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2024 Nissan Titan XD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Nissan Titan XD Pricing for the SV, PRO-4X and Platinum Reserve Trims

Titan XD SV 4-Door Pickup with 4WD. Powered by a 5.6-Leter 8-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$51,930
Invoice Price
$48,762
Destination Fee
$1,895
Holdback
$975
Dealer Cost
$49,682
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Titan XD PRO-4X 4-Door Pickup with 4WD. Powered by a 5.6-Leter 8-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$57,890
Invoice Price
$54,343
Destination Fee
$1,895
Holdback
$1,087
Dealer Cost
$55,151
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Titan XD Platinum Reserve 4-Door Pickup with 4WD. Powered by a 5.6-Leter 8-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$65,840
Invoice Price
$61,789
Destination Fee
$1,895
Holdback
$1,236
Dealer Cost
$62,448
Find the Best Price
Price Tip:
To find the best possible price on a new Nissan Titan, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,895)

Here are the detailed features for each 2024 Nissan Titan XD trim level:

SV:

  • MSRP starting at $53,825
  • 5.6L V8 turbo diesel engine, 6-speed automatic transmission
  • 18” Silver painted alloy wheels
  • Cloth seat trim
  • RearView Monitor
  • NissanConnect 8” touchscreen
  • Bluetooth hands-free phone
  • Column-mounted shifter
  • Cruise control
  • Dual zone front AC
  • 7-speed automatic transmission with tow/haul mode
  • Rear bench seat with fold-down center armrest
  • Manual tilt/telescoping steering column
  • 4-speaker audio system with AM/FM radio
  • Auxiliary audio input jack and USB port
  • Manual temperature controls
  • Vinyl flooring
  • Manual windows/door locks
  • Halogen headlights and daytime running lights
  • Rear tailgate assist with lift-up and dampened assist

PRO-4X:

  • MSRP starting at $59,785
  • Bilstein off-road shocks
  • All-terrain tires
  • Electronic locking rear differential
  • 4WD shift-on-the-fly
  • Skid plates
  • LED headlights
  • Utili-track channel system
  • Leatherette seats
  • Heated front seats/steering wheel
  • Adds leather-wrapped steering wheel
  • 8-way power adjustable driver's seat
  • Dual Zone Automatic Temperature Control
  • Nissan Intelligent Key and push button start
  • SiriusXM satellite radio
  • Spray-in bedliner
  • Rear sonar system
  • Utili-track C-Channel tie down system
  • Front tow hooks, fog lights

Platinum Reserve:

  • MSRP starting at $67,735
  • 20” Machine-finished alloy wheels
  • Chrome exterior accents
  • LED headlights with LED accents
  • Leather seats with quilted inserts
  • Heated/cooled front seats
  • Memory driver’s seat
  • Power tilt/telescoping steering wheel
  • Fender premium audio system
  • NissanConnect Services
  • Around View monitor
  • Heated rear seats
  • LED fog lights, step rails
  • Power heated & folding outside mirrors
  • Intelligent Around View Monitor
  • Front/rear parking sensors
  • Remote engine start system
  • Leather-wrapped shift knob
  • Auto-dimming rearview mirror
  • Power sliding rear window
  • Intelligent cruise control

How to Calculate The Dealer Cost of a Nissan Titan

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Titan invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Titan MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.