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2021 Audi Q7, SQ7 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Audi Q7, SQ7 Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Q7 - Style: 45 TFSI quattro Tiptronic, 4-Door SUV w/ AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission
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2021 Q7 - Style: 55 TFSI quattro Tiptronic, 4-Door SUV w/ AWD. Powered by a 3L, 6 Cylinder, Gas Engine w/ Automatic Transmission
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2021 SQ7 - Style: TFSI quattro Tiptronic, 4-Door SUV w/ AWD. Powered by a 4L, 8 Cylinder, Gas Engine w/ Automatic Transmission
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Price Tip:
To avoid overpaying on a new Audi Q7, SQ7, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   Motortrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi Q7, SQ7 Overview:

Upscale and sleek in its design, the 2021 Audi Q7 has a lot to offer buyers this year. The interior materials used in the design of the Q7 are high-end and feel expensive with soft touch surfaces galore. And, since its debut in 2017, the Q7's current generation has given some incredibly solid performances.

Last year, the Q7 got more aggressive exterior styling elements that assert its athleticism, especially when you take a peek at the front fascia. Some of the higher trim levels got treated to Audi's cool new matrix LED headlights, which improve illumination of the road in front of you while decreasing the glare experienced by other drivers. Additionally, the rear fascia received some tweaks to make it look more muscular too. These changes carry over for 2021.

Some of the standard and optional features have been shifted around for the model year too. The Convenience Package, for example, now comes with a 360-degree surround-view camera system. Other packages also get more standard features. These packages make it easy for buyers to customize the Q7, getting it to be just how they want it.

What's New For 2021?

As already mentioned, the Q7 receives a few important changes for 2021. The blind spot monitoring system (which comes with rear cross traffic alert) is standard across the line-up. Also, in addition to the 360-degree camera, the Convenience Package gets a heated steering wheel. On the mid-tier Premium Plus trim level, there is now an optional Executive Package that packs the previous Warm Weather, Cold Weather, and Driver Assistance Packages all into one. The Prestige now comes with standard heated rear seats as well as a center console and steering wheel that are wrapped in leather.

Available Styles

Available as a gas-powered or hybrid powertrain, the 2021 Audi Q7 only comes as a third-row luxury SUV.

Available Trims

Audi makes the Q7 available in three trim levels: the base Premium, the Premium Plus, and the line-topping Prestige. Opting for the Premium trim level gets you exterior features like a hands-free liftgate, a panoramic sunroof, and LED headlights. The cabin boasts features like power folding on the third row of seats, a tri-zone automatic climate control system, the always-impressive MMI infotainment system, and a 10-speaker sound system.

Want more? The Premium Plus adds a bounty of luxury features. These additions include everything that comes in the Convenience Package, which includes an upgraded premium Bose audio system, wireless charging for smartphones, and ambient interior lighting. If you add the Executive Package, you will get a 4-zone climate control system, sunshades for the rear seats, and ventilation on the front seats. You also get lane keep assist, adaptive cruise control, and an advanced forward collision mitigation system with an automatic emergency braking function.

The line-topping Prestige trim gets the most high-end, high-tech functions. It gets everything that comes on the Premium Plus (optional packages included) but adds an adaptive air suspension, glass that reduces sound, upgraded ambient lighting, soft close doors, and a head-up display.

Driving Impressions

The 2021 Audi Q7 is a strong contender when it comes to athletic performance. The supercharged 3.0-L V6 engine creates an impressive amount of power output that helps the Q7 outperform rival third-row SUVs. This powertrain helps the vehicle get from 0 to 60 mph in just 5.9 seconds, which is quite a good showing for its segment. Also, even though the all-season tires are not geared toward a sporty performance, they help keep the Q7 stable while rounding through corners - something which the Q7 handles with ease.

Comfort is, of course, paramount. The front rows have more than enough lateral support, and the added lumbar support in the first row feels cozy. The heated and ventilated seats create added comfort, but the third row - which is not too spacious - is best left for kids. The standard suspension does a thorough job of dispatching small bumps, preventing them from entering the cabin. And the ride quality is quiet overall with little noise seeping into the cabin.

Tech is a high point here too. The MMI infotainment system is user-friendly; figuring out the controls takes very little time at all. You even get multiple ways to view Google Maps, which is what the built-in navigation system uses to guide you to your destination. Smartphone app integration via Apple CarPlay and Android Auto comes standard on every trim level and makes syncing devices to the vehicle easy.

Fuel Economy

Fuel economy is a toss-up here. The standard 4-cylinder engine gets 20 mpg combined (with 19 mpg in the city and 23 mpg on the highway), but the more powerful V6 drops these numbers by 2 mpg across the board. Real-world tests show that these EPA estimates are fairly accurate.


The 2021 Audi Q7 is a powerful third-row SUV with a lot of style. While it has some of the typical problems for its class (a cramped third row and mediocre fuel economy), the Q7 gets things right with its massive lists of standard tech and safety features.

How to Calculate The Dealer Cost of an Audi Q7, SQ7:

Formula for Calculating Dealer Cost:

  • Example: Base Audi Q7, SQ7 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi Q7, SQ7 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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