Car Buying Strategies

2021 Hyundai Kona Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Kona - Style: GDI SE - 4 Dr SUV w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$20,500
Invoice Price
$19,899
Destination Fee
$1,185
Holdback
$615
Dealer Cost
$20,469
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2021 Kona - Style: GDI SE - 4 Dr SUV w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$21,900
Invoice Price
$21,257
Destination Fee
$1,185
Holdback
$657
Dealer Cost
$21,785
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2021 Kona - Style: GDI SEL - 4 Dr SUV w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$22,300
Invoice Price
$21,333
Destination Fee
$1,185
Holdback
$669
Dealer Cost
$21,849
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2021 Kona - Style: GDI SEL - 4 Dr SUV w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$23,700
Invoice Price
$22,671
Destination Fee
$1,185
Holdback
$711
Dealer Cost
$23,145
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2021 Kona - Style: GDI SEL Plus - 4 Dr SUV w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$24,150
Invoice Price
$23,101
Destination Fee
$1,185
Holdback
$725
Dealer Cost
$23,562
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2021 Kona - Style: GDI SEL Plus - 4 Dr SUV w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$25,550
Invoice Price
$24,440
Destination Fee
$1,185
Holdback
$767
Dealer Cost
$24,859
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2021 Kona - Style: Turbo GDI NIGHT - 4 Dr SUV w/FWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$26,200
Invoice Price
$25,061
Destination Fee
$1,185
Holdback
$786
Dealer Cost
$25,460
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2021 Kona - Style: Turbo GDI Limited - 4 Dr SUV w/FWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$26,300
Invoice Price
$25,157
Destination Fee
$1,185
Holdback
$789
Dealer Cost
$25,553
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2021 Kona - Style: Turbo GDI NIGHT - 4 Dr SUV w/AWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$27,600
Invoice Price
$26,400
Destination Fee
$1,185
Holdback
$828
Dealer Cost
$26,757
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2021 Kona - Style: Turbo GDI Limited - 4 Dr SUV w/AWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$27,700
Invoice Price
$26,495
Destination Fee
$1,185
Holdback
$831
Dealer Cost
$26,849
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2021 Kona - Style: Turbo GDI Ultimate - 4 Dr SUV w/FWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$28,150
Invoice Price
$26,925
Destination Fee
$1,185
Holdback
$845
Dealer Cost
$27,266
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2021 Kona - Style: Turbo GDI Ultimate - 4 Dr SUV w/AWD. Powered by a 1.6 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$29,550
Invoice Price
$28,264
Destination Fee
$1,185
Holdback
$887
Dealer Cost
$28,563
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2021 Kona Electric - Style: 150 kW (201hp) Electric Motor SEL - 4 Dr SUV w/FWD. Powered by an Electric Engine w/Automatic Transmission
MSRP
$37,190
Invoice Price
$36,237
Destination Fee
$1,185
Holdback
$1,116
Dealer Cost
$36,306
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2021 Kona Electric - Style: 150 kW (201hp) Electric Motor Limited - 4 Dr SUV w/FWD. Powered by an Electric Engine w/Automatic Transmission
MSRP
$41,800
Invoice Price
$40,560
Destination Fee
$1,185
Holdback
$1,254
Dealer Cost
$40,491
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2021 Kona Electric - Style: 150 kW (201hp) Electric Motor Ultimate - 4 Dr SUV w/FWD. Powered by an Electric Engine w/Automatic Transmission
MSRP
$45,400
Invoice Price
$43,780
Destination Fee
$1,185
Holdback
$1,362
Dealer Cost
$43,603
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Price Tip:
To avoid overpaying on a new Hyundai Kona, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Kona Overview:

With so many crossovers saturating the market it is rare to see one that defies all odds and offers an appearance that truly stands out from others. Yet, the 2021 Hyundai Kona has been able to conquer this feat with ease, exposing a colorful exterior that was made for a specific type of buyer. Complete with a turbocharged engine setup that allows for quick acceleration, this 2021 Hyundai Kona offers an exhilarating ride. With handling that matches its exterior appearance, buyers can find the excitement they have been looking for in this distinctive crossover. Consumers can learn more about this unique auto below.

 

What's New for 2021?

 

Toning down its bold exterior through the elimination of two exterior colors, Lime Twist and Sunset Orange, the Hyundai Kona is seeking to make its appearance known in other ways for its 2021 model. Picking up a new model, the Hyundai Kona Night accents the pre-existing turbocharged engine with distinguished interior and exterior styling features and accents. From gloss black wheels, interior features, exterior elements, and upholstery, the Night model seeks to portray a look like buyers have never seen before. Complemented by aluminum gas and brake pedals, this model allows the Kona to stand out among competitors.

 

The Kona's Exterior Styling

 

One of the most attractive attributes of the 2021 Hyundai Kona is the ability of this vehicle to retain its economic status while displaying bold and stylish exterior attributes. A striking design draws attention to this subcompact SUV in the form of admiration of consumers. The Hyundai Kona is a hatchback SUV, which makes the rear of the vehicle appear rounded but also creates more room for loading and unloading with the rear hatch open. Its small stature makes it easy to maneuver around busy city streets, while also adding to its athletic appearance. Contrasting exterior colors that are bright and bold attract attention, while aluminum and black accents add flair to the Kona's exterior detailing.

 

Interior Features

 

Versatile and functional, yet economical and athletic, the interior of the 2021 Hyundai Kona is a chameleon when it comes to its overall look and feel. The essence of the exterior is carried throughout the vehicle with notable accents and two-tone color scheme utilization on the inside of the Hyundai Kona. Quality materials and comfortable seating provide a refreshing mature feel that differs a bit from the charismatic exterior of this vehicle. Yet, it complements the general look of this subcompact SUV well.

 

With the ability to transport 14 carry-on suitcases, the interior of the Hyundai Kona is slightly better than that of competitors. More roomy and comfortable than expected, buyers are in for a real treat. Integrated cruise control within the steering wheel and intuitive audio controls allow drivers and passengers to travel with ease and comfort, as well.

 

Performance Facts

 

Do not let the sheer size of the 2021 Hyundai Kona lead you to believe it is not as powerful as its full-size competitors. Offering two powertrain options, buyers will find either a 147 horsepower 4-cylinder engine paired with a 6-speed automatic transmission or a 175-horsepower turbocharged 4-cylinder engine with a 7-speed dual-clutch automatic transmission in their model selection. These setups allow the Hyundai Kona to shift smoothly in flowing traffic, but tight city navigation can be a bit jumpier for drivers. Nonetheless, this subcompact SUV has plenty of power to get drivers where they need to go with a little fun along the way.

 

Quality and Comfort

 

Despite its size and stature, the 2021 Hyundai Kona provides a surprisingly comfortable ride. Quality materials that are durable and chic adorn the inside of this sporty hatchback. With enough room for adults to ride comfortably in the front seat, passengers have ample leg room and hip space to stretch out and enjoy the ride. The ergonomics of the Kona paired with the charm of its setup make this compact SUV's interior unique in its setup and flow. Additional storage space for passengers and their items displays the best this small sedan has to offer.

 

Safety

 

Earning a five-star safety rating from the National Highway Traffic Safety Administration and a Top Safety Pick+ by the Insurance Institute for Highway Safety, the 2021 Hyundai Kona offers only the best to buyers interested in a vehicle to keep their passengers safe. Many popular driver-assistance features come standard on this subcompact SUV, making it simple for buyers to navigate between potential model options. While automated emergency braking and lane-keep assistance come standard, other features like automatic high-beam head lamps are available as upgrades.

 

Fuel Economy

 

Compared to other larger vehicles, the fuel economy of the 2021 Hyundai Kona is excellent. Yet, within the realm of other subcompact SUV's, this hatchback's fuel efficiency falls into the average category. Offering 32 combined MPG with its turbocharged engine, this vehicle is perfect for commuting, short road trips, and carpooling. When testing its 4-cylinder engine setup, this vehicle offers an additional MPG to its already outstanding fuel economy.

 

The 2021 Hyundai Kona is one of many subcompact SUVs in the current market. Capturing the attention of buyers who are looking for an economical vehicle option with excellent fuel efficiency and quality interior materials, the Hyundai Kona is a well-rounded vehicle that offers it all.

How to Calculate The Dealer Cost of a Hyundai Kona

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Kona invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Kona MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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