2021 Hyundai Venue Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
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With the Venue, Hyundai has given the market yet another SUV that's compact, modern, and affordable. The 2021 Hyundai Venue comes in three trims, and it's really going to appeal to people on a limited budget. The Venue is comfortable, stylish, and equipped with a lot of technology that is sure to be noticed by potential customers.
What Has Changed Since Last Year?
2020 marked the debut of the Hyundai Venue. After only a year, the company has decided to get rid of the option to get the SUV with a manual transmission. From now on, all models will run on a continuously variable automatic transmission. In addition, steel wheels on the base model have been replaced with alloy ones. With the SEL trim, there are some more standard safety and convenience features that will make it seem like a better deal.
As mentioned above, there are just a couple of trims to choose from. The SE and SEL are notable because they're both priced under $20,000, and the Denim trim isn't that much more expensive.
In the SE, people will get to enjoy using a seven-inch touchscreen and smartphone compatibility. Several driver-assist systems can provide them with more confidence as they deal with unpredictable situations. In the class that the Venue is in, it's not always a given that these advanced components would be included with a base model. This is definitely something that's going to work in the SE's favor in a huge way.
The SEL has some nicer elements, but the price jump from the SE to the SEL seems fairly minimal. In the SEL, the steering wheel and shift knob are wrapped in leather, the driver's window has an auto-up function, and there's a storage compartment built into the driver's armrest.
At the top of the line, there's the Denim. The most striking thing about the Denim is its two-tone exterior color scheme. Most of the body is painted a denim color while the roof and side mirrors are a bright white. LED taillights also help this trim stand out. Inside the cabin, the denim theme continues with the color of the seat upholstery. Further, this trim is the only one to have heated front seats, an eight-inch touchscreen with navigation, and a smart entry system.
Driving the Hyundai Venue
When looking at the Venue, most people won't be expecting to find a monster of an engine under the hood. They'd be correct. The Venue only comes with 121 horsepower and 113 pound-feet of torque, so it can peacefully make its way through city streets and on the highway.
It's not going to win any races but can certainly get people safely from one point to the other. To provide an extra layer of safety, the Venue comes with driver-assist technology. Standard on all trims are a pre-collision braking system that can sense the presence of vehicles and pedestrians, mechanisms that can prevent people from drifting out of their lanes, and a system that can keep drivers focused on the roads. On the SEL and Denim, blind spot and rear cross-traffic monitoring are also included.
Another reason why the Venue may appeal to consumers is because it's quite efficient. The Venue can earn up to 33 miles per gallon on the highway and up to 30 miles per gallon in the city. These are great numbers that will help the SUV attract shoppers who want to conserve gas.
The Venue can accommodate five passengers. Behind the seat area, there's a cargo area that has a volume of nearly 19 cubic feet. The rear seats can be folded down if more space is needed, and maximum cargo capacity is around 32 cubic feet. The available interior space may be important for those who may occasionally need to transport larger items.
A lot of things can be convenient when driving the Venue. It has Bluetooth, so it can accept certain voice commands. Audio controls have been placed on the steering wheel, and dual USB ports are found on the SEL and Denim. In the back, there's a luggage shelf that can be stowed when not in use, and the height of the cargo floor can be adjusted depending on what items are being stored.
There are some available features that can be added to the SEL trim to make it seem more upscale. For added comfort, heated front seats can be installed. If anyone likes the look of the SEL over the Denim but still wants navigation, the infotainment system can be upgraded. Note that this enhanced infotainment system would have the larger screen as well as HD Radio and SiriusXM Satellite Radio. The SEL is the only trim that comes with an optional power sunroof.
How to Calculate The Dealer Cost of a Hyundai Venue
Formula for Calculating Dealer Cost:
- Example: Base Hyundai Venue invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Hyundai Venue MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.