Car Buying Strategies

2020 BMW M2 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 BMW M2 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 M2 Competition Coupe - Style: 2-Dr Coupe. Powered by a 3.0 Litre, 6 Cylinder Gas Engine w/ RWD and Manual Trans
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BMW M2 Overview:

Automotive gurus rank the 2020 BMW M2 among BMW’s greatest performance cars. It has the power and supreme handling to keep pace with its more expensive counterparts. Meanwhile, a compact design makes the new M2 especially easy to park. For drivers who desire even more luxury on the road, BMW offers a few extra premium options.

What’s New for 2020?

The BMW M2 returns for 2020 virtually unchanged. Last year’s big updates included a new engine and revamped exterior styling.

What Styles Does It Come In?

The 2020 BMW M2 is a compact sports coupe. Despite being such a small car, it does seat up to four people in a pinch. Rear-wheel drive is standard.

What Are the Available Trims?

Although the BMW M2 only comes in a single trim, a handful of factory options are offered. Even in its standard form, the M2 will satisfy most people. Driving enthusiasts will enjoy the car’s adjustable sport seats, which have built-in heating functions. Automatic climate control also helps promote a more comfortable drive.

The M2’s iDrive infotainment unit features an 8.8-inch display, which is operated using a controller knob. Navigation is built into the interface. Although Android Auto smartphone integration is unavailable, standard Apple CarPlay seeks to satisfy iPhone users. Meanwhile, a 12-speaker Harman Kardon audio system pumps out high-quality sound. Other highlights include satellite radio, keyless entry, and push-button start.

Some tempting options are offered. Many drivers will enjoy the convenience of the available Wi-Fi hotspot. On the other hand, a heated steering wheel helps drivers to maintain a comfortable grip on cold days. Wireless device charging and speed limit info are offered as well.

The BMW M2’s Exterior Styling

The 2020 BMW M2 is based on the less aggressive BMW 2-Series coupe. BMW fans will recognize its similar twin-kidney grille. However, there’s no overlooking the M2’s racier appearance. A body kit and blacked-out treatments make the M2 look fierce. Black chrome exhaust tips further highlight this car’s high-performance nature.

Lightweight 19-inch wheels enhance the M2’s ground-hugging stance. Blue brake calipers add yet another special touch. Of the available paint options, Sunset Metallic Orange and Long Beach Blue Metallic make the boldest statement.

Driving Experience

The new BMW M2 is built solely for driving purists. It’s powered by a TwinPower Turbo six-cylinder engine, which blasts out 405 horsepower. A track-ready cooling system ensures that the M2 comes ready to compete. When starting the engine, you’ll immediately notice the aggressive sound of the car’s sport exhaust system. While a six-speed manual transmission is standard, buyers can opt for a seven-speed automatic for an extra cost.

When tested, the M2 accelerated to 60 mph in four seconds flat. Drivers will definitely be able to remain competitive on the track. The car’s small size and low center of gravity also help promote an agile performance. Although the M2 may ride somewhat rough on bumpy pavement, its precise handling makes drivers forget about this small compromise. A powerful set of M Sport brakes help ensure on-demand stopping power.

Fuel Economy

Most drivers won’t be upset with the M2’s fuel economy. When there’s no traffic congestion, the M2 can return up to 25 mpg on the highway. However, efficiency dips to 18 mpg in urban areas. Premium fuel is essential.

Quality and Comfort

While the 2020 BMW M2 may not be as luxurious as some other BMW models, it still has a high-quality interior. BMW gives its cabin several racy touches. Classic performance gauges and carbon-fiber trim come standard. Drivers will also appreciate the thick M steering wheel.

A tiny rear seat hinders the M2’s ability to accommodate extra passengers. However, its front seats provide great support without causing occupants to experience stiffness. The seat warmers also work well on cold days. Meanwhile, a practical trunk helps make the M2 an appealing daily-driver.


Not only is the 2020 BMW M2 a high-performance car, but it’s also built for safety. Some potentially life-saving safety technologies come standard. During emergencies, the forward collision warning system helps drivers to respond to unnoticed road hazards. Lane departure warning and parking sensors are standard as well.

Folks in the market for a driver-focused sports coupe will love the new 2020 BMW M2. Although some models in the segment offer a more luxurious ride, few are as rewarding to drive. This car’s quick reflexes, exciting sound, and precise handling ensure unmatched fun. Furthermore, it’s less expensive than a more high-end sports car.
How to Calculate The Dealer Cost of a BMW M2:

Formula for Calculating Dealer Cost:

  • Example: Base BMW M2 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW M2 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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