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2019 Hyundai Sonata Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2019 Sonata Hybrid - Trim: SE 2.0L w/ FWD. Powered by a 2.0L I-4 - Runs on Gas and Electric
MSRP
$25,750
Invoice Price
$24,490
Destination Fee
$920
Holdback
$773
Dealer Cost
$24,637
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2019 Sonata Hybrid - Trim: Limited 2.0L w/ FWD. Powered by a 2.0L I-4 - Runs on Gas and Electric
MSRP
$31,300
Invoice Price
$29,367
Destination Fee
$920
Holdback
$939
Dealer Cost
$29,348
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2019 Sonata Plug-In Hybrid - Trim: 2.0L w/ FWD. Powered by a 2.0L I-4 - Runs on Gas and Electric
MSRP
$33,400
Invoice Price
$31,810
Destination Fee
$920
Holdback
$1,002
Dealer Cost
$31,728
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2019 Sonata Plug-In Hybrid - Trim: Limited 2.0L w/ FWD. Powered by a 2.0L I-4 - Runs on Gas and Electric
MSRP
$39,000
Invoice Price
$37,074
Destination Fee
$920
Holdback
$1,170
Dealer Cost
$36,824
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Price Tip:
To avoid overpaying on a new Hyundai Sonata Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Sonata Hybrid Overview:

The Hyundai Sonata is the vehicle that introduced the U.S. to this South Korea manufacturer. During its time in the market, its popularity has soared and waned. However, no matter what happened, Hyundai continued to improve on the Sonata in terms of design and power.

This is the case with the 2020 Hyundai Sonata Hybrid. With a complete redesign, the first since 2015, the company hopes consumers return to this mid-size sedan. However, are the changes worth it?

What's New in the 2020 Sonata Hybrid

Almost everything is new from the inside out. It returns the vehicle to a sleeker design that was a huge hit for American consumers in the beginning of the 2010s.

Trims and Styles

The 2020 Hyundai Sonata Hybrid comes in a four-door mid-size sedan -- the same style it's had since its U.S. introduction in the 1989 model year. Four trims are offered under this. The Hybrid SE and Hybrid Limited are the low-range trims. The Plug-In Hybrid and Plug-In Hybrid Limited are the mid- and upper-range versions.

The starting MSRP for the SE Hybrid is in the low $20,000 while the SE Hybrid Limited is closer to $30,000. The Plug-In Hybrids range in MSRP from the low to upper $30,000.

Exterior Styling

The keyword that describes the exterior styling of the 2020 Hyundai Sonata Hybrid is aerodynamic. The sedan's long front and tapered back compliments the curved roofline to make for a smooth ride. The inclusion of a large front grille with chrome highlights helps to increase the vehicle’s fuel efficiency.

Another change in design for this model year's Sonata is the exterior lighting package. All fixtures are equipped with LED bulbs for efficiency and better illumination. This includes headlights, daytime running lights, and taillights. Their brightness can be adjusted through automatic light control.

In addition to these enhancements, the exterior of the Sonata Hybrid features changes to the window surfaces. Solar absorbing materials maintain a constant temperature inside the cabin. Acoustic film on the windshield helps to mute outside noises so passengers experience quieter rides.

Interior Styling

Nothing was spared in the redesign of the 2020 Hyundai Sonata Hybrid, including the interior. No matter the trim, the space is clean and well-defined with ease of access to many features. Across all trims, drivers can view all vehicle operations from a 12-inch instrument cluster that is completely digital. To the right of this setup is a high-resolution infotainment setup with touchscreen navigation.

The technology options in the Sonata Hybrid match or expand on offerings from other manufacturers. It offers Android Auto and Apple CarPlay compatibility along with Bluetooth connectivity for wireless streaming. Bluetooth also allows drivers and passengers to make hands-free calls.

Performance

Because of its design, the 2020 Hyundai Sonata Hybrid has two engines under its hood. The first, a gasoline-powered model, is a 2-Liter 4-cylinder with 150 horsepower and 140 pound-feet of torque. The electric motor/battery combination is a 51 horsepower mechanism for the first two trims and 67 hp for the plug-in trims. Together, the hybrid combination produces 193 and 202 hp, respectively.

These are tied to a front-wheel-drive (FWD) with six-speed automatic transmission. Smooth handling is provided by motor-driven power steering, MacPherson front struts, and multi-link rear suspension. Power four-wheel disc brakes help to evenly distribute energy for smooth stops.

Quality and Comfort

Premium seating surfaces with multiple adjustments are what consumers receive when they check out the 2020 Hyundai Sonata Hybrid. While the SE Hybrid trim has cloth seats, the others offer leather upholstery.

The upper trims provide an 8-way power driver seat with lumbar adjustment and a 6-way for the passenger. Automatic climate controls in the first row allow the passengers to separately adjust temperatures and airflow for the most comfort.

Safety

The 2020 Hyundai Sonata Hybrid doesn't skimp on its security options. One of the newest items is Blue Link. For use on a smart phone, this allows the driver to remotely control many of the vehicle's functions. This includes keyless entry.

On the driver assistance front, the Sonata Hybrid provides tools avoid forward collisions, prevent pedestrian accidents, and maintain their location in a lane. Furthermore, a blind spot monitor on the digital control panels gives the driver a view of areas not seen by the eye.

Fuel Economy

Being a hybrid, the Sonata gets excellent mileage while switching between the fuel-based motor and the battery. The SE trim gets an impressive 40 mpg in the city and close to 50 mpg on the highway. The efficiency for the Hybrid Limited is slightly less.

Both plug-in trims are able to get by on a combined 39 mpg while in hybrid mode. If the electric battery is the only thing used, then the driver only gets 28 miles before a recharge is needed.

Overall, the redesigned 2020 Hyundai Sonata Hybrid should help consumers remember why they loved this car in the first place.

How to Calculate The Dealer Cost of a Hyundai Sonata Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Sonata Hybrid MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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