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2017 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Rio pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.
2017 Rio Price - 1.6L GDI I4 EX 4dr FWD Sdn. With 1.6L Gas Engine - 4 Cylinders
MSRP
$17,755
Invoice Price
$16,926
Destination Fee
$895
Holdback
$508
Dealer Cost
$17,313
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2017 Rio Price - 1.6L GDI I4 LX 4dr FWD Sdn. With 1.6L Gas Engine - 4 Cylinders
MSRP
$15,395
Invoice Price
$14,930
Destination Fee
$895
Holdback
$448
Dealer Cost
$15,377
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2017 Rio Price - 1.6L GDI I4 LX 4dr FWD Sdn Manual. With 1.6L Gas Engine - 4 Cylinders
MSRP
$14,165
Invoice Price
$13,902
Destination Fee
$895
Holdback
$417
Dealer Cost
$14,380
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Price Tip:
To avoid overpaying on a new Kia Rio, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2017 Kia Rio Overview:
Affordability, better-than-average engine performance, and plenty of standard features make the 2017 Kia Rio one of the most popular compact cars on the market. Available as a sedan or hatchback, the Kia Rio works well both as a commuter vehicle and as a family transport. Its roomy interior outpaces much of the competition in its segment, and it also comes with one of the best warranties in the industry.

What's New For 2017

The Kia Rio receives only a minor styling upgrade from 2016. The SX trim has been discontinued on the sedan version, but the LX and EX sedan trims are carried over as is the SX trim on the hatchback model.

Trim Levels

The base LX trim is the entry-level version, and the EX trim contains several upgrades including better-quality cloth upholstery, alloy wheels, and fog lights. The EX also has all of the features included in the Power package, which is an optional upgrade for the LX. The EX can be purchased with a special designer package that adds on two-tone cloth and leather seating and an upgraded audio system. The SX hatchback version has 17-inch alloy wheels and a sport-tuned suspension.

Powertrain And Performance

All 2017 Rio model versions are powered by a 1.6L, four-cylinder engine that produces a total of 138 horsepower. Given the relatively modest weight of the vehicle, this is plenty of punch when it comes to quick acceleration. Six-speed manual transmission is standard on the LX, but buyers can choose a six-speed automatic if they wish. The automatic transmission is standard on the EX and SX versions. Power is sent to the front wheels regardless of trim.

Fuel efficiency is a priority when it comes to compact sedans and hatchbacks, and the Kia Rio doesn't disappoint. Owners can expect about 35 mpg on the highway, and this figure rises slightly if the special Eco package is purchased. The Eco package adds on the automatic engine start/stop feature.

Standard Features And Amenities

Every 2017 Kia Rio comes with heated power mirrors, variable intermittent wipers, a rear spoiler, and 60/40 split-folding rear seatbacks. The EX adds on a chrome grille surround, a leather-wrapped, tilt-and-telescopic steering wheel, and dual illuminated vanity mirrors. If the SX hatchback is purchased, owners will enjoy a sunroof, automatic headlights, and LED taillights.

High Tech Features

Standard high-tech features on the base trim include satellite radio, a CD player, and a four-speaker sound system. Buyers can choose the Power package that adds Bluetooth connectivity. The uplevel EX includes the Power package as well as cruise control and a six-speaker audio system. The available Designer package includes a 4.3-inch display screen and a rearview camera.'

There's also the Eco package that comes with the rearview camera and the Uvo 7-inch screen and infotainment system. This system is optional on the EX but comes as standard equipment on the SX hatchback.

The 2017 Kia Rio gives more than it takes when it comes to affordable pricing and the long list of standard and optional features. It's a popular model for good reason, and it's definitely worth checking out if a compact sedan or hatchback is the desired vehicle type.

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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