Car Buying Strategies

2021 Audi A6, S6 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Audi A6 S6  Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 A6 allroad - Style: 3.0 TFSI quattro S tronic, 4-Door Wagon w/ AWD. Powered by a 3L, 6 Cylinder, Gas Engine w/ Automatic Transmission
MSRP
$65,900
Invoice Price
$61,948
Destination Fee
$1,045
Holdback
$0
Dealer Cost
$62,993
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2021 A6 Sedan - Style: 45 TFSI quattro S tronic, 4-Door Sedan w/ AWD. Powered by a 2L, 6 Cylinder, Gas Engine w/ Automatic Transmission
MSRP
$54,900
Invoice Price
$51,608
Destination Fee
$1,045
Holdback
$0
Dealer Cost
$52,653
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2021 A6 Sedan - Style: Sport 45 TFSI quattro S tronic, 4-Door Sedan w/ AWD. Powered by a 2L, 6 Cylinder, Gas Engine w/ Automatic Transmission
MSRP
$54,900
Invoice Price
$51,608
Destination Fee
$1,045
Holdback
$0
Dealer Cost
$52,653
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2021 A6 Sedan - Style: 55 TFSI quattro S tronic, 4-Door Sedan w/ AWD. Powered by a 3L, 6 Cylinder, Gas Engine w/ Automatic Transmission
MSRP
$59,800
Invoice Price
$56,212
Destination Fee
$1,045
Holdback
$0
Dealer Cost
$57,257
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2021 S6 - Style: TFSI quattro Tiptronic, 4-Door Sedan w/ AWD. Powered by a 2.9L, 6 Cylinder, Gas Engine w/ Automatic Transmission
MSRP
$74,400
Invoice Price
$69,936
Destination Fee
$1,045
Holdback
$0
Dealer Cost
$70,981
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Price Tip:
To avoid overpaying on a new Audi A6, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   Motortrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi A6 Overview:

Spacious and loaded with creature comforts, the 2021 Audi A6 is a mid-size luxury sedan that aims to impress. The materials used in the design of its cabin are some of the most high-quality ones that you will find in this segment. Tech-savvy drivers get treated to some of the most top-notch tech features available, making for an all-around exciting experience.

But what is holding the A6 back? The smaller A4 and A5 models have superb handling capabilities, but the A6 seems to fall behind. For being a mid-size sedan, it does have some high limits for handling, but they just are not as high as that of the smaller siblings.

What will lure buyers in, though, is the powerful driving performance that the optional turbo 3.0-L V6 puts out. Getting from 0 to 60 mph in just 4.8 seconds sets the A6 ahead of the competition when it comes to speed.

Of course, those aren't the only things you should know about the A6. Let's take a look at what is new for 2021, the available styles and trims, how the A6 drives overall, and what kind of fuel economy to expect from its engines.

What's New For 2021?

The 2021 Audi A6 receives a number of updates akin to those found on other Audi vehicles. The A6's base trim (the Premium) now comes with 19-inch wheels, a built-in toll-road payment module, and keyless entry. Its optional Convenience package gains a 10.1-inch infotainment center, in-dash navigation, and a 360-degree surround-view camera system.

Up a trim level is the Premium Plus, which gains standard lane keep assist and adaptive cruise control. To that, the line-topping Prestige trim level comes with sunshades for the rear windows. There is also a new Black Optics Sport package that equips the A6 with special 20-inch wheels, black trim on the body, and a sport-tuned suspension.

Available Styles

The 2021 Audi A6 is strictly available as a mid-size luxury sedan, slating above the smaller A4 and A5 models.

Available Trims

Three trim levels exist for the 2021 Audi A6: the Premium, Premium Plus, and the Prestige. There are also two gas-powered engines available. The base 2.0-L turbo 4-cylinder produces 248 hp while the optional 3.0-L turbo V6 gets 335 hp. Each one utilizes mild hybrid technology with either a 12- or 48-volt starter-and-alternator combo that powers ancillary features like engine start-stop. There is also a 7-speed dual clutch automatic transmission and standard Quattro all-wheel drive.

The base Premium trim level comes with standard smartphone app integration via Apple CarPlay and Android Auto, an 8.8-inch upper infotainment screen, heated mirrors, high beam assist, and lane departure warning. Its seats are upholstered in leather.

Up from that, the Premium Plus adds Audi's highly configurable high-resolution digital instrumentation display known as the Virtual Cockpit. The infotainment screen gets sized up to the 10.1-inch display, and there is a Bang & Olufsen premium sound system that comes equipped.

The line-topping Prestige trim adds power soft-closing doors, a head-up display that projects onto the windshield, LED taillights, and dual-panel glass that reduces the amount of noise that gets into the cabin. You also get everything that comes in the Executive Package (which features ventilated front seats, a power trunk release, and a 4-zone climate control system) and the Driver Assistance Package (including lane centering, adaptive cruise control, and traffic sign recognition).

Driving Impressions

Opting for the turbo V6 gets you a lot of power. Zooming from 0 to 60 mph on the highway in just 4.8 seconds is downright impressive and will have a lot of drivers feeling excited by the performance. Controls all feel precise, although handling is not terribly sporty. The brakes maintain a linear functionality even when having to make a panic stop.

As far as comfort goes, the optional 21-inch wheels and sport-tuned suspension create an overly stiff ride quality that some drivers might not enjoy. Sticking with the standard suspension and smaller wheels should create a more comfortable ride quality. Some smaller bumps do get into the cabin, but the standard suspension dispatches them better than the sport-tuned one. The seats, however, are extremely cozy and padded for comfort during long rides.

Drivers who are new to current-gen vehicle tech might struggle to adapt to the infotainment system. Tech-savvy drivers will find the learning curve to be easy, though, and they will likely appreciate the amount of standard technology.

Fuel Economy

Fuel economy is respectable enough on the 2021 Audi A6. The 4-cylinder engine has an EPA estimated 32 mpg on the highway, but it seems that, in real-world tests, the V6 actually matches this rating, suggesting that it is about as efficient as the 4-cylinder is supposed to be.

 

The 2021 Audi A6 is packed with power on both the 4-cylinder and the V6, but the V6 is definitely the stronger of the two - and it manages to be so without compromising on fuel economy. There are many standard features on the A6, and the base trim level is easy to customize to your liking. Overall, drivers should delight in the A6's solid performance and abundant tech features. Sticking with the smaller wheels and standard suspension should help keep the ride quality more comfortable.

How to Calculate The Dealer Cost of an Audi A6:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A6 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.


Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here.)

Note: All Audi A6 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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