - Trim: 2.0 ultra Premium Plus S Tronic (TFSI) in FWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$36,000
Invoice Price
$33,480
Destination Fee
$975
Holdback
$0
Dealer Cost
$34,455
Find the Best Price
2018 A4 - Trim: 2.0 ultra Prestige S Tronic (TFSI) in FWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$36,000
Invoice Price
$33,480
Destination Fee
$975
Holdback
$0
Dealer Cost
$34,455
Find the Best Price
2018 A4 allroad - Trim: 2.0 Premium (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$44,500
Invoice Price
$41,386
Destination Fee
$975
Holdback
$0
Dealer Cost
$42,361
Find the Best Price
2018 A4 allroad - Trim: 2.0 Premium Plus (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$44,500
Invoice Price
$41,386
Destination Fee
$975
Holdback
$0
Dealer Cost
$42,361
Find the Best Price
2018 A4 allroad - Trim: 2.0 Prestige (TFSI) in AWD. Powered by a 2.0 Liter Turbo I-4 (Premium Gas) w/7 speed Manual Auto-Shift
MSRP
$44,500
Invoice Price
$41,386
Destination Fee
$975
Holdback
$0
Dealer Cost
$42,361
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi A4, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
2018 Audi A4 Overview:
The 2018 Audi A4 offers almost everything that you could want from a small luxury sedan. As is the case with other Audi vehicles, the A4 provides a solid mix of powerful performance, comfort, safety, and reliability. Additionally, for being a luxury vehicle, the A4 is equipped with some of the most well-integrated and user-friendly technology that is on the market right now. Despite a lack of feedback from the steering, the A4 is truly a top contender in its class this year.

What's New For 2018?

A few significant changes have been made to the 2018 Audi A4. The most noticeable change is the addition of the Black Optic Plus Package. This package comes with 18-inch wheels, a flat-bottomed steering wheel, red interior stitching and matching brake calipers, and a smooth, shimmery black finish to the interior and exterior. The list of standard features has also grown longer for 2018.

Available Styles

The 2018 Audi A4 is a top contender in the small luxury sedan segment. Despite its small size, the Audi A4 offers plenty of interior space for a car in this class. While the storage and cargo areas are pretty typical of a small luxury sedan, there is ample enough cargo space when the 40/20/40 split-folding rear seat is folded down.

Available Trims

There are three trim levels available on this year's Audi A4. The base Premium trim comes equipped with front-wheel drive while all-wheel drive is an available option. All three trims come equipped with a standard 2.0-L 4-cylinder engine that is capable of generating 252 hp and 273 lb-ft of torque. There is a sub-trim on the Premium trim level called the A4 Premium, which comes with Audi's Drive Select, 17-inch wheels, a sunroof, heated power front seats, and chic leather upholstery. The Premium Plus trim features 18-inch wheels and adds several package options into the mix while the line-topping Prestige trim includes an upgraded interior trim and heads-up display.

Driving Impressions

Audi has an impeccable ability to balance a powerful ride with the utmost in comfort. The 2.0-L 4-cylinder engine provides ample power to the vehicle and is able to get the A4 from 0 to 60 mph in roughly 5.3 seconds, matching the BMW 328i for a class-topping acceleration speed. Additionally, the A4 is able to make a panic stop from 60 mph in just 99 feet, which is truly impressive for any vehicle in any class. Despite lacking in terms of engagement with its steering capabilities, the A4 handles well in almost any circumstance and features some solid traction. The 7-speed dual-clutch automatic transmission will slightly hesitate when you put your foot on the gas, but it smooths out after you get going.

Fuel Economy

The 2018 Audi A4 has a combined EPA estimate of 27 mpg with 24 mpg city and 34 mpg highway on the Quattro automatic transmissions. If you opt for the Quattro with the manual transmission, you will get a combined mpg of 27 with 24 mpg city and 33 mpg highway. The A4 Ultra offers a stellar 31 combined mpg (27 mpg city and 37 mpg highway) while the Allroad offers a predictably low 25 mpg combined (22 mpg city and 30 mpg highway).

 

The 2018 Audi A4 is one of the better options in its segment for the model year. It supplies a good amount of power to get the vehicle moving. Even with a few flaws to its drivability, the A4 has a mostly smooth and certainly safe performance that warrants a test drive.

How to Calculate The Dealer Cost of an Audi A4:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A4 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A4 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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