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2023 Hyundai Tucson Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Hyundai Tucson Pricing for the SE, SEL and Limited Trims

2023 Tucson - Trim: SE - 4-Door SUV with FWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$26,900
Invoice Price
$25,824
Destination Fee
$1,335
Holdback
$807
Dealer Cost
$26,352
Find the Best Price
2023 Tucson - Trim: SE - 4-Door SUV with AWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,400
Invoice Price
$27,264
Destination Fee
$1,335
Holdback
$852
Dealer Cost
$27,747
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2023 Tucson - Trim: SEL - 4-Door SUV with FWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,500
Invoice Price
$27,360
Destination Fee
$1,335
Holdback
$855
Dealer Cost
$27,840
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2023 Tucson - Trim: SEL - 4-Door SUV with AWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$30,000
Invoice Price
$28,800
Destination Fee
$1,335
Holdback
$900
Dealer Cost
$29,235
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2023 Tucson - Trim: XRT - 4-Door SUV with FWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,725
Invoice Price
$32,376
Destination Fee
$1,335
Holdback
$1,012
Dealer Cost
$32,699
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2023 Tucson - Trim: N Line - 4-Door SUV with FWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,775
Invoice Price
$32,086
Destination Fee
$1,335
Holdback
$1,013
Dealer Cost
$32,408
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2023 Tucson - Trim: XRT - 4-Door SUV with AWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,225
Invoice Price
$33,816
Destination Fee
$1,335
Holdback
$1,057
Dealer Cost
$34,094
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2023 Tucson - Trim: N Line - 4-Door SUV with AWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,275
Invoice Price
$33,511
Destination Fee
$1,335
Holdback
$1,058
Dealer Cost
$33,788
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2023 Tucson - Trim: Limited - 4-Door SUV with FWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,160
Invoice Price
$34,353
Destination Fee
$1,335
Holdback
$1,085
Dealer Cost
$34,603
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2023 Tucson - Trim: Limited - 4-Door SUV with AWD. Powered by a 2.5L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$37,660
Invoice Price
$35,778
Destination Fee
$1,335
Holdback
$1,130
Dealer Cost
$35,983
Find the Best Price
Price Tip:
To find the best possible price on a new Hyundai Tucson, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Hyundai Tucson

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Tucson invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Hyundai Tucson Overview:

Hyundai has been perfecting its family-friendly SUVs for a while now. The 2022 Hyundai Tucson has been a popular choice due to its maneuverable yet comfortable size, plus the number of standard features that it comes with. The 2022 Hyundai Tucson has been completely redesigned to give it an even more modern look and feel.

What's New for 2022?

The redesign, which launches the fourth generation of the Tucson, makes some significant changes to the SUV. It is now six inches longer, which means drivers now get more cargo room and space to stretch out in the backseat. For its standard infotainment system, the Tucson now comes with an 8.8-inch touchscreen and gets wireless versions of both Android Auto and Apple CarPlay. A more sophisticated voice-recognition system is also included. Buyers will have the option of upgrading to a brand-new 10.3-inch infotainment screen as well.

Performance Stats

A 2.5 four-cylinder engine is considered standard for the 2022 Hyundai Tucson, and it allows the SUV to make 187-horsepower around town. An eight-speed automatic transmission is mated to this engine. With the gas powertrain underneath the hood, the Tucson can be had with either front-wheel or all-wheel drive.

There is also a hybrid powertrain, which combines electric power with a turbocharged 1.6L to create 227-horsepower. The third and final option is a plug-in hybrid version of that engine, which is able to pump out 261-horsepower. Both of these setups come exclusively wtih all-wheel drive and a six-speed automatic transmission.

Fuel Economy

With front-wheel drive and the gas-powered engine, drivers can expect 26mpg in the city and 33mpg on the highway. Opting for all-wheel drive will mean these numbers drop to 24mpg city and 29mpg highway. Naturally, the hybrid does a bit better. It is estimated to get 38mpg for both city and highway driving. The more expensive plug-in hybrid is estimated to get 80 MPGe combined, plus it gives drivers an electric-only range of 33 miles.

Technology Features

Technology has become an area that vehicle brands have strived to outdo each other in recently. The 2022 Tucson certainly pulls out all of the stops, giving drivers wireless smartphone integration and a larger touchscreen. Front USB ports are standard across the board, and every model except the entry-level SE also includes two in the back for rear passengers. Available on select trims, while standard on the top Limited model, are also extras like a digital instrument panel and wireless device charging. Buyers can also get a Bose premium sound system and ambient interior lighting to help match their mood.

Advanced Driver Aids

Yet another area that the 2022 Hyundai Tucson is quite competitive is its standard safety features. Lane-keeping assist is included, plus forward-collision mitigation and a rear-seat reminder. Even the entry-level SE has driver attention monitoring, which uses sophisticated tech to monitor driving behavior to watch for signs of distraction or drowsiness.

The SEL is just one trim above the entry-level model, and it adds blind-spot monitoring and adaptive cruise control. For the ultra-sophisticated Limited trim, the Tucson has a surround-view camera system. It also has a blind-spot camera, which will display a live feed of the blind spot in question on the infotainment screen when trying to change lanes.

Driving Impressions

There is no way around the fact that the Hyundai Tucson is not overly powerful. That said, it has the ability to move around town in a satisfactory way, and it should not cause drivers too many problems while trying to merge on the highway. Where the 2022 Tucson really shines, however, is in its ride quality. The suspension is incredibly well designed, allowing it to soak up the bumps on the road with no problem. When the responsive steering and composed cornering are factored in, the Tucson is pleasant to drive overall.

Interior Space

Thanks to its redesign, the 2022 Tucson is one of the most spacious compact SUVs currently on the market. There are 38.7 cubic feet behind the second row, and 74.8 cubic feet behind the first. This is more than enough space for most people's luggage, camping gear, or groceries. The 2022 Tucson offers a hands-free power liftgate on the SEL trim. This feature becomes standard on the Limited model.

The amount of passenger space has also increased, going up approximately 6.0 cubic feet from the previous model. Taller adults will have no problem sitting anywhere in this vehicle, and families can easily put three kids in the back.

While the 2022 Hyundai Tucson faces stiff competition in the compact SUV market, it has what it takes to stand out from the pack.

Note: All Hyundai Tucson MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.