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2018 Hyundai Santa Fe Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Santa Fe pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Santa Fe Prices - How Much is a Hyundai Santa Fe?

2018 Santa Fe - Trim: Limited Ultimate 3.3L Auto in FWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$39,550
Invoice Price
$37,156
Destination Fee
$980
Holdback
$1,187
Dealer Cost
$36,949
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2018 Santa Fe - Trim: Limited Ultimate 3.3L Auto in AWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$41,300
Invoice Price
$38,782
Destination Fee
$980
Holdback
$1,239
Dealer Cost
$38,523
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2018 Santa Fe - Trim: SE 3.3L Auto in FWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$30,850
Invoice Price
$29,382
Destination Fee
$980
Holdback
$926
Dealer Cost
$29,436
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2018 Santa Fe - Trim: SE 3.3L Auto in AWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$32,600
Invoice Price
$31,025
Destination Fee
$980
Holdback
$978
Dealer Cost
$31,027
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2018 Santa Fe - Trim: SE Ultimate 3.3L Auto in FWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$38,850
Invoice Price
$36,894
Destination Fee
$980
Holdback
$1,166
Dealer Cost
$36,708
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2018 Santa Fe - Trim: SE Ultimate 3.3L Auto in AWD. Powered by a 3.3 Liter V-6 w/6 speed Automatic
MSRP
$40,600
Invoice Price
$38,537
Destination Fee
$980
Holdback
$1,218
Dealer Cost
$38,299
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Price Tip:
To avoid overpaying on a new Hyundai Santa Fe, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2018 Hyundai Santa Fe Overview:
Drivers looking for an SUV that combines performance, comfort, and amenities will be drawn to the 2018 Hyundai Santa Fe. While the exterior shows a modern ruggedness, the interior boasts high quality materials, plenty of leg and head rom, and the ability to customize to comfort needs. With room for seven or cargo space of up to 80 cubic feet, the Santa Fe is an excellent option for work, adventure, and day-to-day driving.

What's New for 2018?

The 2018 Santa Fe shows subtle changes over last years complete restyling. Hyundai narrowed down the trim selection by removing the Limited trim, but offers an optional Premium package. Hyundai's telematic system, BlueLink, comes with three years of complimentary service, and the wood accents have been given an upgrade in the Limited Ultimate trim.

Solid Performance and a Smooth Ride

Whether drivers are seeking a smooth ride for daily driving or want a powerful vehicle, the 2018 Hyundai Santa Fe gives drivers what they're looking for. There is only one engine style available across the three trims, and that is a 6-cylinder, 3.3-liter engine that provides 292 horsepower and 252 pounds of torque.

The solid engine is paired with a 6-speed automatic transmission. The power train gives drivers a smooth acceleration with seamless shifting, whether hauling up to 5,000 pounds or simply taking the kids to school. Front wheel drive comes standard, but all wheel drive is an available option on all three trims.

Available Trims and Options

The 2018 Hyundai Santa Fe is available in three trims: SE, SE Limited, and Limited Ultimate. The base SE model is comfortably equipped with modern amenities, safety features, and comfort options, but drivers seeking a truly luxurious experience will love the features of the higher trims.

Every Hyundai Santa Fe comes equipped with a wide variety of comfort and technological amenities. Dual-zone climate control with third row ventilation, power locks and windows, a tilt and telescoping wheel, and steering wheel-mounted audio and BlueTooth controls are standard for comfort.

The 40/20/40 split in the second row and 50/50 split third row provides plenty of customization options for moving both people and cargo. Apple CarPlay and Android Auto are both equipped, along with USB and auxiliary connections and BlueTooth technology to hook up a smartphone and enjoy music, listen to messages, and make calls with ease. Hyundai's Blue Link with three years of complimentary service is also standard on every Santa Fe.

Additional features and options vary by trim.

  • The SE trim comes standard with 8-way power driver seat, AM/FM/CD player with six-speaker stereo, and a 7-inch display screen.
  • The SE Limited trim provides drivers and passengers with a panoramic sunroof, 8-inch touchscreen display with navigation, heated leather seats and steering wheel, and Infinity ® Premium Audio.
  • The Limited Ultimate is the Santa Fe's top-of-the-line trim, and it shows. The Limited Ultimate trim is equipped with second row captain's chairs, LED tail lights, and exterior silver-painted detailing.

 

The mid-size SUV class is packed with competition, but the 2018 Hyundai Santa Fe not only holds its own against competitors, it surpasses them. With room for seven, plenty of power, and sought-after standard features, the Santa Fe is a fantastic buy, but it also comes with excellent safety ratings and America's Best Warranty. Anyone seeking a mid-size SUV should take the new Hyundai Santa Fe for a test drive.

How to Calculate The Dealer Cost of a Hyundai Santa Fe

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Santa Fe invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Santa Fe MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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