2023 Hyundai Sonata Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Hyundai Sonata Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Hyundai Sonata Price Guide Below Includes:

The Hyundai Sonata pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Hyundai Sonata Pricing for the SE, SEL, SEL Plus, N Line, Limited and N Line Night Trims

2023 Sonata - Trim: Smartstream 2.5L GDI 4-Cyl SE, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.

MSRP

$24,950

Invoice Price

$23,966

Destination Fee

$1,095

Holdback

$749

Dealer Cost

$24,313

2023 Sonata - Trim: Smartstream 2.5L GDI 4-Cyl SEL, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.

MSRP

$27,475

Invoice Price

$26,115

Destination Fee

$1,095

Holdback

$824

Dealer Cost

$26,386

2023 Sonata - Trim: Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, Automatic.

MSRP

$31,975

Invoice Price

$30,390

Destination Fee

$1,095

Holdback

$959

Dealer Cost

$30,526

2023 Sonata - Trim: Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.

MSRP

$34,325

Invoice Price

$32,623

Destination Fee

$1,095

Holdback

$1,030

Dealer Cost

$32,688

2023 Sonata - Trim: Smartstream 1.6L Turbo GDI 4-Cyl Limited, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, Automatic.

MSRP

$34,975

Invoice Price

$33,240

Destination Fee

$1,095

Holdback

$1,049

Dealer Cost

$33,286

Price Tip:
To find the best possible price on a new Hyundai Sonata, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Port Installed Options
Mud Guards
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$115
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$115
Smartstream 2.5L GDI 4-Cyl SE	$115
Smartstream 2.5L GDI 4-Cyl SEL	$115
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$115
First Aid Kit
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$30
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$30
Smartstream 2.5L GDI 4-Cyl SE	$30
Smartstream 2.5L GDI 4-Cyl SEL	$30
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$30
Preferred Accessory Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$130
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$130
Smartstream 2.5L GDI 4-Cyl SE	$130
Smartstream 2.5L GDI 4-Cyl SEL	$130
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$130
Cargo Tray
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$115
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$115
Smartstream 2.5L GDI 4-Cyl SE	$115
Smartstream 2.5L GDI 4-Cyl SEL	$115
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$115
Cargo Hook
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$30
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$30
Smartstream 2.5L GDI 4-Cyl SE	$30
Smartstream 2.5L GDI 4-Cyl SEL	$30
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$30
Rear bumper applique
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$75
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$75
Smartstream 2.5L GDI 4-Cyl SE	$75
Smartstream 2.5L GDI 4-Cyl SEL	$75
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$75
Wheel Locks
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$65
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$65
Smartstream 2.5L GDI 4-Cyl SE	$65
Smartstream 2.5L GDI 4-Cyl SEL	$65
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$65
Carpeted Floor Mats
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$195
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$195
Smartstream 2.5L GDI 4-Cyl SE	$195
Smartstream 2.5L GDI 4-Cyl SEL	$195
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$195
Cargo Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$200
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$200
Smartstream 2.5L GDI 4-Cyl SE	$200
Smartstream 2.5L GDI 4-Cyl SEL	$200
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$200
Cargo Net
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$55
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$55
Smartstream 2.5L GDI 4-Cyl SE	$55
Smartstream 2.5L GDI 4-Cyl SEL	$55
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$55
Cargo Block
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$20
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$20
Smartstream 2.5L GDI 4-Cyl SE	$20
Smartstream 2.5L GDI 4-Cyl SEL	$20
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$20
Cargo Side Bins
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$80
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$80
Smartstream 2.5L GDI 4-Cyl SE	$80
Smartstream 2.5L GDI 4-Cyl SEL	$80
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$80
All-Season Fitted Liners
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$215
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$215
Smartstream 2.5L GDI 4-Cyl SE	$215
Smartstream 2.5L GDI 4-Cyl SEL	$215
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$215
ECM with HomeLink and Blue Link
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$295
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$295
Smartstream 2.5L GDI 4-Cyl SE	$295
Smartstream 2.5L GDI 4-Cyl SEL	$295
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$295
Winter Weather Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$330
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$330
Smartstream 2.5L GDI 4-Cyl SE	$330
Smartstream 2.5L GDI 4-Cyl SEL	$330
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$330

Exterior Paint Options
Hyper White
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$400
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$400
Smartstream 2.5L GDI 4-Cyl SE	$400
Smartstream 2.5L GDI 4-Cyl SEL	$400
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$400
Serenity White
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$400
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$400
Smartstream 2.5L GDI 4-Cyl SE	$400
Smartstream 2.5L GDI 4-Cyl SEL	$400
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$400

Package Options
Convenience Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	$2,200
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA

Specifications
Base Price
Smartstream 1.6L Turbo GDI 4-Cyl Limited	$34,975
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	$31,975
Smartstream 2.5L GDI 4-Cyl SE	$24,950
Smartstream 2.5L GDI 4-Cyl SEL	$27,475
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	$34,325
Drive
Smartstream 1.6L Turbo GDI 4-Cyl Limited	FWD
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	FWD
Smartstream 2.5L GDI 4-Cyl SE	FWD
Smartstream 2.5L GDI 4-Cyl SEL	FWD
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	FWD
Bodystyle
Smartstream 1.6L Turbo GDI 4-Cyl Limited	Sedan
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	Sedan
Smartstream 2.5L GDI 4-Cyl SE	Sedan
Smartstream 2.5L GDI 4-Cyl SEL	Sedan
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	Sedan
Doors
Smartstream 1.6L Turbo GDI 4-Cyl Limited	4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	4
Smartstream 2.5L GDI 4-Cyl SE	4
Smartstream 2.5L GDI 4-Cyl SEL	4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	4
Height
Smartstream 1.6L Turbo GDI 4-Cyl Limited	56.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	56.9
Smartstream 2.5L GDI 4-Cyl SE	56.9
Smartstream 2.5L GDI 4-Cyl SEL	56.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	56.9
Length
Smartstream 1.6L Turbo GDI 4-Cyl Limited	192.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	192.9
Smartstream 2.5L GDI 4-Cyl SE	192.9
Smartstream 2.5L GDI 4-Cyl SEL	192.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	192.9
Wheelbase
Smartstream 1.6L Turbo GDI 4-Cyl Limited	111.8
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	111.8
Smartstream 2.5L GDI 4-Cyl SE	111.8
Smartstream 2.5L GDI 4-Cyl SEL	111.8
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	111.8
Width
Smartstream 1.6L Turbo GDI 4-Cyl Limited	73.2
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	73.2
Smartstream 2.5L GDI 4-Cyl SE	73.2
Smartstream 2.5L GDI 4-Cyl SEL	73.2
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	73.2
Cargo Volume
Smartstream 1.6L Turbo GDI 4-Cyl Limited	16
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	16
Smartstream 2.5L GDI 4-Cyl SE	16
Smartstream 2.5L GDI 4-Cyl SEL	16
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	16
Seating Capacity
Smartstream 1.6L Turbo GDI 4-Cyl Limited	5
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	5
Smartstream 2.5L GDI 4-Cyl SE	5
Smartstream 2.5L GDI 4-Cyl SEL	5
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	5
Front Head Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	40
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	40
Smartstream 2.5L GDI 4-Cyl SE	40
Smartstream 2.5L GDI 4-Cyl SEL	40
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	40
Center Head Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	NA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA
Front Leg Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	46.1
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	46.1
Smartstream 2.5L GDI 4-Cyl SE	46.1
Smartstream 2.5L GDI 4-Cyl SEL	46.1
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	46.1
Center Leg Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	NA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA
Front Shoulder Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	57.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	57.9
Smartstream 2.5L GDI 4-Cyl SE	57.9
Smartstream 2.5L GDI 4-Cyl SEL	57.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	57.9
Center Shoulder Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	NA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA
Interior Volume
Smartstream 1.6L Turbo GDI 4-Cyl Limited	104.4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	104.4
Smartstream 2.5L GDI 4-Cyl SE	104.4
Smartstream 2.5L GDI 4-Cyl SEL	104.4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	104.4
Fuel Tank Capacity
Smartstream 1.6L Turbo GDI 4-Cyl Limited	15.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	15.9
Smartstream 2.5L GDI 4-Cyl SE	14.8
Smartstream 2.5L GDI 4-Cyl SEL	15.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	15.9
Engine Type
Smartstream 1.6L Turbo GDI 4-Cyl Limited	Gas
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	Gas
Smartstream 2.5L GDI 4-Cyl SE	Gas
Smartstream 2.5L GDI 4-Cyl SEL	Gas
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	Gas
Engine Size
Smartstream 1.6L Turbo GDI 4-Cyl Limited	1.6
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	1.6
Smartstream 2.5L GDI 4-Cyl SE	2.5
Smartstream 2.5L GDI 4-Cyl SEL	2.5
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	2.5
Cylinders
Smartstream 1.6L Turbo GDI 4-Cyl Limited	4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	4
Smartstream 2.5L GDI 4-Cyl SE	4
Smartstream 2.5L GDI 4-Cyl SEL	4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	4
Camshaft
Smartstream 1.6L Turbo GDI 4-Cyl Limited	DOHC
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	DOHC
Smartstream 2.5L GDI 4-Cyl SE	DOHC
Smartstream 2.5L GDI 4-Cyl SEL	DOHC
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	DOHC
Compression Ratio
Smartstream 1.6L Turbo GDI 4-Cyl Limited	10.5:1
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	10.5:1
Smartstream 2.5L GDI 4-Cyl SE	13.0:1
Smartstream 2.5L GDI 4-Cyl SEL	13.0:1
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	10.5:1
Horsepower
Smartstream 1.6L Turbo GDI 4-Cyl Limited	180
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	180
Smartstream 2.5L GDI 4-Cyl SE	191
Smartstream 2.5L GDI 4-Cyl SEL	191
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	290
Torque
Smartstream 1.6L Turbo GDI 4-Cyl Limited	195
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	195
Smartstream 2.5L GDI 4-Cyl SE	181
Smartstream 2.5L GDI 4-Cyl SEL	181
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	311
Fuel Type
Smartstream 1.6L Turbo GDI 4-Cyl Limited	Unleaded
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	Unleaded
Smartstream 2.5L GDI 4-Cyl SE	Unleaded
Smartstream 2.5L GDI 4-Cyl SEL	Unleaded
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	Unleaded
MPG City
Smartstream 1.6L Turbo GDI 4-Cyl Limited	27
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	27
Smartstream 2.5L GDI 4-Cyl SE	28
Smartstream 2.5L GDI 4-Cyl SEL	27
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	23
MPG Highway
Smartstream 1.6L Turbo GDI 4-Cyl Limited	37
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	37
Smartstream 2.5L GDI 4-Cyl SE	38
Smartstream 2.5L GDI 4-Cyl SEL	37
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	33
Towing
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	NA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA
GVWR (Gross Vehicle Weight Rating)
Smartstream 1.6L Turbo GDI 4-Cyl Limited	4354
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	4354
Smartstream 2.5L GDI 4-Cyl SE	4354
Smartstream 2.5L GDI 4-Cyl SEL	4354
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	4564
Payload
Smartstream 1.6L Turbo GDI 4-Cyl Limited	NA
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	NA
Smartstream 2.5L GDI 4-Cyl SE	NA
Smartstream 2.5L GDI 4-Cyl SEL	NA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	NA
Curb Weight
Smartstream 1.6L Turbo GDI 4-Cyl Limited	3336
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	3230
Smartstream 2.5L GDI 4-Cyl SE	3120
Smartstream 2.5L GDI 4-Cyl SEL	3192
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	3552
Transmission
Smartstream 1.6L Turbo GDI 4-Cyl Limited	Automatic
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus	Automatic
Smartstream 2.5L GDI 4-Cyl SE	Automatic
Smartstream 2.5L GDI 4-Cyl SEL	Automatic
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line	Automatic

How to Calculate The Dealer Cost of a Hyundai Sonata

Formula for Calculating Dealer Cost:

Example: Base Hyundai Sonata invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Sonata MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.