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2016 Hyundai Sonata Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Sonata Hybrid price report below does not include rebates or incentives.
View Hyundai Rebates and Incentives.
2016 Sonata Hybrid Limited 4 Door Sdn (Sedan) 2.0L I4 154 hp - 4 cyl. MPG: Highway: 39 / City: 43
MSRP
$30,100
Invoice Price
$28,257
Destination Fee
$835
Holdback
$903
Dealer Cost
$28,189
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2016 Sonata Hybrid SE 4 Door Sdn (Sedan) 2.0L I4 154 hp - 4 cyl. MPG: Highway: 40 / City: 44
MSRP
$26,000
Invoice Price
$24,724
Destination Fee
$835
Holdback
$780
Dealer Cost
$24,779
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2015 Sonata Hybrid Base 4 Door Sdn (Sedan) 2.4L I4 159 hp - 4 cyl. MPG: Highway: 36 / City: 40
MSRP
$26,000
Invoice Price
$24,573
Destination Fee
$825
Holdback
$780
Dealer Cost
$24,618
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2015 Sonata Hybrid Limited 4 Door Sdn (Sedan) 2.4L I4 159 hp - 4 cyl. MPG: Highway: 36 / City: 40
MSRP
$29,500
Invoice Price
$27,703
Destination Fee
$825
Holdback
$885
Dealer Cost
$27,643
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Price Tip:
To avoid overpaying on a new Hyundai Sonata Hybrid, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:

How to Calculate The Dealer Cost of a Hyundai Sonata Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Hyundai Sonata Hybrid Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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