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2017 Nissan Titan Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Nissan Titan pricing report below does not include rebates or incentives. View Nissan Rebates and Incentives.

Nissan Titan Prices - How Much is a Nissan Titan?

2017 Titan Price - Gas Crew Cab Platinum Reserve 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$55,850
Invoice Price
$52,499
Destination Fee
$1,195
Holdback
$1,470
Dealer Cost
$52,224
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2017 Titan Price - Gas Crew Cab Platinum Reserve 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$52,760
Invoice Price
$49,594
Destination Fee
$1,195
Holdback
$1,389
Dealer Cost
$49,400
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2017 Titan Price - Gas Crew Cab Pro-4X 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$45,470
Invoice Price
$42,742
Destination Fee
$1,195
Holdback
$1,197
Dealer Cost
$42,740
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2017 Titan Price - Gas Crew Cab S 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$38,260
Invoice Price
$36,768
Destination Fee
$1,195
Holdback
$1,030
Dealer Cost
$36,933
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2017 Titan Price - Gas Crew Cab S 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$35,230
Invoice Price
$33,856
Destination Fee
$1,195
Holdback
$948
Dealer Cost
$34,103
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2017 Titan Price - Gas Crew Cab SL 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$49,910
Invoice Price
$46,915
Destination Fee
$1,195
Holdback
$1,314
Dealer Cost
$46,796
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2017 Titan Price - Gas Crew Cab SL 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$46,830
Invoice Price
$44,020
Destination Fee
$1,195
Holdback
$1,233
Dealer Cost
$43,982
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2017 Titan Price - Gas Crew Cab SV 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$41,400
Invoice Price
$38,916
Destination Fee
$1,195
Holdback
$1,090
Dealer Cost
$39,021
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2017 Titan Price - Gas Crew Cab SV 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$38,370
Invoice Price
$36,068
Destination Fee
$1,195
Holdback
$1,010
Dealer Cost
$36,253
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2017 Titan King Cab Price - PRO-4X 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$43,290
Invoice Price
$40,698
Destination Fee
$1,195
Holdback
$1,140
Dealer Cost
$40,753
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2017 Titan King Cab Price - S 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$35,580
Invoice Price
$34,201
Destination Fee
$1,195
Holdback
$958
Dealer Cost
$34,438
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2017 Titan King Cab Price - S 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$32,550
Invoice Price
$31,298
Destination Fee
$1,195
Holdback
$876
Dealer Cost
$31,617
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2017 Titan King Cab Price - SV 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$38,960
Invoice Price
$36,639
Destination Fee
$1,195
Holdback
$1,026
Dealer Cost
$36,808
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2017 Titan King Cab Price - SV 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$35,930
Invoice Price
$33,799
Destination Fee
$1,195
Holdback
$946
Dealer Cost
$34,048
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2017 Titan Single Cab Price - Gas Single Cab S 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$32,610
Invoice Price
$31,355
Destination Fee
$1,195
Holdback
$878
Dealer Cost
$31,672
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2017 Titan Single Cab Price - Gas Single Cab S 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$29,580
Invoice Price
$28,452
Destination Fee
$1,195
Holdback
$797
Dealer Cost
$28,850
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2017 Titan Single Cab Price - Gas Single Cab SV 4dr 4WD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$35,940
Invoice Price
$33,784
Destination Fee
$1,195
Holdback
$946
Dealer Cost
$34,033
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2017 Titan Single Cab Price - Gas Single Cab SV 4dr RWD Pickup. With 5.6L Gas Engine - 8 Cylinders
MSRP
$32,910
Invoice Price
$30,935
Destination Fee
$1,195
Holdback
$866
Dealer Cost
$31,264
Find the Best Price
Price Tip:
To avoid overpaying on a new Nissan Titan, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Nissan Price Guides:
2017 Nissan Titan Overview:
Nissan debuted its newest full-size pickup truck, dubbed the Titan, at 2015 at the North American International Auto Show. Since then, the Nissan Titan has become synonymous with power, speed, and top notch performance. Find out what design features continue to make the 2017 Nissan Titan one of the most appealing pickups available on the market this year.


Key Features

The 2017 Nissan Titan offers some of the most innovative safety and convenience design features on the market for full-size pickup trucks. It comes with safety features like:

  • front and side airbags
  • traction control
  • transmission temperature gauge
  • telescoping mirrors
  • rear sonar warning system
  • power adjustable pedals
  • vehicle dynamic control system
  • anti-lock brakes (ABS)

The convenience features that you get with the 2017 Nissan Titan include:

  • hands-free Bluetooth
  • built-in navigation system
  • DVD player with touchscreen panel
  • sunroof
  • XM satellite radio
  • leather split power bench seat
  • Utili-track bed rail system
  • heated captain chairs with automatic shifters

These design features are available with all styles and trims of the 2017 Titan. 


Styles and Trims

The 2017 Nissan Titan comes with rear-wheel drive and a seven-speed automatic transmission. It has a V-8, 5.6 liter flex fuel engine and 9000-plus pounds of towing capacity. The bed on the pickup measures 98.5 by 63.8 by 20.8 inches. 

The trims are available as 4x2 and 4x4 crew, king, and single cabs. The crew and single cabs can fit up to three passengers while the king cab can sit up to six.

The 4x2 crew cab trims are the S, SL, and SV. The 4x2 king and the 4x2 and 4x4 single cab trims include the S and SV. The 4x4 crew cab trims are available in the:

  • Platinum Reserve
  • Pro-4X
  • S
  • SL
  • SV

Finally, the 4x4 king cab trims include the Pro-4X, the S, and the SV. 

The base model for the 2017 Nissan Titan is the 4x2 single cab S, which has an MSRP of $29,580. The high-end deluxe Nissan Titan for 2017 is the 4x4 crew cab Platinum Reserve, which has a retail price of $55,400. 


Driving Experiences and Impressions

The 2017 Titan gets high reviews for its safe and dependable ride. Reviewers note that it rides smooth and that the seats are spacious and comfortable. It also has a versatile bed that is ideal for towing a variety of items.

However, the Titan has a towing capacity that is lower than its rivals on the market. Overall, the Nissan Titan has a nine out of 10-star rating for safety and an eight-star rating for performance. It gets a critics' choice rating of 8.9 out of 10 stars.


Fuel Economy

The 2017 Titan gets 15 miles to the gallon for city driving and 21 miles per gallon on the highway. It has a combined fuel economy of 18 MPG and a fuel tank with a capacity of 26 gallons. 

How to Calculate The Dealer Cost of a Nissan Titan

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Titan invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Titan MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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