2023 Nissan Maxima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Nissan Maxima Pricing for the SV, SR and Platinum Trims
2023 Maxima - Trim: 3.5 Xtronic SV 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$38,140
Invoice Price
$35,602
Destination Fee
$1,095
Holdback
$712
Dealer Cost
$35,985

2023 Maxima - Trim: 3.5 Xtronic SR 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$43,300
Invoice Price
$40,412
Destination Fee
$1,095
Holdback
$808
Dealer Cost
$40,699

2023 Maxima - Trim: 3.5 Xtronic Platinum 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
MSRP
$44,250
Invoice Price
$41,297
Destination Fee
$1,095
Holdback
$826
Dealer Cost
$41,566

Price Tip:
To find the best possible price on a new Nissan Maxima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Nissan Maxima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of a Nissan Maxima
Formula for Calculating Dealer Cost:
- Example: Base Nissan Maxima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Nissan Maxima MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
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