2023 Nissan Maxima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Nissan Maxima Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Nissan Maxima Price Guide Below Includes:

The Nissan Maxima pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Nissan Maxima Pricing for the SV, SR and Platinum Trims

2023 Maxima - Trim: 3.5 Xtronic SV 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT

MSRP

$38,140

Invoice Price

$35,602

Destination Fee

$1,095

Holdback

$712

Dealer Cost

$35,985

2023 Maxima - Trim: 3.5 Xtronic SR 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT

MSRP

$43,300

Invoice Price

$40,412

Destination Fee

$1,095

Holdback

$808

Dealer Cost

$40,699

2023 Maxima - Trim: 3.5 Xtronic Platinum 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT

MSRP

$44,250

Invoice Price

$41,297

Destination Fee

$1,095

Holdback

$826

Dealer Cost

$41,566

Price Tip:
To find the best possible price on a new Nissan Maxima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Factory-Installed Options
Splash Guards [SGD]
3.5 Xtronic CVT Platinum	$225
3.5 Xtronic CVT SR	$225
3.5 Xtronic CVT SV	$225
Premium Spoiler [SPL]
3.5 Xtronic CVT Platinum	$420
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	$420
Illuminated Kick Plates [IKP]
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	$375
3.5 Xtronic CVT SV	$375
18" Alloy Wheels [WHL]
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	$900

Exterior Paint Options
Special Paint [-E10]
3.5 Xtronic CVT Platinum	$395
3.5 Xtronic CVT SR	$395
3.5 Xtronic CVT SV	$395

VPC-Installed Accessories
Rocker Panel Moldings [ROC]
3.5 Xtronic CVT Platinum	$435
3.5 Xtronic CVT SR	$435
3.5 Xtronic CVT SV	$435
USB Charging Cable Set [US3]
3.5 Xtronic CVT Platinum	$90
3.5 Xtronic CVT SR	$90
3.5 Xtronic CVT SV	$90
Sport Floor Mats, Trunk Mat, Trunk Nets, First Aid Kit, and Bag Hooks [FL3]
3.5 Xtronic CVT Platinum	$420
3.5 Xtronic CVT SR	$420
3.5 Xtronic CVT SV	NA
Sliding Trunk Organizer Tray [ORG]
3.5 Xtronic CVT Platinum	$90
3.5 Xtronic CVT SR	$90
3.5 Xtronic CVT SV	$90
Interior Accent Lighting [LGT]
3.5 Xtronic CVT Platinum	$310
3.5 Xtronic CVT SR	$310
3.5 Xtronic CVT SV	$310
Rear Diffuser [DIF]
3.5 Xtronic CVT Platinum	$370
3.5 Xtronic CVT SR	$370
3.5 Xtronic CVT SV	$370
Rear USB Charging Ports [USB]
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	$140
Floor Mats, Trunk Mat, Trunk Net, First Aid Kit, and Bag Hooks [FL2]
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	$410

Specifications
Base Price
3.5 Xtronic CVT Platinum	$44,250
3.5 Xtronic CVT SR	$43,300
3.5 Xtronic CVT SV	$38,140
Drive
3.5 Xtronic CVT Platinum	FWD
3.5 Xtronic CVT SR	FWD
3.5 Xtronic CVT SV	FWD
Bodystyle
3.5 Xtronic CVT Platinum	Sedan
3.5 Xtronic CVT SR	Sedan
3.5 Xtronic CVT SV	Sedan
Doors
3.5 Xtronic CVT Platinum	4
3.5 Xtronic CVT SR	4
3.5 Xtronic CVT SV	4
Height
3.5 Xtronic CVT Platinum	56.5
3.5 Xtronic CVT SR	56.5
3.5 Xtronic CVT SV	56.5
Length
3.5 Xtronic CVT Platinum	192.8
3.5 Xtronic CVT SR	192.8
3.5 Xtronic CVT SV	192.8
Wheelbase
3.5 Xtronic CVT Platinum	109.3
3.5 Xtronic CVT SR	109.3
3.5 Xtronic CVT SV	109.3
Width
3.5 Xtronic CVT Platinum	73.2
3.5 Xtronic CVT SR	73.2
3.5 Xtronic CVT SV	73.2
Cargo Volume
3.5 Xtronic CVT Platinum	14.3
3.5 Xtronic CVT SR	14.3
3.5 Xtronic CVT SV	14.3
Seating Capacity
3.5 Xtronic CVT Platinum	5
3.5 Xtronic CVT SR	5
3.5 Xtronic CVT SV	5
Front Head Room
3.5 Xtronic CVT Platinum	38.9
3.5 Xtronic CVT SR	38.9
3.5 Xtronic CVT SV	39.4
Center Head Room
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Front Leg Room
3.5 Xtronic CVT Platinum	45
3.5 Xtronic CVT SR	45
3.5 Xtronic CVT SV	45
Center Leg Room
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Front Shoulder Room
3.5 Xtronic CVT Platinum	56.7
3.5 Xtronic CVT SR	56.7
3.5 Xtronic CVT SV	56.7
Center Shoulder Room
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Interior Volume
3.5 Xtronic CVT Platinum	96.4
3.5 Xtronic CVT SR	96.4
3.5 Xtronic CVT SV	98.5
Fuel Tank Capacity
3.5 Xtronic CVT Platinum	18
3.5 Xtronic CVT SR	18
3.5 Xtronic CVT SV	18
Engine Type
3.5 Xtronic CVT Platinum	Gas
3.5 Xtronic CVT SR	Gas
3.5 Xtronic CVT SV	Gas
Engine Size
3.5 Xtronic CVT Platinum	3.5
3.5 Xtronic CVT SR	3.5
3.5 Xtronic CVT SV	3.5
Cylinders
3.5 Xtronic CVT Platinum	6
3.5 Xtronic CVT SR	6
3.5 Xtronic CVT SV	6
Camshaft
3.5 Xtronic CVT Platinum	DOHC
3.5 Xtronic CVT SR	DOHC
3.5 Xtronic CVT SV	DOHC
Compression Ratio
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Horsepower
3.5 Xtronic CVT Platinum	300
3.5 Xtronic CVT SR	300
3.5 Xtronic CVT SV	300
Torque
3.5 Xtronic CVT Platinum	261
3.5 Xtronic CVT SR	261
3.5 Xtronic CVT SV	261
Fuel Type
3.5 Xtronic CVT Platinum	Unleaded
3.5 Xtronic CVT SR	Unleaded
3.5 Xtronic CVT SV	Unleaded
MPG City
3.5 Xtronic CVT Platinum	20
3.5 Xtronic CVT SR	20
3.5 Xtronic CVT SV	20
MPG Highway
3.5 Xtronic CVT Platinum	30
3.5 Xtronic CVT SR	30
3.5 Xtronic CVT SV	30
Towing
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
GVWR (Gross Vehicle Weight Rating)
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Payload
3.5 Xtronic CVT Platinum	NA
3.5 Xtronic CVT SR	NA
3.5 Xtronic CVT SV	NA
Curb Weight
3.5 Xtronic CVT Platinum	3730
3.5 Xtronic CVT SR	3717
3.5 Xtronic CVT SV	3608
Transmission
3.5 Xtronic CVT Platinum	CVT
3.5 Xtronic CVT SR	CVT
3.5 Xtronic CVT SV	CVT

How to Calculate The Dealer Cost of a Nissan Maxima

Formula for Calculating Dealer Cost:

Example: Base Nissan Maxima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Maxima MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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