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2024 Hyundai Tucson Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Hyundai Tucson Pricing for the SE, SEL, SEL Convenience, XRT and Limited Trims

Tucson SE 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$27,250
Invoice Price
$26,160
Destination Fee
$1,335
Holdback
$818
Dealer Cost
$26,678
Find the Best Price
Tucson SE 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,750
Invoice Price
$27,600
Destination Fee
$1,335
Holdback
$863
Dealer Cost
$28,073
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Tucson SEL 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,400
Invoice Price
$28,224
Destination Fee
$1,335
Holdback
$882
Dealer Cost
$28,677
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Tucson SEL 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$30,900
Invoice Price
$29,664
Destination Fee
$1,335
Holdback
$927
Dealer Cost
$30,072
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Tucson XRT 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$34,075
Invoice Price
$32,712
Destination Fee
$1,335
Holdback
$1,022
Dealer Cost
$33,025
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Tucson XRT 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,575
Invoice Price
$34,152
Destination Fee
$1,335
Holdback
$1,067
Dealer Cost
$34,420
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Tucson Limited 4-Door SUV with FWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,510
Invoice Price
$34,685
Destination Fee
$1,335
Holdback
$1,095
Dealer Cost
$34,925
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Tucson Limited 4-Door SUV with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,010
Invoice Price
$36,110
Destination Fee
$1,335
Holdback
$1,140
Dealer Cost
$36,305
Find the Best Price
Price Tip:
To find the best possible price on a new Hyundai Tucson, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Hyundai Tucson

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Tucson invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,335)

Here are the key features for the different 2024 Hyundai Tucson trim levels:

SE:

  • MSRP starting at $28,585
  • 2.5L 4-cylinder engine
  • 8-speed automatic transmission
  • Front-wheel drive
  • 17" alloy wheels
  • 8" touchscreen display
  • Wireless Apple CarPlay/Android Auto
  • Forward collision warning

SEL:

  • MSRP starting at $30,735
  • Adds proximity key entry with push button start
  • Blind spot collision warning
  • LED interior lighting
  • Heated front seats
  • Leather-wrapped steering wheel

SEL Convenience:

  • MSRP starting at $33,235
  • Dual-zone automatic climate control
  • Hands-free power liftgate
  • 10-way power driver's seat
  • LED exterior lighting
  • Roof rails

XRT:

  • MSRP starting at $35,410
  • Unique 20" wheels
  • Black exterior accents
  • Heated front seats
  • Leatherette seats
  • Power driver's seat
  • Dark headliner

Limited:

  • MSRP starting at $37,845
  • Leather seats
  • Ventilated front seats
  • BOSE premium audio
  • Surround view parking camera
  • Rain sensing wipers
  • Parking collision avoidance assist

In summary, higher trims add more premium features, technology, and unique styling like the XRT. The Limited is the most luxurious Tucson.