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2015 - 2016 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Rio price report below does not include rebates or incentives.
View Kia Rebates and Incentives.
2016 Rio EX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 28 / City: 37
MSRP
$17,905
Invoice Price
$17,052
Destination Fee
$850
Holdback
$512
Dealer Cost
$17,390
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2016 Rio EX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 28 / City: 37
MSRP
$17,755
Invoice Price
$16,926
Destination Fee
$850
Holdback
$508
Dealer Cost
$17,268
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2016 Rio LX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$15,495
Invoice Price
$15,027
Destination Fee
$850
Holdback
$451
Dealer Cost
$15,426
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2016 Rio LX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 38
MSRP
$14,165
Invoice Price
$13,901
Destination Fee
$850
Holdback
$417
Dealer Cost
$14,334
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2016 Rio SX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$20,905
Invoice Price
$19,801
Destination Fee
$850
Holdback
$594
Dealer Cost
$20,057
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2016 Rio SX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$20,755
Invoice Price
$19,667
Destination Fee
$850
Holdback
$590
Dealer Cost
$19,927
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2015 Rio EX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 28 / City: 37
MSRP
$17,190
Invoice Price
$16,393
Destination Fee
$825
Holdback
$492
Dealer Cost
$16,726
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2015 Rio EX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 28 / City: 37
MSRP
$16,990
Invoice Price
$16,220
Destination Fee
$825
Holdback
$487
Dealer Cost
$16,558
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2015 Rio LX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$13,990
Invoice Price
$13,733
Destination Fee
$825
Holdback
$412
Dealer Cost
$14,146
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2015 Rio LX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$13,990
Invoice Price
$13,732
Destination Fee
$825
Holdback
$412
Dealer Cost
$14,145
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2015 Rio SX 4 Door Hatchback 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$18,290
Invoice Price
$17,349
Destination Fee
$825
Holdback
$520
Dealer Cost
$17,654
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2015 Rio SX 4 Door Sdn (Sedan) 1.6L I4 138 hp - 4 cyl. MPG: Highway: 27 / City: 37
MSRP
$18,090
Invoice Price
$17,167
Destination Fee
$825
Holdback
$515
Dealer Cost
$17,477
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Price Tip:
To avoid overpaying on a new Kia Rio, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2016 Kia Rio Overview:
About the 2016 Kia Rio
With a starting price of just over $14,000, the 2016 Kia Rio is an affordable compact car that's available in three trims. The LX, EX and SX models have an economical powertrain that includes a 1.6 L I4 engine with a 138 hp rating. Dual Continuously Variable Valve Timing (CVVT) and Gasoline Direct Injection (GDI) are integrated into this four-cylinder engine block that has a fuel economy of up to 37 MPG on the highway.

Offering six gear ratios, an electronically controlled automatic transmission system is standard in the 2016 Kia Rio. This versatile transmission comes with signature technology such as Overdrive with Sportmatic. A six-speed manual transmission is available only in the Rio LX model. As expected in a compact car, the Rio is equipped with a Front Wheel Drive (FWD) for smooth rolling and quick acceleration.

Having a robust steel unibody construction and a curb weight of just less than 2,800 pounds, the 2016 Kia Rio is a light car that's very easy to handle. A Motor Driven Power Steering offers excellent control over this swift Kia that feels more like a coupe or sports car. Four-wheel disc brakes with an Anti-Lock Braking System also offer reliable stopping power. 

Available exclusively in the Kia Rio SX, a seven-inch touchscreen is linked to a voice-command navigation system. This high-tech console is also connected to SiriusXM Traffic, which delivers real-time information on road conditions. Bluetooth technology with steering wheel-mounted controls is available in all three Kia Rio models.

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Kia Rio Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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