Car Buying Strategies

2020 Audi S7 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi S7 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 S7 Trim: 2.9 - Powered by a Turbo Fuel Stratified Injection (TFSI) Premium Plus Turbo/Supercharger on Gas/Electric V-6 with w/ AWD
Invoice Price
Destination Fee
Dealer Cost
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2020 S7 Trim: 2.9 - Powered by a Turbo Fuel Stratified Injection (TFSI) Prestige Turbo/Supercharger on Gas/Electric V-6 with w/ AWD
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi S7, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi S7 Overview:

Designed to offer more practicality than the typical sports sedan, the 2020 Audi S7 continues to deliver a high level of driving pleasure. While a hatchback design enables the S7 to provide greater cargo space, standard all-wheel drive promotes superb traction in bad weather. An incredibly plush cabin also allows passengers to experience luxury living.

What’s New for 2020?

For 2020, the Audi S7 receives a full redesign. This means revised styling and the introduction of new features. An all-new powertrain has arrived as well.

What Styles Does It Come In?

The 2020 Audi S7 is a high-performance luxury hatchback, which can seat up to five people. Audi’s Quattro AWD system feeds power to all four wheels.

What Are the Available Trims?

There are two trims to choose from. Most buyers will be perfectly happy with what the base S7 Premium Plus has to offer. It comes loaded with top-notch features. When the weather turns cold, built-in heating enables the standard sport seat to provide extra warmth. Four-zone climate control and a panoramic sunroof also come standard.

There’s also more than enough technology inside of the S7 Premium Plus. Audi’s new MMI interface features dual touchscreens, which ensure easier operation. Drivers can also take advantage of Audi’s Virtual Cockpit gauge cluster. When listening to music, the 705-watt Bang & Olufsen sound system will deliver a powerful thump. Some of the other highlights included navigation, wireless smartphone connectivity, and four USB ports.

The top-of-the-line Audi S7 Prestige offers maximum comfort. It receives upgraded interior trim and an air purification system. Power soft-closing doors make the Prestige trim feel special. Heated rear seats and dual-pane acoustic glass creates an even more luxurious atmosphere. Keep in mind that some of the S7 Prestige’s features are optional on the Premium Plus trim.

The Audi S7’s Exterior

When designing the new S7, Audi clearly focused on giving it a more breathtaking appearance. In the eyes of many Audi fans, the new model looks more aggressive than the car’s previous generations. Racier vents in the front enhance the S7’s sportiness. Of course, no one on the road will miss the stunning HD Matrix LED headlights. On the rear, cool LED taillights with active illumination give the S7 more style.

For drivers who desire a custom look, Audi offers a popular Black Optics appearance package. It brings 21-inch matt wheels and black-out exterior accents. Summer performance tires are included as well.

Driving Experience

Some drivers may miss the distinctive growl of the previous V8 engine. Nonetheless, Audi’s new twin-turbo V6 engine uses a mild-hybrid system for improved torque. Total output stands at 444 horsepower and 443 lb-ft of torque. A rapid-shifting, eight-speed automatic transmission helps the new 2020 Audi S7 to accelerate without any delay. Drivers can expect to clock a 0-60 mph time of 4.5 seconds.

Handling is aided by Audi’s full-time Quattro AWD system. A lowered sport suspension and four-wheel steering also help the sedan to carve twisty roads. Meanwhile, adaptive dampers enable the 2020 Audi S7 to manage rough pavement.

Fuel Economy

Despite its high-performance design, the 2020 Audi S7 is not a gas-guzzling vehicle. When cruising at normal highway speeds, drivers can easily get up to 28 mpg. However, fuel economy in town drops to 18 mpg.

Quality and Comfort

The S7’s interior looks visually appealing. Many test drivers are amazed by the quietness of the S7’s cabin. While genuine wood trim comes standard, buyers can opt for aluminum interior accents for no additional cost. Carbon fiber is offered as well.

Although the S7 has a sleek roof, most backseat passengers will have enough headroom. All of the seats feel comfy. What sets apart the S7 from the typical sports sedan is its versatile hatchback design. There’s almost 25.0 cubic feet of cargo space in the back, which makes the S7 an exciting alternative to a crossover.


Audi integrates the new S7 with a lot of advanced safety technology. Automatic pre-collision braking and lane departure warning are standard. Laser headlights are offered on Prestige trim. A Driver Assistance package is also available, which includes a helpful Intersection Assistant. This feature uses advanced sensors and a wide-angle camera to detect crossing traffic.

Drivers who need a versatile sports car should give the new 2020 Audi S7 some serious consideration. Reasonably good highway fuel economy and a spacious cargo area make the S7 a practical choice. Beautiful exterior styling also helps this car to make a serious statement on the street.
How to Calculate The Dealer Cost of an Audi S7:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S7 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S7 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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