Car Buying Strategies

2020 Audi S4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi S4 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 S4 - Style: 3.0 quattro Tiptronic 4 Dr. Sedan. Powered by a 3L, 6 Cylinder, Gas Engine w/AWD and Automatic Transmission
Invoice Price
Destination Fee
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Audi S4 Overview:

Drivers who need more fun in their life will enjoy the new 2020 Audi S4. This high-performance sports sedan is fast and practical. Because of Audi’s standard Quattro AWD system, the S4 is a great all-weather car. An elegant interior filled with technology makes the new S4 even more rewarding. Family-friendly accommodations also give the S4 an edge over a traditional sports car.

What’s New for 2020?

To give the new S4 a more captivating look, Audi updated its exterior. Meanwhile, a new infotainment system seeks to better satisfy technology lovers.

What Styles Does It Come In?

The 2020 Audi S4 is essentially a high-performance version of the Audi A4, which is a small luxury sedan. There’s enough room for up to five occupants. All-wheel drive is standard.

What Are the Available Trims?

Audi offers the new S4 in three trim grades. All trims offer the same high level of performance. Drivers looking to limit their expenses will enjoy the base Premium trim. It receives Audi’s all-new MMI infotainment system, which boasts a larger 10.1-inch display screen. This interface supports Apple CarPlay and Android Auto. Luxury car shoppers will appreciate the Premium trims' standard sport seats with built-in massage functions. Audi also decks out the interior with Alcantara and leather upholstery.

Drivers seeking an even more upscale sedan will favor the S4 Premium Plus. It receives Audi’s highly coveted Virtual Cockpit Gauge cluster. This digital gauge cluster features a customizable screen, which can display road maps and music playlists. Wireless charging and parking sensors are also found on the Premium Plus trim.

Atop the range sits the S4 Prestige. It comes equipped with a stunning B&O audio system with 3-D sound. A 755-watt amplifier ensures a powerful music-listening experience. Aside from enhancing nighttime visibility, Audi’s Matrix-design LED headlights add more style to the S4. Other standard upgrades include navigation, traffic sign recognition, and a head-up display.

The Exterior

The S4 has always looked more refined than the typical sports sedan. However, Audi managed to give the new model a bit more aggression. It benefits from a more attention-grabbing grille and new bumpers. On the rear, an updated spoiler gives the S4 an even sleeker profile. New wheels have also arrived for 2020.

To further elevate styling, Audi offers the S4 with a Black Optic appearance package. It brings unique Audi Sport wheels and black mirror housings. The S4 looks more spectacular with Audi’s Matrix-design LED headlights. These lights provide an extra wow factor.

Driving Experience

The new 2020 Audi S4 continues to delight drivers with its sensational performance. Last year’s turbocharged V6 engine returns for 2020. It cranks out nearly 350 horsepower. Power is quickly fed to the wheels through a performance-tuned automatic transmission with eight speeds. Drivers can expect the S4 to hit 60 mph in roughly 4.4 seconds.

Quattro all-wheel drive gives the new S4 more grip than a rear-wheel-drive sedan. Snow-packed roads are no issue for the S4. Handling is aided by the sedan’s optional performance package. It adds a stiffer suspension and a sport rear differential.

Fuel Economy

The S4 delivers solid fuel economy for an AWD-equipped performance car. EPA estimates for the new S4 stand at 20 mpg town/27 mpg highway. Premium gasoline is listed as a requirement in the owner’s manual.

Quality and Comfort

The 2020 Audi S4 leads the segment in terms of interior quality. Diamond-stitched sport seats are standard. Its interior feels even more special with the available Virtual Cockpit gauge cluster. While the S4’s cabin is luxurious, it still offers enough sportiness to satisfy driving enthusiasts. A flat-bottom steering wheel prepares the S4 to be driven hard.

Drivers who have kids at home will love the S4’s spacious backseat. Its standard front-seat massage functions also come in handy on long trips. Although the S4 may have one of the segment’s smaller trunks, drivers will appreciate its well-designed cargo area.


The new 2020 Audi S4 offers all of the latest and greatest safety tech. When drivers become distracted at the wheel, they will be thankful for the standard pre-collision system. Meanwhile, optional blind-spot monitoring will decrease stress on crowded freeways. Audi also offers the S4 with an advanced cruise control system, which can automatically pilot the car under certain conditions.

There’s much to love about the new 2020 Audi S4. It's a practical sports car that can accommodate drivers who have a family. Class-leading technologies elevate this high-performance sedan’s appeal.
How to Calculate The Dealer Cost of an Audi S4:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S4 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S4 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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