2023 Kia Rio Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Kia Rio Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Kia Rio Price Guide Below Includes:

The Kia Rio pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Rio Pricing for the LX and S Trims

2023 Rio - Trim: 1.6L GDI I4 LX, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.

MSRP

$16,550

Invoice Price

$16,062

Destination Fee

$1,095

Holdback

$482

Dealer Cost

$16,675

2023 Rio - Trim: 1.6L GDI I4 S, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.

MSRP

$17,190

Invoice Price

$16,683

Destination Fee

$1,095

Holdback

$500

Dealer Cost

$17,278

2023 Rio 5-Door - Trim: 1.6L GDI I4 S 5-Door Hatchback. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.

MSRP

$17,490

Invoice Price

$16,973

Destination Fee

$1,095

Holdback

$509

Dealer Cost

$17,559

Price Tip:
To find the best possible price on a new Kia Rio, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Port Installed Options
Rear Bumper Applique
1.6L GDI I4 LX	$75
1.6L GDI I4 S	$75
Cargo Net
1.6L GDI I4 LX	$55
1.6L GDI I4 S	$55
Wheel Locks
1.6L GDI I4 LX	$65
1.6L GDI I4 S	$65
Carpet Floor Mat
1.6L GDI I4 LX	$175
1.6L GDI I4 S	$175
Cargo Tray
1.6L GDI I4 LX	$115
1.6L GDI I4 S	$115
Mud Guards
1.6L GDI I4 LX	$125
1.6L GDI I4 S	$125
Electrochromic Mirror with Homelink
1.6L GDI I4 LX	$350
1.6L GDI I4 S	$350
Cargo Mat
1.6L GDI I4 LX	$95
1.6L GDI I4 S	$95

Exterior Paint Options
Aurora Black Pearl Paint
1.6L GDI I4 LX	$195
1.6L GDI I4 S	$195

Package Options
S Technology Package
1.6L GDI I4 LX	NA
1.6L GDI I4 S	$1,800

Specifications
Base Price
1.6L GDI I4 LX	$16,750
1.6L GDI I4 S	$17,390
Drive
1.6L GDI I4 LX	FWD
1.6L GDI I4 S	FWD
Bodystyle
1.6L GDI I4 LX	Sedan
1.6L GDI I4 S	Sedan
Doors
1.6L GDI I4 LX	4
1.6L GDI I4 S	4
Height
1.6L GDI I4 LX	57.1
1.6L GDI I4 S	57.1
Length
1.6L GDI I4 LX	172.6
1.6L GDI I4 S	172.6
Wheelbase
1.6L GDI I4 LX	101.6
1.6L GDI I4 S	101.6
Width
1.6L GDI I4 LX	67.9
1.6L GDI I4 S	67.9
Cargo Volume
1.6L GDI I4 LX	13.7
1.6L GDI I4 S	13.7
Seating Capacity
1.6L GDI I4 LX	5
1.6L GDI I4 S	5
Front Head Room
1.6L GDI I4 LX	38.9
1.6L GDI I4 S	38.9
Center Head Room
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
Front Leg Room
1.6L GDI I4 LX	42.1
1.6L GDI I4 S	42.1
Center Leg Room
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
Front Shoulder Room
1.6L GDI I4 LX	54.1
1.6L GDI I4 S	54.1
Center Shoulder Room
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
Interior Volume
1.6L GDI I4 LX	89.9
1.6L GDI I4 S	89.9
Fuel Tank Capacity
1.6L GDI I4 LX	11.9
1.6L GDI I4 S	11.9
Engine Size
1.6L GDI I4 LX	1.6
1.6L GDI I4 S	1.6
Engine Type
1.6L GDI I4 LX	Gas
1.6L GDI I4 S	Gas
Cylinders
1.6L GDI I4 LX	4
1.6L GDI I4 S	4
Camshaft
1.6L GDI I4 LX	DOHC
1.6L GDI I4 S	DOHC
Compression Ratio
1.6L GDI I4 LX	11.2:1
1.6L GDI I4 S	11.2:1
Horsepower
1.6L GDI I4 LX	120
1.6L GDI I4 S	120
Torque
1.6L GDI I4 LX	112
1.6L GDI I4 S	112
Fuel Type
1.6L GDI I4 LX	Unleaded
1.6L GDI I4 S	Unleaded
MPG City
1.6L GDI I4 LX	32
1.6L GDI I4 S	32
MPG Highway
1.6L GDI I4 LX	41
1.6L GDI I4 S	41
Towing
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
GVWR (Gross Vehicle Weight Rating)
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
Payload
1.6L GDI I4 LX	NA
1.6L GDI I4 S	NA
Curb Weight
1.6L GDI I4 LX	2767
1.6L GDI I4 S	2767
Transmission
1.6L GDI I4 LX	CVT
1.6L GDI I4 S	CVT

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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