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2018, 2019 Hyundai Kona Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Kona pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Kona Prices - How Much is a Hyundai Kona?

2019 Prices
2018 Prices
2019 Kona 1.6L Turbo GDI 4-Cylinder Auto Trans. Limited 4-Dr AWD SUV - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$26,950
Invoice Price
$25,747
Destination Fee
$1,045
Holdback
$809
Dealer Cost
$25,983
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2019 Kona 1.6L Turbo GDI 4-Cylinder Auto Trans. Limited 4-Dr FWD SUV - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$25,550
Invoice Price
$24,431
Destination Fee
$1,045
Holdback
$767
Dealer Cost
$24,709
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2019 Kona 1.6L Turbo GDI 4-Cylinder Auto Trans. Ultimate 4-Dr AWD SUV - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$28,900
Invoice Price
$27,580
Destination Fee
$1,045
Holdback
$867
Dealer Cost
$27,758
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2019 Kona 1.6L Turbo GDI 4-Cylinder Auto Trans. Ultimate 4-Dr FWD SUV - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$27,500
Invoice Price
$26,264
Destination Fee
$1,045
Holdback
$825
Dealer Cost
$26,484
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2019 Kona 2.0L GDI 4-Cylinder Auto Trans. SE 4-Dr AWD SUV - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$21,390
Invoice Price
$20,735
Destination Fee
$1,045
Holdback
$642
Dealer Cost
$21,138
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2019 Kona 2.0L GDI 4-Cylinder Auto Trans. SE 4-Dr FWD SUV - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$19,990
Invoice Price
$19,405
Destination Fee
$1,045
Holdback
$600
Dealer Cost
$19,850
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2019 Kona 2.0L GDI 4-Cylinder Auto Trans. SEL 4-Dr AWD SUV - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$23,200
Invoice Price
$22,222
Destination Fee
$1,045
Holdback
$696
Dealer Cost
$22,571
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2019 Kona 2.0L GDI 4-Cylinder Auto Trans. SEL 4-Dr FWD SUV - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$21,800
Invoice Price
$20,906
Destination Fee
$1,045
Holdback
$654
Dealer Cost
$21,297
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2018 Kona - Trim: Limited 1.6T DCT in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$24,700
Invoice Price
$23,632
Destination Fee
$950
Holdback
$741
Dealer Cost
$23,841
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2018 Kona - Trim: Limited 1.6T DCT in AWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$26,000
Invoice Price
$24,854
Destination Fee
$950
Holdback
$780
Dealer Cost
$25,024
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2018 Kona - Trim: Limited 1.6T DCT with Lime Accent in AWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$26,000
Invoice Price
$24,854
Destination Fee
$950
Holdback
$780
Dealer Cost
$25,024
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2018 Kona - Trim: Limited 1.6T DCT with Lime Accent in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$24,700
Invoice Price
$23,632
Destination Fee
$950
Holdback
$741
Dealer Cost
$23,841
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2018 Kona - Trim: SE 2.0L Auto in FWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$19,500
Invoice Price
$18,939
Destination Fee
$950
Holdback
$585
Dealer Cost
$19,304
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2018 Kona - Trim: SE 2.0L Auto in AWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$20,800
Invoice Price
$20,174
Destination Fee
$950
Holdback
$624
Dealer Cost
$20,500
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2018 Kona - Trim: SEL 2.0L Auto in FWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$21,150
Invoice Price
$20,295
Destination Fee
$950
Holdback
$635
Dealer Cost
$20,610
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2018 Kona - Trim: SEL 2.0L Auto in AWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$22,450
Invoice Price
$21,517
Destination Fee
$950
Holdback
$674
Dealer Cost
$21,793
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2018 Kona - Trim: SEL 2.0L Auto with Contrasting Roof in AWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$22,600
Invoice Price
$21,658
Destination Fee
$950
Holdback
$678
Dealer Cost
$21,930
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2018 Kona - Trim: SEL 2.0L Auto with Contrasting Roof in FWD. Powered by a 2.0 Liter I-4 w/6 speed Automatic
MSRP
$21,300
Invoice Price
$20,436
Destination Fee
$950
Holdback
$639
Dealer Cost
$20,747
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2018 Kona - Trim: Ultimate 1.6T DCT in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$27,400
Invoice Price
$26,170
Destination Fee
$950
Holdback
$822
Dealer Cost
$26,298
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2018 Kona - Trim: Ultimate 1.6T DCT in AWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$28,700
Invoice Price
$27,392
Destination Fee
$950
Holdback
$861
Dealer Cost
$27,481
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2018 Kona - Trim: Ultimate 1.6T DCT with Lime Accent in AWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$28,700
Invoice Price
$27,392
Destination Fee
$950
Holdback
$861
Dealer Cost
$27,481
Find the Best Price
2018 Kona - Trim: Ultimate 1.6T DCT with Lime Accent in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$27,400
Invoice Price
$26,170
Destination Fee
$950
Holdback
$822
Dealer Cost
$26,298
Find the Best Price
Price Tip:
To avoid overpaying on a new Hyundai Kona, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2017 Hyundai Kona Overview:
Hyundai has revealed plans to double down on its SUV lineup in the coming years, and the brand-new 2018 Hyundai Kona will be the first model released. This subcompact crossover debuted at the Los Angeles Auto Show in November 2017 and will be available for purchase in Spring 2018. Although pricing has not yet been announced, Hyundai has promised that the Kona will be an exceptional value when compared with other SUVs in this popular segment. If you're a Hyundai fan shopping for a small crossover, here's what you need to know about the exciting new Kona.

Exterior

The Kona's distinctive look is designed to appeal to the millennial crowd, with unique, youthful features like an exaggerated mesh grille, wedge-shaped headlights, and blacked-out pillars that create a floating roof illusion. The chunky black trim highlights the range of vibrant exterior paint options. Reviewers praise the car's stylish, aggressive look, which is a departure from the appearance of Hyundai's existing SUV lineup.

Interior and Features

Inside the 2018 Hyundai Kona, drivers will enjoy the clean, uncluttered cockpit layout, with colorful accents throughout that mirror the vehicle's exterior. You'll enjoy the cabin's airy, open feel. Although Hyundai hasn't yet released complete details about the Kona's features, we do know that standard tech equipment will include a 7-inch touchscreen with both Apple CarPlay and Android Auto functionality, along with the ability to upgrade to an 8-inch screen. Wireless device charging and a 4G LTE hotspot will also be available.

As for high-tech safety features, available options will include but aren't necessarily limited to lane departure warning and lane-keep assistance, blind spot monitoring, automatic high beams, forward collision warning, automatic emergency braking, a driver drowsiness monitor, and rear cross-traffic alert.

Performance

Drivers who choose the 2018 Hyundai Kona can opt for one of two powertrains: a 147-horsepower 2.0-liter four-cylinder with a six-speed automatic transmission, or a 175-horsepower 1.6-liter turbo-four paired with a seven-speed dual-clutch automatic transmission.

The Kona is built on an all-new platform designed to optimize urban maneuverability, including small overhangs designed to facilitate turning and parking in tight spaces. Reviewers praise the vehicle's responsive handling and the ability to toggle between three separate drive modes depending on preference and road conditions. All-wheel drive will also be available for drivers looking for a subcompact SUV that can tackle rough terrain and inclement weather.

Trims

Four trim levels of the 2018 Hyundai Kona will be offered in the United States. In the base model, the SE, you'll get the standard engine and the tech features described above, as well as cruise control, LED daytime running lights, remote keyless entry with alarm system, and automatic headlights. Jump up to the SEL trim for distinctive 17-inch alloy wheels, blind spot monitoring, proximity key, heated front seats, and roof siderails.

The Limited trim includes the upgraded engine and 18-inch alloy wheels, along with a power sunroof, LED headlights and taillights, leather upholstery, and automatic climate control. The Ultimate trim will offer all that plus the larger touchscreen, wireless charging, a premium stereo, and all available driver assistance tech.

How to Calculate The Dealer Cost of a Hyundai Kona

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Kona invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Kona MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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