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2018 Hyundai Sonata Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Sonata pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Sonata Prices - How Much is a Hyundai Sonata?

2018 Sonata - Trim: Eco 1.6L in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$22,650
Invoice Price
$21,705
Destination Fee
$885
Holdback
$680
Dealer Cost
$21,910
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2018 Sonata - Trim: Limited 2.0T in FWD. Powered by a 2.0 Liter Turbo I-4 w/8 speed Automatic
MSRP
$32,450
Invoice Price
$30,593
Destination Fee
$885
Holdback
$974
Dealer Cost
$30,504
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2018 Sonata - Trim: Limited 2.4L in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$27,400
Invoice Price
$25,896
Destination Fee
$885
Holdback
$822
Dealer Cost
$25,959
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2018 Sonata - Trim: Limited 2.4L SULEV in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$27,400
Invoice Price
$25,896
Destination Fee
$885
Holdback
$822
Dealer Cost
$25,959
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2018 Sonata - Trim: SE 2.4L in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$22,050
Invoice Price
$21,141
Destination Fee
$885
Holdback
$662
Dealer Cost
$21,364
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2018 Sonata - Trim: SE 2.4L SULEV in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$22,050
Invoice Price
$21,141
Destination Fee
$885
Holdback
$662
Dealer Cost
$21,364
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2018 Sonata - Trim: SEL 2.4L in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$23,700
Invoice Price
$22,455
Destination Fee
$885
Holdback
$711
Dealer Cost
$22,629
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2018 Sonata - Trim: SEL 2.4L SULEV in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$23,700
Invoice Price
$22,455
Destination Fee
$885
Holdback
$711
Dealer Cost
$22,629
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2018 Sonata - Trim: Sport 2.0T in FWD. Powered by a 2.0 Liter Turbo I-4 w/8 speed Automatic
MSRP
$27,600
Invoice Price
$26,082
Destination Fee
$885
Holdback
$828
Dealer Cost
$26,139
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2018 Sonata - Trim: Sport 2.4L in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$25,200
Invoice Price
$23,850
Destination Fee
$885
Holdback
$756
Dealer Cost
$23,979
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Price Tip:
To avoid overpaying on a new Hyundai Sonata, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2018 Hyundai Sonata Overview:
The 2018 Hyundai Sonata is the brand's flagship midsize sedan. It's been refreshed inside and out for the new model year with some outstanding new features, cementing its reputation as one of the greatest family cars on the market. In fact, the Sonata has been named one of the best midsize cars for the money and one of the best for families by U.S. News and World Report.

What's New for the 2018 Hyundai Sonata?

First up, the notable exterior changes to the Sonata go above and beyond what you would usually expect to see in a midcycle refresh. The distinctive new look, designed specifically to appeal to American consumers, features a cascading grille, new wheel designs, chrome-trimmed windows, and new LED daytime running lights and tail lamps along with a completely redesigned rear end.

Inside, the hushed, comfortable cabin features a revamped center stack with redesigned controls that provide easier driver access and a sporty three-spoke steering wheel. New standard safety features have been added for 2018, making the Elantra the only midsize car to provide rear cross-traffic alert and blind spot monitoring systems across the lineup.

Performance

The Sonata's three engine options carry over from the 2017 model year. Drivers can select from a 185-horsepower 2.4-liter four-cylinder with a six-speed automatic transmission; the Eco model, which has a 178-hp turbo-four; and a larger turbo-four that gets 245 horses, paired with an eight-speed automatic transmission. You'll get an EPA-estimated 25/35 city/highway miles per gallon with the base engine and 28/37 with the Eco trim.

Updated suspension strives to maintain the Sonata's reputation for stable handling and a comfortable ride while providing a more dynamic driving experience.

Trims and Features

The 2018 Hyundai Sonata has seating for up to five and cargo space of more than 16 cubic feet, above average for a car of this size.

The SE trim is equipped with a 7-inch touchscreen infotainment system featuring Apple CarPlay and Android Auto, Bluetooth and USB connectivity, and the active driver assistance features described above along with lane-keep assist. The Eco trim has the same standard features with the upgraded engine. Jump up to the SEL to enjoy heated front seats, a power-adjustable driver's seat, and HD and satellite radio.

The Sport trim features unique styling cues, sport seats, and a power sunroof; it can also be upgraded with the 245-hp engine. The fully loaded Limited trim, which can also be equipped with the more powerful engine, is outfitted with leather upholstery, two-zone automatic climate control, and power adjustable, climate-controlled front seats.

Safety

The 2018 Hyundai Sonata has earned outstanding crash test ratings, including
a five-star overall safety rating from the National Highway and Traffic Safety Administration and Top Safety Pick+ designation from the Insurance Institute for Highway Safety. A slew of high-tech safety systems are available; in addition to those described above, you can opt for adaptive headlights, lane departure warning, lrear parking sensors, pedestrian detection, automatic emergency braking, and adaptive cruise control.

How to Calculate The Dealer Cost of a Hyundai Sonata

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Sonata MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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