2023 Nissan Maxima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Nissan Maxima Price Guide Below Includes:
- The Nissan Maxima pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Nissan Maxima Pricing for the SV, SR and Platinum Trims
2023 Maxima - Trim: 3.5 Xtronic SV 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
2023 Maxima - Trim: 3.5 Xtronic SR 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
2023 Maxima - Trim: 3.5 Xtronic Platinum 4-Door Sedan. Powertrain: FWD, 3.5L, 6 CYL, Gas Powered, CVT
Price Tip:
To find the best possible price on a new Nissan Maxima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
Rydeshopper,
Edmunds,
NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Factory-Installed Options |
| Splash Guards [SGD] |
| 3.5 Xtronic CVT Platinum | $225 |
| 3.5 Xtronic CVT SR | $225 |
| 3.5 Xtronic CVT SV | $225 |
| Premium Spoiler [SPL] |
| 3.5 Xtronic CVT Platinum | $420 |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | $420 |
| Illuminated Kick Plates [IKP] |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | $375 |
| 3.5 Xtronic CVT SV | $375 |
| 18" Alloy Wheels [WHL] |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | $900 |
| Exterior Paint Options |
| Special Paint [-E10] |
| 3.5 Xtronic CVT Platinum | $395 |
| 3.5 Xtronic CVT SR | $395 |
| 3.5 Xtronic CVT SV | $395 |
| VPC-Installed Accessories |
| Rocker Panel Moldings [ROC] |
| 3.5 Xtronic CVT Platinum | $435 |
| 3.5 Xtronic CVT SR | $435 |
| 3.5 Xtronic CVT SV | $435 |
| USB Charging Cable Set [US3] |
| 3.5 Xtronic CVT Platinum | $90 |
| 3.5 Xtronic CVT SR | $90 |
| 3.5 Xtronic CVT SV | $90 |
| Sport Floor Mats, Trunk Mat, Trunk Nets, First Aid Kit, and Bag Hooks [FL3] |
| 3.5 Xtronic CVT Platinum | $420 |
| 3.5 Xtronic CVT SR | $420 |
| 3.5 Xtronic CVT SV | NA |
| Sliding Trunk Organizer Tray [ORG] |
| 3.5 Xtronic CVT Platinum | $90 |
| 3.5 Xtronic CVT SR | $90 |
| 3.5 Xtronic CVT SV | $90 |
| Interior Accent Lighting [LGT] |
| 3.5 Xtronic CVT Platinum | $310 |
| 3.5 Xtronic CVT SR | $310 |
| 3.5 Xtronic CVT SV | $310 |
| Rear Diffuser [DIF] |
| 3.5 Xtronic CVT Platinum | $370 |
| 3.5 Xtronic CVT SR | $370 |
| 3.5 Xtronic CVT SV | $370 |
| Rear USB Charging Ports [USB] |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | $140 |
| Floor Mats, Trunk Mat, Trunk Net, First Aid Kit, and Bag Hooks [FL2] |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | $410 |
| Specifications |
| Base Price |
| 3.5 Xtronic CVT Platinum | $44,250 |
| 3.5 Xtronic CVT SR | $43,300 |
| 3.5 Xtronic CVT SV | $38,140 |
| Drive |
| 3.5 Xtronic CVT Platinum | FWD |
| 3.5 Xtronic CVT SR | FWD |
| 3.5 Xtronic CVT SV | FWD |
| Bodystyle |
| 3.5 Xtronic CVT Platinum | Sedan |
| 3.5 Xtronic CVT SR | Sedan |
| 3.5 Xtronic CVT SV | Sedan |
| Doors |
| 3.5 Xtronic CVT Platinum | 4 |
| 3.5 Xtronic CVT SR | 4 |
| 3.5 Xtronic CVT SV | 4 |
| Height |
| 3.5 Xtronic CVT Platinum | 56.5 |
| 3.5 Xtronic CVT SR | 56.5 |
| 3.5 Xtronic CVT SV | 56.5 |
| Length |
| 3.5 Xtronic CVT Platinum | 192.8 |
| 3.5 Xtronic CVT SR | 192.8 |
| 3.5 Xtronic CVT SV | 192.8 |
| Wheelbase |
| 3.5 Xtronic CVT Platinum | 109.3 |
| 3.5 Xtronic CVT SR | 109.3 |
| 3.5 Xtronic CVT SV | 109.3 |
| Width |
| 3.5 Xtronic CVT Platinum | 73.2 |
| 3.5 Xtronic CVT SR | 73.2 |
| 3.5 Xtronic CVT SV | 73.2 |
| Cargo Volume |
| 3.5 Xtronic CVT Platinum | 14.3 |
| 3.5 Xtronic CVT SR | 14.3 |
| 3.5 Xtronic CVT SV | 14.3 |
| Seating Capacity |
| 3.5 Xtronic CVT Platinum | 5 |
| 3.5 Xtronic CVT SR | 5 |
| 3.5 Xtronic CVT SV | 5 |
| Front Head Room |
| 3.5 Xtronic CVT Platinum | 38.9 |
| 3.5 Xtronic CVT SR | 38.9 |
| 3.5 Xtronic CVT SV | 39.4 |
| Center Head Room |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Front Leg Room |
| 3.5 Xtronic CVT Platinum | 45 |
| 3.5 Xtronic CVT SR | 45 |
| 3.5 Xtronic CVT SV | 45 |
| Center Leg Room |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Front Shoulder Room |
| 3.5 Xtronic CVT Platinum | 56.7 |
| 3.5 Xtronic CVT SR | 56.7 |
| 3.5 Xtronic CVT SV | 56.7 |
| Center Shoulder Room |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Interior Volume |
| 3.5 Xtronic CVT Platinum | 96.4 |
| 3.5 Xtronic CVT SR | 96.4 |
| 3.5 Xtronic CVT SV | 98.5 |
| Fuel Tank Capacity |
| 3.5 Xtronic CVT Platinum | 18 |
| 3.5 Xtronic CVT SR | 18 |
| 3.5 Xtronic CVT SV | 18 |
| Engine Type |
| 3.5 Xtronic CVT Platinum | Gas |
| 3.5 Xtronic CVT SR | Gas |
| 3.5 Xtronic CVT SV | Gas |
| Engine Size |
| 3.5 Xtronic CVT Platinum | 3.5 |
| 3.5 Xtronic CVT SR | 3.5 |
| 3.5 Xtronic CVT SV | 3.5 |
| Cylinders |
| 3.5 Xtronic CVT Platinum | 6 |
| 3.5 Xtronic CVT SR | 6 |
| 3.5 Xtronic CVT SV | 6 |
| Camshaft |
| 3.5 Xtronic CVT Platinum | DOHC |
| 3.5 Xtronic CVT SR | DOHC |
| 3.5 Xtronic CVT SV | DOHC |
| Compression Ratio |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Horsepower |
| 3.5 Xtronic CVT Platinum | 300 |
| 3.5 Xtronic CVT SR | 300 |
| 3.5 Xtronic CVT SV | 300 |
| Torque |
| 3.5 Xtronic CVT Platinum | 261 |
| 3.5 Xtronic CVT SR | 261 |
| 3.5 Xtronic CVT SV | 261 |
| Fuel Type |
| 3.5 Xtronic CVT Platinum | Unleaded |
| 3.5 Xtronic CVT SR | Unleaded |
| 3.5 Xtronic CVT SV | Unleaded |
| MPG City |
| 3.5 Xtronic CVT Platinum | 20 |
| 3.5 Xtronic CVT SR | 20 |
| 3.5 Xtronic CVT SV | 20 |
| MPG Highway |
| 3.5 Xtronic CVT Platinum | 30 |
| 3.5 Xtronic CVT SR | 30 |
| 3.5 Xtronic CVT SV | 30 |
| Towing |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| GVWR (Gross Vehicle Weight Rating) |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Payload |
| 3.5 Xtronic CVT Platinum | NA |
| 3.5 Xtronic CVT SR | NA |
| 3.5 Xtronic CVT SV | NA |
| Curb Weight |
| 3.5 Xtronic CVT Platinum | 3730 |
| 3.5 Xtronic CVT SR | 3717 |
| 3.5 Xtronic CVT SV | 3608 |
| Transmission |
| 3.5 Xtronic CVT Platinum | CVT |
| 3.5 Xtronic CVT SR | CVT |
| 3.5 Xtronic CVT SV | CVT |
How to Calculate The Dealer Cost of a Nissan Maxima
Formula for Calculating Dealer Cost:
- Example: Base Nissan Maxima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Nissan Maxima MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
