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2024 Hyundai Ioniq 5 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2024 Hyundai Ioniq 5 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Ioniq 5 - Trim: SE Standard Range - 4-Door SUV with RWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$41,450
Invoice Price
$41,450
Destination Fee
$1,335
Holdback
$1,244
Dealer Cost
$41,542
Find the Best Price
2023 Ioniq 5 - Trim: SE - 4-Door SUV with RWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$45,500
Invoice Price
$45,500
Destination Fee
$1,335
Holdback
$1,365
Dealer Cost
$45,470
Find the Best Price
2023 Ioniq 5 - Trim: SEL - 4-Door SUV with RWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$47,450
Invoice Price
$47,450
Destination Fee
$1,335
Holdback
$1,424
Dealer Cost
$47,362
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2023 Ioniq 5 - Trim: SE Dual-Motor HTRAC - 4-Door SUV with AWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$49,000
Invoice Price
$49,000
Destination Fee
$1,335
Holdback
$1,470
Dealer Cost
$48,865
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2023 Ioniq 5 - Trim: SEL Dual-Motor HTRAC - 4-Door SUV with AWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$50,950
Invoice Price
$50,950
Destination Fee
$1,335
Holdback
$1,529
Dealer Cost
$50,757
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2023 Ioniq 5 - Trim: Limited - 4-Door SUV with RWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$52,600
Invoice Price
$52,600
Destination Fee
$1,335
Holdback
$1,578
Dealer Cost
$52,357
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2023 Ioniq 5 - Trim: Limit Dual-Motor HTRAC - 4-Door SUV with AWD. Powered by an Electric Engine w/ Automatic Transmission.
MSRP
$56,500
Invoice Price
$56,500
Destination Fee
$1,335
Holdback
$1,695
Dealer Cost
$56,140
Find the Best Price
Price Tip:
To find the best possible price on a new Hyundai Ioniq 5, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Hyundai Ioniq 5

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Ioniq 5 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,335)

Here are the key features for the different 2024 Ioniq 5 trim levels:

Ioniq 5 SE:

  • MSRP starting at $42,985
  • Single motor RWD
  • 225 horsepower
  • 58 kWh battery
  • 18" wheels
  • Cloth seats
  • 12.3" touchscreen
  • Wireless phone charging

Ioniq 5 SEL:

  • MSRP starting at $48,585
  • Adds dual motor AWD
  • 320 horsepower
  • 77.4 kWh battery
  • 19" wheels
  • Leatherette seats
  • Smart cruise control
  • BlueLink connected services

Ioniq 5 Limited:

  • MSRP starting at $54,685
  • Adds 20" wheels
  • Leather seats
  • Heated/ventilated front seats
  • Bose premium audio
  • Power sunroof
  • Parking collision avoidance

In summary, higher trims upgrade to a larger battery, AWD, more premium features and advanced driver assistance technology. The Limited is the most luxuriously appointed Ioniq 5.