2018, 2019 Hyundai Kona Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
Hyundai Kona Prices - How Much is a Hyundai Kona?
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The Kona's distinctive look is designed to appeal to the millennial crowd, with unique, youthful features like an exaggerated mesh grille, wedge-shaped headlights, and blacked-out pillars that create a floating roof illusion. The chunky black trim highlights the range of vibrant exterior paint options. Reviewers praise the car's stylish, aggressive look, which is a departure from the appearance of Hyundai's existing SUV lineup.
Interior and Features
Inside the 2018 Hyundai Kona, drivers will enjoy the clean, uncluttered cockpit layout, with colorful accents throughout that mirror the vehicle's exterior. You'll enjoy the cabin's airy, open feel. Although Hyundai hasn't yet released complete details about the Kona's features, we do know that standard tech equipment will include a 7-inch touchscreen with both Apple CarPlay and Android Auto functionality, along with the ability to upgrade to an 8-inch screen. Wireless device charging and a 4G LTE hotspot will also be available.
As for high-tech safety features, available options will include but aren't necessarily limited to lane departure warning and lane-keep assistance, blind spot monitoring, automatic high beams, forward collision warning, automatic emergency braking, a driver drowsiness monitor, and rear cross-traffic alert.
Drivers who choose the 2018 Hyundai Kona can opt for one of two powertrains: a 147-horsepower 2.0-liter four-cylinder with a six-speed automatic transmission, or a 175-horsepower 1.6-liter turbo-four paired with a seven-speed dual-clutch automatic transmission.
The Kona is built on an all-new platform designed to optimize urban maneuverability, including small overhangs designed to facilitate turning and parking in tight spaces. Reviewers praise the vehicle's responsive handling and the ability to toggle between three separate drive modes depending on preference and road conditions. All-wheel drive will also be available for drivers looking for a subcompact SUV that can tackle rough terrain and inclement weather.
Four trim levels of the 2018 Hyundai Kona will be offered in the United States. In the base model, the SE, you'll get the standard engine and the tech features described above, as well as cruise control, LED daytime running lights, remote keyless entry with alarm system, and automatic headlights. Jump up to the SEL trim for distinctive 17-inch alloy wheels, blind spot monitoring, proximity key, heated front seats, and roof siderails.
The Limited trim includes the upgraded engine and 18-inch alloy wheels, along with a power sunroof, LED headlights and taillights, leather upholstery, and automatic climate control. The Ultimate trim will offer all that plus the larger touchscreen, wireless charging, a premium stereo, and all available driver assistance tech.
How to Calculate The Dealer Cost of a Hyundai Kona
Formula for Calculating Dealer Cost:
- Example: Base Hyundai Kona invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Hyundai Kona MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.