Car Buying Strategies

2021 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Rio - Style: 1.6L GDI I4 LX - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$16,050
Invoice Price
$15,576
Destination Fee
$995
Holdback
$467
Dealer Cost
$16,104
Find the Best Price
2021 Rio - Style: 1.6L GDI I4 S - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$16,690
Invoice Price
$16,197
Destination Fee
$995
Holdback
$486
Dealer Cost
$16,706
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2021 Rio5 - Style: 1.6L GDI I4 S - 5-Door Hatchback w/FWD. Powered by a 1.6L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$16,990
Invoice Price
$16,489
Destination Fee
$995
Holdback
$495
Dealer Cost
$16,989
Find the Best Price
Price Tip:
To avoid overpaying on a new Kia Rio, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
Kia Rio Overview:

The 2021 Kia Rio is a subcompact car that is known for its many innovative attributes, with one of the most admirable being its exceptional fuel economy. Available as a five-door sedan or a hatchback, this entry-level option lays out the expectation of the many selections to come in this modern model. Equipped with an engine that is perfectly sized for its stature, the Kia Rio is fun for city driving and outfitted for easy cruising. This sedan’s small size also makes it great for driving down crowded city streets and navigating into tight parking spaces.

What’s New for 2021?

Boasting a fresh look and brand-new features, the 2021 Kia Rio is improved from its previous version. Though it is still produced in its signature five-door sedan and hatchback models, the Kia Rio is true steal at is mid-range price. Front and rear bumpers with a new shape freshen up the look of the Rio for its 2021 update, while 15-inch wheels also make their appearance as an upgrade. Optional LED headlights are available for better illumination and an improved appearance, too. Inside, a larger touchscreen that spans eight inches also offer Apple CarPlay and Android Auto capabilities.

The Styling

Staying in line with prior model years, the 2021 Kia Rio is still available in as a 5-door sedan or a hatchback. All Rios also come standard as front-wheel drive, too. Classified as a compact car, the Kia Rio is quite petite and short. However, it packs a big personality for such a miniature model. Its sweeping curves and strong lines give the Rio a sporty aesthetic, which matches well with its demeanor.

Seating up to five passengers, the cabin of the 2021 Kia Rio is more spacious than you might expect. Clean and user-friendly controls adorn the dash, and seating in the front is quite spacious for drivers and passengers. The interior look of the Kia Rio is one of sophistication and class, which is appealing to many buyers.

Though it might be small, the storage solutions within the 2021 Kia Rio make up for it. The hatchback model is more accommodating and spacious than the sedan model, but both are outfitted with many compartments and pockets for stowing small items. Its center console is also quite large relative to the overall size of the Rio, allowing drivers and passengers to use this facet as a main source of storage.

Trim Level Options

The 2021 Kia Rio is available in three different trim levels that are offered based upon the desired layout. While the sedan is available as an LX or an S, the hatchback is solely available as an S model. The LX model is what you would consider to be an entry-level model, while the S trim is much more upscale with a price to match. In both S trims you will find keyless entry, cruise control, and LED head lights. Innovative driver assistive safety features such as forward-collision warning and automated emergency braking will also be found in Kia Rio S models.

Performance Facts

The 2021 Kia Rio relies on a four-cylinder engine that is paired with a continuously variable transmission to provide it power. Getting down the road with ease, the Kia Rio is peppy enough to keep you on your toes. A quiet cabin is complimented by the cohesive system set up under this car's hood. This model can generate up to 120 horsepower and 112 lb.-ft. of torque allowing it to easily travel down the road with poise.

Kia Rio Handling

The laid-back look of the 2021 Kia Rio is matched by a calm and collected driving experience. Not only is this model comfortable on the inside, but it is also exceptionally agile in tough driving conditions. A modern CVT smooths out any jerks and jolts while shifting that one might feel with more traditional transmission options of the past. With a solid frame and well-tuned suspension, the Kia Rio easily absorbs bumps along the way and is quite smooth. Its control of body rolling when taking corners is also admirable.

Fuel Economy

Their similar size and stature make the 2021 Kia Rio 5-door sedan and hatchback similar in fuel efficiency. Both models are expected to get up to 33 city mpg and 41 highway mpg. This puts them in the arena of being good for commuting or frequent travel. Saving you money at the gas pump, the Kia Rio incorporates a fuel tank that holds nearly 12 gallons making it easier to go longer between fuel ups, too.

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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