2023 Hyundai Sonata Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Sonata Hybrid - Trim: Blue, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$27,950
Invoice Price
$26,650
Destination Fee
$1,095
Holdback
$839
Dealer Cost
$26,907

2023 Sonata Hybrid - Trim: SEL, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$31,300
Invoice Price
$29,843
Destination Fee
$1,095
Holdback
$939
Dealer Cost
$29,999

2023 Sonata Hybrid - Trim: Limited, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$36,250
Invoice Price
$34,560
Destination Fee
$1,095
Holdback
$1,088
Dealer Cost
$34,568

Price Tip:
To find the best possible price on a new Hyundai Sonata Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Hyundai Sonata Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Price Guides:
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• Hyundai Elantra Hybrid Invoice Prices
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• Hyundai Palisade Invoice Prices
• Hyundai Santa Cruz Invoice Prices
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• Hyundai Sonata Hybrid Invoice Prices
• Hyundai Sonata Invoice Prices
• Hyundai Tucson Hybrid Invoice Prices
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• Hyundai Venue Invoice Prices
• Hyundai Elantra Invoice Prices
• Hyundai Elantra Hybrid Invoice Prices
• Hyundai Kona Electric Invoice Prices
• Hyundai Kona Invoice Prices
• Hyundai Palisade Invoice Prices
• Hyundai Santa Cruz Invoice Prices
• Hyundai Santa Fe Invoice Prices
• Hyundai Sonata Hybrid Invoice Prices
• Hyundai Sonata Invoice Prices
• Hyundai Tucson Hybrid Invoice Prices
• Hyundai Tucson Invoice Prices
• Hyundai Venue Invoice Prices
How to Calculate The Dealer Cost of a Hyundai Sonata Hybrid
Formula for Calculating Dealer Cost:
- Example: Base Hyundai Sonata Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Hyundai Sonata Hybrid MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.