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2016, 2017 Nissan Maxima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Nissan Maxima price report below does not include rebates or incentives.
View Nissan Rebates and Incentives.

2016 Maxima 3.5 S 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$32,510
Invoice Price
$30,354
Destination Fee
$835
Holdback
$607
Dealer Cost
$30,582
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2016 Maxima 3.5 SV 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$34,490
Invoice Price
$32,199
Destination Fee
$835
Holdback
$644
Dealer Cost
$32,390
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2016 Maxima 3.5 SL 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$36,990
Invoice Price
$34,530
Destination Fee
$835
Holdback
$691
Dealer Cost
$34,674
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2016 Maxima 3.5 SR 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$37,770
Invoice Price
$35,257
Destination Fee
$835
Holdback
$705
Dealer Cost
$35,387
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2016 Maxima 3.5 Platinum 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$39,960
Invoice Price
$37,298
Destination Fee
$835
Holdback
$746
Dealer Cost
$37,387
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2017 Maxima 3.5 S 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$32,560
Invoice Price
$30,401
Destination Fee
$835
Holdback
$608
Dealer Cost
$30,628
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2017 Maxima 3.5 SV 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$34,540
Invoice Price
$32,246
Destination Fee
$835
Holdback
$645
Dealer Cost
$32,436
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2017 Maxima 3.5 SL 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$37,040
Invoice Price
$34,577
Destination Fee
$835
Holdback
$692
Dealer Cost
$34,720
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2017 Maxima 3.5 SR 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$37,820
Invoice Price
$35,303
Destination Fee
$835
Holdback
$706
Dealer Cost
$35,432
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2017 Maxima 3.5 Platinum 4 door car w/ 300 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 30 MPG)
MSRP
$39,990
Invoice Price
$37,326
Destination Fee
$835
Holdback
$747
Dealer Cost
$37,414
Find the Best Price
Price Tip:
To avoid overpaying on a new Nissan Maxima, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Nissan Price Guides:
2016 Nissan Maxima Overview:
About the 2016 Nissan Maxima

The Nissan Maxima has been the world’s “Four-Door Sports Car” for more than three decades now, and it doesn’t look like it plans to relinquish that title anytime soon. New for the 2016 model year, the Maxima is now in its fifth generation of production. The 2016 Nissan Maxima is split into five trims: 

• S
• SV
• SL
• SR
• Platinum

The new Maxima relies on the VQ35DE for power. A 3.5-liter 24-valve V6 engine, the VQ35DE produces 300 horsepower and 261 foot-pounds of torque. The Maxima engine is mated to Nissan’s Xtronic, which is the manufacturer’s Continuously Variable Transmission brand. So, not only does the midsize four-door sedan have loads of power for acceleration or switching lanes, it provides a smooth driving experience with the absence of gear shifting. Fuel economy is generally solid, with 22 miles per gallon (mpg) for city driving and 30 mpg for highway driving. 

From an exterior perspective, the 2016 Nissan Maxima sports a sleek profile, lowered stance, and 18- or 19-inch alloy wheels—looking every bit like a family-friendly sedan with sports-like appearance. At the base level, the vehicle has features that include:

• Auto-dimming rearview mirror
• Bluetooth connectivity for hands-free phone operation and streaming audio
• Fog lights
• HomeLink transceiver for remote-controlling garage doors
Upgrading your Maxima trim can enable you to add or get the following features, among others:
• Navigation system
• Power moonroof
• Rear spoiler
• Turn-signal indicators and heating capability on the power exterior mirrors
• 11-speaker Bose stereo system

How to Calculate The Dealer Cost of a Nissan Maxima

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Maxima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Nissan Maxima Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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