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2021 Audi A7/S7/RS 7 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Audi A7, S7 Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 A7 - Style: 55 TFSI, 4-Door Sedan w/ AWD. Powered by a 3L, 6 Cylinder, Gas Engine w/ Automatic Transmission
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2021 S7 - Style: TFSI Auto S Tronic, 4-Door Sedan w/ AWD. Powered by a 2.9L, 6 Cylinder, Gas Engine w/ Automatic Transmission
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Price Tip:
To avoid overpaying on a new Audi A7, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   Motortrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
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Audi A7 Overview:

Equipped with the Singleframe front grille and HD Matrix LED headlights, the 2021 Audi A7 has lots of all-new features. Full LED bars with stunning animations are integrated into the car's taillamps for dramatic visual effects on the road. The dual-screen MMI system is a notable addition to the vehicle's luxurious cabin. A head-up display and the Audi Virtual Cockpit supplement the upper and lower screens of the MMI infotainment system.

Styling and Trims

The 2021 Audi A7 has a sportback profile with an aggressive stance. This sporty four-door sedan also includes sculpted contours and other styling features that enhance aerodynamic performance. The lineup kicks off with the Premium base trim, which is followed by the Premium Plus Edition. The most advanced options are available for the high-level Prestige trim. For example, this model comes with the Executive Package for optimum comfort and utility.

More than 10 exterior colors are optional for the 2021 A7, such as Tango Red, Avalon Green and Triton Blue. This luxury car be equipped with the signature Audi Sport wheels that measure 20 inches in diameter. Painted in silver, the stylish wheels come with a double-arm design for extra stability.


The 2021 Audi A7 runs on a 3.0 L engine block that carries the latest 55 TFSI technology. Made of aluminum alloy, the turbocharged V6 engine generates up to 335 horsepower and 369 pound-feet of torque. Variable valve timing and the Audi Valvelift technologies control combustion in this six-cylinder powertrain.

Equipped with the S Tronic transmission system, this sporty sedan accelerates from 0 to 60 MPH in only 5.2 seconds. The signature dual-clutch gearbox creates a total of seven speeds for sporty cruising. Rated at 48 peak volts, the Mild Hybrid Electrical System is also available for this luxury sedan. Thanks to the Quattro All-Wheel Drive with the Ultra technology, the 2021 A7 offers better handling than ever before.

Fuel Economy

Based on EPA estimates, the 2021 Audi A7 offers up to 22 MPG in the city. This sportback model boasts a highway fuel economy of up to 29 MPG. Equipped with a 19.3-gallon fuel tank, the vehicle offers a continuous driving range of approximately 560 miles. Up to 8.0 quarts of the appropriate motor oil must be added to the powertrain in order to optimize the gas mileage.

Premium unleaded gasoline is highly recommended for short-distance and long-haul trips in this high-end car. When equipped with the hybrid system, this luxury sedan may access HOV lanes in some states. The MMI navigation system suggests the ideal routes for optimum fuel economy on such lanes that have smooth traffic flow.

Interior Amenities

The leather-appointed front seats inside the 2021 Audi A7 come in rich colors, such as Okapi Brown, Pearl Beige and black. These heated ergonomic seats are enhanced with Steel Gray or Agate Gray stitching. Some decorative inlays that are available for the cabin include Dark Brown Walnut and Fine Grain Natural Brown Wood.

A tri-zone climate control system with air filtration and multiple sensors is standard inside this premium sedan. A power panoramic sunroof makes it easy to ventilate the entire interior on a mild day. LED ambient lights and climate-controlled seats provide additional measures of comfort in any season.

The optional Convenience Package adds a handful of luxurious features to the 2021 Audi A7, such as a heated steering wheel with a leather finish. This advanced bundle comes with several exclusive electronic technologies, including the Audi Phone Box with a wireless charging system and signal booster. Some other notable features from the Convenience Package include the Audi Virtual Cockpit and MMI Navigation System. A colored head-up display is fully synced with the real-time directions from the navigation platform.

Supporting touch input, the infotainment system has an upper screen that measures 10.1 inches diagonally. The 8.6-inch lower screen provides additional visual guidance for the driver and front passenger. From Android Auto and Bluetooth to Apple CarPlay and SiriusXM Satellite Radio, the MMI platform comes with lots of services that are optimized for mobile devices.

The 2021 A7 offers many other class-exclusive amenities, like power soft-closing doors that reduce the risks of jamming. Thanks to dual-pane acoustic glass, all occupants inside the deluxe cabin will enjoy a quiet ride in the city.

This luxury fastback model boasts a 16-speaker audio system that's made by the world-renowned Bang & Olufsen brand. Featuring a 15-channel electric amplifier, the patented sound system generates up to 705 acoustic watts. TuneIn Radio and HD Radio are readily available inside this high-end Audi sedan.

Safety and Security

Equipped with the Audi Pre Sense, the 2021 A7 offers a safe drive on urban streets and busy highways. Linked to a forward-facing camera system, this signature technology scans the projected path for any pedestrians and moving vehicles. If necessary, the Audi Pre Sense automatically applies the brakes. With help from the Audi Adaptive Cruise Assist, the driver will keep a safe distance behind other automobiles on the freeway. The Turn Assist and Traffic Jam Assist are integrated into the sophisticated cruise control system.

This high-end sportback model also offers the Top View Camera System that captures 360-degree overhead views in real time. Multiple images may be viewed at the same time on the MMI touch display in the front row. Additionally, the infotainment monitor shows images that are recorded by a rear-view camera system.

Available in three editions, the 2021 Audi A7 offers a distinct combination of sporty performance and elegant styling. This sportback sedan is also loaded with class-leading electronic technologies and active safety features.

How to Calculate The Dealer Cost of an Audi A7:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A7 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A7 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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