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2018 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Rio pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.
2018 Rio - Trim: EX Auto in FWD. Powered by a 1.6 Liter I-4 w/6 speed Automatic
Invoice Price
Destination Fee
Dealer Cost
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2018 Rio - Trim: LX Auto in FWD. Powered by a 1.6 Liter I-4 w/6 speed Automatic
Invoice Price
Destination Fee
Dealer Cost
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2018 Rio - Trim: LX Manual in FWD. Powered by a 1.6 Liter I-4 w/6 speed Manual
Invoice Price
Destination Fee
Dealer Cost
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2018 Rio - Trim: S Auto in FWD. Powered by a 1.6 Liter I-4 w/6 speed Automatic
Invoice Price
Destination Fee
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Price Tip:
To avoid overpaying on a new Kia Rio, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2018 Kia Rio Overview:
Subcompact cars are a great value for students and commuters, and the fully redesigned 2018 Kia Rio ranks near the top of the heap. Fans of the Rio are impressed by the ample tech, comfort, and utility that come in this very small package. It's been named as the best subcompact car for the money by U.S. News and World Report.

What's New for the 2018 Kia Rio?

The new body of the redesigned Rio is inspired by the Kia Stinger, with sharp angles and a sophisticated, squared-off appearance. The Rio is available as either a sedan or a hatchback. The lower, wider stance of the 2018 Kia Rio increases the usable space in the cabin, making this one of the most comfortable cars in the subcompact class. The bold interior design mirrors the crisp lines of the car's exterior for a minimalist, pulled-together aesthetic. The new powertrain is designed for city driving and provides outstanding fuel economy. New standard features and safety options round out this impressive package.

Trims and Features

The 2018 Kia Rio has almost 14 cubic feet of space in the sedan version and more than 17 with the hatchback, both above average cargo numbers for the subcompact class. Rio drivers have three trim levels to choose from, each of which is available in both body styles.

The LX model is equipped with a 5-inch touchscreen that has satellite radio and a four-speaker stereo system, along with USB connectivity. Power door locks and air conditioning are also standard, which is not always the case for subcompact cars.

Upgrade to the mid-range S trim to enjoy the convenience of power windows, a split-folding rear seat, cruise control, and keyless entry. The enhanced infotainment system includes the Siri Eyes Free app, Bluetooth, and two additional USB ports. This model also comes with a rearview camera.

In the top-of-the-line EX model, you'll enjoy all that plus a larger 7-inch touchscreen equipped with smartphone integration via Apple CarPlay and Android Auto as well as voice recognition technology. The EX also has higher-quality cloth upholstery and advanced safety systems for automatic emergency braking and forward collision warning.


The new Kia Rio is powered by a 130-horsepower engine and six-speed manual transmission in the base model and a six-speed automatic in the other trims (an optional add-on for the LX trim). This powertrain gets an EPA-estimated 28 city/37 highway miles per gallon. The firm suspension of the 2018 Kia Rio makes it one of the most athletic subcompact cars on the market, a boon for driving fans who are thinking about value. You'll enjoy solid steering and braking capabilities. All Kia Rio models are equipped with front-wheel drive.


Although the redesigned Rio hasn't yet been crash tested, it's expected to exceed the performance of last year's model. The 2017 Rio has a four-star rating in crash tests from the National Highway and Traffic Safety Administration and top ratings in three categories from the Insurance Institute for Highway Safety.

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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