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2019 Hyundai Kona Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Kona pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Kona Prices - How Much is a Hyundai Kona?

2019 Kona - Trim: SE 2.0L w/ FWD. Powered by a 2.0L I-4
MSRP
$19,990
Invoice Price
$19,405
Destination Fee
$1,045
Holdback
$600
Dealer Cost
$19,850
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2019 Kona - Trim: SE 2.0L w/ AWD. Powered by a 2.0L I-4
MSRP
$21,390
Invoice Price
$20,735
Destination Fee
$1,045
Holdback
$642
Dealer Cost
$21,138
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2019 Kona - Trim: SEL 2.0L w/ FWD. Powered by a 2.0L I-4
MSRP
$21,800
Invoice Price
$20,906
Destination Fee
$1,045
Holdback
$654
Dealer Cost
$21,297
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2019 Kona - Trim: SEL 2.0L w/ AWD. Powered by a 2.0L I-4
MSRP
$23,200
Invoice Price
$22,222
Destination Fee
$1,045
Holdback
$696
Dealer Cost
$22,571
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2019 Kona - Trim: Limited 1.6T DCT w/ FWD. Powered by a Turbo Engine - 1.6L I-4. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 175 @ 5500 RPM. Torque: 195 @ 1500 RPM
MSRP
$25,550
Invoice Price
$24,431
Destination Fee
$1,045
Holdback
$767
Dealer Cost
$24,709
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2019 Kona - Trim: Limited 1.6T DCT w/ AWD. Powered by a Turbo Engine - 1.6L I-4. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 175 @ 5500 RPM. Torque: 195 @ 1500 RPM
MSRP
$26,950
Invoice Price
$25,747
Destination Fee
$1,045
Holdback
$809
Dealer Cost
$25,983
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2019 Kona - Trim: Ultimate 1.6T DCT w/ FWD. Powered by a Turbo Engine - 1.6L I-4. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 175 @ 5500 RPM. Torque: 195 @ 1500 RPM
MSRP
$27,500
Invoice Price
$26,264
Destination Fee
$1,045
Holdback
$825
Dealer Cost
$26,484
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2019 Kona - Trim: Ultimate 1.6T DCT w/ AWD. Powered by a Turbo Engine - 1.6L I-4. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 175 @ 5500 RPM. Torque: 195 @ 1500 RPM
MSRP
$28,900
Invoice Price
$27,580
Destination Fee
$1,045
Holdback
$867
Dealer Cost
$27,758
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2019 Kona EV - Trim: SEL w/ FWD. Powered by an Electric Motor
MSRP
$36,450
Invoice Price
$35,497
Destination Fee
$1,045
Holdback
$1,094
Dealer Cost
$35,448
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2019 Kona EV - Trim: Limited w/ FWD. Powered by an Electric Motor
MSRP
$41,150
Invoice Price
$39,918
Destination Fee
$1,045
Holdback
$1,235
Dealer Cost
$39,728
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2019 Kona EV - Trim: Ultimate w/ FWD. Powered by an Electric Motor
MSRP
$44,650
Invoice Price
$43,055
Destination Fee
$1,045
Holdback
$1,340
Dealer Cost
$42,760
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Price Tip:
To avoid overpaying on a new Hyundai Kona, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Kona Overview:

On the surface, it's hard to find something to love about the 2019 Hyundai Kona -- but don't judge a book by its cover. We won't deny that the Kona gets more criticism than it gets rave reviews, but it's surprisingly one of the best subcompact SUV crossovers you'll find.

If you upgrade to the turbo engine, you'll get a Kona that goes faster than any of its competitors. Thanks to its sporty handling, you'll have fun driving it in and out of the city. Even at the base trim, you get lots of features, such as smartphone integration and a 7-inch touchscreen. Also, the 2019 models come with more safety features across the board; previously, many of these features were limited to the upper trims.

All things considered, the 2019 Hyundai Kona would make a great choice. That's even factoring in the competition it faces in its segment, which includes more affordable and sportier options. Hyundai further entices buyers with extended warranty coverage, and it's hard to argue the value of that. Ignore the exterior for a moment to appreciate the beauty of the Kona underneath.

What's New?
 
Last year, Hyundai introduced the first Kona generation, and so there are only minor upgrades this year. For example, safety aids that were previously only limited to the upper tiers now come standard to all trims. Likewise, other available and standard features have shuffled.

Styles
 
The 2019 Hyundai Kona is a subcompact crossover SUV capable of seating five passengers. For the best value, you'll want to get the Limited version. Its biggest draw is the 1.6L turbo engine, but you do get other features like leather upholstery. It's worth making the upgrade to all-wheel drive, mainly because it comes with a better rear suspension.

Trims
 
There are four trim choices available for the 2019 Hyundai Kona: the SE, the SEL, the Limited, and the Ultimate.

Underneath the hood of the lower two trims is a 2.0L four-cylinder good for 132 lb-ft and 147 hp when paired with its six-speed automatic. The upper two trims get an engine swap, instead sporting a 1.6L four-cylinder turbo coupled with a seven-speed dual-clutch auto. Together, these produce 175 hp and 196 lb-ft of torque.

In all cases, the standard choice is front-wheel drive. All Konas have the option to switch to all-wheel drive, which offers a lockable center differential and an improved suspension design in the rear. At low speed, the differential helps keep your tires gripped in the snow or off-road.

The standard features on the base trim include typical fare like air conditioning, 16-inch alloy wheels, two USB ports, a steering wheel with tilt and telescoping, and automatic headlights. For technology, you a six-speak sound system, a rearview camera, smartphone integration, and a touchscreen for infotainment. For the first time, you also get automatic emergency braking, a driver attention screen, and other standard safety features.

Moving up to the SEL trim gets you a leather-wrapped steering wheel, voice recognition, roof rails, HD radio, and keyless entry with keyless ignition.

Going further up to the Limited trim gets every feature and package available to the SEL, as well as several other upgrades. For example, you get automatic climate control, 18-inch wheels, a universal garage door opener, and the turbocharged engine mentioned above.

Finally, the top tier for the 2019 Hyundai Kona is the Ultimate trim. Here, you will get a bigger touchscreen, automatic wipers, rear parking sensors, and a wireless charging pad. You'll also get additional safety features, like pedestrian detection to help mitigate a forward collision.

Driving Impressions
 
A sporty subcompact, the 2019 Hyundai Kona has better handling and acceleration than you'd expect for the type. Still, the transmission doesn't play very nicely with its engine at lower speeds, and the brakes could definitely be better.

Getting the 1.6L turbo engine gives you lots of thrust in the city along with good acceleration, and it holds true when passing others on the highway. From zero, the Konda can reach 60 miles per hour in 7.2 seconds, which obliterates other crossover SUVs. The power of the engine could is somewhat limited, though, due to the sluggish response of the transmission.

With hard braking, the Kona behaves itself, but it takes nearly 130 feet to come to a complete panic stop. That puts it behind its competition. Under normal circumstances, it's easy to control the smooth brakes.

Steering, on the other hand, is somewhat rubbery, offering artificial resistance without feedback. The little feedback you do get comes from the tires, and the build of strength is linear. The steering feels much more onerous than anticipated in both Sport and Normal.

The Kona doesn't produce too much body roll, keeping control as it drives around corners and over standard bumps. There is a little bounciness if you knick the curb on the way over, though. Otherwise, the tire grip is sensational; it's one of the crossover's biggest strengths.

If you're accelerating from a complete stop, you'll notice a measurable delay. At first, the shifts will also feel slow and jerky. But once you get your Konda driving at highway speeds, the upshifts get much better. Switching to Sport mode makes it more comfortable, but it gulps fuel.

Fuel Economy
 
SE: 25 city / 30 hwy
SEL: 27 city / 33 hwy
Limited: 28 city / 32 hwy
Ultimate: 28 city / 32 hwy

How to Calculate The Dealer Cost of a Hyundai Kona

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Kona invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Kona MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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