Car Buying Strategies

2020 Audi A4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi A4 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 A4 - Style: 2.0T S tronic 4-Dr Sedan. Powered by a 2.0 Litre, 4 Cylinder Gas Engine w/ FWD and Automatic Trans
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2020 A4 - Style: 2.0T quattro quattro S tronic 4-Dr Sedan. Powered by a 2.0 Litre, 4 Cylinder Gas Engine w/ AWD and Automatic Trans
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2020 A4 allroad - Style: 2.0T quattro quattro S Tronic 4-Dr Wagon. Powered by a 2.0 Litre, 4 Cylinder Gas Engine w/ AWD and Automatic Trans
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Price Tip:
To avoid overpaying on a new Audi A4, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi A4 Overview:

The 2020 Audi A4 is a great option for anyone in the market for an entry-level luxury car. While the A4’s stellar interior rewards families with excellent comfort, a turbocharged powertrain ensures an entertaining performance. While the base trim is loaded with amenities, there is a ton of high-end luxury features available. If you happen to live in an area that experiences snowy weather, Audi’s available Quattro AWD will help the A4 to remain glued to the road.

What’s New for 2020?

Although Audi didn’t completely redesign the 2020 model, it did give this sedan a major makeover. Audi fans will immediately notice the A4’s more aggressive styling cues. On the inside, a new infotainment system seeks to make technology lovers happy.

What Styles Does It Come In?

The 2020 Audi A4 is a midsize European luxury sedan, which can fit up to five passengers. While the standard front-wheel-drive setup saves some fuel, an optional Quattro AWD system aids traction.

What Are the Available Trims?

The base Premium trim is an incredible bargain for such a fine luxury car. It comes equipped with Audi’s updated MMI infotainment system, which now features a new 10.1-inch touchscreen. Advanced smartphone support is built into the interface. Meanwhile, leather seats with contrast stitching give the cabin a plush atmosphere. A power sunroof is also found on the A4 Premium.

A notch above the base model is the Premium Plus trim. It brings Audi’s well-liked Virtual Cockpit gauge cluster. This all-digital screen can be programmed to display a lot of information, including Google Earth driving maps. Mobile Wi-Fi is another highlight for the Premium Plus trim. Upgraded upholstery also helps the cabin to stand out.

The top-of-the-line A4 Prestige is worthy of its more expensive price tag. Matrix-design LED headlights provide great visibility at night. A 755-watt Bang & Olufsen sound system with 19 speakers creates a thrilling atmosphere for music fans. Other upgrades include a head-up display, a top-view camera, and navigation.

The A4’s Exterior Styling

In comparison to the previous A4, the new model has a more athletic appearance. The most noticeable update is the sedan’s striking front fascia. A refreshed Singleframe grille helps the A4 to leave onlookers in awe. Audi also gave the new A4 a more sculpted rear design. Large-bore exhaust outlets are standard.

While the base model is a very nice-looking automobile, larger 18-inch alloy wheels give the Premium Plus and Prestige trims a more dynamic stance. Matrix-design LED headlights are standard on the top-of-the-line model, which feature animated sequencing. A sleek S Line package is available for drivers who desire a racier look.

Driving Experience

The 2020 Audi A4 returns with the same turbocharged 2.0-liter engine. While it develops 188 horsepower in its standard form, Audi tweaks the high-output version to push out 248 horsepower. When driving the A4 with the stronger engine, performance is exceptional. Audi’s seven-speed automatic transmission shifts quickly with no delay. Expect the new A4 to clock a class-leading 0-60 mph time of 5.2 seconds.

 Great road-holding ability enables the A4 to offer sensational handling. Quattro all-wheel drive continues to shine. Featuring a sports-tuned suspension, Audi’s optional S Line package makes the A4 feel even more poised. Fortunately, the car’s sharper handling does not result in a harsh ride.

Gas Mileage

Above-average fuel economy gives the 2020 Audi A4 an advantage over some luxury cars. While city fuel economy estimates stand at 27 mpg, you can average up to 35 mpg during open-road driving. Opting for all-wheel drive does increase fuel consumption.

Quality and Comfort

According to most automotive gurus, the A4 offers class-leading quality. The immaculate fit and finish of the A4’s cabin allow it to outshine models with a more expensive price tag. All of the in-vehicle technologies perform flawlessly.

Of course, families will be concerned about the A4’s everyday comfort. It definitely provides the necessary passenger room. Fantastic seats also help occupants to feel right at home.


For the second consecutive year, the 2020 Audi A4 scores a five-star score from the NHTSA. This equates to magnificent crash protection. Audi Pre Sense with automatic braking is standard, which makes driving in traffic more secure. When parents are traveling in the city with their kids, they’ll be thankful for the Vehicle Exit Warning system. It can prevent youngsters from opening their door into an oncoming vehicle. All of today’s other big safety features are offered, including blind-spot warning and advanced cruise control.

The 2020 Audi A4 returns even better than before. Its cooler styling is certain to intrigue a lot of car shoppers. As always, this car continues to bring great comfort and an inspiring level of performance.
How to Calculate The Dealer Cost of an Audi A4:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A4 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A4 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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