2023 Hyundai Kona Electric Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Hyundai Kona Electric Pricing for the SEL and Limited Trims
2023 Kona Electric - Trim: 150 kW (201hp) Electric Motor SE, 4-Door SUV. FWD Powertrain: Electric Powered, Automatic.
MSRP
$33,550
Invoice Price
$32,692
Destination Fee
$1,295
Holdback
$1,007
Dealer Cost
$32,981

2023 Kona Electric - Trim: 150 kW (201hp) Electric Motor SEL, 4-Door SUV. FWD Powertrain: Electric Powered, Automatic.
MSRP
$37,300
Invoice Price
$36,195
Destination Fee
$1,295
Holdback
$1,119
Dealer Cost
$36,371

2023 Kona Electric - Trim: 150 kW (201hp) Electric Motor Limited, 4-Door SUV. FWD Powertrain: Electric Powered, Automatic.
MSRP
$41,550
Invoice Price
$40,068
Destination Fee
$1,295
Holdback
$1,247
Dealer Cost
$40,117

2023 Kona N - Trim: 2.0L Turbo GDI 4-Cylinder N, 4-Door SUV. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, Automatic.
MSRP
$34,700
Invoice Price
$33,187
Destination Fee
$1,295
Holdback
$1,041
Dealer Cost
$33,441

Price Tip:
To find the best possible price on a new Hyundai Kona Electric, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Hyundai Kona Electric, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of a Hyundai Kona Electric
Formula for Calculating Dealer Cost:
- Example: Base Hyundai Kona Electric invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Hyundai Kona Electric MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
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