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2017, 2018 Ford Flex Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Flex pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Flex Prices - How Much is a Ford Flex?

2017 Prices
2018 Prices
2017 Flex Prices: SE 4-Door Front Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$30,025
Invoice Price
$28,974
Destination Fee
$895
Holdback
$901
Dealer Cost
$28,968
Find the Best Price

2017 Flex Prices: SEL 4-Door Front Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$32,730
Invoice Price
$31,257
Destination Fee
$895
Holdback
$982
Dealer Cost
$31,170
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2017 Flex Prices: SEL 4-Door All Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$34,680
Invoice Price
$33,119
Destination Fee
$895
Holdback
$1,040
Dealer Cost
$32,974
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2017 Flex Prices: Limited 4-Door Front Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$38,230
Invoice Price
$36,509
Destination Fee
$895
Holdback
$1,147
Dealer Cost
$36,257
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2017 Flex Prices: Limited 4-Door All Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$40,180
Invoice Price
$38,372
Destination Fee
$895
Holdback
$1,205
Dealer Cost
$38,062
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2017 Flex Prices: Limited EcoBoost 4-Door All Wheel Drive Crossover Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$43,030
Invoice Price
$41,093
Destination Fee
$895
Holdback
$1,291
Dealer Cost
$40,697
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2018 Ford Flex SE Price - Horse Power: 287 - City, Hwy. MPG: 16 / 23 - FWD
MSRP
$30,195
Invoice Price
$29,138
Destination Fee
$995
Holdback
$906
Dealer Cost
$29,227
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2018 Ford Flex SEL Price - Horse Power: 287 - City, Hwy. MPG: 16 / 23 - FWD
MSRP
$32,900
Invoice Price
$31,420
Destination Fee
$995
Holdback
$987
Dealer Cost
$31,428
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2018 Ford Flex SEL Price - Horse Power: 287 - City, Hwy. MPG: 16 / 22 - AWD
MSRP
$34,850
Invoice Price
$33,283
Destination Fee
$995
Holdback
$1,046
Dealer Cost
$33,233
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2018 Ford Flex Limited Price - Horse Power: 287 - City, Hwy. MPG: 16 / 23 - FWD
MSRP
$38,400
Invoice Price
$36,672
Destination Fee
$995
Holdback
$1,152
Dealer Cost
$36,515
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2018 Ford Flex Limited Price - Horse Power: 287 - City, Hwy. MPG: 16 / 22 - AWD
MSRP
$40,350
Invoice Price
$38,535
Destination Fee
$995
Holdback
$1,211
Dealer Cost
$38,320
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2018 Ford Flex Limited EcoBoost Price - Horse Power: 365 - City, Hwy. MPG: 15 / 21 AWD
MSRP
$43,200
Invoice Price
$41,256
Destination Fee
$995
Holdback
$1,296
Dealer Cost
$40,955
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Flex, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2017 Ford Flex Overview:
The 2017 Ford Flex is classified as a 7-passenger crossover utility vehicle or a full-size station wagon. It has been in production since the model year 2009. The body style is that of a 5-door SUV with the engine in the front and front wheel drive or all wheel drive. It has a squared-off appearance that makes it a unique looking vehicle. It has a base 3.5 liter Duratec V6 engine or a 3.5 liter EcoBoost V-6 engine. Both have a 6-speed automatic transmission. 

What's new for 2017

What's new for the 2017 Ford Flex? There have been no major changes in the Flex except maybe for what is not there anymore. The optional second row captain’s chairs that had a refrigerator in the center has been discontinued. Still new from 2016 is a rearview camera that is now standard for all trim levels. Also a user-friendly Sync 3 system replaces the MyFord Touch system. 

The Base SE Trim

The Flex comes in the base SE trim, the SEL trim, and the Limited trim. Front-wheel drive, a 6-speed automatic transmission, and a V6 engine are standard for all models. A twin-turbocharged V6 EcoBoost engine with all-wheel drive is optional on the upper trims. The base Flex SE trim comes with a USB port, Bluetooth, cloth seating, voice command recognition, rear parking sensors, power-adjustable driver's seat, smartphone app integration, and Ford's MyKey system. 

The SEL Trim

The SEL trim has satellite radio, two USB ports, proximity-key entry, heated front seats, automatic climate control, remote start, power-adjustable front seats, push-button start, and a universal garage door opener. The Limited trim includes navigation, power liftgate, first- and second-row leather seats, a Sony audio system with 12 speakers, blind spot monitoring, three-prong power outlet, rear cross traffic alert, and HD Radio. 

The Limited Trim

Options for the Limited trim include all-wheel drive, captain's chairs, a panoramic glass roof, and several option packages. One option package adds a tilt-and-telescoping steering column, ventilated and heated front seats, heated steering wheel, adaptive cruise control, power-adjustable front seats, forward collision warning, automatic parking assist, and a power-folding third row. Another package includes all that plus the V6 EcoBoost engine. 

Performance And Fuel Economy

Driving the Ford Flex reveals that it is exceptionally maneuverable -- more like a car than an SUV. The steering is responsive and precise and the ride is surprisingly comfortable. It is the perfect vehicle for traveling cross-country with the family. In the base trim, the estimated fuel economy is 16 mpg in city driving and 23 mpg on the highway. The EcoBoost turbocharged engine has efficiency estimates of 15 mpg in city driving and 21 mpg on the highway.

How to Calculate The Dealer Cost of a Ford Flex

Formula for Calculating Dealer Cost:

  • Example: Base Ford Flex invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Flex MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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