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2023 Hyundai Sonata Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Hyundai Sonata Pricing for the SE, SEL, SEL Plus, N Line, Limited and N Line Night Trims

2023 Sonata - Trim: Smartstream 2.5L GDI 4-Cyl SE, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.
MSRP
$24,950
Invoice Price
$23,966
Destination Fee
$1,095
Holdback
$749
Dealer Cost
$24,313
Find the Best Price
2023 Sonata - Trim: Smartstream 2.5L GDI 4-Cyl SEL, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.
MSRP
$27,475
Invoice Price
$26,115
Destination Fee
$1,095
Holdback
$824
Dealer Cost
$26,386
Find the Best Price
2023 Sonata - Trim: Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, Automatic.
MSRP
$31,975
Invoice Price
$30,390
Destination Fee
$1,095
Holdback
$959
Dealer Cost
$30,526
Find the Best Price
2023 Sonata - Trim: Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line, 4-Door Sedan. FWD Powertrain: 2.5 L, 4 CYL, Gas Powered, Automatic.
MSRP
$34,325
Invoice Price
$32,623
Destination Fee
$1,095
Holdback
$1,030
Dealer Cost
$32,688
Find the Best Price
2023 Sonata - Trim: Smartstream 1.6L Turbo GDI 4-Cyl Limited, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, Automatic.
MSRP
$34,975
Invoice Price
$33,240
Destination Fee
$1,095
Holdback
$1,049
Dealer Cost
$33,286
Find the Best Price
Price Tip:
To find the best possible price on a new Hyundai Sonata, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Port Installed Options
Mud Guards
Smartstream 1.6L Turbo GDI 4-Cyl Limited$115
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$115
Smartstream 2.5L GDI 4-Cyl SE$115
Smartstream 2.5L GDI 4-Cyl SEL$115
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$115
First Aid Kit
Smartstream 1.6L Turbo GDI 4-Cyl Limited$30
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$30
Smartstream 2.5L GDI 4-Cyl SE$30
Smartstream 2.5L GDI 4-Cyl SEL$30
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$30
Preferred Accessory Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited$130
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$130
Smartstream 2.5L GDI 4-Cyl SE$130
Smartstream 2.5L GDI 4-Cyl SEL$130
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$130
Cargo Tray
Smartstream 1.6L Turbo GDI 4-Cyl Limited$115
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$115
Smartstream 2.5L GDI 4-Cyl SE$115
Smartstream 2.5L GDI 4-Cyl SEL$115
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$115
Cargo Hook
Smartstream 1.6L Turbo GDI 4-Cyl Limited$30
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$30
Smartstream 2.5L GDI 4-Cyl SE$30
Smartstream 2.5L GDI 4-Cyl SEL$30
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$30
Rear bumper applique
Smartstream 1.6L Turbo GDI 4-Cyl Limited$75
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$75
Smartstream 2.5L GDI 4-Cyl SE$75
Smartstream 2.5L GDI 4-Cyl SEL$75
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$75
Wheel Locks
Smartstream 1.6L Turbo GDI 4-Cyl Limited$65
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$65
Smartstream 2.5L GDI 4-Cyl SE$65
Smartstream 2.5L GDI 4-Cyl SEL$65
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$65
Carpeted Floor Mats
Smartstream 1.6L Turbo GDI 4-Cyl Limited$195
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$195
Smartstream 2.5L GDI 4-Cyl SE$195
Smartstream 2.5L GDI 4-Cyl SEL$195
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$195
Cargo Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited$200
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$200
Smartstream 2.5L GDI 4-Cyl SE$200
Smartstream 2.5L GDI 4-Cyl SEL$200
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$200
Cargo Net
Smartstream 1.6L Turbo GDI 4-Cyl Limited$55
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$55
Smartstream 2.5L GDI 4-Cyl SE$55
Smartstream 2.5L GDI 4-Cyl SEL$55
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$55
Cargo Block
Smartstream 1.6L Turbo GDI 4-Cyl Limited$20
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$20
Smartstream 2.5L GDI 4-Cyl SE$20
Smartstream 2.5L GDI 4-Cyl SEL$20
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$20
Cargo Side Bins
Smartstream 1.6L Turbo GDI 4-Cyl Limited$80
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$80
Smartstream 2.5L GDI 4-Cyl SE$80
Smartstream 2.5L GDI 4-Cyl SEL$80
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$80
All-Season Fitted Liners
Smartstream 1.6L Turbo GDI 4-Cyl Limited$215
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$215
Smartstream 2.5L GDI 4-Cyl SE$215
Smartstream 2.5L GDI 4-Cyl SEL$215
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$215
ECM with HomeLink and Blue Link
Smartstream 1.6L Turbo GDI 4-Cyl Limited$295
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$295
Smartstream 2.5L GDI 4-Cyl SE$295
Smartstream 2.5L GDI 4-Cyl SEL$295
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$295
Winter Weather Package
Smartstream 1.6L Turbo GDI 4-Cyl Limited$330
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$330
Smartstream 2.5L GDI 4-Cyl SE$330
Smartstream 2.5L GDI 4-Cyl SEL$330
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$330
Exterior Paint Options
Hyper White
Smartstream 1.6L Turbo GDI 4-Cyl Limited$400
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$400
Smartstream 2.5L GDI 4-Cyl SE$400
Smartstream 2.5L GDI 4-Cyl SEL$400
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$400
Serenity White
Smartstream 1.6L Turbo GDI 4-Cyl Limited$400
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$400
Smartstream 2.5L GDI 4-Cyl SE$400
Smartstream 2.5L GDI 4-Cyl SEL$400
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$400
Package Options
Convenience Package
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SEL$2,200
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
Specifications
Base Price
Smartstream 1.6L Turbo GDI 4-Cyl Limited$34,975
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus$31,975
Smartstream 2.5L GDI 4-Cyl SE$24,950
Smartstream 2.5L GDI 4-Cyl SEL$27,475
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line$34,325
Drive
Smartstream 1.6L Turbo GDI 4-Cyl LimitedFWD
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusFWD
Smartstream 2.5L GDI 4-Cyl SEFWD
Smartstream 2.5L GDI 4-Cyl SELFWD
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineFWD
Bodystyle
Smartstream 1.6L Turbo GDI 4-Cyl LimitedSedan
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusSedan
Smartstream 2.5L GDI 4-Cyl SESedan
Smartstream 2.5L GDI 4-Cyl SELSedan
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineSedan
Doors
Smartstream 1.6L Turbo GDI 4-Cyl Limited4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus4
Smartstream 2.5L GDI 4-Cyl SE4
Smartstream 2.5L GDI 4-Cyl SEL4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line4
Height
Smartstream 1.6L Turbo GDI 4-Cyl Limited56.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus56.9
Smartstream 2.5L GDI 4-Cyl SE56.9
Smartstream 2.5L GDI 4-Cyl SEL56.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line56.9
Length
Smartstream 1.6L Turbo GDI 4-Cyl Limited192.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus192.9
Smartstream 2.5L GDI 4-Cyl SE192.9
Smartstream 2.5L GDI 4-Cyl SEL192.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line192.9
Wheelbase
Smartstream 1.6L Turbo GDI 4-Cyl Limited111.8
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus111.8
Smartstream 2.5L GDI 4-Cyl SE111.8
Smartstream 2.5L GDI 4-Cyl SEL111.8
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line111.8
Width
Smartstream 1.6L Turbo GDI 4-Cyl Limited73.2
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus73.2
Smartstream 2.5L GDI 4-Cyl SE73.2
Smartstream 2.5L GDI 4-Cyl SEL73.2
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line73.2
Cargo Volume
Smartstream 1.6L Turbo GDI 4-Cyl Limited16
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus16
Smartstream 2.5L GDI 4-Cyl SE16
Smartstream 2.5L GDI 4-Cyl SEL16
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line16
Seating Capacity
Smartstream 1.6L Turbo GDI 4-Cyl Limited5
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus5
Smartstream 2.5L GDI 4-Cyl SE5
Smartstream 2.5L GDI 4-Cyl SEL5
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line5
Front Head Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited40
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus40
Smartstream 2.5L GDI 4-Cyl SE40
Smartstream 2.5L GDI 4-Cyl SEL40
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line40
Center Head Room
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SELNA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
Front Leg Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited46.1
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus46.1
Smartstream 2.5L GDI 4-Cyl SE46.1
Smartstream 2.5L GDI 4-Cyl SEL46.1
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line46.1
Center Leg Room
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SELNA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
Front Shoulder Room
Smartstream 1.6L Turbo GDI 4-Cyl Limited57.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus57.9
Smartstream 2.5L GDI 4-Cyl SE57.9
Smartstream 2.5L GDI 4-Cyl SEL57.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line57.9
Center Shoulder Room
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SELNA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
Interior Volume
Smartstream 1.6L Turbo GDI 4-Cyl Limited104.4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus104.4
Smartstream 2.5L GDI 4-Cyl SE104.4
Smartstream 2.5L GDI 4-Cyl SEL104.4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line104.4
Fuel Tank Capacity
Smartstream 1.6L Turbo GDI 4-Cyl Limited15.9
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus15.9
Smartstream 2.5L GDI 4-Cyl SE14.8
Smartstream 2.5L GDI 4-Cyl SEL15.9
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line15.9
Engine Type
Smartstream 1.6L Turbo GDI 4-Cyl LimitedGas
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusGas
Smartstream 2.5L GDI 4-Cyl SEGas
Smartstream 2.5L GDI 4-Cyl SELGas
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineGas
Engine Size
Smartstream 1.6L Turbo GDI 4-Cyl Limited1.6
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus1.6
Smartstream 2.5L GDI 4-Cyl SE2.5
Smartstream 2.5L GDI 4-Cyl SEL2.5
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line2.5
Cylinders
Smartstream 1.6L Turbo GDI 4-Cyl Limited4
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus4
Smartstream 2.5L GDI 4-Cyl SE4
Smartstream 2.5L GDI 4-Cyl SEL4
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line4
Camshaft
Smartstream 1.6L Turbo GDI 4-Cyl LimitedDOHC
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusDOHC
Smartstream 2.5L GDI 4-Cyl SEDOHC
Smartstream 2.5L GDI 4-Cyl SELDOHC
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineDOHC
Compression Ratio
Smartstream 1.6L Turbo GDI 4-Cyl Limited10.5:1
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus10.5:1
Smartstream 2.5L GDI 4-Cyl SE13.0:1
Smartstream 2.5L GDI 4-Cyl SEL13.0:1
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line10.5:1
Horsepower
Smartstream 1.6L Turbo GDI 4-Cyl Limited180
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus180
Smartstream 2.5L GDI 4-Cyl SE191
Smartstream 2.5L GDI 4-Cyl SEL191
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line290
Torque
Smartstream 1.6L Turbo GDI 4-Cyl Limited195
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus195
Smartstream 2.5L GDI 4-Cyl SE181
Smartstream 2.5L GDI 4-Cyl SEL181
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line311
Fuel Type
Smartstream 1.6L Turbo GDI 4-Cyl LimitedUnleaded
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusUnleaded
Smartstream 2.5L GDI 4-Cyl SEUnleaded
Smartstream 2.5L GDI 4-Cyl SELUnleaded
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineUnleaded
MPG City
Smartstream 1.6L Turbo GDI 4-Cyl Limited27
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus27
Smartstream 2.5L GDI 4-Cyl SE28
Smartstream 2.5L GDI 4-Cyl SEL27
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line23
MPG Highway
Smartstream 1.6L Turbo GDI 4-Cyl Limited37
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus37
Smartstream 2.5L GDI 4-Cyl SE38
Smartstream 2.5L GDI 4-Cyl SEL37
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line33
Towing
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SELNA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
GVWR (Gross Vehicle Weight Rating)
Smartstream 1.6L Turbo GDI 4-Cyl Limited4354
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus4354
Smartstream 2.5L GDI 4-Cyl SE4354
Smartstream 2.5L GDI 4-Cyl SEL4354
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line4564
Payload
Smartstream 1.6L Turbo GDI 4-Cyl LimitedNA
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusNA
Smartstream 2.5L GDI 4-Cyl SENA
Smartstream 2.5L GDI 4-Cyl SELNA
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineNA
Curb Weight
Smartstream 1.6L Turbo GDI 4-Cyl Limited3336
Smartstream 1.6L Turbo GDI 4-Cyl SEL Plus3230
Smartstream 2.5L GDI 4-Cyl SE3120
Smartstream 2.5L GDI 4-Cyl SEL3192
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N Line3552
Transmission
Smartstream 1.6L Turbo GDI 4-Cyl LimitedAutomatic
Smartstream 1.6L Turbo GDI 4-Cyl SEL PlusAutomatic
Smartstream 2.5L GDI 4-Cyl SEAutomatic
Smartstream 2.5L GDI 4-Cyl SELAutomatic
Smartstream 2.5L Turbo GDI/MPI 4-Cyl N LineAutomatic

How to Calculate The Dealer Cost of a Hyundai Sonata

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Sonata MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.