Car Buying Strategies

2020 Hyundai Venue Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 Venue - Trim: SE 4dr Hatchback, Engine: 1.6L 4-cyl. Drive: FWD Transmission: 6-speed Manual
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2020 Venue - Trim: SE 4dr Hatchback Engine: 1.6L 4-cyl. Drive: FWD Transmission: CVT Automatic
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2020 Venue - Trim: SEL 4dr Hatchback Engine: 1.6L 4-cyl. Drive: FWD Transmission: CVT Automatic
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2020 Venue - Trim: Denim 4dr Hatchback Engine: 1.6L 4-cyl. Drive: FWD Transmission: CVT Automatic
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Price Tip:
To avoid overpaying on a new Hyundai Venue, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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Hyundai Venue Overview:

The Venue is Hyundai’s newest crossover SUV. Its affordable price tag and fuel-saving design should appeal to plenty of car shoppers. You can also factor in Hyundai’s 10-year/100,000-mile powertrain warranty. Furthermore, there are plenty of great standard features on the new Venue. While all-wheel drive is not offered, this shouldn’t be an issue for the majority of the country.

What’s New for 2020?

The 2020 Hyundai Venue is an all-new model. It’s a practical choice for drivers who don’t need a big SUV.

What Styles Does It Come In?

This is currently the smallest crossover in Hyundai’s lineup. Although the Venue is a subcompact vehicle, it can hold up to five passengers. Remember, this model is only available with front-wheel drive.

What Are the Available Trims?

The venue’s initial lineup will have three trim levels. Priced under $19,000, the base Venue SE is the least expensive trim. Nevertheless, it’s stylish and comes loaded with popular equipment. Hyundai’s infotainment system is a big feature, which boasts a standard 8.0-inch touchscreen. Apple CarPlay and Android Auto are included for no additional cost. Bluetooth audio and remote keyless entry are standard as well.

A step above the base model is the SEL trim. It receives upgraded Bluetooth with voice recognition, a better sound system with six speakers, and automatic temperature control.

Stepping up to the SEL trim also opens the door for you to get some nice options. A power sunroof and a leather-wrapped steering wheel come with the available Convenience package. Aside from heated front seats and built-in navigation, the Premium package adds Hyundai’s Blue Link system. With your phone in hand, the Blue Link app allows you to remotely perform functions like setting the climate control system.

Atop the lineup sits the Denim trim. A denim interior color with leatherette/cloth seating helps set it apart. You’ll also enjoy standard features like navigation and heated front seats.

The Venue’s Exterior Styling

This subcompact crossover appeals to folks who are looking for a stylish ride. A cascading front grille helps give the 2020 Hyundai Venue a handsome face. You’ll also notice its slim headlights. Some flashy exterior colors are available, including Green Apple and Intense Blue.

The entry-level SE trim looks sporty enough for most people. Nevertheless, upper trims offer projector LED exterior headlights and upgraded 17-inch alloy wheels. Hyundai further bolsters the SUV’s curb appeal with a chrome grille and roof rails. A contrasting-color roof is found on the Denim trim.

Driving Experience

The 2020 Hyundai Venue is not a high-performance driving machine. Its four-cylinder engine is rated to push out 121 horsepower and 113 pound-feet of torque. Because the Venue is lighter than most SUVs, drivers will have no trouble accelerating around town. While the standard six-speed manual transmission is easy to shift, most drivers will likely choose the automatic CVT.

Automotive reviewers describe the Venue’s overall driving experience as being pleasurable. It offers a balanced ride that never feels too harsh. City dwellers will appreciate the Venue’s short wheelbase, which promotes easier parking. Although the Venue is built for urban areas, drivers should not hesitate to take it on weekend trips.

Fuel Economy

Fuel economy is an area where the 2020 Hyundai Venue truly shines. When equipped with a manual transmission, it can return up to 27 mpg in town and 35 mpg on the freeway. Meanwhile, opting for the automatic transmission improves city fuel efficiency to 30 mpg.

Quality and Comfort

Although the 2020 Hyundai Venue is a cost-cutting model, it doesn’t feel cheap by any means. The cabin’s youthful atmosphere will appeal to a lot of people. Upper trims offer a leather-wrapped steering wheel and shift knob.

The average American family will find the Venue to be a comfortable commuter vehicle. Although this crossover is listed to seat up to five people, it’s more suitable for four passengers.


Because the all-new 2020 Hyundai Venue has just hit the scene, the federal government hasn’t been able to give it an official safety rating. However, every trim receives Forward Collision-Avoidance Assist and lane departure alert. Drowsiness detection is also standard, which helps keep tired drivers off the road. Blind-spot monitoring is offered on the SEL and Denim trims.

If you’re looking for an affordable commuter vehicle, definitely consider the 2020 Hyundai Venue. Although the Venue isn’t rugged enough for off-road use, it’s a perfect match for urban lifestyles. You’ll appreciate the Venue’s high fuel economy, cool styling, and attractive technologies.

How to Calculate The Dealer Cost of a Hyundai Venue

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Venue invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Venue MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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