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2017 Hyundai Sonata Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Sonata pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Sonata Prices - How Much is a Hyundai Sonata?

2017 Sonata Price - 1.6L Turbo GDI 4-Cyl EcoShift Dual Clutch Transmis 4dr FWD Sdn. With 1.6L Gas Engine - 4 Cylinders
MSRP
$23,125
Invoice Price
$22,152
Destination Fee
$835
Holdback
$694
Dealer Cost
$22,293
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2017 Sonata Price - 2.0L Turbo GDI 4-Cyl Limited 2.0T 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$34,350
Invoice Price
$32,188
Destination Fee
$835
Holdback
$1,031
Dealer Cost
$31,993
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2017 Sonata Price - 2.0L Turbo GDI 4-Cyl Sport 2.0T 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$26,600
Invoice Price
$25,019
Destination Fee
$835
Holdback
$798
Dealer Cost
$25,056
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2017 Sonata Price - 2.0L Turbo GDI 4-Cyl Sport 2.0T 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$26,600
Invoice Price
$25,019
Destination Fee
$835
Holdback
$798
Dealer Cost
$25,056
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2017 Sonata Price - 2.4L GDI 4-Cyl 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$21,600
Invoice Price
$20,718
Destination Fee
$835
Holdback
$648
Dealer Cost
$20,905
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2017 Sonata Price - 2.4L GDI 4-Cyl Limited 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$27,150
Invoice Price
$25,664
Destination Fee
$835
Holdback
$815
Dealer Cost
$25,685
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2017 Sonata Price - 2.4L GDI 4-Cyl Limited 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$27,150
Invoice Price
$25,664
Destination Fee
$835
Holdback
$815
Dealer Cost
$25,685
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2017 Sonata Price - 2.4L GDI 4-Cyl PZEV 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$21,600
Invoice Price
$20,718
Destination Fee
$835
Holdback
$648
Dealer Cost
$20,905
Find the Best Price
2017 Sonata Price - 2.4L GDI 4-Cyl PZEV SE 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$21,950
Invoice Price
$21,047
Destination Fee
$835
Holdback
$659
Dealer Cost
$21,224
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2017 Sonata Price - 2.4L GDI 4-Cyl PZEV Sport 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$23,400
Invoice Price
$22,293
Destination Fee
$835
Holdback
$702
Dealer Cost
$22,426
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2017 Sonata Price - 2.4L GDI 4-Cyl SE 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$21,950
Invoice Price
$21,047
Destination Fee
$835
Holdback
$659
Dealer Cost
$21,224
Find the Best Price
2017 Sonata Price - 2.4L GDI 4-Cyl Sport 4dr FWD Sdn. With 2.4L Gas Engine - 4 Cylinders
MSRP
$23,400
Invoice Price
$22,293
Destination Fee
$835
Holdback
$702
Dealer Cost
$22,426
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2017 Sonata Hybrid Price - (Blue Pearl Interior) Limited 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$30,100
Invoice Price
$28,257
Destination Fee
$885
Holdback
$903
Dealer Cost
$28,239
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2017 Sonata Hybrid Price - Limited 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$30,100
Invoice Price
$28,257
Destination Fee
$885
Holdback
$903
Dealer Cost
$28,239
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2017 Sonata Hybrid Price - SE 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$26,000
Invoice Price
$24,724
Destination Fee
$885
Holdback
$780
Dealer Cost
$24,829
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2017 Sonata Plug-In Hybrid Price - 2.0L Hybrid 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$34,600
Invoice Price
$32,938
Destination Fee
$885
Holdback
$1,038
Dealer Cost
$32,785
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2017 Sonata Plug-In Hybrid Price - 2.0L Hybrid (Blue Pearl Interior) Limited 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$38,600
Invoice Price
$36,698
Destination Fee
$885
Holdback
$1,158
Dealer Cost
$36,425
Find the Best Price
2017 Sonata Plug-In Hybrid Price - 2.0L Hybrid Limited 4dr FWD Sdn. With 2L Gas Engine - 4 Cylinders
MSRP
$38,600
Invoice Price
$36,698
Destination Fee
$885
Holdback
$1,158
Dealer Cost
$36,425
Find the Best Price
Price Tip:
To avoid overpaying on a new Hyundai Sonata, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2017 Hyundai Sonata Overview:
Almost from the very beginning, the Hyundai Sonata has distinguished itself in the brutally competitive midsize sedan market with its lower price point and exceptional warranty coverage. Later iterations, however, have upped the ante with increasingly more luxurious interiors and longer amenity lists. Consequently, the 2017 Hyundai Sonata arrives at a time when the nameplate is arguably the most valuable front-wheel-drive midsize car around. 

The Hyundai Sonata has no changes for 2017. The trims still remain the SE, Eco, Sport, and Limited. There’s a “2.0T” version of the Sport and Limited, named after a twin-scroll turbocharged inline 4-cylinder (I4) that pumps out 245 horsepower and 260 lb-ft of torque. The regular engine on the 2017 Hyundai Sonata is a 2.4-liter I4, which, although bigger, provides less output (185 horsepower and 178 lb-ft of torque). 

True to its name, the Eco stands apart with its much smaller and less powerful—and decidedly more fuel-efficient—1.6-liter twin-scroll turbocharged I4. Coupling the Eco engine with a 7-speed dual clutch transmission ensures that the 2017 Hyundai Sonata can top out at 28/36 mpg. The other variants have their engines joined to a 6-speed automatic transmission. 

With its MacPherson strut front and multi-link rear suspension, the 2017 Sonata absorbs turbulence on rough terrain. And balanced handling is established by motor-driven power steering, which involves a dedicated power source via an electric motor, rather than relying on the engine. The result is a comfortable ride quality that is unmatched by few vehicles in the midsize sedan category. The Sport and Limited 2.0T have sport-tuned suspensions for a more racing-style feel on the road. 

Inside, the 2017 Hyundai Sonata provides the following features:

• Bluetooth connectivity
• Blue Link suite of car care services
• Six-speaker audio system that includes a 7-inch color touchscreen
• Rearview camera system
• Android Auto and Apple CarPlay for executing infotainment functions with your smartphone

Upgrading to the Sport trim adds 8-way power adjustability and lumbar support to make the driver more comfortable. With the Sport 2.0T, you will also get heating capability on the front seats, leather-and-cloth seat covering, and steering wheel-mounted paddle shifters for greater control over gear shifting. The Limited trim level has a tilt-and-slide moonroof, dual front automatic climate control, 6-way power adjustability on the front passenger seat, auto-dimming on the rearview mirror, and a remote garage-door opener. 

The Limited 2.0T in particular has its leather upholstery enhanced with stitching and sport bolsters, and its moonroof is much wider than what’s on the regular Limited. Also exclusive to the Limited 2.0T are:

• Rear-seat heating capability
• Front-seat cooling capability
• Nine-speaker 400-watt audio system
• 8-inch touchscreen navigation
• Integrated memory system for the driver’s seat and side mirrors

For safety, the 2017 Hyundai Sonata includes the following

• An airbag system that includes a driver’s knee airbag
• Electronic stability and traction control
• Four-wheel anti-lock disc brakes
• Remote keyless entry system with panic alarm

The Limited trim level upgrades the driver’s blind spot mirror with a full-fledged blind spot detection system—complete with rear cross-traffic alert and lane change assist. On the Limited 2.0T, Hyundai enhances the rearview camera with rear parking sensors, and adds advanced safety features like automatic emergency braking and lane departure warning.

How to Calculate The Dealer Cost of a Hyundai Sonata

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Sonata MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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