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2023 Nissan Frontier Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Nissan Frontier Pricing for the S, SV, PRO-X and PRO-4X Trims

Jump to a Nissan Frontier Below:

Crew Cab
King Cab
Crew Cab Pricing:
2023 Frontier Crew Cab - Trim: S 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$30,490
Invoice Price
$29,364
Destination Fee
$1,295
Holdback
$587
Dealer Cost
$30,072
Find the Best Price
2023 Frontier Crew Cab - Trim: SWB SV 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$33,290
Invoice Price
$32,055
Destination Fee
$1,295
Holdback
$641
Dealer Cost
$32,709
Find the Best Price
2023 Frontier Crew Cab - Trim: S 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$33,490
Invoice Price
$32,247
Destination Fee
$1,295
Holdback
$645
Dealer Cost
$32,897
Find the Best Price
2023 Frontier Crew Cab - Trim: PRO-X 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$35,720
Invoice Price
$34,205
Destination Fee
$1,295
Holdback
$684
Dealer Cost
$34,816
Find the Best Price
2023 Frontier Crew Cab - Trim: LWB SV 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$36,120
Invoice Price
$34,775
Destination Fee
$1,295
Holdback
$696
Dealer Cost
$35,375
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2023 Frontier Crew Cab - Trim: SWB SV 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$36,290
Invoice Price
$34,940
Destination Fee
$1,295
Holdback
$699
Dealer Cost
$35,536
Find the Best Price
2023 Frontier Crew Cab - Trim: PRO-4X 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$38,720
Invoice Price
$37,073
Destination Fee
$1,295
Holdback
$741
Dealer Cost
$37,627
Find the Best Price
2023 Frontier Crew Cab - Trim: LWB SV 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$39,120
Invoice Price
$37,660
Destination Fee
$1,295
Holdback
$753
Dealer Cost
$38,202
Find the Best Price
King Cab Pricing:
2023 Frontier King Cab - Trim: S 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$29,190
Invoice Price
$28,114
Destination Fee
$1,295
Holdback
$562
Dealer Cost
$28,847
Find the Best Price
2023 Frontier King Cab - Trim: SV 4-Door Pickup. Powertrain: RWD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$31,890
Invoice Price
$30,709
Destination Fee
$1,295
Holdback
$614
Dealer Cost
$31,390
Find the Best Price
2023 Frontier King Cab - Trim: S 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$32,390
Invoice Price
$31,190
Destination Fee
$1,295
Holdback
$624
Dealer Cost
$31,861
Find the Best Price
2023 Frontier King Cab - Trim: SV 4-Door Pickup. Powertrain: 4WD, 3.8L, 6 CYL, Gas Powered, Automatic
MSRP
$35,090
Invoice Price
$33,785
Destination Fee
$1,295
Holdback
$676
Dealer Cost
$34,404
Find the Best Price
Price Tip:
To find the best possible price on a new Nissan Frontier, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Nissan Frontier

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Frontier invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Nissan Frontier Overview:

If a full-size pickup truck is a tad too big for your taste, check out the midsize 2022 Nissan Frontier. A rugged design and an improved driving dynamics help make it a great option. Although only one powertrain is available, it’s among the strongest in the class. Here are some key facts you should know about the all-new Frontier.

What’s New for 2022?

In terms of modernness, the redesigned 2022 Nissan Frontier is a step above the previous generation. It gives drivers access to a greater number of premium technologies. Bolder exterior styling and a nicer interior make the new Frontier even more appealing.

What Styles Does It Come In?

The Nissan Frontier is a midsize pickup truck, which is offered in two-door King Cab and four-door Crew Cab body styles. While the Frontier features a standard rear-wheel-drive layout, buyers can upgrade to a capable 4X4 system with low-range gearing.

What Are the Available Trims?

Nissan offers the new Frontier in four trim levels. The base S trim is a good match for drivers who need a truck for the everyday grind. It comes standard with Nissan’s newest infotainment system, which features an 8.0-inch touchscreen. Apple CarPlay and Android Auto ensure easy smartphone pairing.

Stepping up to the SV gives buyers the opportunity to enjoy a greater number of premium amenities. A six-way power driver’s seat with manual lumbar support boosts comfort. Meanwhile, a tow/haul mode enhances the truck’s ability to carry a hefty load. Music fans can opt for a Fender audio system. Heated front seats and a sunroof are available as well.

Folks who crave adventure will be interested in the Pro-X trim. Bilstein off-road performance shocks give you greater confidence when venturing off the beaten path. LED headlights also come standard. Keep in mind that this trim does not offer a 4X4 system.

In terms of offer-road capabilities, the Pro-4X trim sits atop the lineup. Additional skid plates and a locking rear differential help drivers to explore the rough backcountry. Nissan also upgrades the Pro-4X trim with a larger 9.0-inch touchscreen. A few of the available options include leather upholstery, wireless smartphone charging, and a 360-degree camera system.

The Frontier’s Exterior Styling

The previous-generation Frontier had started to look a bit dated. This truck returns for 2022 with a far more modern appearance. Its front fascia is especially eye-catching. Cool paint colors, such as Deep Blue Pearl and Red Alert, help this pickup to demand more attention.

Of the available trim levels, the base Frontier S is the least stylish. A more attractive set of 17-inch aluminum-alloy wheels and a front skid plate give the Pro-X trim a more adventurous appearance. Expect the more capable Pro-4X trim to have a similar look.

Driving Experience

Every new 2022 Nissan Frontier is put into motion by a brawny V6 engine. It’s rated by Nissan to push out 310, thus making it one of the most formidable standard engines in the class. A nine-speed automatic gearbox is also found throughout the lineup. The Frontier’s adequate thrust makes it a quite impressive performer. While many of the Frontier’s rivals have a higher towing capacity, most drivers will be satisfied with its 6,720-pound rating.

There’s no overlooking the new Frontier’s improved handling on the street. A new suspension helps make the Frontier feel more balanced. Drivers will also appreciate the truck’s more direct steering. Drivers who love to travel on seriously rugged trails should seriously consider the Pro-4X trim. However, the rear-wheel-drive Pro-X trim will save you more money at the pump.

Fuel Economy

The rear-wheel-drive Frontier returns a respectable 18 mpg town/24 mpg freeway. Models equipped with a 4X4 system have a EPA fuel economy rating of 17 mpg town/22 mpg freeway. Regular gas is the recommended fuel.

Quality and Comfort

The new Frontier’s interior has improved drastically. Not only does the cabin look far more modern, but it also features nicer interior materials. Nissan’s supple Zero Gravity seats provide excellent support and comfort. While the Frontier's crew cab is designed to hold up to five people, taller passengers will desire more legroom when sitting in the rear.

Safety

Unlike past models, the 2022 Nissan Frontier offers some highly desirable safety technologies. Automatic emergency braking, blind-spot warning, and intelligent cruise control are all offered. This is also one of the few trucks in the segment to offer reverse automatic braking.

The 2022 Nissan Frontier is a significant improvement over the old model. Drivers will enjoy its improved handling, more comfortable interior, and new safety technologies. Now is a good time to schedule a test drive at your local Nissan dealer.

Note: All Nissan Frontier MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.