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2018 Ford Flex Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Flex pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Flex Prices - How Much is a Ford Flex?

2018 Flex - Trim: Limited in AWD. Powered by a 3.5 Liter TI-VCT V6 w/6-Speed Selectshift Automatic
MSRP
$40,350
Invoice Price
$38,535
Destination Fee
$995
Holdback
$1,211
Dealer Cost
$38,319
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2018 Flex - Trim: Limited in FWD. Powered by a 3.5 Liter TI-VCT V6 w/6-Speed Selectshift Automatic
MSRP
$38,400
Invoice Price
$36,672
Destination Fee
$995
Holdback
$1,152
Dealer Cost
$36,515
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2018 Flex - Trim: Limited EcoBoost in AWD. Powered by a 3.5 Liter ECOBOOST V6 w/6-Speed Selectshift Automatic
MSRP
$43,200
Invoice Price
$41,256
Destination Fee
$995
Holdback
$1,296
Dealer Cost
$40,955
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2018 Flex - Trim: SE in FWD. Powered by a 3.5 Liter TI-VCT V6 w/6-Speed Selectshift Automatic
MSRP
$30,195
Invoice Price
$29,138
Destination Fee
$995
Holdback
$906
Dealer Cost
$29,227
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2018 Flex - Trim: SEL in AWD. Powered by a 3.5 Liter TI-VCT V6 w/6-Speed Selectshift Automatic
MSRP
$34,850
Invoice Price
$33,283
Destination Fee
$995
Holdback
$1,046
Dealer Cost
$33,232
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2018 Flex - Trim: SEL in FWD. Powered by a 3.5 Liter TI-VCT V6 w/6-Speed Selectshift Automatic
MSRP
$32,900
Invoice Price
$31,420
Destination Fee
$995
Holdback
$987
Dealer Cost
$31,428
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Flex, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2018 Ford Flex Overview:
While it's boxy shape may give it a retro look, everything else about the 2018 Ford Flex is modern and high-quality. This crossover is made for drivers who don't want to compromise on performance, comfort, or features. With an available turbocharged engine, three trims to choose from, and plenty of room for both people and cargo, the Ford Flex is a fun, versatile entry in the midsize crossover class.

New for 2018

The engineers at Ford know what works, and what works is the design and features of the Ford Flex. Aside from a recent update of Sync3 in the SEL and Limited trims, the new Ford Flex is carried over from 2017.

Space to Spare

The 2018 Ford Flex is an excellent option for anyone needing space for people or cargo. This three-row vehicle provides plenty of space for seven to ride in comfort and style. Plus, there is plenty of configuration options. The third row offers 50/50 split with seats that fold down into the floor. Meanwhile, the second row bench seat offers a 60/40 split bench seat or drivers can select two captain's chairs for the second row. With a maximum cargo area of over 83 cubic feet, few competitors can match that level of space.

Driving the 2018 Ford Flex

The new Ford Flex has two available engines. The standard engine that comes equipped on all trims is a 6-cylinder, 3.5-liter engine that packs an impressive 287 horsepower. This engine is matched to a 6-speed automatic transmission. While front wheel drive comes equipped with this engine, all wheel drive is an available option.

Drivers seeking to have some fun on the road will love the 3.5-liter, 6-cylinder engine with twin turbochargers that is an available option on the Limited trim. This Ecoboost engine provides 365 horsepower, a 6-speed automatic transmission with paddle shifters conveniently mounted into the steering wheel, and equipped all wheel drive. It handles smoothly, accelerates with no problem, and can tow up to 4,500 pounds when it's equipped with the Class Three trailer package.

Features of the Ford Flex

The 2018 Ford Flex offers drivers plenty of versatility with three different trims: base SE, SEL, and the top of the line Limited. Drivers choosing the base SE trim will be pleasantly surprised by the features included. However, anyone seeking the height of comfort and luxury will gravitate toward the Limited trim.

The SE lets you stay connected with Ford's proprietary SYNC system with a 6-speaker stereo system, and Bluetooth capability. There is also a rearview camera, heated side mirrors, and drivers will love the comfort of the 6-way power seat.

The SEL trim builds upon the base model by including dual-zone climate control, heated seats, and remote start. SYNC3, the updated infotainment system that connects Apple CarPlay or Android Auto to a smartphone, is a sought-after standard feature on the SEL trim.

The top of the line Limited trim takes the Flex to the next level with heated leather seats, a power liftgate, and wood interior trim. The audio system gets a great upgrade to a Sony 12-speaker system, and SYNC3 is equipped with navigation.

The new Ford Flex brings fun and excitement to the midsize crossover class. Drivers don't have to compromise having a powerful vehicle with having space for the family. Meanwhile, the family will love having plenty of elbow room and storage space to sit back and enjoy the journey.

How to Calculate The Dealer Cost of a Ford Flex

Formula for Calculating Dealer Cost:

  • Example: Base Ford Flex invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Flex MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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