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2024 Hyundai Venue Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Hyundai Venue Pricing for the SE, SEL and Limited Trims

Venue SE 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$19,800
Invoice Price
$19,246
Destination Fee
$1,335
Holdback
$594
Dealer Cost
$19,987
Find the Best Price
Venue SEL 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$21,800
Invoice Price
$21,168
Destination Fee
$1,335
Holdback
$654
Dealer Cost
$21,849
Find the Best Price
Venue Limited 4-Door SUV with FWD. Powered by a 1.6-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$23,050
Invoice Price
$22,335
Destination Fee
$1,335
Holdback
$692
Dealer Cost
$22,979
Find the Best Price
Price Tip:
To find the best possible price on a new Hyundai Venue, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Hyundai Venue

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Venue invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,335)

Here are the key features for the different 2024 Hyundai Venue trim levels:

SE:

  • MSRP starting at $21,135
  • 1.6L 4-cylinder engine
  • 6-speed manual or CVT automatic transmission
  • Front-wheel drive
  • 15" steel wheels
  • 8" touchscreen display
  • Apple CarPlay/Android Auto
  • Cloth seats
  • Rearview camera

SEL:

  • MSRP starting at $23,135
  • Adds proximity key entry with push button start
  • 17" alloy wheels
  • Roof rails
  • Leather-wrapped steering wheel
  • Automatic headlights
  • Blind spot collision warning

Limited:

  • MSRP starting at $24,385
  • LED headlights
  • Chrome exterior accents
  • Heated front seats
  • Leatherette seats
  • Power sunroof
  • Proximity hands-free liftgate
  • Blue Link connected services

In summary, higher trims add more premium features, technology, and exterior styling upgrades. The Limited has the most luxury touches and convenience.