Car Buying Strategies

2023 Nissan Maxima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Nissan Maxima Pricing for the SV, SR and Platinum Trims

2023 Maxima - Trim: 3.5 Xtronic SV 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$38,140
Invoice Price
$35,602
Destination Fee
$1,095
Holdback
$712
Dealer Cost
$35,985
Find the Best Price
2023 Maxima - Trim: 3.5 Xtronic SR 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$43,300
Invoice Price
$40,412
Destination Fee
$1,095
Holdback
$808
Dealer Cost
$40,699
Find the Best Price
2023 Maxima - Trim: 3.5 Xtronic Platinum 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$44,250
Invoice Price
$41,297
Destination Fee
$1,095
Holdback
$826
Dealer Cost
$41,566
Find the Best Price
Price Tip:
To find the best possible price on a new Nissan Maxima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Factory-Installed Options
Splash Guards [SGD]
3.5 Xtronic CVT Platinum$225
3.5 Xtronic CVT SR$225
3.5 Xtronic CVT SV$225
Premium Spoiler [SPL]
3.5 Xtronic CVT Platinum$420
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SV$420
Illuminated Kick Plates [IKP]
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SR$375
3.5 Xtronic CVT SV$375
18" Alloy Wheels [WHL]
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SV$900
Exterior Paint Options
Special Paint [-E10]
3.5 Xtronic CVT Platinum$395
3.5 Xtronic CVT SR$395
3.5 Xtronic CVT SV$395
VPC-Installed Accessories
Rocker Panel Moldings [ROC]
3.5 Xtronic CVT Platinum$435
3.5 Xtronic CVT SR$435
3.5 Xtronic CVT SV$435
USB Charging Cable Set [US3]
3.5 Xtronic CVT Platinum$90
3.5 Xtronic CVT SR$90
3.5 Xtronic CVT SV$90
Sport Floor Mats, Trunk Mat, Trunk Nets, First Aid Kit, and Bag Hooks [FL3]
3.5 Xtronic CVT Platinum$420
3.5 Xtronic CVT SR$420
3.5 Xtronic CVT SVNA
Sliding Trunk Organizer Tray [ORG]
3.5 Xtronic CVT Platinum$90
3.5 Xtronic CVT SR$90
3.5 Xtronic CVT SV$90
Interior Accent Lighting [LGT]
3.5 Xtronic CVT Platinum$310
3.5 Xtronic CVT SR$310
3.5 Xtronic CVT SV$310
Rear Diffuser [DIF]
3.5 Xtronic CVT Platinum$370
3.5 Xtronic CVT SR$370
3.5 Xtronic CVT SV$370
Rear USB Charging Ports [USB]
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SV$140
Floor Mats, Trunk Mat, Trunk Net, First Aid Kit, and Bag Hooks [FL2]
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SV$410
Specifications
Base Price
3.5 Xtronic CVT Platinum$44,250
3.5 Xtronic CVT SR$43,300
3.5 Xtronic CVT SV$38,140
Drive
3.5 Xtronic CVT PlatinumFWD
3.5 Xtronic CVT SRFWD
3.5 Xtronic CVT SVFWD
Bodystyle
3.5 Xtronic CVT PlatinumSedan
3.5 Xtronic CVT SRSedan
3.5 Xtronic CVT SVSedan
Doors
3.5 Xtronic CVT Platinum4
3.5 Xtronic CVT SR4
3.5 Xtronic CVT SV4
Height
3.5 Xtronic CVT Platinum56.5
3.5 Xtronic CVT SR56.5
3.5 Xtronic CVT SV56.5
Length
3.5 Xtronic CVT Platinum192.8
3.5 Xtronic CVT SR192.8
3.5 Xtronic CVT SV192.8
Wheelbase
3.5 Xtronic CVT Platinum109.3
3.5 Xtronic CVT SR109.3
3.5 Xtronic CVT SV109.3
Width
3.5 Xtronic CVT Platinum73.2
3.5 Xtronic CVT SR73.2
3.5 Xtronic CVT SV73.2
Cargo Volume
3.5 Xtronic CVT Platinum14.3
3.5 Xtronic CVT SR14.3
3.5 Xtronic CVT SV14.3
Seating Capacity
3.5 Xtronic CVT Platinum5
3.5 Xtronic CVT SR5
3.5 Xtronic CVT SV5
Front Head Room
3.5 Xtronic CVT Platinum38.9
3.5 Xtronic CVT SR38.9
3.5 Xtronic CVT SV39.4
Center Head Room
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Front Leg Room
3.5 Xtronic CVT Platinum45
3.5 Xtronic CVT SR45
3.5 Xtronic CVT SV45
Center Leg Room
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Front Shoulder Room
3.5 Xtronic CVT Platinum56.7
3.5 Xtronic CVT SR56.7
3.5 Xtronic CVT SV56.7
Center Shoulder Room
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Interior Volume
3.5 Xtronic CVT Platinum96.4
3.5 Xtronic CVT SR96.4
3.5 Xtronic CVT SV98.5
Fuel Tank Capacity
3.5 Xtronic CVT Platinum18
3.5 Xtronic CVT SR18
3.5 Xtronic CVT SV18
Engine Type
3.5 Xtronic CVT PlatinumGas
3.5 Xtronic CVT SRGas
3.5 Xtronic CVT SVGas
Engine Size
3.5 Xtronic CVT Platinum3.5
3.5 Xtronic CVT SR3.5
3.5 Xtronic CVT SV3.5
Cylinders
3.5 Xtronic CVT Platinum6
3.5 Xtronic CVT SR6
3.5 Xtronic CVT SV6
Camshaft
3.5 Xtronic CVT PlatinumDOHC
3.5 Xtronic CVT SRDOHC
3.5 Xtronic CVT SVDOHC
Compression Ratio
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Horsepower
3.5 Xtronic CVT Platinum300
3.5 Xtronic CVT SR300
3.5 Xtronic CVT SV300
Torque
3.5 Xtronic CVT Platinum261
3.5 Xtronic CVT SR261
3.5 Xtronic CVT SV261
Fuel Type
3.5 Xtronic CVT PlatinumUnleaded
3.5 Xtronic CVT SRUnleaded
3.5 Xtronic CVT SVUnleaded
MPG City
3.5 Xtronic CVT Platinum20
3.5 Xtronic CVT SR20
3.5 Xtronic CVT SV20
MPG Highway
3.5 Xtronic CVT Platinum30
3.5 Xtronic CVT SR30
3.5 Xtronic CVT SV30
Towing
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
GVWR (Gross Vehicle Weight Rating)
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Payload
3.5 Xtronic CVT PlatinumNA
3.5 Xtronic CVT SRNA
3.5 Xtronic CVT SVNA
Curb Weight
3.5 Xtronic CVT Platinum3730
3.5 Xtronic CVT SR3717
3.5 Xtronic CVT SV3608
Transmission
3.5 Xtronic CVT PlatinumCVT
3.5 Xtronic CVT SRCVT
3.5 Xtronic CVT SVCVT

How to Calculate The Dealer Cost of a Nissan Maxima

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Maxima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Maxima MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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