2021 Nissan Titan Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
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Nissan's entry into the full-size pickup world is the Titan. In 2020, it received a long list of substantial upgrades. It now offers some of the most advanced safety and technology that can be had on a truck. The 2021 Nissan Titan also offers an appealing warranty, making it an even smarter buy.
Part of the redesign that happened for the Titan last year involved giving each trim level its own flair. The luxurious SL model turns heads with 20-inch alloy wheels and an astounding amount of chrome. For the off-road variant, known as the Pro-4X, Nissan gives the Titan a blacked-out grille and black tailgate. It also gets flashy red tow hooks along with highly-capable 18-inch wheels with all-terrain tires.
Drivers get two choices when it comes to the body of the Titan. It can be had with a King Cab paired to a 6.5-foot bed or a Crew Cab that is paired to a 5.5-foot bed. A spray-in bedliner is optional for lower trims while standard on the higher ones.
Many of the Titan's competitors offer multiple engine options. That is not the case for the 2021 Titan. Luckily, the 5.6L V8 provides a satisfying 400-horsepower along with 413 lb-ft of torque. That amount of power is hard to beat in the class. A nine-speed automatic transmission and rear-wheel drive are standard. All-wheel drive is also an option.
The lowest towing capacity found for any 2021 Titan is 9,240 pounds. Properly-equipped models go up to 9,310 pounds instead. While not class-leading numbers, these are more than adequate for many drivers. Drivers who like what they see when it comes to the Titan's features but need to haul more should check out the heartier Titan XD.
Most models of the 2021 Titan offer the same fuel efficiency numbers. Whether the vehicle has rear-wheel or all-wheel drive, it gets 15mpg in the city and 21mpg on the highway. The off-road Pro-4X gets the same number in the city but goes down to 20mpg when on the highway.
The Titan makes a strong case for being the most well-rounded truck with its standard Nissan Safety Shield 360 package. All models are equipped with blind-spot monitoring, lane departure warning, and forward and reverse automatic emergency braking. Further adding to the appeal of the Titan is the standard automatic high beams, which can take the pressure off when driving after dark. Traditional safety features are abundant as well, including ten airbags.
Apple CarPlay, Android Auto, and Bluetooth are all standard for the entire 2021 Titan lineup. An 8-inch touchscreen is found inside of most models. Both the SL and Platinum Reserve trims get a 9-inch touchscreen with navigation, as well as a serious stereo upgrade. Made by Fender, it includes 12 strategically-placed speakers and is perfect for listening to the standard satellite radio or available HD radio.
This is a truck that manages to be just as comfortable as it is capable. Cloth upholstery with a split front bench seat comes standard. The Pro-4X trim level and higher replace the cloth with leather seating surfaces and also add a leather-wrapped steering wheel. This is also the first trim on the ladder that has power-adjustment for the driver's seat.
A surprising amount of luxury is found on the upper two trim levels. The Titan SL gets heated front seats and useful footwell lighting. This trim also adds more comfort and convenience in the form of a power-adjustable steering column and front passenger seat. The Platinum Reserve heats the second-row of seats and also adds ventilation to the front.
The entry-level S model of Titan has a lot going for it, including all of those standard safety features. On top of the smartphone integration, it comes standard with two USB ports and satellite radio. The SV models see both adaptive cruise control and heated side mirrors joining the list of standard equipment.
Adventure-seeking drivers will find themselves drawn to the Pro-4X. It adds skid plates, all-terrain tires, hill descent control, and much more to make the Titan off-road ready. The SL switches gears, abandoning the rugged features in favor of luxury. This model has leather upholstery and many extra driver aids. For the Platinum Reserve, wood interior trim and heated steering wheel headline the luxury upgrades.
The 2021 Nissan Titan manages to make a name for itself in the highly-competitive full-size pickup truck market. Buyers will want to be sure to include it on their list when planning test drives.
How to Calculate The Dealer Cost of a Nissan Titan
Formula for Calculating Dealer Cost:
- Example: Base Nissan Titan invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Nissan Titan MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.