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2019 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Rio pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.
2019 Rio - Trim: LX w/ FWD. Powered by a 1.6L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Rio - Trim: S w/ FWD. Powered by a 1.6L I-4
Invoice Price
Destination Fee
Dealer Cost
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2019 Rio 5-door - Trim: S w/ FWD. Powered by a 1.6L I-4
Invoice Price
Destination Fee
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Price Tip:
To avoid overpaying on a new Kia Rio, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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Kia Rio Overview:

New vehicles seem to get more expensive every year, but the subcompact market remains a haven where the most affordable rides come to hide. Sometimes it's a boring segment, but the 2019 Kia Rio gives us a refreshing look for the year.

It was only last year that Kia redesigned the Rio, but this year's subcompact offers some of the most sophisticated stylings on the market. Even if you don't upgrade the small 1.6L engine or the default auto transmission, the Rio feels just as fun to ride on the highway as it does in the city. There's nothing gimmicky about the cabin, either, and its controls are intuitive.

The 2019 Kia Rio doesn't have the most spacious trunk or total available cargo space. In fact, there's not much room for rear-seat passengers, either. But if you don't need to worry about bringing around too much gear on your trips, then this year's Rio will sweep you off your feet with its list of features and profound warranty. Even the fully-loaded Rio doesn't hurt your wallet compared to other subcompacts.

What's New for 2019?
Kia overhauled its Rio just last year, and the 2019 Kia Rio is part of this fourth generation. This year, you can access more features on the LX and S trims, but you won't be able to get the EX trim anymore.

Capable of seating five, the 2019 Kia Rio is a subcompact sedan or hatchback.

Now that Kia discontinued the EX trim, the best one to look at is the S trim, which now stands at the top of the ladder. For a small upcharge from the base model, you get smartphone integration through a 7-inch touchscreen, cruise control, and keyless entry, among other conveniences.

You'll also gain access to the Technology package, which adds nice features like forward collision warning and the Uvo telematics system by Kia.

With the removal of the previously top-tier EX, there are only two choices for a 2019 Kia Rio: the S or the LX. If you want the hatchback, however, you can just get the S trim. Given the differences between the two trims, this is no sacrifice.

At the base LX, you get a 1.6L four-cylinder engine, which is capable of producing 119 pound-feet of torque and 130 horsepower. It's coupled with a six-speed automatic and comes in front-wheel drive only. You'll get the basics here, like air conditioning, 15-inch steel wheels, Bluetooth, full power accessories, and a 5-inch touchscreen. Beyond that, you'll get a driver's seat with adjustable height, heated exterior mirrors, and wheel covers. Finally, you get satellite radio through a four-speaker sound system.

The other option is the S trim, which offers a more prominent 7-inch touchscreen display and a better stereo system. This is the trim where you will get Apple CarPlay and Android Auto integration. Also, you get cruise control, another USB port, adjustable headrests, and rear seats with 60/40-split folding.

Finally, you can only get access to the Technology package if you get the S trim. Here, you will get forward collision warning with emergency braking for safety bonuses, and you'll also get the Uvo eServices bonus from Kia.

Driving Impressions
The 2019 Kia Rio provides good steering feedback, resulting in a more sophisticated ride than its competitors have. The engine can sound strained at highway speeds, and the economy tires aren't the most fun to drive. Still, the Rio feels nicer than other subcompacts on the market, despite an average performance.

From a standstill, the Rio takes just over 9 seconds to reach 60 miles per hour, which is typical for the class -- and that happens to be the right description for the powertrain, too. The Kia zips easily around town, and the throttle has a predictable response but quickly loses its oomph at higher speeds. Try not to push the engine too hard if you don't want to hear the poor thing struggle.

Using the brakes rewards you with a thoughtful response, making it easy to regulate when driving around town. The Rio won't lose composure under hard braking situations, but the economy tires really make grip challenging to achieve. From 60 miles per hour, the 2019 Kia Rio takes 126 feet to come to a full stop. It's not that the distance is terrible for the class, but better tires would make the numbers

For the most part, steering is predictable and light. The front wheels even give you feedback directly, so you have a better sense of their grip compared to class competitors. Still, it can dart a little on the highway, so much of your effort ends up in correcting the vehicle after making a turn.

When you first make a turn, the Rio body rolls a fair bit, but then it settles down and stays stable for the rest of the journey. Like the rest of the components, the handling is predictable but limited by the noisy protest of the economy-oriented tires. Understeer happens too early, too, but the predictability of the drive should still help you gain confidence.

The transmission shifts are smooth, but the six-speed auto has to do it all the time. It'll hold its spot until you release the throttle, at which point it'll start to upshift. Likewise, the downshifts aren't particularly fast, either.

Fuel Economy
LX: 28 city / 37 hwy
S: 28 city / 37 hwy

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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